Product Marketing Manager

San Diego
We raised $35M in our Series A to make the world more productive. Read why
< See all openings This is a once in a lifetime opportunity to create unique, fluid and impactful journeys and product marketing experiences in a hyper-growth startup. ClickUp is an entirely content-led growth company, spending $0 on marketing and only growing from the viral nature of organic search and word of mouth. The product and our organic online presence have carried us from 0 to 100,000+ teams in under 2 years - and we're now one of the fastest growing software companies in the world.

In all things we do, we hate normal — in fact, we will diligently avoid normalcy in all of our marketing assets, collateral, and messaging. You will be in charge of educating all market segments on specific current, new and upcoming features.

Our product is unique in that it’s highly customizable - it can be used for use cases ranging from very simple to highly complex. It will be your job to work with product management, sales, engineering, marketing, and research to fully understand customer needs, inform product decisions, and communicate feature delivery internally and externally.

Get ready to focus on writing incredible copy landing pages, customized email marketing automations, branding efforts, user behavior models and ongoing user education. You love making informed and data-driven plans to drive adoption of product features, while developing marketing plans and strategies with other marketing managers.
The Role
  • - Create truly phenomenal and powerful messaging for landing pages, email campaign content, ad copy, and social posts for specific market segments.
  • - Measure, analyze and optimize all touch points of the customer journey through data-analysis and data-driven decisions based to create customized marketing strategies based on feature adoption, product usage and acquisition channels.
  • - Drive product synchronicity across Marketing, Product, and Engineering departments to build ClickUp's communications strategy and compelling messaging to drive awareness &consideration, as well as adoption, among existing users and customers.
  • - Define target buyer and user segments for ClickUp features to drive marketing strategy among targeted marketing campaigns which drive ongoing awareness, preference, purchase and adoption.
  • - Develop value propositions, messaging, case studies, and collateral that supports engagement across enterprise and SMB ClickUp teams. You will lead the translation of technology capabilities into impactful product marketing solutions.
Qualifications
  • - Create exceptional, persuasive, and simple messaging and branding.
  • - Minimum 2 to 4 years experience in product marketing, product management, research, or marketing in the software, SaaS, technology, or project management space.
  • - Experience with customer engagement tools, marketing automation, product analytics or similar technology.
  • - Ability to understand technical product releases and translating into actionable marketing strategies and deliverables.
  • - Ability to create persona-based content for ClickUp users, senior technical and non-technical decision makers and executives.
Desirable
  • - Power user with project management software and other productivity tools in order to understand the pain points of our customers.
  • - Ability to thrive in our fast-paced, ever-changing, and highly collaborative environment; and assisting in other marketing, customer support, and company activities as needed.
  • - Stay on top of industry trends by attending industry events, monitoring competitors and partner activity, reviewing customer feedback & market trends regularly.
  • - Experience with ClickUp, Hubspot, Drip and Pendo are a plus.
Apply Now
  • You LOVE creating exceptional product branding, it's what you live for.
  • You want to improve how people use ClickUp
  • You pride yourself on your creative skill set
  • You consider yourself GREAT
  • You’re able to work with a team of diverse thought leaders
  • You want to create unique, personal content
  • You would enjoy a product with a wide variety of use cases where targeted success experiences play a huge role in adoption
  • You implement constructive feedback & improvement suggestions
  • You want to work somewhere where you’ll make an impact

About You

If you love what you do, wake up excited, and want to make an impact in the world you'll fit perfectly.

Benefits

Just some of what we provide.
  • Opportunity to earn equity in fast growing company
  • New MacBook Pro
  • Health insurance (100% of premium paid)
  • Dental insurance (100% of premium paid)
  • Opportunity for cash bonuses
  • Commuter benefits
  • Team lunches each week
  • Unlimited snacks & drinks in office
  • Continued learning (Access to tons of paid courses)
  • Unlimited kombucha and cold brew on tap
  • 401k with 100% employer match up to 2% of annual salary

Our Five Step Process

Our Five Step Process

Core values

01
Not only the best customer service in the industry, we provide the best customer service experience our clients have ever had.
Empower ourselves to fix problems and say YES.
02
Normal f*cking sucks.
03
Progress over perfection.
04
Work smarter AND harder.
05
Details matter.
06
Urgency and consistency.
07
Remember shit, create a system.
08
Grow 1% every day.
09
Random acts of kindness.

Life at ClickUp

San Francisco, San Diego, and across the globe.
Life at ClickUp
The team is what makes ClickUp such a great place to work. Positivity and passion fill our office.
Life at ClickUp
Guests get the royal treatment when they stop by our office.
Life at ClickUp
Quadruplets! We love sporting our ClickUp swag everywhere we go.
Life at ClickUp
Holiday cheer is year-round at ClickUp. Bowling, karaoke, and delicious food take "company party" to the next level.
Life at ClickUp
Team bonding at SeaWorld is always more fun with face paint and water rides.
Life at ClickUp
We believe in random acts of kindness. Here is our team doing one of those anonymous acts.
Leader Spring 2020 ClickUp
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