Running a small business requires an insane amount of dedication and effort to keep a small business successful.
Statistics show that there were 31.7 million small businesses in the U.S. in 2020. At the same time, the U.S. Bureau of Labor Statistics claims 82% of small businesses survive only 1 year, 50% make it to 5 years, and just 35% last 10 years or more.
As a small business owner, hopefully, you can increase your chances of success by leveling up your marketing efforts with digital marketing tools.
In this article, you’ll learn the benefits of using marketing tools for small businesses, key features to look for, along with ten marketing software to help you plan, manage, and track your marketing strategies and campaigns .
What Are the Benefits of Using Marketing Tools?
It feels like a new marketing tool comes along every week. And data from Statista shows the martech industry worldwide was worth $344.8 billion in 2021. Knowing this, it is no surprise that 96% of marketers have used a marketing automation platform .
As a small business owner, you should always look for ways to improve your business. Just like you would use creative methods to find a new employee, you need to think outside the box to improve your marketing.
And if most marketers use marketing automation platforms, there is certainly something to take away from that. Let’s look into why you should really be using marketing tools in your small business.
1. Marketing tools automate your workflow ⚡️
Working nonstop can sometimes make you and your employees feel like you’re on a never-ending hamster wheel and can’t find your way off. And truthfully? You just might be.
It can be hard to step back and look at the bigger picture whenever you are extremely busy with different projects. Are the strategies that you have implemented for marketing working? Is there something you can put into play that will free up your time?
Create custom or use pre-built automation recipes in ClickUp to automate routine work and simplify your complex workflow
Digital marketing tools that will automate workflows are certainly something that your marketing staff will be grateful for.
Instead of manually completing every step of a process, good digital marketing tools that will automate workflows will free up their time for bigger and better projects. With workflow automation, employees will benefit from streamlined communication, high-quality work since processes will be less prone to human error, and increased accountability.
All of these benefits will contribute to the overall growth of the department and, therefore, the company. Learn More About Automation in ClickUp
2. Marketing tools help you reach a wider audience 🙋
Marketing is all about connecting people. As a small business owner, you may look for ways to grow your following and reach a larger audience.
Statistics show that Facebook, Instagram, and Twitte r lead the pack as the most common social media platforms, so you will certainly want to reach those audiences through your marketing team.
With the right marketing tools, your team can quickly put a plan in place to grow your small business audience through social media.
Try out time tracking tools for small businesses !
3. Marketing tools collect feedback to improve customer experience 📝
About 68% of consumers say they are willing to pay more for products and services from a brand that offers good customer service experiences. However, the only way to create a good customer service experience is to embrace customer feedback.
As a small business, you and your marketing team should seek out marketing tools to help you collect customer feedback so you can improve your small business every step of the way.
4. Marketing tools keep track of your goals and progress 📈
As a small business, you must measure objectives for your marketing tools and campaigns so you know what works and doesn’t work for you. And with the right marketing tools, you’ll be able to track your goals, measure progress, and maximize your marketing efforts.
As you implement new marketing tools in your small business, be certain that the tools you choose allow you to track your goals. If your end goal is to increase website traffic, for example, define how much traffic you would like to see over a specific amount of time.
Then, for each new tool you implement, set goals and timelines to measure the tool’s success in your business.
Stay on track to hit your goals with clear timelines, measurable targets, and automatic progress tracking
Learn More About Goals in ClickUp
The marketing tools you choose for your small business should also allow you to measure your progress. A great way to do that is to establish key result areas for marketing in your small business.
Setting marketing OKRs
and tracking metrics is another way to measure the success of your marketing efforts and tools.
Marketing tools let you measure and keep track of a plethora of things: Customer engagement , a personal finance blog that she grew from the ground up.