ClickUp Brand Assets
Everything you need to show off the ClickUp brand the 
 right way - logos, colors, and more, all in one place.
The ClickUp logo is the embodiment of smart
 productivity and
 teamwork
The upward curve symbolizes growth and
 limitless potential, while the strong base
 stands for centralization and collaboration.
Together, they form a symbol of efficiency and flexibility, driving teams to achieve more,
 faster and smarter.
The ClickUp Brain that
 powers productivity with
 intelligent efficiency
Proactive foresight is the focus of the main
 star, predicting needs, connecting apps, and
 cutting busywork. The other empowers you
 to instantly build tasks, automate workflows,
 create content, and find answers.
Together, they help teams work smarter, faster,
 and more efficiently.
Clear-space and readability
It’s simple; just keep 18px safe-space around 
 the main logos, and 14px around the symbols.
Logo
Brain
The dealbreakers
Don’t stretch the logo
Don’t add effects
Don’t change the colors
Don’t rotate the logo
Don’t stretch the logo
Don’t add effects
Don’t change the colors
Don’t rotate the logo
The ClickUp palette that fuels bold 
 innovation and dynamic creativity
Purple #7612FA
Blue #40DDFF
Pink #FA12E3
Yellow #FFD700
Navy #101F52
Pink -> Yellow #FA12E3 -> #FFD700
Purple -> Blue #7612FA -> #40DDFF
Typography that drives clarity and consistency
Typeface
Plus Jakarta Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ 
 abcdefghijklmnopqrstuvwxyz0123456789 
 !@#$%^&*()
- Aa- Medium Font weight: 500
- Aa- Bold Font weight: 700
- Aa- Extrabold Font weight: 800












