While TikTok is a great platform to showcase products, share behind-the-scenes content, and engage in trends, it needs strategic efforts to boost brand awareness and expand your reach.
In the United States alone, nearly 54% of its digital population engages with TikTok, boasting around 122 million users.
Most content creators and social media managers struggle with incomplete metrics, delayed updates, and a foggy view of their audience demographics. So, how do you fine-tune your content strategy using detailed audience analytics?
This blog will discuss the 10 best TikTok analytics tools to improve your TikTok strategy. Discover insights about your followers, expand your audience, and craft impactful campaigns to grow your business.
What Should You Look for In TikTok Analytics Tools?
Here’s what to look for in TikTok analytics tools to help you understand your audience, spot trends, and make your TikTok game strong:
- Performance checkup: Search for analytics tools that reveal your video’s viewership, likes, and shares to measure the success of your content
- Engagement insights: Ensure that the analytics tools you choose provide insights into viewer behavior. Metrics such as watch time and interaction levels offer a deeper understanding of how viewers engage with your content
- Effective hashtag usage: Choose tools that analyze hashtag performance, helping you identify the ones that enhance your visibility
- Trend analysis: Pick tools that keep you updated on TikTok trends. They pinpoint popular trends easily discovered by your audience, ensuring your content stays relevant
- Competitor analysis: Analyzing competitors’ performance on TikTok offers valuable insights into their content strategies, helps you identify successful tactics and campaigns to improve your content
The 10 Best TikTok Analytics Tools to Use in 2024
1. Analisa
via Analisa
Analisa is a social media analytics tool that uses AI to analyze profiles and hashtags on TikTok and Instagram. It helps you find the best posting schedule, content for posts, competitor strategies, audience demographics, influencer campaigns, user-generated content, and geo trends.
You can gain insights into social activity and performance for your profiles or competitors’ profiles and hashtags through the Profile and Competitor Analysis features.
Analisa best features
- Demographics and authenticity: Pinpoint your target audience with demographic factors while ensuring that the quality and authenticity of your content .
Popsters best features
- Performance monitoring: Monitor the performance of your social media accounts by examining total data and the average efficiency of posts. Assess posts published at different times with various hashtags and check statistics of page activity
- Data export: Export data from Popsters to various file formats, including XLSX, PDF, PNG, JPG, CSV, or PPTX, and edit them for seamless reporting and analysis
Popsters limitations
- Popsters may have limited built-in analytics for TikTok
- Certain features, particularly TikTok analysis, may require additional browser extensions, adding an extra layer of dependency
Popsters pricing
- Free trial: Available
- Month: $9.99
- Quarter: $26.99
- Special: $49.99
- Corporate plans: Custom pricing
Popsters ratings and reviews
- G2: Not enough ratings
- Capterra: Not enough ratings
8. Sendible
via Sendible
Sendible is a platform for efficiently managing social media on a large scale. This all-in-one solution facilitates audience growth, customer attraction, and achieving social media goals.
You can use Sendible’s in-depth social insights to understand your audience better, increase engagement, and create compelling posts at the best times to post.
Sendible best features
- Automated reports: Streamline reporting to clients by automatically sending key insights. Schedule reports daily, weekly, or monthly to stakeholders and team members
- Website traffic reporting with Google Analytics: Track the impact of social media content on website visits and discover which social channels drive the most traffic to tweak your strategy
Sendible limitations
- Editing scheduled posts may be challenging with mobile apps
- Although scheduling may fail at times, you will get notified when a post doesn’t go through
Sendible pricing
- Creator: $29 per month (1 user)
- Traction: $89 per month (4 users)
- White label: $180 per month (10 users)
- White label+: $750 per month (100 users)
Sendible ratings and reviews
- G2: 4.5/5 (860+ reviews)
- Capterra: 4.5/5 (125+ reviews)
9. YouScan
via YouScan
YouScan is an advanced AI-powered social media listening platform that excels in image recognition.
YouScan’s Visual insights accurately identify logos, objects, scenes, activities, and demographic information within images. This detailed image analysis helps you access valuable consumer insights, brand visibility measurements, and competitor analysis.
YouScan best features
- Insights copilot: Use the social media listening assistant powered by ChatGPT to extract qualitative insights from millions of online conversations. Receive instant answers, summarize long conversations, and enhance your social listening
- Audience insights: Get insights into your audience’s demographics and interests to craft a strategic marketing approach by creating viral videos.
TrendTok best features
- Tailor-made trend spotting: Discover, analyze, and predict trends and sounds tailored to your niche, location, or favorite creators
- Detailed analytics: Get comprehensive insights into emerging, growing, and diminishing trends
TrendTok limitations
- Limited information on specific features
- Currently available in IOS only
TrendTok pricing
- Free
- Basic Plan: $99 per month
- Pro Plan: $199 per month
- Accelerate Plan: $349 per month
TrendTok ratings and reviews
- G2: Not enough ratings
- Capterra: Not enough ratings
Other Social Media Management Tools
While TikTok analytics tools analyze social media metrics and trends, project management solutions like ClickUp provide a comprehensive suite of AI-powered features to enhance your social media and marketing project management .
Manage Social Media Metrics with ClickUp Dashboards
ClickUp
ClickUp is your go-to tool for social media project management . It’s an all-in-one project management platform designed to simplify your life in the ever-growing social media and marketing world.
Seamlessly organize, collaborate, and supercharge your campaigns. But ClickUp isn’t just for social media tool management. Do much more with this versatile app—from planning your day to tracking your team’s progress—ClickUp has got you covered.
Let’s look into some of the best features of ClickUp that help you boost productivity and make your social media campaigns successful.
ClickUp best features
Marketing project management: Leverage ClickUp’s marketing project management software for a flexible workspace to brainstorm, plan, and execute marketing programs and strategies for all your TikTok campaigns and programs. Use ClickUp’s marketing team template to align goals, outline campaign timelines, manage resources, and gain visibility into your marketing roadmap
Organize everyone on your marketing team through collaborative workflows and document sharing
AI-powered marketing tool : Fast-track your campaigns and content creation with ClickUp Brain . It generates ideas, content briefs, blogs, captions, and emails with a touch of creativity and expertise. Its easy-to-use interface makes project management intuitive and accessible, streamlines your creative workflow, enhances collaboration, and boosts productivity.
Using ClickUp AI to generate campaign ideas with the target audience and campaign goals in mind
Content management: Streamline your content creation process with ClickUp’s Content Calendar Templates that facilitate effortless planning, team visibility, and goal measurement. Organize, format, update, and publish your content with the support of custom statuses, fields, and views
Use The ClickUp Content Management Template to view custom calendars across multiple channels
Collaborate with team: Speed up your work by assigning tasks to team members using ClickUp Tasks . Benefit from multiple assignees and comment threads for each task, ensuring efficient completion. Use customizable status updates like ‘To-Do,’ ‘In Progress,’ and ‘Completed’ to manage workflow efficiently
Track progress: Oversee campaigns and get information on the progress of each task. Track project progress with the ClickUp Project Tracker Template . It helps you and your team remain on track and spot potential roadblocks before they become problematic
Create recurrences by selecting dates on a calendar or by simply typing a day, date, or time through ClickUp’s Recurring Tasks
Digital marketing: Launch multi-channel campaigns and global events with ClickUp’s user-friendly platform powered with AI, a powerful tool for digital marketing . Tools like ClickUp Docs and ClickUp Whiteboards ensure that every teammate is aligned from brainstorming to product launch. With Click Views and ClickUp Dashboards, visualize your team’s progress to focus on achieving your brand goals.
ClickUp limitations
- Beginners may face a bit of a learning curve
ClickUp pricing
- Free Forever
- Unlimited: $7/month per user
- Business: $12/month per user
- Enterprise: Custom pricing
- ClickUp Brain: $5 per member on any paid plan
ClickUp ratings and reviews
- G2: 4.7/5 (8,000+ reviews)
- Capterra: 4.7/5 (3,000+ reviews)
Maximize the Power of Analytics with TikTok Analytics Tools
You’ll want to use analytics tools to gauge how well your TikTok content is doing. These tools provide insights into who’s watching your videos, how engaged they are, and how your content performs.
The 10 best TikTok analytics tools discussed in this blog open the door to a world of data-driven decisions, providing crucial insights to optimize your TikTok strategy.
Among these, ClickUp stands out as a comprehensive project management platform and a powerful tool in social media management. Its array of features, including customizable workspace, seamless collaboration, and efficient project tracking, make it an all-in-one tool to elevate your TikTok presence.
Leverage ClickUp for free and drive a successful TikTok business.