Influencers are regular people, and yet they hold such power when it comes to promoting a brand. We’ve witnessed several companies expanding their customer base with influencer marketing in the past few years.
Take Tinder, for instance—the online dating app giant collaborated with top TikTok influencers in 2020-21 to increase brand awareness among Gen-Z users. It was a roaring success, with the brand attracting 697.6M views on TikTok—and way more followers, impressions, monthly audience growth, and app downloads than predicted! ?
If you intend to leverage social media platforms to promote a brand, product, or service, you need the right influencer marketing tools by your side. They are designed to streamline various influencer marketing processes, such as finding and managing collaborators or sending ready-made email pitches.
In this guide, we’ll discuss the 10 best influencer marketing tools that can help your company or marketing agency manage campaigns and measure results effectively.
10 Best Influencer Marketing Tools for Agencies in 2024
Summarize this article for me pleaseWhat Should You Look for in Influencer Marketing Tools?
Here are some characteristics to consider when comparing different influencer marketing tools:
- Influencer search: The software may aid influencer discovery based on criteria like target audience, demographics, interests, and niches
- Trend tracking: You should be able to monitor popular topics, hashtags, and challenges, which can help you create viral content ?
- Engagement tracking: It’ll be an added benefit if the tool allows you to track impressions and engagement generated by influencer posts
- Marketing tools: A great influencer marketing platform should help you tailor and run your influencer marketing campaign with features like resource allocation and deliverable timelines
- Reporting tools: You must be able to measure campaign growth and influencer success with in-depth analytics and competitor benchmarking tools
- Social media templates: Many marketing tools come with preset templates to guide you through the process of managing social media content or hiring and managing influencers
- Integrations: Ensure that the tools can integrate with other platforms you use, such as social media management or CRM tools
Summarize this article for me pleaseThe 10 Best Influencer Marketing Tools to Use
The available influencer marketing solutions on the market come with different feature sets. You’ll typically find products in three categories:
- Managing influencer campaigns
- Influencer discovery
- Measuring campaign and influencer marketing efforts
Let’s take a closer look at the most functional influencer marketing tools for each category and their potential applications! ?
Best for Managing Campaigns
1. ClickUp
ClickUp is an all-in-one marketing management tool with adequate features for handling influencer campaigns across niches. It’s geared toward helping you create marketing plans and execute promotional events at any scale.
Managing influencer services is a cakewalk with the ClickUp Influencer Contract Template. It helps you set up a service agreement to define elements like:
- Scope of service
- Payment terms
- Influencer guidelines
- Brand messaging
- Intellectual property rights
Besides guiding you to create a professional agreement, the template helps you manage the progress of each influencer contract. Use Custom Fields to add labels like budget or marketing phase to each contract.
Leverage 15+ ClickUp views, such as List, Gantt, Workload, and Calendar views, to monitor and log names when you find relevant influencers.
Once you kickstart an influencer marketing campaign, find support with hundreds of marketing project management tools on the platform! For example, you can use ClickUp Goals to create Targets or Milestones for sales or any other metrics to measure influencer tasks.
With ClickUp Dashboards, you can oversee the work of your marketing collaborators across live campaigns. Designate a timeline for each influencer and set up notifications for updates.
ClickUp also offers industry-best support for real-time creative collaboration with the help of Whiteboards, Mind Maps, and Proofing. ?
And did we mention using ClickUp AI for optimizing your marketing efforts? It comes with role-specific prompts to generate influencer campaign ideas, content briefs, and marketing case studies!
Use ClickUp Automations for repetitive marketing tasks like getting influencer payment notifications and sending drip emails.
ClickUp best features
- Wall-to-wall campaign management support
- Templates for managing marketing and influencer processes
- Fully customizable ClickUp Whiteboards for visual collaboration
- ClickUp Docs to store all marketing resources
- Integration with 1,000+ apps
- Measurable goal-setting and monitoring
- ClickUp AI assistant to help with marketing strategies
- Powerful task management toolkit
- Easy marketing automations
ClickUp limitations
- Beginners need time to explore all marketing features available
- The mobile app is not as featured as the desktop and web versions
ClickUp pricing
- Free Forever
- Unlimited: $7/month per user
- Business: $12/month per user
- Enterprise: Contact for pricing
- ClickUp AI is available on all paid plans for $5 per Workspace member per month
*All listed prices refer to the yearly billing model
ClickUp ratings and reviews
- G2: 4.7/5 (8,500+ reviews)
- Capterra: 4.7/5 (3,500+ reviews)
2. SocialLadder
SocialLadder is an end-to-end brand ambassador management solution. It primarily helps with influencer, ambassador, and affiliate marketing by letting you automate workflows, streamline communication, and monitor engagement.
Improve collaboration with influencers by using in-app chatting options, feed announcements, and custom push notifications. The platform lets you assign tasks and keep records of earned media value on different platforms.
Identify your top performers with SocialLadder’s reporting tools. You can keep them motivated through a gamified reward or payment system. Access your reward inventory from a centralized dashboard. ?
Conduct an in-depth analysis to calculate ROI (return on investment) from the amount spent on hired collaborators and relevant influencers.
SocialLadder best features
- Simplifies social media and influencer marketing campaigns
- Includes ROI tracking
- Point-based reward system
- Chat function for seamless communication
- Advanced analytics with customizable reports
SocialLadder limitations
- You cannot approve submitted content in bulk
- The chat feature can be improved compared to other influencer marketing software
SocialLadder pricing
- Available upon request
SocialLadder ratings and reviews
- G2: 4.7/5 (5+ reviews)
- Capterra: 4.5/5 (Under 5 reviews)
3. Awario
Awario is a social media monitoring software that helps position your brand through influencer activities that trigger word-of-mouth marketing. It’s perfect for tracking brand mentions, content performance, and engagement statistics.
Find influencers in your niche using the Mention Feed. Go through their content and profiles to lock down on potential collaborators. Once partnered with the right people, monitor their commitment by tracking brand hashtags, keywords, and mentions in their respective feeds. ?️
With Influencer Analysis, you can gather social listening data to measure each influencer’s performance. Generate influencer comparison and post sentiment reports to analyze what worked for your campaign and what didn’t.
Awario best features
- Ideal for online brand monitoring
- Influencer discovery features help find niche influencers
- Influencer monitoring through keyword and hashtag alerts
- Start conversations easily
Awario limitations
- Some users desire more training materials to use the influencer marketing platform
- Tuning search filters can be a lot of work
Awario pricing
- Starter: $39/month per team member
- Pro: $119/month for 10 team members
- Enterprise: $399/month (unlimited team members)
*All listed prices refer to the yearly billing model
Awario ratings and reviews
- Capterra: 4.4/5 (40+ reviews)
- G2: 4/5 (35+ reviews)
Best for Finding Influencers
4. Social Blade
The first step to launching a kickass influencer marketing campaign is identifying influencers aligned with your brand. Social Blade is a social media analytics tool perfect for the job! ?
Keep tabs on desirable influencers for target social media platforms—for example, Instagram, TikTok, Twitch, and YouTube—and generate a list sortable by metrics like followers, likes, views, and uploads.
Click on the profile you’re interested in to explore more relevant stats, like the number of likes and uploads the influencer gets on a weekly basis, and determine who can provide the most exposure to your brand right now.
Social Blade is great for YouTube marketing—if you want to collaborate with popular YouTubers, find them by looking at curated lists based on subscriber count, countries they’re popular in, and categories like comedy, education, music, sports, and travel. ✌️
Social Blade best features
- Locates influencers across multiple social media platforms
- Handy search filters
- Numerous metrics to monitor influencer activities
- Special YouTube consultations available
Social Blade limitations
- The search feature has room for improvement compared to other influencer marketing tools in this list
- Not as useful for social media platforms besides YouTube, which could limit tracking your influencer marketing campaigns
Social Blade pricing
- Bronze: $3.99/month
- Silver: $9.99/month
- Gold: $39.99/month
- Platinum: $99.99/month
*All listed prices refer to the yearly billing model
Social Blade ratings and reviews
- Capterra: 4.4/5 (5+ reviews)
- G2: 4.2/5 (10+ reviews)
5. Upfluence
Upfluence helps you find creators based on audience, content, and performance across top platforms like Instagram, YouTube, and Facebook. Besides bringing you complimentary creators, it serves as a central hub for monitoring submissions and issuing payments. ?
The Upfluence database consists of millions of influencers, micro-influencers, and celebrities. Narrow down your search with over 20 filters, including keywords, audience size, and social platforms.
You can even drill down to find influencers who already mention your brand, making them more likely to commit to collaborations. Try automated emails to get in touch with them.
Upfluence offers influencer templates for contracts and outreach emails to save you time. ⌛
Upfluence best features
- Data-rich influencer profiles across multiple social media platforms
- Simplifies outreach through automated emails
- 20+ filters to help with influencer discovery
- Chrome plugin available
Upfluence limitations
- No cancellation policy available
- Not quite user-friendly as other influencer marketing tools
Upfluence pricing
- Available upon request
Upfluence ratings and reviews
- G2: 4.6/5 (120+ reviews)
- Capterra: 4.1/5 (30+ reviews)
6. Hunter
Hunter is an email finder that helps you gather the contact information of various professionals, including business influencers, to improve your outreach. Just access its database and define the type of collaborators you wish to connect with, and Hunter will suggest matching results from its repository of 100 million email addresses. ✉️
The Domain Search function assists in locating influencers within a specific business domain. This feature is particularly handy if you’re looking for guest bloggers with niche expertise.
Hunter ensures you get valid email addresses through the Email Verifier function. It’s worth noting that Hunter prioritizes fetching professional email addresses as opposed to those of common domains like Gmail and Yahoo.
Link Hunter to platforms like Salesforce and Google Workspace to gather leads and streamline your business outreach.
Hunter best features
- Huge database of email addresses of professionals
- Handy email verifier tool
- Enables search by domain or a person’s name
- Influencer marketing Campaigns feature helps you send outreach emails on autopilot
Hunter limitations
- Hard to find contact info for smaller companies
- The influencer marketing platform UX needs optimizations
Hunter pricing
- Free: $0/month for one email account
- Starter: $49/month for three email accounts
- Growth: $149/month for 10 email accounts
- Business: $499/month for 20 email accounts
*All listed prices refer to the yearly billing model
Hunter ratings and reviews
- Getapp: 4.6/5 (580+ reviews)
- G2: 4.4/5 (500+ reviews)
7. Klear
Klear (formerly Twtrland) is an end-to-end tool for discovering influencers, monitoring campaigns, and managing payments. The user-friendly platform has a discovery portal equipped with smart search filters to find influencers with unique physical and skill-based attributes.
Using the tool is easy—choose the social media platform you want to focus on and set filters. Here are three examples:
- Topic filter: Enables influencer discovery by their content type, such as DIY, travel, and fashion
- Location filter: Ideal for location-specific campaigns—it helps you streamline influencers within a particular geographical area ?
- Demographic filter: Enables finding influencers by demographics like age and gender to appeal to your target audience
Try the Brand Search feature to find creators who have already collaborated with a brand that shares your values. Additionally, this feature can be employed to conduct competitor audits and review the influencer marketing strategies of your rivals.
Klear best features
- Easy-to-use influencer discovery tool
- Rich filter criteria
- Brand Search feature to find value-compatible creators
- Campaign progress metrics available
- Insights into competitor marketing strategies
Klear limitations
- Payment integrations can be complicated to set up
- Not best for finding micro-influencers with an ultra-niche audience
Klear pricing
- Request a demo to get a quote
Klear ratings and reviews
- Capterra: 4.3/5 (10+ reviews)
- G2: 4.2/5 (280+ reviews)
8. BuzzSumo
BuzzSumo supports idea-based search of influencers and trending content. Identify and enroll influencers according to their value in terms of genuine connections, reach, and authority. The platform also has a database of 500,000+ influential journalists who can hype your brand up with strategic articles.
The Content Analyzer feature gets you a list of the most shared content relevant to your brand. Select View Top Sharers to discover influencers who hold significant clout in the field.
Dive deeper by exploring the average number of retweets to learn about a creator’s audience engagement. These are the influencers you should focus on, as they’re more likely to orchestrate the exposure you desire. ?
If you’re benchmarking, find the right competitors by generating Content Analysis reports and cherry-pick strategies that drive more engagement over time.
BuzzSumo best features
- Cross-platform influencer discovery search
- Offers a journalist database
- Engagement-based analysis ideal for detailed influencer marketing campaigns
- Allows data exports in CSV and Excel formats
BuzzSumo limitations
- Not for businesses with low content budgets
- The user interface is not the best in this list of influencer marketing software options
BuzzSumo pricing
- Basic: $199/month per one user
- Content Creation: $249/month per five users
- PR & Comms: $249/month per five users
- Suite: $499/month per 10 users
- Enterprise: $999/month per 30 users
*All listed prices refer to the yearly billing model
BuzzSumo ratings and reviews
- Capterra: 4.5/5 (130+ reviews)
- G2: 4.5/5 (100+ reviews)
Best for Measuring Campaign Results
9. Traackr
Traackr is an excellent tool for measuring your marketing campaign’s success through content tracking, ROI measurements, and influencer and affiliate engagement. You can also analyze how your brand is performing against competitors.
The platform offers five unique products:
- Grow: For onboarding influencers
- Activate: For content collaboration and relationship management
- Measure: For tracking ROI, benchmarks, and competitive performance
- Optimize: For budget and process optimization
- Scale: For scaling up influencer programs with global data consolidation
Track brand mentions automatically in a real-time custom feed to see if you’re getting the expected exposure. Use the insights along with the top trending hashtags within your community to enhance your marketing strategies. ?
Traackr best features
- ROI and benchmark analytics
- Automatic mentions tracker
- Comprehensive influencer management tools
- Enables optimized budget allocations
Traackr limitations
- Lags and glitches occasionally
- Campaign workflows tend to be clunky
Traackr pricing
- Contact the sales team
Traackr ratings and reviews
- G2: 4.2/5 (240+ reviews)
- Capterra: 4.6/5 (30+ reviews)
10. Influencity
Influencity is another end-to-end tool for managing influencers, rolling out marketing campaigns, and measuring results. Its Campaign Reports product lets you illustrate key post insights and outline influencer marketing outcomes in a professional-looking manner. ??
Use fully customizable reports to depict the tangible results derived from a campaign in terms of ROI and other suitable metrics. Choose from a variety of graphs, charts, widgets, and data points to craft reports tailored to KPIs, products, campaigns, brands, and influencers.
Influencity also allows you to effortlessly share reports with influencers, vendors, investors, or other stakeholders through links.
Influencity best features
- Customizable influencer marketing hub
- Extensive reporting options
- Trackable KPIs for each campaign
- Visual-first dashboard
Influencity limitations
- The filtering tool could be more intuitive
- Only supports YouTube, Instagram, and TikTok
Influencity pricing
- Custom: Starting at $98/month
- Basic: $168/month
- Professional: $348/month
- Business: $698/month
*All listed prices refer to the yearly billing model
Influencity ratings and reviews
- G2: 4.5/5 (150+ reviews)
- Capterra: 4.2/5 (Under 10 reviews)
Summarize this article for me pleaseWoo Your Audience: Crack New Markets with Top Influencer Marketing Tools!
Whether you’re running a small business or a large enterprise, our listed influencer marketing tools can help you break into new market territories and take your brand to the top. Use one or more of these tools to discover new creators and fine-tune your campaigns with stellar insights.
If you’re looking for all-around support for your marketing efforts, sign up for a free ClickUp account. The platform will not only help you manage influencers but also your entire marketing team! ?
Everything you need to stay organized and get work done.
