Brand Style Guide

  • Feature-rich & easily adaptable
  • Ready-to-use, fully customizable Doc
  • Get started in seconds
Template Level
slide 1
slide 2
slide 3
slide 4
This basic template is a go-to for getting started with outlining your brand style. Highlight your branding from mission statement to logos—all in one place.

Creating a brand identity is an essential part of any business venture. Your brand style guide is the key to making sure those visuals are consistent and recognizable, wherever they appear.

That's why ClickUp's Brand Style Guide Template is here to help you! Our all-in-one template makes it easy to:

  • Organize your branding elements in one place
  • Keep track of fonts, colors, logos, and more
  • Ensure that everyone uses the same standards for visuals

From logos and typography to digital assets and imagery, this template allows you to create a unified look for your brand. Get up and running quickly with ClickUp's Brand Style Guide Template—it's the perfect starting point for crafting and curating an unforgettable visual identity!

Benefits of a Brand Style Guide Template

A brand style guide is an essential tool for any business, ensuring consistent messaging across all marketing channels. Here are just some of the advantages of having a brand style guide template:

  • Promotes consistent branding and messaging across all channels
  • Provides a unified look and feel to all of your communications
  • Increases recognition of your brand with customers
  • Helps create a cohesive user experience

Main Elements of a Brand Style Guide Template

ClickUp's Brand Style Guide Template is designed to help you organize and store all of your branding assets in one place. This Doc template includes:

  • Custom Statuses: Create tasks with various custom statuses to keep track of the progress of each branding asset
  • Custom Fields: Categorize and add attributes to manage your brand assets and easily visualize data
  • Custom Views: Start with this Doc template and build out your ClickUp workflow which includes List, Gantt, Workload, Calendar, and more
  • Project Management: Improve brand asset tracking with comment reactions, nested subtasks, multiple assignees, and priority labels

How to Use a Brand Style Guide Template

Creating a brand style guide can help ensure that all of your marketing materials and website content is consistent and cohesive. Here are four steps to help you get started:

1. Clarify your brand’s message

Before you create a brand style guide, it’s important to understand the message that you want to convey with your brand. Think about your target audience, what sets your company apart from competitors and the overall tone and personality of your brand.

Create a Doc in ClickUp to brainstorm ideas and articulate your brand’s message.

2. Gather information

Next, you’ll need to gather all the relevant information that will make up your brand style guide. This includes things like your logo, fonts, colors, and any other design elements that are associated with your brand.

Use Table view in ClickUp to create a spreadsheet that includes all of the details you need for your brand style guide.

3. Create the document

Once you have all the necessary information, you can start designing your style guide. This should include a combination of visuals and written explanations of the various elements of your brand.

Use the Board view in ClickUp to create a visual representation of your brand.

4. Distribute the guide

Finally, it’s time to share your style guide with everyone in your company. Make sure that everyone is aware of the content and knows how to use it properly.

Create a Milestone in ClickUp to track when your brand style guide is ready to be distributed.

Get Started with ClickUp's Brand Style Guide Template

Marketing professionals can use this Brand Style Guide Template to help everyone stay on the same page when it comes to maintaining a consistent brand identity and creating a unified look.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

add new template customization

Now you can take advantage of the full potential of this template to create a comprehensive brand style guide:

  • Gather all relevant information about the brand, such as logos, colors, fonts, and tone of voice
  • Create a project for each element of the style guide and assign tasks to team members
  • Collaborate with stakeholders to brainstorm ideas and create content
  • Organize tasks into categories to keep track of progress
  • Set up notifications to stay up-to-date on progress
  • Hold regular meetings to discuss progress and any issues
  • Monitor and analyze tasks to ensure maximum productivity

Get Started with Our Brand Style Guide Template Today

Related Templates

Template details