Connect ad spend to actual revenue, not platform-reported conversions
Facebook wants you to spend more on Facebook. Google wants you to spend more on Google. Both report inflated conversion numbers because each claims credit whenever a user touched their platform before converting. The actual customer journey gets lost.
How the Marketing Analytics works
Instead of trusting platform pixels, the Marketing Analytics Agent builds a unified conversion graph. It pulls raw event data, timestamps each touchpoint, and applies attribution rules you control. The result is a single view of which channels genuinely influence purchases versus which ones just happen to appear in the path.
Capabilities in detail:
- Ingests impression and click data from major ad networks
- Joins ad data with backend conversion events from your CRM or data warehouse
- Applies first-touch, last-touch, linear, or time-decay attribution models
- Outputs budget reallocation recommendations based on marginal ROI by channel
Why you need the Marketing Analytics
If you spend across paid search, paid social, and display, and you lack a dedicated marketing data engineer, this agent fills that gap. It is especially useful during budget planning cycles when you need to justify channel allocation.
How the Marketing Analytics compares
The general Analytics Agent covers dashboards and reporting across any data domain. The Marketing Analytics Agent is tuned specifically for ad platform APIs, attribution windows, and marketing KPIs. Choose this one if marketing measurement is your primary pain point.
