If movies and TV shows have led us to believe one thing, it’s that by now we’re supposed to have a whole society of robots to do our busy work for us.
We’re supposed to have robots clean our houses, cook our breakfast, and answer our phones. And some of those robots are supposed to be sassy and speak with a British accent. But alas, here we are in the 21st century, and we haven’t seen a sassy British robot once today. 🤖💂♀️
While that future may be a ways away, artificial intelligence is here now. Sure, it won’t cook our eggs in the morning, but AI technology can make our work lives easier by automating some of our daily marketing tasks . And for marketing teams , the right AI marketing tool can make work more productive, more creative, and more fun.
Here are the 20 best AI marketing tools your entire team will love.
What are AI Marketing Tools?
An AI (Artificial Intelligence) Marketing Tool refers to the application of artificial intelligence technologies in marketing strategies and efforts. These tools utilize machine learning, marketing analytics , and predictive algorithms to automate, optimize, and augment various marketing tasks.
What Should You Look for in an AI Marketing Tool?
Different AI marketing tools perform different functions, but every tool you use should make your life easier and not harder.
We know what you’re thinking: No duh! But sometimes when you’re choosing tools this requirement can be easier said than done. Here’s what to look for to ensure you’re getting a good tool. 🔧
- Intuitive user experience: This software is for your marketing team, not your IT team, so the user interface should be simple to learn and use. Since your marketing team is design oriented, a little beauty in the interface will make everyone’s experience better
- Easy automations: The point of artificial intelligence is to take work off your plate. So an AI tool , improve your marketing campaign management , create SEO-optimized content, and track your results.
And that’s just the beginning.
1. ClickUp
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ClickUp is the app to replace all your apps. It brings all of your work—from task management and goal tracking to chats and docs—into one place. And it comes with the world’s only role-based AI assistant .
You can customize ClickUp’s AI features for tone and creativity, and it has content structures built in so your marketing team can save time on outlining and formatting. 📝
ClickUp best features
- Copyediting: In ClickUp Docs
- Integrations: Connect ClickUp to your other favorite marketing calendar tools
- AI project management
: Use ClickUp AI to automate your project management processes and get more done.
- AI project management
- Integrations: Connect ClickUp to your other favorite marketing calendar tools
Work collaboratively on marketing tasks in ClickUp Docs
ClickUp limitations
- Learning curve: The sheer number of features on ClickUp can be overwhelming for first-time users, but the intuitive user interface makes it easy to learn and fully customize
- Cost: While ClickUp offers a Free Forever pricing plan, this plan doesn’t include access to the artificial intelligence features
ClickUp pricing
- Free Forever
- Unlimited: $7/month per user
- Business: $12/month per user
- Enterprise: Contact for pricing
- ClickUp AI is available on all paid plans for $7 per Workspace
ClickUp ratings and reviews
- G2 reviews: 4.7/5 (6,700+ reviews)
- Capterra reviews: 4.7/5 (3,600+ reviews)
2. Zapier
via Zapier Zapier is a no-code automation program, which sets itself apart from the other AI marketing tools in this list. It lets you design any automation you need, using if-then machine-learning logic.
For example, you can automate your email marketing strategies by creating an if-then that automatically sends a welcome email to potential customers if they sign up for your email list. Or you can increase customer engagement by having any messages you receive through Facebook Messenger sent to your Slack so you see them sooner and speak to your target audience faster.
With Zapier, you can automate your entire customer journey so that anytime a customer moves further down your funnel, they get the exact communication they need.
Zapier best features
- Flexible automations : Because you create your own automations based on any if-then situation you can dream up, Zapier instantly fits into your workflow
- Integrations: There are integrations with over 5,000 marketing software Jasper is an AI content creation tool that streamlines all of your content marketing efforts. With content templates, it can reduce the time your team spends on first drafts by 80%, and it can even create art to accompany your posts.
It’s simple to use as a digital marketing tool to power up your social media posts, landing pages, email marketing campaigns, or your overall blog content marketing strategy to improve your search engine rankings. Jasper is quickly becoming a must-have AI marketing tool for the most productive companies.
Jasper best features
- Chatbot : The Jasper chatbot can answer questions, help with tasks, and do research
- AI writing templates: With over 50 templates, Jasper can write first drafts of SEO-optimized blogs Long considered the ultimate copyediting app, Grammarly also offers AI writing. So, if you get stuck while you’re working on a draft, you can treat Grammarly as your AI assistant, helping you come up with that next idea or paragraph with machine-learning capabilities.
Grammarly best features
- Writing enhancements: Grammarly is extremely good at correcting grammar and spelling mistakes and pointing out wordy sentences with its AI-powered editor
- AI writing : It can also help you create first drafts of content or continue writing content when you can think of what to write next. You provide a prompt, and Grammarly will give you a first draft
- Tone selection: You can choose whether you want your writing to have a formal or casual tone, and you can select adjectives to describe the tone you want in greater detail
- Browser extension: The browser extension allows you to use Grammarly’s features on Google Docs We’ve looked at several AI marketing tools that can help you create blog posts and emails, but this AI tool can actually have a conversation with your customers. Manychat provides an interactive customer experience, using natural language processing to respond to your customers in Instagram DM, Facebook Messenger, SMS text messages, and WhatsApp.
Manychat best features
- Interactive chatbot : Manychat was built to do one thing, and it does it well. This chatbot will respond to customers who message you on social media platforms or through text message
Manychat limitations
- Limited analytics: While Manychat offers analytics with its paid pricing plan, many users report that the analytics aren’t very useful and don’t provide a good overview of customer data
- Occasional glitches: Some users report that the API with Facebook Messenger sometimes has a lag time or doesn’t load correctly and needs to be reloaded
Manychat pricing
- Free: No cost, but doesn’t include SMS messaging
- Pro: $15/month
- Premium: Contact sales
Manychat ratings and reviews
- G2 reviews: 4.6/5 (100+ reviews)
- Capterra reviews: 4.7/5 (50+ reviews)
6. Evolv.ai
via Evolv.ai Evolv AI uses artificial intelligence and machine learning algorithms to improve customer experiences in real-time. It continuously adapts to live customer behavior on a variety of platforms—from your e-commerce site to your social media platforms.
The AI software does real-time experimentation to direct each customer in your demographic toward the experience that’s most likely to lead them further down your marketing funnel and closer to a purchase.
Evolv best features
- Automated customer journeys: Not only can Evolv adapt your customer journey in real-time for each user, but it can also continuously learn from users and your customer data to create the most effective journeys over time
- Manual and automatic targeting: You can do your own audience segmentation and run CX experiments through Evolv, but the AI tool will also automatically segment users and can identify and develop new segments that you may not have known existed
- Analytics: Evolv provides clear insights on the CX experiments it runs so you can understand which elements of your customer experience are most successful and make more informed decisions going forward. It may become your go-to web design tool Another generative AI marketing tool for copy is Writer. This AI tool can create content for any team in your organization—from HR emails to operational handbooks.
Writer best features
- CoWrite: The program’s CoWrite features allow you to teach the AI-powered tool your voice so you get a consistent brand tone across all of your content
- Recaps: Repurpose content for multiple marketing channels with the Recaps feature. You can transform a podcast If you want to manage your content strategy and content creation from a single app, then this is the all-in-one SEO tool you need. Surfer provides search engine optimization features with actionable insights for keyword research so you can optimize your writing efforts and set your new or existing content up for higher rankings.
SurferSEO best features
- Keyword research: Perform keyword research and get suggestions for related keywords to guide your content clusters
- Content editor: See a detailed article outline and get suggested keywords include as you write—whether it’s for digital marketing copy
- SEO audits: Get suggestions for SEO optimizations you can make to current blog posts and webpages
SurferSEO limitations
- Unrelated Keywords: Users complain that some of the suggested keywords for content clusters aren’t as closely related to the original topic as they would like
- Cost: Many users find the cost to be too high, making it a difficult marketing tool for small businesses You might think collaboration can’t be automated, but Smartly.io is here to prove that it can. This marketing tool is great for content creation and creative copy for your next digital marketing strategy.
Smartly.io best features
- Automated planning: Smartly.io’s AI marketing tool can plan your marketing strategy for you, then use automations to streamline the workflow you need to follow through on the strategy
- Multi-channel scaling: Improve your social media management. Review your entire campaign together to align your social media teams and decide how your strategy will look across different marketing channels with AI-powered features
- Easier collaborating: Review, comment, edit, and approve all of your creative assets from one place
Smartly.io limitations
- Learning curve: Many users say it takes specialized training for your team to learn to use Smartly.io effectively
- Limited integrations: Several users say that, while Smartly.io integrates well with Facebook, it’s not as useful with other social media platforms
Smartly.io pricing
- Custom: You’ll have to schedule a demo and meet with a team member to get a price
Smartly.io ratings and reviews
- G2 reviews: 4.4/5 (400+ reviews)
- Capterra reviews: 4.4/5 (10+ reviews)
10. Seventh Sense
via Seventh Sense This email marketing program integrates with HubSpot and Marketo to make your emails more effective, improve your open rate, and increase your conversions. It uses AI to determine the best timing and frequency for contacting each customer, depending on where they are in the customer journey.
Seventh Sense best features
- Email delivery optimization : Instead of using rigid schedules or time-zone-based scheduling, Seventh Sense uses AI to determine the ideal time to send emails to each user, helping to increase open rates
- A/B testing: Built-in A/B testing features allow you to test subject lines and decide on the most effective one before sending the majority of your emails with their optimized delivery schedules
- Deliverability auditing: Get more in-depth insights into your deliverability with Seventh Sense’s audits of not only your bounce rate but also how many emails reach active inboxes
Seventh Sense limitations
- Only available with HubSpot and Marketo: Many marketing teams don’t use Seventh Sense because this AI marketing tool doesn’t work with their preferred email marketing software
- Complex UI: Some users feel Seventh Sense’s user interface isn’t very intuitive, leaving them to hunt down the features they want to use
Seventh Sense pricing
- Business for HubSpot users: Starts at $80/month for up to 5,000 marketing contacts
- Enterprise for HubSpot users: Custom pricing for 150,000 marketing contacts or more
- Business for Marketo users: Starts at $450/month for 50,000 leads
- Enterprise for Marketo users: Custom pricing for 300,000 leads or more
Seventh Sense ratings and reviews
- G2 reviews: 4.8/5 (15+ reviews)
- Capterra reviews: 5/5 (3 reviews)
11. Copy.ai
Via Copy.ai Copy.ai initially carved a niche for itself as one of the trailblazers in AI content generation, and it keeps evolving with technological advancements. This AI-assisted writing tool is an invaluable resource for marketers, bloggers, and content creators, enabling them to produce superior quality content for their blogs, Facebook and Google ads, product descriptions, and landing pages at an accelerated pace, all courtesy of AI.
Copy.ai best features:
- User-friendly interface
- Unlimited words with no credit-based system
- Access to 25+ languages with a paid subscription
Copy.ai limitations:
- Some users find the outputs lack creativity at times
Some users wish there was a better way to document projects and files
Copy.ai pricing:
- Free plan
- Pro: $49/month for 5 users
- Team: $249/month for 20 users
- Enterprise: Contact for pricing
Copy.ai ratings and reviews:
- G2: 4.8/5 (160+ reviews)
- Capterra: 4.5/5 (50+ reviews)
Bonus Tools: Copy AI Alternatives & Writesonic Alternatives
12. 10Web
10Web AI Website Builder stands out as a revolutionary tool in the realm of AI marketing, setting a new benchmark for ease and efficiency in website creation. It leverages advanced AI technology to automate the design process, enabling businesses and marketers to launch professional-looking websites with minimal effort. Unlike traditional website builders, 10Web AI simplifies the development process by providing intelligent design suggestions, customizable templates, and instant website generation capabilities.
This allows users to focus more on their marketing strategies and content, knowing their online presence can be established and launched seamlessly. For those seeking to expedite their website development with AI’s power, 10Web AI Website Builder offers a compelling solution.
10Web best features:
- Automates website creation with AI, enabling users to launch fully functional websites quickly
- Offers a wide range of design templates and customization options powered by artificial intelligence, making it an excellent tool for marketers looking to establish an online presence without extensive web development knowledge.
10Web limitations:
- While it streamlines website creation, users with specific, complex customization needs may require additional manual adjustments.
10Web pricing:
Business Annual
AI Starter: $10/month
AI Premium: $15/month
AI Ultimate: $23/month
Ecommerce Annual
AI Ecommerce Starter: $11/month
AI Ecommerce Premium: $23/month
Dedicated hosting: $175/month
Agency Annual
Agency Starter: $24/month
AI Premium: $60/month
Agency Ultimate: Custom pricing
10Web ratings and reviews:
- G2: 4.4/5 (90+ reviews)
13. Lexica.Art
via Lexica.art If you’re looking for a simple way to create and add stunning images to your marketing campaigns, email newsletters, or blogs, then Lexica.Art is your AI marketing tool of choice.
You can search for images using specific keywords or generate an entirely new image by using prompts to describe what the image should look like. This AI-driven image-generation tool is great for social media images, blog cover images, and even generating product ideas.
Lexica.Art best features
- Aperture: Produces a photorealistic image that looks like real-life depictions of subjects as if they were just clicked on a camera
- Search bar: Enter keywords relevant to the visual you need, and you’ll get a wide selection of images based on your text input in no time
- Image customization: Displays each generated image’s prompt, size, and other details. Copy the prompt and modify it to recreate similar images with your own twist or imagination 3
Lexica.Art limitations
- Image generation limits: Search images for free, but you’ll need to subscribe to Lexica AI’s paid plan to ‘generate’ an image
- Repetitiveness: Being under development, it depends on the diversity of training data. There is a high likelihood that the tool generates repetitive images after a while unless you refine and fine-tune your prompts
Lexica.Art pricing
- Starter: $10 per month
- Pro: $30 per month
- Max: $60 per month
Lexica.Art ratings and reviews
- G2 reviews: Not enough reviews
- Capterra reviews: Not enough reviews
14. Notion AI
via Notion If you’re already using Notion for project management, Notion’s built-in AI assistant is an add-on that helps you get more work done quickly.
The integrated AI writing tool can answer questions related to your workspace, be your brainstorming partner, help you improve your content, and convert data into actionable insights.
The use cases of Notion AI for marketing include:
- Explain technical jargon to everyone
- Translate content into other languages
- Edit the voice and tone of your marketing material
- Generate next steps from meeting notes, summaries from action items, and takeaways from sales calls and research sessions
Notion AI best features
- Q&A: Ask questions related to your projects, wikis, docs, and tasks in your Notion Workspace, and Notion’s AI marketing tool generates summaries within seconds
- Autofill data: Extract key metrics, insights, results, and other critical details from your projects and tasks and convert them into clear action items that make sense
- AI templates: Access pre-defined frameworks for sales outreach pitches, social media calendars, video scripts, and more. Notion AI helps pre-fill content within these templates
Notion AI limitations
- Inaccuracy: Users report the AI assistant unintentionally deletes or duplicates certain paragraphs during writing tasks. This sometimes results in writers having to spend additional time recreating or editing the content
- Steep learning curve: Notion AI has multiple use cases, but understanding how to maximize it is time-consuming unless you’re a Notion power user
Notion AI pricing
- Free: $8 per seat per month
- Plus: $22 per seat per month
- Business: $28 per seat per month
- Enterprise: Custom pricing
Notion AI can be added to a workspace for $8 per member per month
Notion AI ratings and reviews
- G2 reviews: Not enough reviews
- Capterra reviews: Not enough reviews
15. Userbot.ai
via Userbot.ai Chatbots have myriad benefits for sales, support, operations, and marketing teams. They automate responses to frequently asked questions, edit text to personalize and maintain the brand’s voice and tone, and answer questions 24/7 via chat, voice calls, and digital support agents.
Userbot’s generative AI platform offers conversational AI solutions to manage direct communication with your customers in real time across all channels.
A standout functionality of Userbot is Digital Humans, a photorealistic avatar that makes every customer interaction more human. It integrates with your digital channels, allowing you to offer an omnichannel customer experience.
Userbot.ai best features
- Customized conversation flows: Create different conversation paths based on customer responses with a simple drag-and-drop builder
- Conversation management: Manage all your customer conversations on a single platform so that nothing falls through the cracks
- Bot+AI: No-code AI builder to build your custom bot quickly
Userbot.ai limitations
- Limited customization options: Users find it difficult to build detailed conversation flows since you cannot customize chat experiences beyond simple q&a
- Lack of accuracy: Reported to have limited learning capabilities because of which it may not always respond accurately to a customer query
Userbot.ai pricing
- Custom pricing
Userbot.ai ratings and reviews
- G2 reviews: Not enough reviews
- Capterra reviews: Not enough reviews
16. Hemingway App
via Hemingway If you’re a marketer, you must’ve used the Hemmingway App to edit your documents, make the language crisp, and weed out grammatical errors.
Hemingway Editor Plus uses AI to analyze sentences in your text and give you instant suggestions for rewriting wordy sentences, weak phrases, and passive voice. It goes beyond simple spellchecks to match your tone and word choice so the rewritten sentences sound like you rather than being robotic.
Hemingway App best features
- Color-coded highlights: Sentences are highlighted in different colors to indicate what could improve it
- Hemingway Editor Plus: Advanced application with AI integration that rewrites content in your tone and style
- Set target reading level: Adjust the app’s grading to your writing based on the purpose—for example, higher grading for academic or technical writing and lower grading for a younger audience
Hemingway App limitations
- Lack of integration: The free Hemingway version does not integrate with other tools such as your email or Google Docs. You will have to copy and paste the edited content from the Hemingway Editor to their writing application, making it time-consuming
Hemingway App pricing
- Free
- Individual 5K: $10 per month
- Individual 10K: $15 per month
- Team 10K: $15 per user per month
Hemingway App ratings and reviews
- G2 reviews: 4.4/5 (40+ reviews)
- Capterra reviews: Not enough reviews
17. Albert.ai
via Albert.ai Albert leverages AI to help marketers and agencies create ads that optimize campaign performance. It includes keyword research, platform audience, device selection, and bidding across search, social, display, and cross-channel.
If you’re looking to break down each potential parameter that impacts performance, test each one by one, and optimize them, Albert.ai helps you do so. Use it to get specific insights and make your ads more efficient.
Additionally, when you’re refreshing or replacing an ad creative, instead of using guesswork, use Albert’s AI tool for marketing to make a data-driven decision that enables you to exceed client KPIs and expectations.
Albert.ai best features
- Cross-channel execution: Deploy Albert.ai on any paid campaign across 90% of bidding platforms (ex. Display and Video 360 and Bing Ads) in the market. This allows you to figure out which channel works best for your ads
- A/B testing: Test multiple variations of keywords, budgets, interests, regions, and other parameters to constantly improve your campaigns
- Advanced reporting: Get detailed, actionable customer insights to understand how to tailor your creatives and messaging
Albert.ai limitations
- Limited explanations for certain decisions: Albert.ai fails to provide detailed explanations into campaign performance. For instance, if a particular ad set is outperforming others, it cannot offer insights into why it is so
Albert.ai pricing
- Custom pricing
Albert.ai ratings and reviews
- G2 reviews: Not enough reviews
- Capterra reviews: Not enough reviews
18. Browse.ai
via Browse.ai Browse.ai calls their robot the ‘easiest’ way to extract data from any website.
You can train a robot to log into a website using your information. The bot scrapes the website and feeds all collected data into a spreadsheet. It allows you to automate data collection—including product data, pricing details, job listings, and more information from any website you choose.
Select the information you need, label it, and press the download button. You’ll have the information you need in a few minutes.
Browse’s AI marketing tool has pre-built robots for popular use cases, and you can integrate it with 7,000+ tools in your marketing tech stack, including Zapier, Airtable, Google Sheets, etc.
Browse.ai best features
- Data extraction: Pull up any information from any website without a single line of code. Get the data ready to go in a spreadsheet and even share it with your team
- Monitor websites: Set up Browse.ai’s robot to continuously monitor specific information on a website and get notified whenever something changes. For instance, if you are a vendor, you can use Browse.ai to monitor your retailers’ inventory data in real time to restock your product with them proactively
- Turn any website into an API: Generate custom API for any website, even if it doesn’t have an existing API for continuous data extraction
Browse.ai limitations
- Initial setup is complex: Browse.ai has several useful features, but the tool is slightly complex, which means setting it up and learning to use it to its full potential can take some time
Browse.ai pricing
- Free: $0 per month
- Starter: $48.75 per month
- Professional: $123.75 per month
- Team: $311 per month
- Company: Custom pricing
Browse.ai ratings and reviews
- G2 reviews: 4.8/5 (30+ reviews)
- Capterra: 4.5/5 (50 reviews)
19. Algolia
via Algolia With Algolia, you can add AI-powered search to your website. This lets you streamline the user experience by enabling customers to find exactly what they want in seconds.
The application can analyze large data sets to give real-time results, making it a valuable tool for marketers to improve how customers interact and engage with their websites.
Algolia best features
- Query categorization: Algolia’s artificial intelligence algorithms can interpret the context of the query and display results from the closest category, improving the results’ relevance. For example, the keyword burgundy can mean a color, drink, or lipstick
- Dynamic re-ranking: Algolia uses AI to identify what’s trending in a particular category and prioritizes the most recent information to be shown to the customer
- AI synonyms: When analyzing different user inputs, Algolia’s AI can detect synonyms for a particular keyword and store them for later use. This expands the application’s vocabulary so that the AI can identify more queries
Algolia limitations
- Set up difficulty: Users may need help implementing Algolia correctly. This can lead to bugs with your search engine, resulting in incorrect information being displayed to customers
Algolia pricing
- Build: $0
- Grow: $0 for up to 10K search requests per month, $0.50 for every additional 1000 requests
- Premium: Custom pricing
- Elevate: Custom pricing
Algolia ratings and reviews
- G2 ratings: 4.5/5 (300+ reviews)
- Capterra reviews: 4.7/5 (60+ reviews)
20. Reply.io
via Reply.io Simplify your outreach across multiple channels and acquire new customers faster with Reply.io’s AI-driven sales engagement platform. You can use the tool to build detailed sequences for engaging users across channels such as WhatsApp, LinkedIn, and email.
Reply.io can automate tasks such as sending a connection request to someone on LinkedIn or filtering your messages to remove responses that are ‘out-of-office’ or ‘not interested’ in the email to save you time.
Reply.io best features
- Multichannel sequence: Build an automated sequence of emails, LinkedIn messages, WhatsApp messages, and SMS notifications to reach out to prospects on the channel they prefer effectively
- AI chat: Integrate Reply.io’s chat with your knowledge base so prospects can quickly get the information they seek. It is also a great feature to guide users to perform certain actions like signing up for a free trial or demo so that they move down the sales funnel
- Contact management: Segment your customers and prospects based on different criteria so that you know exactly who to reach out to
Reply.io limitations
- Lack of tutorials: Users can struggle with figuring out how to use Reply.io’s comprehensive features, and there are no detailed user guides or tutorials available to help them
- Limited capability to import important information: Currently, Reply.io cannot import data such as company information. Users will have to create custom fields to capture specific details because of limited integrations with sales tools like Pipedrive
Reply.io pricing
- Email Volume: $59 per month
- Multichannel: $99 per user per month
- Agency: $166 per month
Reply.io ratings and reviews
- G2 reviews: 4.6/5 (1000+ reviews)
- Capterra reviews: 4.6/5 (90+ reviews)
How Can AI Tools Improve Your Marketing Strategy?
AI tools can enhance marketing by analyzing customer behavior, identifying market gaps, and personalizing communication.
They can segment customers effectively, automate repetitive tasks, and increase efficiency. AI provides real-time insights from large volumes of consumer data, enabling quick response to market trends. AI can improve campaign performance by assisting in various marketing activities.
AI presents a significant opportunity for businesses to optimize their marketing strategies.
Work Smarter, Not Harder With AI Tools for Marketing Teams
Whether you’re trying to improve your content, email, or social media marketing, the right AI-powered marketing tools will make your campaigns more successful. You can use them to create error-free copywriting, choose the best subject lines, or track your conversion rates in real-time.
Pretty soon, your marketing efforts will require less—well—effort. So, your team will have more brain power to bring to your next creative brainstorming session.
ClickUp AI is specifically geared toward specific teams—whether it’s marketing, product, software development, or sales teams. Its pre-built templates make teams more productive with dedicated prompts that a specific team in your organization would actually use.
ClickUp’s AI functions make it simple for marketing teams to quickly produce important documents like a case study
For example, how much faster would your marketing work with AI prompts for email campaigns or brand management documents, or to use in the content creation process?
What if that same tool could help sales teams deliver better emails with succinct details from a built-in editor—so everyone can improve their overall communication skills?
It’s possible with ClickUp!
Explore more of ClickUp’s AI features and create your first workspace for free. While our AI assistant might not speak with a British accent, it does help everyone on your team accomplish work specific to their role—proving that friendly robots are closer than you think. 🤖