CLICKUP FOR D2C ECOMMERCE BRANDS

Reviv scales from $200K to nearly $1M a month across a dozen sales channels with ClickUp

Industry: Consumer health and personal care (D2C ecommerce) | Employees: 1-10 core, plus 15-20 freelancers | Use case: Company-wide work management across marketing, ops, sourcing, content and finance, with per-channel and per-market workspaces

Reviv is a direct-to-consumer health brand selling biomechanical mouthguards on Shopify, Amazon and TikTok Shop across several countries, run by a small core team spread over multiple time zones. Fractional CMO Akshay Tiwari works inside the system founder Ken Leaver built in one ClickUp workspace for ecommerce brands, where every task is a card, every action is a comment, and each new channel or market copies the folder structure the last one used.

Akshay Tiwari, Fractional CMO, Reviv

Hear from our ClickUp Ambassador at Reviv

"ClickUp is how a handful of us run a global brand without losing track of anything."

— Akshay Tiwari, Fractional CMO, Reviv

AT A GLANCE

Reorder dates stopped living in a spreadsheet

Reviv runs marketing, ops, sourcing, content and finance out of one workspace, so a supplier issue, its fix and the reorder date land on a single card with their own comment history instead of three apps. Marketing tracks Meta, Google, TikTok, Klaviyo, influencers and affiliates in the same place, and when Reviv opens a new country, the team copies the folder structure the last launch used.

$200K → nearly $1M

Monthly revenue, globally, without the team growing at the same pace

A dozen sales channels managed in one place

Shopify, Amazon, TikTok Shop, multi-country

1 day

for new contractors to pick up the system

Before ClickUp : If it was just a message, it was nobody's job

Reviv opened channel after channel, and the record of it sat in Google Sheets, Docs and Drive while the day-to-day ran through WhatsApp and email. A small team worked a dozen sales channels across multiple countries and time zones. A supplier issue lived in one WhatsApp thread, the fix in an email, the reorder date in a sheet someone forgot to update. A lot of it lived only in people's heads. Nobody knew where anything was, and things slipped because they were messages rather than anyone's task.

After ClickUp : Nothing lives in anyone's head anymore

Akshay works the card, not the thread. He comments the moment he changes an ad, so the history of a decision sits where the decision does and nobody has to ask what happened. Marketing, ops, sourcing, content and finance each keep their own lists, and a new Amazon or TikTok Shop market copies the structure the last one used. Reviv phased that in rather than switching it all on at once, adding folders as problems came up. Opening another channel stopped meaning another place to lose things.

Off-Script with ClickUp

What's the thing you'd miss most if ClickUp disappeared tomorrow?

"The Beast Method, Ken's rule that every task is a card and every action is a comment. I can open any card and know exactly where it stands without asking anyone."

— Akshay Tiwari, Fractional CMO, Reviv

About Reviv

Reviv, which trades as Reviv Method, is a direct-to-consumer health and personal care brand founded in 2024 and based in Bangkok, Thailand. It designs and sells its own biomechanical mouthguards, an R-series of appliances sold for nighttime grinding and daytime wear, each shipped with a storage case, instructions and a one-year warranty that includes a free replacement. The brand sells direct on Shopify and through Amazon and TikTok Shop in several countries, supported by a creator and affiliate network and a community of more than 3,000 members, and it is run by founder Ken Leaver with a bench of freelancers rather than a conventional headcount.

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