CLICKUP FOR B2B MARKETING AGENCIES

FlowTime scales multi-brand client delivery without adding administrative work, through ClickUp

Industry: B2B growth marketing agency | Employees: ~29 (public LinkedIn figure; confirm with customer) | Use case: AI-assisted agency operations, content planning, and client delivery in one workspace

FlowTime is a B2B growth marketing agency in Bogotá that runs lead generation, commercial automation, and content programs for several client brands at once, and for years its COO, Carol Sanchez, turned each of those content plans into tasks and handed them to the right people herself. Operations, Marketing, Sales, and Client Success now work from one ClickUp workspace for agencies, where five Super Agents take the first pass on meeting notes, client content plans, and project reporting.

Carol Sanchez, COO, FlowTime, Bogotá, Colombia

Hear from our ClickUp Ambassador at FlowTime

“ClickUp helped us stop spending so much time organizing work and start focusing

on actually getting it done, without needing me to be involved in every little step.”

Carol Sanchez, COO, FlowTime

AT A GLANCE

The content calendar nobody types out twice

Her team drops a client's content plan in and gets back organized tasks, routed by tag to whoever owns that kind of work. Operations, Marketing, Sales, and Client Success all work from the same place, which is ClickUp for B2B marketing agencies at its plainest. Carol checks the strategy, not the routing.

5 Super Agents

Meetings, copy, content plans, assignment, reporting

4 teams, one workspace

Operations, Marketing, Sales, Client Success

Before ClickUp : From client content calendar to assigned task, all of it through the COO

FlowTime has built B2B lead generation and content programs since 2019, and it grew by taking on more brands, each with its own calendar, deadlines, and owners. Operations and Marketing did the first mile of every project by hand: reading project updates, organizing scattered information, writing summaries, pulling actions out of meeting notes, building briefs from a blank page. Carol turned each client's content plan into tasks herself and assigned every one of them. Repetitive, time-consuming, and easy to miss something.

After ClickUp : Five agents take the first pass, Carol takes the second

Carol reviews work now instead of routing it. A client's content plan goes to the Content Planner agent, and the Task Delegator assigns each task by tag to whoever owns that kind of work.

ClickUp Brain summarizes project updates and makes context findable across projects, so Marketing starts a brief from structured ideas rather than a blank page. FlowTime got here by testing small workflows on real client projects and adjusting as it went, instead of expecting everything to be perfect from day one. For an agency running several brands at once, that is how more clients stop meaning more admin.

Off-Script with ClickUp

What's the most surprisingly useful thing ClickUp Brain or a Super Agent has done for your team?

“What surprised me wasn't just that AI could create tasks. It was that it could understand our workflow and help move work forward without me having to coordinate every single step. As COO, that was my 'wait, it can do that?' moment.”

Carol Sanchez, COO, FlowTime

About FlowTime

FlowTime is a B2B marketing and growth agency founded in 2019 and headquartered in Bogotá, Colombia, with a team of around 29 people working across Colombia, Venezuela, Brazil, and the Netherlands. It was founded by two partners who concluded that B2B companies did not need more marketing noise, and it now runs multichannel lead generation with SEO and SEM, commercial automation across CRM, bots and workflows, conversion-focused B2B websites, and consulting for in-house marketing and sales teams. The agency publishes its own benchmark for that work: an average 128% increase in clients' qualified leads within 90 days.

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