Neterra unifies global telecom operations across 145+ countries with ClickUp

Neterra keeps data flowing for 90% of the world's largest telecoms across 145+ countries. Nearly 1,000 enterprise customers, 220+ locations in 75+ countries, three consecutive years as Central and Eastern Europe's Best Connectivity Provider (2023–2025). Three decades of building a reputation on one principle: the connection doesn't break.

Internally, the way work moved between teams hadn't kept pace with the network's growth. Projects lived in email threads. Status updates traveled through PowerPoint and Excel. Tasks bounced between Trello, Jira, and Microsoft Teams while documentation sat in SharePoint. Each platform held a fragment of the full picture, and a company growing at Neterra's pace could no longer afford to assemble that picture by hand.

The Operations team — 70+ engineers coordinating field work, infrastructure projects, and cross-functional handoffs across 75+ countries — felt the cost most directly. Hundreds of tasks were in motion at any given time. Checking on a single cross-border deployment might mean jumping between four or five different platforms: one for task status, another for client communications, a third for documentation, a fourth for the timeline.

As the company's geographic reach expanded, the coordination overhead compounded. Deadlines slipped not from lack of effort but from lack of visibility — the information existed, it just lived in too many places.

Neterra didn't rush the transition. The Operations department volunteered to go first, running several months of proof-of-concept testing before any other team was asked to consider the platform. Rather than migrating everything at once, the team moved daily tasks, workflows, and recurring processes into ClickUp step by step — testing different structures, adjusting views, and refining automations at each stage to validate that the setup genuinely simplified task management, visibility, and accountability.

Feedback was shared continuously. The team optimized their spaces and workflows throughout the PoC, ensuring ClickUp could serve as the central platform their work demanded — not just another layer in an already crowded stack.

As Operations' results became visible — faster project cycles, fewer status meetings, clearer accountability — Marketing, IT, Commercial, and Product Development each started building their own ClickUp implementations, tailored to their specific workflows. That independence proved essential for lasting adoption.

The momentum started at the top and was reinforced from the ground up. "Our CTO drove the initial ClickUp rollout in Operations," Ivan explains. "His positive experience convinced several other C-level managers to adopt it in their departments." But executive sponsorship only carried it so far — end users across the company saw the difference for themselves: clearer task structures, real-time visibility, fewer unnecessary emails and meetings. "They appreciated it immediately," Ivan says. "That kind of pull is something no mandate can replicate."

More than five departments now run on ClickUp. None were mandated to adopt it.

What began as one team's carefully managed proof of concept has become Neterra's operational foundation — a unified layer connecting teams, projects, and documentation that were previously siloed across half a dozen platforms. The team is now integrating ClickUp with existing internal systems to deepen cross-departmental coordination, and AI features including ClickUp Brain, are on the roadmap to reduce friction in everyday workflows.

For a company whose product is reliable, always-on connectivity, the standard for internal operations was never going to be anything less than that. ClickUp is where that standard lives now.