Product Positioning

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Typically, positioning is written for internal teams. It serves as the foundation for all of your product marketing, including choices for pricing, competitive analysis, and brand messaging. Product management and product marketing teams work together to develop product positioning. The objective is to organize the larger team around the best way to explain to clients the benefits of your product.

Product positioning is the key to success for any product, whether you're launching a new product or revamping an existing one. It's important to understand where your product fits in the market and how it can be differentiated from competitors.

The ClickUp Product Positioning Template helps you analyze your product's competitive position, so that you can:

  • Understand what makes your product unique
  • Identify target markets and customer segments
  • Define the best positioning strategy for long-term success

With this template, you'll have everything you need to make sure your product stands out from the crowd!

Benefits of a Product Positioning Template

Product positioning is an integral part of developing an effective marketing strategy. A product positioning template offers many benefits, such as:

  • Providing a framework for creating a unique and powerful brand narrative
  • Ensuring consistent messaging across all marketing channels
  • Helping to ensure that the product stands out in the competitive landscape
  • Making it easier to identify target customers and create a tailored message for them

Main Elements of a Product Positioning Template

ClickUp's Product Positioning Template is designed to help you to better understand and track your product's positioning. This List template includes:

  • Custom Statuses: Create tasks with custom statuses such as Open and Complete to keep track of the progress of each position
  • Custom Fields: Categorize and add 13 different custom attributes such as Tagline, USP 1, Market Segment, Comments, and Branding to save vital information about the product and easily visualize the positioning
  • Project Management: Improve product positioning tracking with time tracking capabilities, tags, dependency warning, emails, and more

How to Use a Product Positioning Template

Positioning a product is a great way to differentiate it from the competition and stand out in the market. Here are 6 steps to get started:

1. Understand the competition

Before you can start positioning your product, you need to understand who your competition is, what they offer, and how they communicate their products to the market.

Use Dashboards in ClickUp to keep track of your competitive landscape.

2. Research your target customer

This is a key step in the product positioning process. You need to know who your target customers are and what their needs, wants, and values are in order to create a positioning statement that resonates with them.

Create tasks in ClickUp to collect data about your target customers and their preferences.

3. Determine your product’s unique value proposition

What sets your product apart from the competition? What makes it special? What value does it offer that no other product can? These are the questions you need to answer in order to determine your product’s unique value proposition.

Use custom fields in ClickUp to identify and track your product’s unique value proposition.

4. Create the positioning statement

Now, it’s time to craft your positioning statement. This is a short, concise sentence or two that conveys the essence of your product’s unique value proposition.

Create a Doc in ClickUp to write your positioning statement.

5. Test your statement

Once you’ve written your positioning statement, it’s important to test it out to see how it resonates with your target customer. This can be done through customer surveys, focus groups, or by simply asking a few people who fit your target demographic.

Create a survey with ClickUp to find out how your positioning statement resonates with potential customers.

6. Refine and implement

Based on the feedback you receive, you can make adjustments to your positioning statement as needed. Once you’ve finalized your statement, it’s time to put it into action. This can be done through various marketing channels such as social media, advertising, or email campaigns.

Set up an Automation in ClickUp to implement your positioning statement through various marketing channels.

Get Started with ClickUp's Product Positioning Template

Marketing teams can use this Product Positioning Template to help everyone stay on the same page when it comes to marketing strategies and evaluating product positioning.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

add new template customization

Now you can take advantage of the full potential of this template to position a product:

  • Create tasks to help define the product's value proposition, key features, target audience, and competitive advantages
  • Assign tasks to team members and designate a timeline
  • Collaborate with stakeholders to brainstorm ideas and create content
  • Organize tasks into two different statuses: Open and Complete, to keep track of progress
  • Set up notifications to stay up-to-date on progress
  • Hold regular meetings to discuss progress and any issues
  • Monitor and analyze tasks to ensure maximum productivity

Get Started with Our Product Positioning Template Today

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