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First Descent Marketing

First Descent Marketing

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  • Verified Consultant
Partner Type
  • Verified Consultant
Partner Tier
  • Verified Consultant
Languages
  • English
Services Provided
  • Custom Onboarding
  • Project Management
  • Technical Implementation
  • Managed Services
  • Advisory Services
Use Cases Implemented
  • Creative and Design
  • Engineering and Product
  • Marketing
  • Operations
  • PMO - Project Management
Locations
  • Canada
Regions Served
  • North America
  • EMEA
Industry Experience
  • Digital Agency
  • E-Commerce
  • Enterprise
  • Entrepreneurs
  • Health and Wellness

Ecommerce ClickUp Workflow Optimization for Emerging & Growing Brands

I'm Dan Scheuerman, a PMP & PMO certified project manager. I fix broken workflows for ecommerce brands and get ClickUp actually working for how your team operates.

Specializes in:

  • ClickUp setup, audits & rebuilds
  • Shopify project management optimized in ClickUp (builds, migrations, launches)
  • Workflow automation fewer manual handoffs, less chasing people
  • Team training so new systems actually stick

Proven results: $648K CAD in identified annual savings, 19,000+ labor hours recovered (single enterprise audit)

Fit: startups building ClickUp from scratch → growing 7-8 figure Shopify brands that've outgrown their setup

"Dan is a great partner to work with at any stage of your business."

Simon
Director at AQ Outdoors

ClickUp and First Descent Marketing

Solo consultancy based in Calgary, Canada serving North America and Europe. PMP and PMO-certified project manager and ClickUp Certified Expert.

  • Former Director of Ecommerce & Marketing
  • ClickUp + Shopify, together
  • Signature framework: Progressive Phase Management (sequences launches/campaigns/product development automatically)
  • Serves North America and Europe, all business sizes

Use Cases

Enterprise Workspace Rebuild During Rapid Scaling

Rebuilt an ecommerce company's workspace mid-international expansion. Standardized departments, automated cross-team handoffs, and eliminated the manual work piling up faster than the team could grow into it. https://firstdescentmarketing.com/clickup/clickup-setup-optimization-for-scaling-businesses-from-startups-to-8-figure-companies/

Standardized Configuration Across Departments

Rebuilt statuses, custom fields, and automations to a single standard across departments that had each configured ClickUp their own way. Same status meaning the same thing everywhere, same fields capturing the same data, so work could be tracked and reported on consistently instead of translating between department-specific setups every time a project crossed team lines. https://firstdescentmarketing.com/clickup/the-root-cause-clickup-audit-why-your-workspace-problems-are-really-business-problems/

Progressive Phase Product Launch System

Built phase-based templates where each launch stage (research → creation → marketing → launch) automatically unlocks only once the prior stage closes. Took a product launch cycle from confusion to clarity. https://firstdescentmarketing.com/clickup/progressive-phase-management/

Seasonal Sales Campaign Template System (BFCM & Promotions)

Built a reusable template for Black Friday/Cyber Monday and other seasonal sales. Standardizing and automating the full campaign plan, from creative deadlines to launch tasks. Cuts seasonal planning time every cycle instead of rebuilding from scratch. https://firstdescentmarketing.com/shopify/shopify-operations-optimization-streamlining-multi-department-workflows/

International Shopify Replatforming Project Tracking

Managed the full project plan in ClickUp behind a migration involving 10's of thousands of customer and order records across multiple countries, sequencing technical, SEO, training, and integration workstreams. https://firstdescentmarketing.com/shopify/shopify-migration-replatforming-avoiding-timeline-disasters/

Marketing Asset Dependency Automation

Automated triggers so copywriters, ad specialists, and email teams get notified the moment upstream assets (media, copy, banners) are ready. No more chasing people down for status during a campaign or product launch push. https://firstdescentmarketing.com/clickup/clickup-automation-recipes-10-workflows-that-save-5-15-hours-per-week/

Media

Clients

Bells of SteelAQ OutdoorsRide RenewTreble MakersAlpenglow Taps
Reviews
5
1 review

Amazing Bumper to Bumper Support

Ed Daykin · RideRenew Ltd. ·

Dan created a customized Ride Renew Ltd. website, spotlighting my passion for cycling. Complete with social media, sales and advertising links, event notices and a customer ‘first point of contact’ system. Using ‘Click-Up’ organization and communication, Dan continues with 360 support resolving issues, providing ideas and suggestions as e-buisness evolves. Excellent success in Ride Renew’s first 3 years of business. Dan’s knowledge, expertise, professionalism and land him a solid 5 STARS!

Ready to connect with First Descent Marketing?

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