CLICKUP FOR CREATOR AND INFLUENCER MARKETING AGENCIES

Collxab Replaces Five Platforms and Runs Its Whole Creator Agency Through ClickUp

Industry: Creator management and influencer marketing agency | Employees: Under 10 | Use case: Running agency operations end to end: talent roster, brand partnerships, contracts, payments, client strategy and new business

Collxab is the New York creator management and influencer marketing agency Arleigh Banner founded in 2020, representing creators across beauty, fashion, wellness and lifestyle as businesses rather than one-off campaign talent. She moved the roster, brand partnerships, contracts, talent payments and new business out of Airtable, Monday.com, Slack, ChatGPT and Claude into one ClickUp workspace, where ClickUp Brain finds the assets, builds the client deliverables and takes operational tasks off her plate.

Arleigh Banner, Founder & CEO, Collxab, New York

Hear from our ClickUp Ambassador at Collxab

"ClickUp started as our project management tool, but it's becoming the place we run our entire business.

And Brain? That's my favorite employee. I use it more than ChatGPT or Claude."

Arleigh Banner, Founder & CEO, Collxab

AT A GLANCE

From five disconnected tools to one place the whole agency reads

Collxab's talent management, brand partnerships, finance, business development, client strategy and leadership work all sit in the same workspace, with custom views, fields and statuses shaped around how talent management actually operates instead of a generic project template. Arleigh had been spreading that across Airtable, Monday.com, Slack, ChatGPT and Claude. She wanted one place holding the projects, the information, the AI and the workflows, not five.

5 platforms consolidated

Airtable, Monday.com, Slack, ChatGPT, Claude all replaced by ClickUp

6 areas of the business

Roster, deals, finance, new business, strategy, leadership run in ClickUp

“My favorite employee”

Brain, used daily over ChatGPT and Claude

Before ClickUp : Arleigh chased one partnership through five systems

A single brand partnership at Collxab moves through negotiation, contract, content production, approval, invoice and payment, and Arleigh ran that sequence across Airtable, Monday.com, Slack and her inbox, times a whole roster of creators. Each tool was good at its own job. She carried every handoff between them by hand, and answering one question could mean searching four platforms. She wanted that time going into the business instead of the stack.

After ClickUp : Arleigh moves from thinking about it to doing it

Arleigh runs the partnership workflow in one place now. Collxab keeps a Current Partnerships view for active collaborations, plus separate tracks for contracts awaiting review, talent payments and overdue invoices, built with custom views, fields and statuses rather than a generic template. She asks Brain to research an opportunity or produce a client-ready report instead of interrupting a teammate. Her team owns its work without constant check-ins. She is still wiring up financial tracking so overdue payments surface on their own, which protects the cash that reaches her creators.

Off-Script with ClickUp

Q: What's something your team built in ClickUp that you're secretly proud of?

A: "I'm particularly proud of how we've customized ClickUp to handle the less glamorous side of talent management. People see the finished brand campaigns and the exciting partnerships. What they don't see is the enormous amount of administrative, financial, and operational coordination happening behind the scenes."

Arleigh Banner, Founder & CEO, Collxab

About Collxab

Collxab is a creator management and influencer marketing agency, founded in New York in 2020, that represents creators across beauty, fashion, wellness, lifestyle and entertainment.Over the past year the agency executed more than 600 brand partnerships, from ambassadorships and experiential activations to retail integrations and capsule collections, and it was recognised in The PR Net's 2026 Next Gen Awards for the structure and creator advocacy behind that volume.

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