How Lulu Furthers Its Mission to Empower Creators with ClickUp

Lulu Press, a leading self-publishing and print-on-demand company empowering creators in over 225 countries since 2002, faced growing pains as its teams struggled to manage new product innovations and marketing initiatives. With customer expectations rising, the company’s product, development, and marketing teams relied on clunky processes and multiple tools like Jira and Basecamp. Manual status updates, scattered requests across emails and chats, and disjointed workflows slowed progress and hindered creativity.

To address this, Lulu adopted ClickUp as a single, unified platform to replace two separate project management tools. By centralizing workflows, integrating tools like GitLab, and automating routine tasks, the company streamlined its product release process, improved cross-team visibility, and reduced manual work.