Decimal Point Analytics Trades Tool Chaos for a Unified AI Workspace With ClickUp

As DPA’s client base expanded—banks, hedge funds, healthcare organizations—so did its tech stack.

Projects lived in spreadsheets. Client requests came through Google Forms. Time tracking relied on a custom-built app. And email threads multiplied by the hour.

It wasn’t disorganization, it was work sprawl—work spread across too many tools, docs, and messaging threads.

Every new process had a tool, and every tool added one more place to look for answers. So a project manager starting her day might open half a dozen apps before even touching her real work.

The result: Context scattered, communication fragmented, and hours lost trying to pull everything together.

DPA needed a single workspace—one place where everyone could see what was happening, work together, and move faster.

“From day one, our founders wanted a better project management system,” recalls Ajay Jindal, Executive Vice President.

The team experimented with different platforms before discovering ClickUp. What stood out wasn’t just the features, but how easy it was for people to actually use it.

“We realized that ClickUp is easy to learn and adopt. You don’t need a lot of training, which makes a huge difference,”says Vaibhav Poonekar, CTO.

DPA began with a pilot for the software team, where the need for clarity and collaboration was greatest. Within weeks, something clicked.

There were no lengthy rollouts or top-down mandates. Teams just started using it, and then telling others about it.

In less than two years, every department—data ops, sales, marketing, HR—had moved their work into ClickUp.

Today, every Decimal Point Analytics employee starts and ends their day in ClickUp. There's been 100% company-wide adoption, across four continents.

Projects, requests, and reviews now all live in one connected workspace, making collaboration effortless and decisions speedier.

Teams across functions work in lockstep, with context and updates always at their fingertips.

The productivity gains are tangible:

Marketing works 40% faster thanks to ClickUp Brain.

They save two hours per person, per day on content creation and research.

Management reviews now run entirely on ClickUp.

What's more, with the improved delivery and transparency, DPA have had 60% client retention over eight years.

“Now at DPA, everybody uses ClickUp right from the start of their journey with us,” says Vaibhav.

The change wasn’t just operational; it was cultural. With ClickUp, teams felt more connected, leadership gained clarity, and innovation picked up speed.

DPA’s story with ClickUp didn’t stop at adoption. They’ve gone on to build DeciDeskPro, a service desk platform powered by ClickUp—helping other organizations escape the same tool chaos they once faced.

When 800 people across four continents can collaborate like they’re in the same room—when AI actually makes work faster, not harder—that’s not just better project management. That’s transformation.