Starting a new role as a Search Marketing Strategist requires a structured approach to quickly understand your company's digital presence, target audience, and campaign goals. A 30-60-90 day plan helps you set clear objectives, track progress, and align with your marketing team to deliver measurable results.
This plan breaks down your onboarding and initial work into actionable phases, focusing on learning, executing, and optimizing search marketing efforts.
Benefits of a 30-60-90 Day Plan for Search Marketing Strategists
Implementing this plan ensures you:
- Gain a deep understanding of the company's current search marketing landscape and tools
- Build strong collaboration with SEO, content, and analytics teams
- Establish measurable goals aligned with business objectives
- Accelerate campaign performance through data-driven optimizations
Main Elements of the 30-60-90 Day Plan
This plan is structured into three key phases, each with specific goals and deliverables:
First 30 Days: Learning and Assessment
- Review existing search marketing campaigns, including paid search (PPC) and SEO strategies.
- Familiarize yourself with analytics platforms such as Google Analytics, Google Ads, and SEMrush.
- Conduct a comprehensive keyword research audit to identify opportunities and gaps.
- Meet with cross-functional teams to understand business goals and customer personas.
- Set initial performance benchmarks and KPIs for upcoming campaigns.
Next 30 Days (Days 31-60): Execution and Optimization
- Develop and launch targeted search campaigns based on initial research.
- Implement A/B testing for ad copy and landing pages to improve click-through and conversion rates.
- Optimize existing SEO content and identify new content opportunities aligned with keyword strategy.
- Analyze campaign data regularly to identify trends and areas for improvement.
- Collaborate with the creative team to align messaging and visuals with search strategies.
Final 30 Days (Days 61-90): Scaling and Strategic Planning
- Scale successful campaigns and allocate budget effectively to maximize ROI.
- Develop a long-term search marketing roadmap aligned with overall marketing objectives.
- Present performance reports and insights to stakeholders, highlighting wins and learnings.
- Identify emerging trends and tools in search marketing to keep strategies innovative.
- Establish ongoing processes for continuous campaign monitoring and optimization.
This 30-60-90 day plan empowers search marketing strategists to transition smoothly into their roles, deliver impactful campaigns, and contribute significantly to business growth through effective search marketing strategies.
