Virtual event
How AI-Native Orgs Execute Events
Events are some of your most visible, high-stakes bets — but when execution is scattered across tools, it’s impossible to see what’s working. In this session, ClickUp’s event marketing leaders will walk through a practical, AI-native blueprint for running events end-to-end in one workspace, from the first brief through follow-up and reporting.
Session 1:
Date: Thursday, March 19
Time: 12:00 PM PST / 3:00 PM EST
Session 2:
Date: Friday, March 20
Time: 12:00 PM GMT
Event details
What you'll learn
In this session, we’ll cover:
- The full event execution lifecycle in ClickUp, from brief to post‑event reporting.
- How AI Agents work as teammates to draft briefs, promo copy, presenter notes, and recaps without adding tools or losing brand control.
- How to centralize all event work in one AI-native workspace.
- How to use Chat to kick off key workflows.
The old way vs new way
Why modern event teams are moving from scattered tools to AI-native event execution
AI-curious, tool-sprawl event team
- Chasing event work across docs, sheets, and chat threads
- Building briefs, promo copy, and follow-up assets from scratch every time
- Stitching together the ROI story in slides after the fact
- Fragmented ownership across field, demand, ops, and sales with no shared system
- One-off AI experiments that never make the event lifecycle feel truly AI-native
AI-native Event Activation in ClickUp
- Unified Event Activation hub for briefs, timelines, creative, and reporting
- Standardized event blueprints and checklists teams can reuse across programs
- Real-time dashboards that tie planning and follow-up together
- AI-native workflows that draft promo assets, presenter notes, and post-event summaries from the same source of truth
- Cross-functional workspace that keeps marketing, ops, and XDRs aligned from first brief through follow-up
Featured speakers
Meet your experts
Kyle Coleman
GVP of Marketing at ClickUp
Trish Sanderson
Senior Director, Community and Field Marketing
Kaylyn Knoll
Regional Events Manager
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