Content marketing is an ever-growing part of digital strategy, and having a comprehensive editorial calendar can help you stay on top of it all. ClickUp's content marketing template takes the hassle out of planning, organizing, and executing your content production—all in one place!
This template will help you:
- Plan content from start to finish with clearly defined roles
- Organize your editorial calendar for better content production
- Track progress on projects so that deadlines are met
From writing and editing to publishing and promotion, this template has everything you need to create an effective content marketing strategy. Get started today!
Benefits of a Content Marketing Editorial Calendar Template
Having a content marketing editorial calendar template in place is essential for any marketing team. It helps organize the content creation process and keeps everyone on the same page. Benefits of using a content marketing editorial calendar include:
- Provides a clear overview of the content your team is working on
- Ensures that all content is created on time and meets deadlines
- Helps prioritize tasks and ensure that the most important content is created first
- Gives the team visibility into what content is being created and when it will be released
Main Elements of a Content Marketing Editorial Calendar Template
ClickUp's Content Marketing Editorial Calendar Template is designed to help you create, plan, and track your content marketing strategies. This List template includes:
- Custom Statuses: Mark task status such as Cancelled, Completed, In Progress, In Revision, and On Hold to keep track of content marketing progress
- Custom Fields: Use 12 different custom attributes such as Copywriter, Draft, Approver, Platform, Graphics Designer, and more to save vital information about content
- Custom Views: Open 4 different views in different ClickUp configurations, such as the Getting Started Guide, Progress Board, Publishing Calendar, and Content Plan so that you can hit the ground running
- Project Management: Improve content marketing tracking with time tracking capabilities, tags, dependency warning, emails, and more
How to Use a Content Marketing Editorial Calendar Template
Creating a content marketing editorial calendar is essential for any content marketing strategy. It's a great way to stay organized and have a clear vision of where your content marketing efforts are headed. Here are four steps to help you create an effective content marketing editorial calendar:
1. Set goals
Before you begin creating your content marketing editorial calendar, it's important to set goals for yourself and your team. This is key in helping you determine the type of content you should create and plan out the content creation process.
Create Goals in ClickUp to track your progress and keep your team focused on your objectives.
2. Outline your content topics
Once you have your goals in place, it's time to start brainstorming topics for your content. Think about what kind of content you want to create, how often you want to post, and who your target audience is.
Use tasks in ClickUp to create a list of potential topics for your content.
3. Fill in the calendar
Now that you have your topics in place, it's time to fill in your calendar. Start by filling in the dates and topics for each post, and then add in details like the author, publishing platform, and any other relevant information.
Use the Calendar view in ClickUp to schedule your content and track progress with ease.
4. Assign tasks and track progress
Once you have your calendar filled out, it's time to assign tasks and start tracking progress. Assign tasks to your team members and set due dates for when the posts should be completed.
Use recurring tasks in ClickUp to assign tasks and track progress on an ongoing basis.
Get Started with ClickUp's Content Marketing Editorial Calendar Template
Marketing professionals can use this Content Marketing Editorial Calendar Template to help everyone stay on the same page when it comes to scheduling and organizing marketing content.
First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.
Next, invite relevant members or guests to your Workspace to start collaborating.
Now you can take advantage of the full potential of this template to create an effective content marketing strategy:
- Use the Getting Started Guide View to learn more about content marketing and get a jumpstart on your project
- The Progress Board View will help you track the progress of content through different stages
- The Publishing Calendar View will provide an overview of all the content you plan to publish
- The Content Plan View will help you plan out content ideas and ensure they align with your goals
- Organize tasks into seven different statuses: Cancelled, Completed, In Progress, In Revision, On Hold, to keep track of progress
- Update statuses as you progress through tasks to keep stakeholders informed of progress
- Monitor and analyze tasks to ensure maximum productivity