
Crafting compelling press releases goes beyond just sharing news—it’s about shaping your brand’s story effectively.
From gathering key messages to drafting headlines, quotes, and distribution plans, press release creation involves juggling multiple elements and tight timelines. AI prompts are now playing a crucial role in streamlining this process.
Press teams leverage AI to:
Integrated within familiar tools like documents, collaboration boards, and project trackers, AI in platforms such as ClickUp Brain acts as a behind-the-scenes partner—turning creative ideas into well-organized, ready-to-publish press materials.
Outline 5 headline options for a product launch press release, based on the ‘Launch Strategy 2024’ document.
ClickUp Brain Behavior: Analyzes key themes and messaging from the linked doc to propose engaging headline ideas.
Identify current trends in press release formats for tech startups under $10M revenue in North America.
ClickUp Brain Behavior: Gathers insights from internal market research files; Brain Max can supplement with public data if accessible.
Draft a press release summary highlighting sustainability initiatives, referencing ‘Green Campaign Notes’ and prior releases.
ClickUp Brain Behavior: Extracts relevant content and composes a concise, impactful summary for media distribution.
Compare media outreach strategies between our last two campaigns using the ‘PR Metrics Q1’ report.
ClickUp Brain Behavior: Pulls data and narrative from reports to create a clear, comparative overview.
List top keywords and phrases that boost press release visibility, referencing SEO guidelines and competitor analysis docs.
ClickUp Brain Behavior: Scans documents to identify high-impact terms and their usage contexts.
From the ‘Approval Checklist’ doc, generate a step-by-step review process for press release sign-off.
ClickUp Brain Behavior: Extracts criteria and formats them into an actionable checklist within a task or document.
Summarize 3 storytelling techniques proven effective in recent press releases from our media training materials.
ClickUp Brain Behavior: Identifies recurring narrative styles and communication tips from linked resources.
From the ‘Audience Insights Q2’ report, summarize key preferences for press release tone and style.
ClickUp Brain Behavior: Analyzes survey data and feedback to highlight favored communication approaches.
Write concise, engaging opening paragraphs for a press release announcing a new partnership, using the tone guide in ‘BrandVoice.pdf’.
ClickUp Brain Behavior: References tone guidelines and suggests varied introductory copy options.
Summarize recent changes in media distribution regulations and their impact on press release dissemination.
ClickUp Brain Behavior: Reviews compliance documents and public updates to outline key considerations.
Generate formatting and length guidelines for press releases targeting European markets, referencing regional standards.
ClickUp Brain Behavior: Extracts rules and best practices from internal documents to create a compliance checklist.
Create a checklist for crisis communication press releases using the ‘Crisis Response Protocol’ and past examples.
ClickUp Brain Behavior: Identifies essential elements and organizes them into a structured task list by urgency and topic.
Compare messaging strategies used in press releases by competitors Tesla, Lucid, and Rivian, based on our competitive intelligence files.
ClickUp Brain Behavior: Summarizes key differences and strengths in a clear, digestible format.
What emerging themes are appearing in press releases about autonomous vehicle technology since 2023?
ClickUp Brain Behavior: Synthesizes trends from internal reports, media analyses, and uploaded press materials.
Summarize common feedback points from journalists on press release clarity and relevance in the ‘Media Feedback’ folder.
ClickUp Brain Behavior: Extracts and prioritizes critiques and suggestions from survey responses and correspondence.
Brain Max Boost: Quickly access past releases, editorial feedback, and media assets to fuel your next announcement.

Brain Max Boost: Instantly access previous campaign insights, media contacts, or release templates across all projects.

Writers produce attention-grabbing titles faster, spark interest immediately, and avoid creative blocks.