Top 10 Zapier Integrations to Optimize Your Workflow in 2025

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No one can whittle down their tech stack to only one platform. Whether you organize your meetings with Google Calendar or manage a marketing team for an SMB using HubSpot, most of us rely on multiple programs to stay organized and be productive. It’s equally important to share information across multiple platforms to reap the benefits of the sum of parts.
However, manually retyping information or copy-pasting details from one software tool to the next is criminal in the age of AI. That’s where Zapier comes in. It’s a workflow automation tool that connects 6,000+ apps to trigger specific actions and events based on predetermined triggers.
The more you can interconnect all the apps you like to use, the better you can build your ideal workflow for all the projects and routines in your life (personal, professional, or otherwise).
The trick is finding which apps can interact dynamically with Zapier’s integration software and create actions and events you can trust. You want robust and multi-faceted Zapier integrations to build your workflow and simplify life.
The mark of a good productivity app, calendar app, or business tool is that it facilitates integration with other tools. After all, no app can do everything for everyone, and apps that allow connections with other apps are much more likely to entrench their place on people’s must-have lists.
So, if you’re looking for new apps to incorporate into your 2024 routines and workflows, don’t just ask what the app can do within itself. Ask what the app can do through Zapier integration Zaps. The best Zapier integrations should meet a few criteria:
Use the above checklist to ensure your current tools make the cut, and keep using it to assess the value of any new apps you want to explore. But if you’re stuck and need help figuring out where to turn, start with some fundamental Zapier integrations for personal and professional users.

If Zapier integrations are the mechanisms for how much work gets done, then project management software is the foundation. Everyone needs a project and task management hub that houses all their to-dos, schedules, knowledge resources, and in-progress stuff. That hub is ClickUp.
ClickUp is an all-in-one project management platform where personal users or professional teams can organize their workflows and routines. You can collaborate with coworkers, track projects involving multiple individuals, and manage your daily or continual task list in one space. Even better, ClickUp has a robust Zapier automation that checks off every item on that list from the previous section you just scrolled down.
You can use dozens of ClickUp-Zapier Zaps to handle standard functions and action chains. You can integrate ClickUp directly with your favorite tools like Google Calendar and Slack for more nuanced workflows. Even better, once all your ClickUp Integrations, connections, and Zaps are in place; you can use ClickUp Universal Search to find information from any interconnected tools.

ActiveCampaign is a marketing automation platform that makes it easier for small teams to do more. It offers email marketing tools, automation for sending and personalizing emails, and the ability to send emails in response to sales or other interactions.
You can set up dozens of custom automations with ActiveCampaign that send different emails to different people at different times—but where does a Zapier integration fit in?
Through Zaps, you can ensure every customer or prospect interaction across different settings registers properly within ActiveCampaign. For example, you can link each landing page on your website to specific email campaigns so new contacts automatically receive the right communication.
ActiveCampaign Zaps can also add new tasks to your to-do list or client meetings to your calendar whenever recipients interact with the messages you send.
Check out these ActiveCampaign alternatives!

Google Sheets is the simpler, free, more user-friendly alternative to Excel, with online spreadsheets that allow collaboration. You can use templates, record work, manage lists, and develop detailed files for any personal or professional use case.
One hang-up many have with spreadsheets is that they can be annoying when putting information into them. Spellcheckers don’t work in the cells, formatting is annoying, and it doesn’t flow like a regular document. That’s not a Google Sheets problem; it’s a spreadsheet problem, and Zapier automation can fix it.
With the hundreds of Zaps available, you can pull new Facebook and email leads into a single long-running list in Sheets. You can add transactions, streamline expense monitoring, and even automatically note when you have a new meeting. Those are just on the pull-in side.
On the push-out side, Sheets Zaps can send out Slack alerts or ClickUp messages, make Trello cards on client-facing boards, and push new subscribers into Mailchimp’s records. No one on your team has to type in spreadsheets again.

When businesses need instant messaging, they typically turn to Slack. Slack is a communication platform that facilitates instant messaging across groups or directly, as well as file sharing, calls, and more. Organizations can set up group chats by department, project, or theme so that multiple open-ended conversations can occur simultaneously.
The beauty of Slack is that it already allows for workflow automation and advanced functions within itself. You can set reminders, program responses, and snooze messages. But it’s at its best with Zaps, which lets other tools in your tech stack instantly message you.
For example, a spreadsheet can issue an alert on a channel or to a specific person when there’s a new prospect. You can also push out messages in Slack, such as support tickets, marketing ideas, or tasks you need to follow up on. You can even add informal notes and messages about clients to the official profile in the CRM so information never goes missing.

Google Calendar quickly became the default calendar app for professional and personal users worldwide. It’s easy to use because it’s so interconnected with our inboxes. Integrations with platforms like Zoom, Meetup, Calendly, and more make choosing Google Calendar as your default app even easier.
But when you choose a calendar, ensure it reads all possible sources of incoming meetings to avoid being double-booked. Through its lengthy list of Zapier Zaps and third-party integrations, Google Calendar is the easiest option for ensuring precisely that.

HubSpot is an extremely popular CRM software offering individual hubs for marketing, sales, operations, and more. Organizations that live in the HubSpot ecosystem can manage their website, marketing analytics, shipping and product distribution, and services on the platform. It’s built to handle the operational needs of businesses with up to 2,000 employees, so it’s powerful software.
With that in mind, HubSpot also has a pretty powerful list of Zaps. You can connect to over 1,400 apps and create thousands of trigger-action Zaps that fit your business’s needs. HubSpot has a publically listed Zapier integration that comes free with the general HubSpot platform.

Notion is a note-taking app that takes minimalism to the maximum. It starts as a single whiteboard; from there, users can create everything from Gannt charts to recipe books. To create different text formats and databases, people can use Notion’s multiple codes and functionalities. It is a virtual playground for people looking to organize their passion projects.
All freeform possibilities can make it challenging to get started, but users generally enjoy the freedom once they get started. The enthusiastic community also offers a lot of templates for projects, departmental functions, calendars, and more. You can bookmark your favorite online resources, track and work on projects, make detailed to-do lists, and organize an entire knowledge base.

Calendly is a popular scheduling tool that gives a bit more polish to setting appointments. Professionals can use Calendly to invite clients, prospects, and business partners to schedule a meeting, and it does all the messy behind-the-scenes work of handling different time zones and your availability.
It’s much easier than emailing potential time slots back and forth, and you can even offer various types of meetings to segment internal and external communications.
It automatically integrates with your preferred meeting tool (like Zoom or Google Meet), so Zaps are just icing on the cake.

Many organizations and personal users host all their files on the cloud through Dropbox. This includes everything from in-progress work documents to SOPs to marketing assets. It’s a great way to always access the files you need without searching through old emails or project folders.
Zapier adds extra power to Dropbox by letting you automatically backup documents, notify collaborators of changes, and let you know when someone makes changes. You can change Dropbox from being a boring but stable essential to a dynamic part of your workflow.

ConvertKit offers a suite of email marketing tools, a platform for paid newsletters, and tools for selling subscriptions, memberships, and newsletters. It’s aimed more toward content creators than conventional businesses.
You can manage your contact list and send them personalized emails. With Zaps, you can easily update those contact lists and make sure you have a backup of all your data.
Integrations and automation will simplify how you live and work by cutting down most of the manual toggling back and forth between applications. You can speed up your work and breathe easy because nothing will fall through the cracks between all your best project management tools.
But if all your apps are talking to each other through zaps, it’s time to find a home base where you can be productive. ClickUp’s robust task management platform can be your base of operations where you complete tasks, work with other people on projects, control your schedule, and monitor everything that needs your attention. Sign up for a Free Forever account, and start seeing where ClickUp zaps can fill in gaps.
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