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Typically, positioning is written for internal teams. It serves as the foundation for all of your product marketing, including choices for pricing, competitive analysis, and brand messaging. Product management and product marketing teams work together to develop product positioning. The objective is to organize the larger team around the best way to explain to clients the benefits of your product.

Template Includes

    • ๐Ÿท Tagline
    • โญ๏ธ USP #1
    • ๐Ÿ“Š Market Segment
    • ๐Ÿ“ Comments
    • ๐ŸŽจ Branding
    • โญ๏ธ USP #2
    • ๐Ÿ’” Pain Point #1
    • ๐Ÿ’” Pain Point #2
    • โญ๏ธ USP #3
    • ๐Ÿ‘ Vision
    • ๐Ÿ—“ Target Launch Date
    • ๐Ÿ’” Pain Point #3
    • ๐ŸŽฏ Mission
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