Are you struggling to keep up with competitors on search engine results pages?
With more businesses vying for attention in search engine rankings, staying ahead of competitors has become a make-or-break factor in your online success. So, how do you navigate this crowded digital landscape?
The secret weapon to supercharge your efforts is the SEO competitor analysis template.
Using one, you can analyze competitors’ strengths, weaknesses, and winning strategies effectively and fine-tune your plan accordingly.
This guide will explore 10 free SEO competitor analysis templates that you can use to identify keyword gaps, improve your own SEO strategy, and boost organic traffic.
10 Free SEO Competitor Analysis Templates
- What Is an SEO Competitor Analysis Template?
- How to Conduct an SEO Competitor Analysis?
- What Makes a Good SEO Competitor Analysis Template?
- 10 SEO Competitor Analysis Templates to Optimize Your SEO Strategy
- 1. ClickUp SEO Competitor Analysis Template
- 2. ClickUp SEO Report Template
- 3. ClickUp SEO Project Management Template
- 4. ClickUp Competitor Tracking Template
- 5. ClickUp SEO Research and Management Template
- 6. ClickUp Comparison Matrix Template
- 7. Spreadsheet SEO Competitor Analysis Template by Moz
- 8. SEO Competitor Analysis Template by Attrock
- 9. SEO Competitor Analysis Template by Inflow
- 10. SEO Competitor Analysis Template by Ercule
- Optimize Your SEO Competitive Analysis With ClickUp
Summarize this article for me pleaseWhat Is an SEO Competitor Analysis Template?
An SEO competitor analysis template helps identify your competitors’ strengths, weaknesses, and tactics in keywords, backlinks, and content strategy. It enables you to understand where competitors rank, what keywords they target, and how they attract organic traffic.
SEO competitor analysis is ideal for SEO professionals, digital marketers, or businesses aiming to outperform major competitors.
For example, an SEO competitor analysis report template helps pinpoint why competing sites succeed if your website struggles to rank for target keywords. It gives you actionable steps to boost rankings and organic traffic.
💡 Pro Tip: Learn how to leverage AI in your marketing efforts. Start here. 👇🏼
Summarize this article for me pleaseHow to Conduct an SEO Competitor Analysis?
A comprehensive SEO competitor analysis helps uncover competitors’ strategies and improve your SEO performance. Here’s how to get started:
✅ Step 1: Identify competitors
List your top competitors’ rankings for the same keywords or in your niche. Use AI SEO tools to analyze their presence on search engines
✅ Step 2: Analyze their content strategy
Look at the topics, keywords, and meta contents used by their top-performing pages. Identify content gaps and areas to improve your site.
✅ Step 3: Evaluate backlinks
Study competitors’ backlink profiles to identify high-quality links driving their rankings. Focus on backlink gap analysis to strengthen your strategy
✅ Step 4: Assess technical SEO
Check their site speed, URL structure, and use of SERP features like featured snippets
✅ Step 5: Compare rankings
Use a competitor analysis template to map out keyword rankings and highlight target keywords to close gaps
➡️ Read More: Best Link-Building Software for SEO Teams
Summarize this article for me pleaseWhat Makes a Good SEO Competitor Analysis Template?
A well-designed SEO competitor analysis template simplifies your competitive analysis process. It organizes data points, highlights key insights, and helps you refine your search engine optimization strategy.
Here are the key features a comprehensive competitor analysis template should include:
🌱 Competitor details: This section covers basic data like website name, domain authority, and focus areas
🌱 Keyword gap analysis: It helps identify keywords that have been an advantage for your competitors but not your site
🌱 Backlink profiles: This stores comprehensive data on competitors’ high-authority backlinks and potential link-building opportunities
🌱 Search engine rankings: It highlights competitors’ positions for specific keywords and branded keywords
🌱 Content strategy analysis: This part of the template helps evaluate topics, structure, and optimization of competitors’ content
🌱 Technical SEO metrics: It captures key data points like site speed, URL structure, and meta descriptions
🌱 SERP features tracking: It helps keep an eye on competitors’ visibility in featured snippets and other search engine results pages
🌱 Social media strategy: This section helps gain insights into competitors’ engagement on social platforms
🌱 SEO performance metrics: It notes organic traffic, bounce rates, and conversion rates
🌱 Competitor analysis report summary: This section gives a consolidated view of competitors’ strategies for easy comparison
💡 Bonus Tip: Want content that keeps delivering results over time? Dive into evergreen content examples that boost long-term traffic and learn how to attract consistent readers year-round!
Summarize this article for me please10 SEO Competitor Analysis Templates to Optimize Your SEO Strategy
A comprehensive SEO competitive analysis template can help you better your content strategy, improve search engine rankings, refine your SEO efforts, and drive more organic traffic effectively.
Let’s explore some of the best SEO competitor analysis templates by ClickUp and others:
1. ClickUp SEO Competitor Analysis Template
The ClickUp SEO Competitor Analysis Template simplifies SEO competitor research and boosts strategy. It easily identifies, analyzes, and compares competitors’ backlinks, keywords, and content strategies.
With its comprehensive and customizable framework, this template provides valuable insights into your competitive landscape while keeping your team organized and on track.
📍 Key features
- Track competitor performance by analyzing keyword rankings, backlink profiles, and SEO strategies
- Organize tasks with customizable statuses like Complete, In Progress, and To Do for efficient tracking
- Visualize data points with pre-built views like Traffic Visibility, Content Quality, and Accessibility
🔮 Ideal for: SEO agencies, digital marketing teams, eCommerce businesses, bloggers, and content strategists aiming to outperform competitors in search engine rankings.
💡 Pro Tip: Want to plan, collaborate, execute, and analyze all in one place? Use the ClickUp Marketing Tool. From multi-channel campaigns to global events, every step of your marketing journey stays organized and aligned with your team’s goals.
➡️ Read More: Explore the top free competitor analysis tools for businesses to gain insights, find benchmark performance, and refine strategies for your market advantage.
2. ClickUp SEO Report Template
The ClickUp SEO Report Template improves tracking metrics, analyzing performance, and presenting insights visually. Whether managing an in-house SEO strategy or delivering client reports, this template ensures you never miss crucial details.
With this template, you can organize all your SEO data in one place, identify key trends, and track progress over time.
📍 Key features
- Utilize views like Report Summary, Review Process, and Quarterly Report to analyze and present data
- Assign tasks to multiple team members, set priorities, and ensure all team members stay informed
- Review historical performance using the Quarterly Report view to make data-driven SEO decisions
🔮 Ideal for: SEO specialists and businesses looking to optimize search rankings, monitor performance, and present detailed SEO progress to stakeholders.
➡️ Read More: Best SEO Agency Software to Scale Your Organic Traffic
3. ClickUp SEO Project Management Template
You can use the ClickUp SEO Project Management Template to manage SEO projects from start to finish, helping you optimize tasks, improve collaboration, and deliver results.
It lets you track progress, manage tasks, and optimize your strategy to achieve better search engine rankings. This SEO project management template ensures a seamless process for overseeing your campaigns, from strategizing keyword optimization to analyzing SEO audits.
📍 Key features
- Visualize your strategy using five views, such as List, Board, and Doc, for a comprehensive understanding of your SEO efforts
- Monitor progress by tracking metrics in ClickUp Dashboards and automating adjustments with ClickUp Automations
- Access resources through the SEO SOPs View to store and consult your Standard Operating Procedures efficiently
🔮 Ideal for: SEO agencies, marketing teams, and freelancers for streamlining workflows, ensuring accountability, and achieving SEO goals efficiently.
4. ClickUp Competitor Tracking Template
Wondering how to keep track of your competitors’ products, pricing, and strategies? The ClickUp Competitor Tracking Template offers a central hub to organize, analyze, and monitor these key factors, ensuring you’re always informed.
If you’re gathering pricing data, identifying trends, or strategizing, this template streamlines the process and boosts team efficiency. Use it to stay ahead, identify market gaps, and confidently refine your business strategies.
📍 Key features
- Use Custom Fields to track essential details such as product features, unit prices, release years, and target markets
- Access pre-built views like Smartwatch, Smartphone, and Laptop to easily organize competitor products by category
- Set automated alerts to track changes in competitor strategies, such as new product launches or pricing adjustments
🔮 Ideal for: Business strategists and product managers aiming to monitor competitor activities, identify market trends, and strategize effectively in competitive industries.
⚡️Bonus: Want to level up your content strategy? 🤔 Learn how to run a content audit:
- Step 1: Set goals 🎯—define what you want from your audit
- Step 2: Inventory content 📂—list all your content assets
- Step 3: Analyze performance 📊—check what’s working or flopping
- Step 4: Spot gaps 🔍—find missing opportunities and fix them
- Step 5: Draft an action plan 📝—prioritize updates and next steps
Keep it organized, and watch your content thrive!
5. ClickUp SEO Research and Management Template
The ClickUp SEO Research and Management Template lets you track keyword performance, analyze competitive data, and optimize your digital strategy in one central hub. Using this template, you can optimize your first website or manage an advanced SEO strategy to improve rankings and efficiency.
With features like task prioritization, progress tracking, and goal-setting, this template helps you save time and drive results.
📍 Key features
- Create tasks for content creation, keyword research, or link-building strategies
- Assign tasks, hold meetings, and brainstorm with your team in one platform
- Organize tasks with customizable statuses like Off Track, Update Required, and Complete
🔮 Ideal for: Digital marketers and SEO professionals for managing keyword strategies, tracking SEO performance, and ensuring cohesive team collaboration.
Bonus: Check out these competitor analysis templates in Google Sheets as well!
🔍 Did You Know? The very first search engine was called Archie, and it was created in 1990! 🤯 It was a groundbreaking tool that revolutionized how people found information online, laying the foundation for the search engines we use today.
6. ClickUp Comparison Matrix Template
The ClickUp Comparison Matrix Template makes decision-making easier by offering a side-by-side comparison of multiple options. Whether evaluating products, services, or vendors, it organizes critical data, helping you assess competing options accurately and make informed choices with efficiency.
With customizable criteria, status tracking, and collaborative views, this template ensures clarity and data-driven insights throughout your decision-making process.
📍 Key features
- Arrange options by adding Custom Fields like price, customer service, location, and features
- Optimize evaluation using customizable criteria to compare elements across critical parameters
- Collaborate seamlessly with tagging, time tracking, and comments for team input
🔮 Ideal for: Marketing agencies compare software tools or product managers analyze competing solutions.
7. Spreadsheet SEO Competitor Analysis Template by Moz
The Spreadsheet SEO Competitor Analysis Template by Moz helps you analyze your competitors’ SEO strategies and gain a competitive advantage. It provides detailed insights into your competitors’ rankings, target keywords, and how they attract organic traffic.
You can identify their strengths and weaknesses by analyzing their keyword rankings, backlink profiles, and content performance, discovering opportunities to enhance your SEO efforts.
📍 Key features
- Conduct a backlink gap analysis to assess the quality and quantity of backlinks your competitors have acquired
- Analyze your competitors’ content strategies, including topic coverage, quality, and promotion
- Conduct a keyword gap analysis to find relevant keywords you’re missing and boost your online visibility and traffic
🔮 Ideal for: SEO professionals, digital marketers, and businesses of all sizes who want to improve their competitive analysis, link-building strategy, and organic search visibility.
How can AI revolutionize your content marketing strategy? 🤔 Here’s a guide to using AI in content marketing:
- 🔍Analyze online data for trending topics and keyword-specific ideas tailored to your audience
- ✍️Generate blog outlines, eBooks, or email drafts effortlessly to streamline your workflow
- 📊Study competitors’ content strategies to gain actionable insights and improve your edge
- 📅Use tools like ClickUp Brain to organize content pipelines, schedules, and collaboration efficiently
- 📝Summarize, rephrase, or fine-tune existing content for better clarity and tone
Let AI do the heavy lifting while you focus on creativity! ✨
8. SEO Competitor Analysis Template by Attrock
The SEO Competitor Analysis Template by Attrock helps you understand what your competitors are doing well. It guides you through analyzing their websites, from rankings to backlinks.
This template lets you uncover your competitors’ top-ranking keywords, see their backlink sources, and understand their website’s traffic sources. You can then use this data to pinpoint areas for improving your search engine optimization strategy.
📍 Key features
- Uncover your competitors’ backlink profiles and identify potential link-building opportunities for your website
- Analyze your competitors’ traffic sources in detail, understanding their primary sources of organic and paid traffic
- Identify keywords with high search volume and low competition missed by your competitors
🔮 Ideal for: Digital marketers seeking to improve campaign performance and track competitor activity.
9. SEO Competitor Analysis Template by Inflow
Looking for a SEP competitive analysis template to gather key data points on your competitors, like content frequency, backlink profiles, traffic sources, and website engagement? Try out the SEO Competitor Analysis Template by Inflow.
By analyzing this information, you can identify areas where your competitors excel and where you have room for improvement. This data-driven approach helps you prioritize your efforts, ultimately driving more organic traffic to your website.
📍 Key features
- Track your competitors’ content publishing frequency to understand their content marketing efforts
- Analyze competitors’ backlink profiles to identify high-authority domains that you can target
- Evaluate competitors’ website traffic sources in detail, such as search engines, social media, and referrals
🔮 Ideal for: Businesses wanting to gain a deeper understanding of their competitors’ SEO strategies, benchmark client performance, and improve their search engine visibility.
10. SEO Competitor Analysis Template by Ercule
The SEO Competitor Analysis Template by Ercule leverages data from leading keyword tools like Semrush or Ahrefs to help you identify opportunities and replicate successful strategies.
Using the competitive analysis template, you can assess relevant keywords, filter out unnecessary terms, and make data-driven decisions.
📍 Key features
- Identify competitors by selecting up to 4 competitors to analyze alongside your website
- Extract keyword data using tools like Semrush or Ahrefs for accurate competitive insights
- Evaluate performance with tabs that highlight strong, competitive, and opportunity keywords
🔮 Ideal for: Content strategists and business owners looking to refine SEO campaign planning and outperform their competitors in organic search rankings.
➡️ Read More: How to Use AI for SEO!
Summarize this article for me pleaseOptimize Your SEO Competitive Analysis With ClickUp
With these 10 free templates for SEO competitive analysis, you can discover competitor strategies, identify keyword opportunities, and sharpen your marketing roadmap. They’re your gateway to staying ahead in the competitive SEO landscape.
Additionally, try out ClickUp to streamline your marketing efforts. ClickUp offers feature-rich tools like AI-powered content creation, task management, and real-time collaboration to keep your team aligned and efficient.
Ready to take your SEO and marketing efforts to the next level? Sign up for ClickUp today and experience a smarter way to work!
Everything you need to stay organized and get work done.
