{"id":8956,"date":"2020-05-15T09:54:19","date_gmt":"2020-05-15T16:54:19","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=8956"},"modified":"2025-08-07T09:22:02","modified_gmt":"2025-08-07T16:22:02","slug":"kpi-metrics","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/kpi-metrics\/","title":{"rendered":"KPIs vs Metrics: What They Are &#038; How To Track Them"},"content":{"rendered":"<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a Key Performance Indicator KPI?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A key performance indicator is a quantifiable measure that lets your business know how well it\u2019s achieving its key business objectives.\"}},{\"@type\":\"Question\",\"name\":\"Why are KPIs important?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"KPIs help you evaluate your company\u2019s performance by highlighting how well you\u2019re achieving your core business objectives.\"}},{\"@type\":\"Question\",\"name\":\"What are metrics?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Metrics are quantifiable measures that help you identify how your business is performing; however, they are used for every aspect of business performance, unlike KPIs.\"}},{\"@type\":\"Question\",\"name\":\"Are metrics still worth tracking since they don\u2019t track key targets?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"While business metrics may not target your key business targets, they\u2019re still very important to your business.\"}}]}<\/script><!--FAQPage Code Generated by https:\/\/saijogeorge.com\/json-ld-schema-generator\/faq\/--><\/p>\n<p><i><span style=\"font-weight: 400;\">Ready to learn about <\/span><\/i><i><span style=\"font-weight: 400;\">KPI metrics<\/span><\/i><i><span style=\"font-weight: 400;\">?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve come to the right place!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">But let\u2019s get one thing cleared up at the start:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">While both <\/span><span style=\"font-weight: 400;\">metrics and KPIs<\/span><span style=\"font-weight: 400;\"> help you measure business performance, <\/span><b>they\u2019re not the same thing.<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Think of it this way:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\"> were TV shows, then key performance indicators would be sitcoms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KPI metrics are essentially <\/span><b>kinds<\/b><span style=\"font-weight: 400;\"> of metrics that will help you track your company\u2019s performance over<\/span><b> <a href=\"https:\/\/clickup.com\/features\/goals\">key<\/a><\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/clickup.com\/features\/goals\"> goals<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t worry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re not going to leave you with<\/span><b> just <\/b><span style=\"font-weight: 400;\">that!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article\u2019s going to be a <\/span><b><i>deep dive<\/i><\/b><span style=\"font-weight: 400;\"> into what KPIs and metrics are and how they differ. We\u2019ll also highlight how you can set up effective <a href=\"https:\/\/clickup.com\/blog\/project-management-kpis\/\">KPIs for your business<\/a> to measure your performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And who better to help us along than everyone\u2019s favorite sitcom family \u2013 the Simpsons!<\/span><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\" title=\"How to Set Effective KPIs | ClickUp Vlog\" src=\"https:\/\/www.youtube.com\/embed\/vmKC5d28i8s?start=47&amp;feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/figure>\n<h2 id=\"0-\" class=\"wp-block-heading\"><\/h2>\n<div id=\"ub_table-of-contents-719ef5af-5732-4472-898f-42b9f7963cec\" class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" data-initiallyhideonmobile=\"false\" data-initiallyshow=\"true\">\n<div class=\"ub_table-of-contents-header-container\">\n<div class=\"ub_table-of-contents-header\">\n<div class=\"ub_table-of-contents-title\">This Article Contains:<\/div>\n<\/div>\n<\/div>\n<div class=\"ub_table-of-contents-extra-container\">\n<div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \">\n<ul>\n<li><a href=\"https:\/\/clickup.com\/blog\/kpi-metrics\/#2-what-is-a-key-performance-indicator-kpi-\">What Is A Key Performance Indicator KPI?<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/kpi-metrics\/#11-what-are-metrics-\">What Are Metrics?<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/kpi-metrics\/#15-3-steps-to-set-and-track-efficient-kpi-metrics-\">3 Steps To Set And Track Efficient KPI Metrics<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/kpi-metrics\/#27-conclusion-\">Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/p>\n<h2 id=\"1-\" class=\"wp-block-heading\"><\/h2>\n<h2 id=\"2-what-is-a-key-performance-indicator-kpi-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What Is A <\/span><span style=\"font-weight: 400;\">Key Performance Indicator KPI<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A key performance indicator is a quantifiable measure that lets your business know how well it\u2019s achieving its <\/span><b>key <\/b><span style=\"font-weight: 400;\">business objectives<\/span><span style=\"font-weight: 400;\">. The chief operative word here is \u201ckey\u201d as these <\/span><span style=\"font-weight: 400;\">indicators<\/span><span style=\"font-weight: 400;\"> only target <\/span><b>core<\/b><span style=\"font-weight: 400;\"> business goals<\/span><span style=\"font-weight: 400;\"> and targets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, most KPIs tend to be <\/span><b>specific<\/b><span style=\"font-weight: 400;\"> and<\/span><b> measurable<\/b><span style=\"font-weight: 400;\"> so that you can <\/span><i><span style=\"font-weight: 400;\">easily <\/span><\/i><span style=\"font-weight: 400;\">gauge your <\/span><span style=\"font-weight: 400;\">company\u2019s performance<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if Bart was looking to be a better student, a good KPI would be something like <\/span><i><span style=\"font-weight: 400;\">\u201cnumber of detentions,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> instead of something vague like <\/span><i><span style=\"font-weight: 400;\">\u201camount of trouble.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Why?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cNumber of detentions\u201d<\/span><\/i><span style=\"font-weight: 400;\"> is <\/span><b>more specific and easier to measure<\/b><span style=\"font-weight: 400;\"> than<\/span><i><span style=\"font-weight: 400;\"> \u201camount of trouble!\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Want more concrete and less \u2018Barty\u2019 examples? Don\u2019t worry, we will give you plenty of <a href=\"https:\/\/clickup.com\/blog\/kpi-examples\/\">KPI examples<\/a> in a minute!<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8961\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image5-5.gif\" alt=\"Bart Simpson dancing\" width=\"500\" height=\"281\" \/><\/figure>\n<\/div>\n<h3 id=\"3-why-are-kpis-important-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why are KPIs important?<\/span><\/h3>\n<p>KPIs help you evaluate your company\u2019s performance by highlighting how well you\u2019re achieving your core business objectives.<\/p>\n<p><span style=\"font-weight: 400;\">As these performance indicators highlight how well you\u2019re achieving your <\/span><b><i>core<\/i><\/b><span style=\"font-weight: 400;\"> business objectives, you can easily monitor your organization\u2019s and team\u2019s performance in achieving those <\/span><b>key<\/b><span style=\"font-weight: 400;\"> goals.<\/span><\/p>\n<p><strong><em>Track KPIs with <a href=\"https:\/\/clickup.com\/blog\/kpi-software\/\">KPI software<\/a>! <\/em><\/strong><\/p>\n<h3 id=\"4-what-are-some-common-kpi-examples-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are some common <\/span><span style=\"font-weight: 400;\">KPI examples<\/span><span style=\"font-weight: 400;\">?<\/span><\/h3>\n<p>Like <a href=\"https:\/\/clickup.com\/blog\/okr-examples\/\">OKRs<\/a>, <span style=\"font-weight: 400;\">key performance indicators help organizations keep track of how they\u2019re doing in pursuing their<\/span><b> own<\/b> <span style=\"font-weight: 400;\">targets and goals, they can vary from business to business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, <\/span><i><span style=\"font-weight: 400;\">different <\/span><\/i><span style=\"font-weight: 400;\">businesses could use <\/span><i><span style=\"font-weight: 400;\">different<\/span><\/i><span style=\"font-weight: 400;\"> performance indicators to track their progress in achieving their <\/span><span style=\"font-weight: 400;\">KPI targets<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say that Smithers is responsible for making sure Mr. Burns\u2019 b<\/span><span style=\"font-weight: 400;\">usiness<\/span><span style=\"font-weight: 400;\"> makes more money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, Smithers has a problem here:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">What does he use to track this?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">What does he use as the <\/span><\/i><b><i>key<\/i><\/b><i><span style=\"font-weight: 400;\"> performance indicator for this?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Should he use <\/span><span style=\"font-weight: 400;\">indicators<\/span><span style=\"font-weight: 400;\"> like net <\/span><span style=\"font-weight: 400;\">profit margin<\/span><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or is total revenue a better indicator?<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8971\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image15-4.gif\" alt=\"man pacing back and forth\" width=\"540\" height=\"300\" \/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">Similarly, <\/span><b>different<\/b><span style=\"font-weight: 400;\"> businesses will choose <\/span><b>different<\/b><span style=\"font-weight: 400;\"> key performance indicators, <\/span><i><span style=\"font-weight: 400;\">even if they\u2019re focusing on performance over the <\/span><\/i><b><i>same<\/i><\/b> <i><span style=\"font-weight: 400;\">KPI targets<\/span><\/i><i><span style=\"font-weight: 400;\"> like making more money!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Here are some <a href=\"https:\/\/clickup.com\/blog\/kpi-examples\/\">common KPI examples<\/a> for different <\/span><b>kinds<\/b><span style=\"font-weight: 400;\"> of KPI targets:<\/span><\/p>\n<h5 id=\"5-a-sales-kpi-examples-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">A. <a href=\"https:\/\/clickup.com\/blog\/sales-enablement-kpis\/\">Sales KPI<\/a> Examples<\/span><\/h5>\n<p><b>Sales <\/b><b>growth<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">percentage <\/span><span style=\"font-weight: 400;\">of <\/span><span style=\"font-weight: 400;\">sales<\/span><span style=\"font-weight: 400;\"> growth over a specified period<\/span><\/p>\n<p><b><a href=\"https:\/\/clickup.com\/blog\/sales-pipeline-metrics\/\">Sales cycle length<\/a><\/b><span style=\"font-weight: 400;\">: average length of time between initial contact and sales reps closing a lead<\/span><\/p>\n<p><b>Lead to client conversion rate<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">percentag<\/span><span style=\"font-weight: 400;\">e of leads converted<\/span><\/p>\n<p><b>Ecommerce metrics<\/b><span style=\"font-weight: 400;\">: metrics related to your <\/span><a href=\"https:\/\/www.osiaffiliate.com\/blog\/ecommerce-business-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ecommerce<\/span><span style=\"font-weight: 400;\"> activities<\/span><\/a><\/p>\n<h5 id=\"6-b-marketing-kpi-examples-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">B. <a href=\"https:\/\/clickup.com\/blog\/marketing-kpis\/\">Marketing KPI <\/a>Examples<\/span><\/h5>\n<p><b>Organic web <\/b><b>traffic<\/b><span style=\"font-weight: 400;\">: amount of<\/span><span style=\"font-weight: 400;\"> traffic<\/span><span style=\"font-weight: 400;\"> your website attracts<\/span><\/p>\n<p><b>Cost of <\/b><b>customer acquisition<\/b><span style=\"font-weight: 400;\">: total cost of acquiring a <\/span><span style=\"font-weight: 400;\">customer<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Email open rates<\/b><span style=\"font-weight: 400;\">: percentage of emails opened vs. total emails sent in your <a href=\"https:\/\/clickup.com\/blog\/email-marketing-kpis\/\">email marketing<\/a> campaigns<\/span><\/p>\n<p><b>Social media KPIs<\/b><span style=\"font-weight: 400;\">: various metrics over your <\/span><a href=\"https:\/\/www.forbes.com\/sites\/andrewarnold\/2018\/06\/25\/44-of-businesses-cant-measure-social-media-roi-heres-how-to-quantify-your-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> interactions\u00a0<\/span><\/p>\n<h5 id=\"7-c-financial-kpi-examples-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">C. <a href=\"https:\/\/clickup.com\/blog\/financial-kpis\/\">Financial KPI<\/a> Examples<\/span><\/h5>\n<p><b>Free cash flow<\/b><span style=\"font-weight: 400;\">: amount of money remaining after capital expenditures<\/span><\/p>\n<p><b>Debt to equity ratio<\/b><span style=\"font-weight: 400;\">: ratio of company\u2019s total liabilities against shareholder equity<\/span><\/p>\n<p><b>Cost <\/b><b>of good sold<\/b><span style=\"font-weight: 400;\">: cost of manufacturing the products a<\/span><span style=\"font-weight: 400;\"> business<\/span><span style=\"font-weight: 400;\"> sells<\/span><\/p>\n<h5 id=\"8-d-hr-kpi-examples-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">D. <a href=\"https:\/\/clickup.com\/blog\/hr-kpis\/\">HR KPI<\/a> Examples<\/span><\/h5>\n<p><b>Employee turnover rate<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">percentage<\/span><span style=\"font-weight: 400;\"> of employees who left against total employees<\/span><\/p>\n<p><b>Revenue per employee<\/b><span style=\"font-weight: 400;\">: average revenue that each employee brings<\/span><\/p>\n<p><b>Cost per hire<\/b><span style=\"font-weight: 400;\">: total cost of hiring each employee<\/span><\/p>\n<p>E. <a href=\"https:\/\/clickup.com\/blog\/best-seo-agency-software\/\">SEO KPI Examples<\/a><\/p>\n<p><strong>Bounce rate<\/strong>: Percentage of visitors who leave the website without taking any action<br \/>\nNote: Every\u00a0<a href=\"https:\/\/seranking.com\/blog\/seo-metrics-and-kpis\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO KPI reporting<\/a> tool measures the bounce rate.<\/p>\n<p><strong>Engagement rate:\u00a0<\/strong>the ratio of the engaged sessions of a website to the total sessions<\/p>\n<p><strong>Pages per session<\/strong>: the average number of pages visited by users in a session<\/p>\n<p><span style=\"font-weight: 400;\">We could go on\u2026 but you get the idea!<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8963\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image7-4.gif\" alt=\"the Simpsons that's a relief \" width=\"480\" height=\"362\" \/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">If you want an extensive list of KPIs for your business, check out our article on important business metrics!<\/span><\/p>\n<h3 id=\"9-how-do-key-performance-indicators-and-business-objectives-differ-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How do key performance indicators and <\/span><span style=\"font-weight: 400;\">business objectives <\/span><span style=\"font-weight: 400;\">differ?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">KPIs and objectives might <\/span><b>seem<\/b><span style=\"font-weight: 400;\"> similar, but they\u2019re not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An objective is a <\/span><b>means<\/b><span style=\"font-weight: 400;\"> to achieve a goal, while a KPI is used to <\/span><b>measure<\/b> <i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> you\u2019re meeting your <a href=\"https:\/\/clickup.com\/blog\/goal-vs-objective\/\">goals and objectives<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of this way:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">If Bart\u2019s goal was to become a better student, \u201c<\/span><i><span style=\"font-weight: 400;\">reducing the number of detentions by 50%\u201d<\/span><\/i><span style=\"font-weight: 400;\"> is an objective he needs to meet to achieve his goal<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The KPI here is \u201c<\/span><i><span style=\"font-weight: 400;\">number of detentions\u201d<\/span><\/i><span style=\"font-weight: 400;\"> as it\u2019s the <\/span><b>metric<\/b><span style=\"font-weight: 400;\"> you\u2019re using to measure his progress in achieving that objective<\/span><\/li>\n<\/ul>\n<h2 id=\"10-\" class=\"wp-block-heading\"><\/h2>\n<h2 id=\"11-what-are-metrics-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What Are Metrics?<\/span><\/h2>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>Metrics are quantifiable measures that help you identify how your business is performing; however, they are used for every aspect of business performance, and unlike KPIs, they don\u2019t only deal with business objectives.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><span style=\"font-weight: 400;\">You have metrics covering <\/span><b>every<\/b><span style=\"font-weight: 400;\"> aspect of your business\u2019 performance!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And since metrics cover <\/span><b>everything<\/b><span style=\"font-weight: 400;\">, when evaluating metrics and KPIs, look at KPIs as a hyper-focused <\/span><b>subset<\/b><span style=\"font-weight: 400;\"> of business metrics.<\/span><\/p>\n<h3 id=\"12-what-are-some-examples-of-metrics-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are some examples of metrics?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All the KPIs <\/span><a href=\"#common-kpi\"><span style=\"font-weight: 400;\">we listed earlier<\/span><\/a><span style=\"font-weight: 400;\"> can be used as metrics by your business!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, the only <\/span><i><span style=\"font-weight: 400;\">real <\/span><\/i><span style=\"font-weight: 400;\">difference between <\/span><span style=\"font-weight: 400;\">metrics and KPIs<\/span><span style=\"font-weight: 400;\"> is:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">If that metric targets a <\/span><b>core<\/b><span style=\"font-weight: 400;\"> business goal or objective, it\u2019s a KPI\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If the metric doesn\u2019t target a core objective \u2013 it\u2019s just called a metric<\/span><\/li>\n<\/ul>\n<h3 id=\"13-are-metrics-still-worth-tracking-since-they-don%E2%80%99t-track-key-targets-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Are metrics still worth tracking since they don\u2019t track <\/span><b>key<\/b><span style=\"font-weight: 400;\"> targets?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">That\u2019s like asking Homer if a three-day-old donut is still worth eating \u2013 <\/span><i><span style=\"font-weight: 400;\">even if it\u2019s not as fresh!<\/span><\/i><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8962\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image6-4.gif\" alt=\"the Simpson donut\" width=\"480\" height=\"368\" \/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">Of course metrics are <\/span><b>still valuable<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While business metrics may not target your<\/span><b> key<\/b> <span style=\"font-weight: 400;\">business target<\/span><span style=\"font-weight: 400;\">s, they\u2019re still very important to your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say Krusty the Clown wanted to grow his online business and one of his KPIs was <\/span><i><span style=\"font-weight: 400;\">\u201cno. of inbound leads\u201d.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">But as time passed and he tracked his KPIs, he found that his inbound leads were <\/span><b>decreasing<\/b><span style=\"font-weight: 400;\"> \u2013 showing him that there\u2019s a problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s it. That\u2019s <\/span><b>all<\/b><span style=\"font-weight: 400;\"> that his <\/span><span style=\"font-weight: 400;\">KPI metrics<\/span><span style=\"font-weight: 400;\"> can tell him.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can highlight <\/span><b>how<\/b><span style=\"font-weight: 400;\"> he\u2019s facing a key problem \u2013 but not <\/span><b>why<\/b><span style=\"font-weight: 400;\"> it happened.<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8969\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image13-4.gif\" alt=\"The Simpsons Krusty the Clown\" width=\"480\" height=\"362\" \/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">That\u2019s where the other <\/span><span style=\"font-weight: 400;\">business metrics <\/span><span style=\"font-weight: 400;\">come in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, this decrease could have happened due to a number of reasons such as:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Faulty landing pages<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Broken links<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Slow page loading times<\/span><\/li>\n<li><span style=\"font-weight: 400;\">And tons more!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To get to the root cause of this, Krusty will probably need to log into <\/span><span style=\"font-weight: 400;\">Google Analytics<\/span><span style=\"font-weight: 400;\"> and go over<\/span><span style=\"font-weight: 400;\"> business metrics <\/span><span style=\"font-weight: 400;\">such as:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Click conversions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Bounce rate<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Time-on-page<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Number of sessions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This way, <\/span><span style=\"font-weight: 400;\">metrics<\/span><b> and <\/b><span style=\"font-weight: 400;\">KPIs<\/span><span style=\"font-weight: 400;\"> combine to give your business an <\/span><b>accurate<\/b><span style=\"font-weight: 400;\"> impression of how things are going <\/span><b>and<\/b><span style=\"font-weight: 400;\"> what you can do to keep things running smoothly!<\/span><\/p>\n<h2 id=\"14-\" class=\"wp-block-heading\"><\/h2>\n<h2 id=\"15-3-steps-to-set-and-track-efficient-kpi-metrics-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">3 Steps To Set And Track Efficient <\/span><span style=\"font-weight: 400;\">KPI Metrics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Okay, so it\u2019s clear that KPIs are as important to businesses as donuts are to Homer.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">But how do you go about creating and tracking them?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">After all, these have to be<\/span><b> detailed, quantifiable <\/b><span style=\"font-weight: 400;\">measures, right?<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">You\u2019ll probably need an expert to manage them!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Nope.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Defining KPIs for your business isn\u2019t rocket science!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you need to do is follow these simple steps:<\/span><\/p>\n<h3 id=\"16-step-1-set-the-right-kind-of-kpis-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 1. Set the right <\/span><b>kind<\/b><span style=\"font-weight: 400;\"> of KPIs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All efficient KPIs contain three common components.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Specific<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Measurable<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Relevant<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Does this sound familiar to the <a href=\"https:\/\/clickup.com\/blog\/smart-goals\/\">SMART goal setting process<\/a>?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because it is!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, setting KPIs is a<\/span><b> slightly<\/b><span style=\"font-weight: 400;\"> different process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, don\u2019t worry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating KPIs that have all three of these components is a piece of cake!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a closer look at each component and why it matters:<\/span><\/p>\n<h4 id=\"17-a-your-kpis-should-be-specific-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">A. Your KPIs should be specific\u00a0\u00a0\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">KPIs are supposed to be accurate <\/span><span style=\"font-weight: 400;\">indicators<\/span><span style=\"font-weight: 400;\"> of your <\/span><span style=\"font-weight: 400;\">performance<\/span><span style=\"font-weight: 400;\"> in pursuing certain <\/span><span style=\"font-weight: 400;\">goals and objective<\/span><span style=\"font-weight: 400;\">s. And since they\u2019re supposed to help you <\/span><b>easily<\/b><span style=\"font-weight: 400;\"> determine how you\u2019re doing, they <\/span><b>need to be well-defined.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s go back to our example of Bart wanting to become a better student, where he had two options to set an<\/span><span style=\"font-weight: 400;\"> indicator KPI<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Number of detentions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Amount of trouble<\/span><\/li>\n<\/ol>\n<p><b>Option one is great as it\u2019s very focused.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It gives Bart a clear idea of what he needs to track to determine if he\u2019s become a better student or not.\u00a0<\/span><\/p>\n<p><b>The problem with option two is that it\u2019s very vague:<\/b><b><i>\u00a0<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">What constitutes trouble?\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">What activities fall under that?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Since there are no easy ways for Bart to answer those questions, he\u2019s going to have a tough time using it to determine if he\u2019s actually becoming a better student!<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8960\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image4-6.gif\" alt=\"Bart Simpson saying ay caramba\" width=\"480\" height=\"366\" \/><\/figure>\n<\/div>\n<h4 id=\"18-b-your-kpis-must-be-measurable-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">B. Your KPIs must be measurable<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Remember, KPIs help you<\/span><b> track <\/b><span style=\"font-weight: 400;\">your <\/span><span style=\"font-weight: 400;\">performance<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And to track anything, there needs to be some <\/span><b>quantifiable measure attached to it<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Think about it.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Is <\/span><span style=\"font-weight: 400;\">measuring<\/span><span style=\"font-weight: 400;\"> the number of detentions you attend easy? Yes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can you easily measure \u201c<\/span><i><span style=\"font-weight: 400;\">the amount of trouble you get into<\/span><\/i><span style=\"font-weight: 400;\">\u201d? Not really.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every KPI you set needs to be <\/span><b><a href=\"https:\/\/clickup.com\/blog\/measurable-objectives\/\">measurable<\/a><\/b><span style=\"font-weight: 400;\"> to make it easy for you to track how things are going and verify if things are on the right track.<\/span><\/p>\n<h4 id=\"19-c-your-kpis-need-to-be-relevant-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">C. Your KPIs need to be relevant<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This is probably the most important component of any good KPI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you\u2019re using KPIs to track how well you\u2019re performing, your <\/span><span style=\"font-weight: 400;\">KPI metric<\/span><span style=\"font-weight: 400;\"> must be relevant to whatever you\u2019re doing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><i><span style=\"font-weight: 400;\">\u201cnumber of detentions\u201d<\/span><\/i><span style=\"font-weight: 400;\"> is a relevant <\/span><span style=\"font-weight: 400;\">performance indicator <\/span><span style=\"font-weight: 400;\">for someone looking to be better in school.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, <\/span><i><span style=\"font-weight: 400;\">\u201cnumber of candies consumed\u201d<\/span><\/i><span style=\"font-weight: 400;\"> isn\u2019t!<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8957\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image1-5.gif\" alt=\"Bart and Homer Simpson at a grocery store\" width=\"480\" height=\"362\" \/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">Similarly, your business KPIs need to be relevant to the <\/span><span style=\"font-weight: 400;\">business goals<\/span><span style=\"font-weight: 400;\"> you\u2019re tracking. You can\u2019t expect to use <\/span><span style=\"font-weight: 400;\">marketing metrics<\/span><span style=\"font-weight: 400;\"> to evaluate your HR processes, right?<\/span><\/p>\n<h3 id=\"20-step-2-use-the-right-kpi-dashboard-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 2: Use the right <\/span><span style=\"font-weight: 400;\">KPI dashboard<\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">You now know how to set the right kind of metrics.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s only half the job!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll now have to track them to see how you\u2019re performing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And while using a pen and paper to note down <\/span><span style=\"font-weight: 400;\">KPI metrics<\/span><span style=\"font-weight: 400;\"> is<\/span><i><span style=\"font-weight: 400;\"> still<\/span><\/i><span style=\"font-weight: 400;\"> an option, <\/span><b>it\u2019s not the right option.<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Why?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Because it\u2019s inefficient, risky and can force you to work harder than you actually need to!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Sort of like employing Homer at a nuclear power plant!<\/span><\/i><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8970\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image14-3.gif\" alt=\"Homer Simpson at work\" width=\"480\" height=\"362\" \/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">If you <\/span><b>really<\/b><span style=\"font-weight: 400;\"> want to track your KPIs efficiently, you\u2019re going to need a specialized <a href=\"https:\/\/clickup.com\/blog\/excel-kpi-dashboard\/\">KPI dashboard<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, ClickUp has the perfect KPI dashboards for you!<\/span><\/p>\n<p><b>What\u2019s ClickUp?<\/b><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8799\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/devices-graphic.png\" sizes=\"auto, (max-width: 2471px) 100vw, 2471px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/devices-graphic.png 2471w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/devices-graphic-300x146.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/devices-graphic-768x374.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/devices-graphic-1400x682.png 1400w\" alt=\"\" width=\"2471\" height=\"1203\" \/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">ClickUp is the world\u2019s #1 <a href=\"https:\/\/clickup.com\/blog\/10-best-project-management-tools\/\">project management tool<\/a>. <\/span><\/p>\n<p>Businesses and <a href=\"https:\/\/clickup.com\/teams\/student\">students<\/a> alike<span style=\"font-weight: 400;\"> love using <a href=\"https:\/\/clickup.com\/reviews\">ClickUp<\/a> as their go-to KPI dashboard and goal-tracking accountability center!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a closer look at how ClickUp can help you track your key performance indicators:<\/span><\/p>\n<h4 id=\"21-a-goals-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">A. <\/span><a href=\"https:\/\/clickup.com\/goals\"><span style=\"font-weight: 400;\">Goals<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">ClickUp\u2019s Goals are one of the<\/span><b> easiest<\/b><span style=\"font-weight: 400;\"> ways to keep track of your KPIs and progress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, it\u2019s so easy that we\u2019re pretty sure <\/span><i><span style=\"font-weight: 400;\">even<\/span><\/i><span style=\"font-weight: 400;\"> Barney could handle it!<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8959\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image3-4.gif\" alt=\"The Simpsons at a bar\" width=\"480\" height=\"362\" \/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">In ClickUp, Goals are high-level containers that are broken down into smaller Targets. These Targets essentially function as business objectives and you complete them to meet your overall goal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you meet your Targets, your overall Goal progress will update in real-time!<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8965\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image9-1.png\" sizes=\"auto, (max-width: 789px) 100vw, 789px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image9-1.png 789w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image9-1-300x102.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image9-1-768x260.png 768w\" alt=\"Target in ClickUp\" width=\"789\" height=\"267\" \/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">The best thing about ClickUp is that you get to <\/span><b>customize what metrics<\/b><span style=\"font-weight: 400;\"> you choose for <\/span><span style=\"font-weight: 400;\">measuring<\/span><span style=\"font-weight: 400;\"> those Targets, such as:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Numbers: numerical figures such as percentages and scores<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Currency: for metrics like profits and churn rate<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tasks: to track performance based on task completions<\/span><\/li>\n<\/ul>\n<p><b>Here\u2019s how this whole process comes together:<\/b><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Create a Goal\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">(such as <\/span><i><span style=\"font-weight: 400;\">\u201cincrease company revenue by $500,000\u201d<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/p>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\"> Assign a set of objectives (Targets) that will help you achieve that goal\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">(such as \u201c<\/span><i><span style=\"font-weight: 400;\">hit $250,000 in sales of Shiny Widgets<\/span><\/i><span style=\"font-weight: 400;\">\u201d)<\/span><\/p>\n<ol start=\"3\">\n<li><span style=\"font-weight: 400;\"> Define a set of <\/span><span style=\"font-weight: 400;\">key metrics<\/span><span style=\"font-weight: 400;\"> that you\u2019ll use to measure your Target progress\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">(by using the currency metric in ClickUp\u2019s Goals)<\/span><\/p>\n<ol start=\"4\">\n<li><span style=\"font-weight: 400;\"> Start tracking your progress until you reach <\/span><span style=\"font-weight: 400;\">success<\/span><span style=\"font-weight: 400;\">!<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Using this workflow is especially useful if you are running a remote team and need to communicate more efficiently with team members working from home.<\/span><\/p>\n<h4 id=\"22-b-dashboards-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">B. Dashboards<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">ClickUp\u2019s <\/span><a href=\"https:\/\/docs.clickup.com\/en\/articles\/3578082-dashboards\"><span style=\"font-weight: 400;\">Dashboards<\/span><\/a><span style=\"font-weight: 400;\"> are the perfect command center to manage all your KPIs. They give you high-level overviews of all <\/span><span style=\"font-weight: 400;\">types of KPI\u2019s<\/span> <b>in the way you want to track them<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each Dashboard can contain a variety of<\/span> <a href=\"https:\/\/docs.clickup.com\/en\/articles\/3625951-custom-widgets\"><b>Custom<\/b><span style=\"font-weight: 400;\"> Widgets<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 each monitoring a chosen metric in the style you want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a list of all the widgets you can access in ClickUp:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Line Chart<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Bar Chart<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pie Chart<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Battery Chart<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Calculation (to calculate sums, averages and other numerical <\/span><span style=\"font-weight: 400;\">data<\/span><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8968\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image12-1.png\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image12-1.png 744w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image12-1-300x159.png 300w\" alt=\"line chart of daily total sales\" width=\"744\" height=\"395\" \/><\/figure>\n<\/div>\n<h6 id=\"23-source-httpsdocsclickupcomenarticles3625951-custom-widgets-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/docs.clickup.com\/en\/articles\/3625951-custom-widgets\"><span style=\"font-weight: 400;\">https:\/\/docs.clickup.com\/en\/articles\/3625951-custom-widgets<\/span><\/a><\/h6>\n<p><span style=\"font-weight: 400;\">This way, you can <\/span><b>visually<\/b><span style=\"font-weight: 400;\"> track all of your <\/span><span style=\"font-weight: 400;\">key metrics<\/span><span style=\"font-weight: 400;\"> in the way you want to!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t matter if they\u2019re <\/span><span style=\"font-weight: 400;\">sales metrics<\/span><span style=\"font-weight: 400;\">, financial metrics, donut metrics \u2013 you can keep track of all <\/span><span style=\"font-weight: 400;\">types of KPI\u2019s<\/span><span style=\"font-weight: 400;\"> in ClickUp!<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8973\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image17-4.gif\" alt=\"Home Simpson eating a donut\" width=\"500\" height=\"300\" \/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">Additionally, you can customize the access rights of these Dashboards. This way, you can share your performance indicators KPIs with different team members and <a href=\"https:\/\/clickup.com\/blog\/project-stakeholders\/\">project stakeholders<\/a>!<\/span><\/p>\n<h4 id=\"24-c-team-reporting-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">C. <\/span><a href=\"https:\/\/clickup.com\/features\/reporting\"><span style=\"font-weight: 400;\">Team Reporting<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">KPIs <\/span><span style=\"font-weight: 400;\">aren\u2019t only limited to business processes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can evaluate your team\u2019s performance through a <a href=\"https:\/\/clickup.com\/blog\/kpi-reporting\/\">KPI report<\/a> too!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, ClickUp has tons of detailed reports for <\/span><span style=\"font-weight: 400;\">measuring<\/span><span style=\"font-weight: 400;\"> your <\/span><span style=\"font-weight: 400;\">team\u2019s performance<\/span><span style=\"font-weight: 400;\"> such as:<\/span><\/p>\n<ul>\n<li><b>Completed<\/b><span style=\"font-weight: 400;\">: use number of tasks completed to measure your each team member\u2019s performance in your KPI report<\/span><\/li>\n<li><b>Worked on<\/b><span style=\"font-weight: 400;\">: use data over who\u2019s worked on the most tasks as a KPI\u00a0<\/span><\/li>\n<li><b>Time tracked<\/b><span style=\"font-weight: 400;\">: use time as a KPI to determine who\u2019s been the most committed<\/span><\/li>\n<li><b>Workspace points<\/b><span style=\"font-weight: 400;\">: assign points to project activities and use them as KPIs to evaluate your team\u2019s performance<\/span><\/li>\n<li><b>And tons of other reports for different types of KPI\u2019s<\/b><span style=\"font-weight: 400;\">!<\/span><\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8972\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image16-2.png\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image16-2.png 498w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image16-2-300x228.png 300w\" alt=\"Team reporting in ClickUP\" width=\"498\" height=\"379\" \/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">All of these are super useful while managing team members working remotely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But helping you track a <\/span><span style=\"font-weight: 400;\">key performance indicator KPI<\/span><span style=\"font-weight: 400;\"> isn\u2019t all that ClickUp does!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also get handy features like:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/docs.clickup.com\/en\/articles\/3904901-automations\"><span style=\"font-weight: 400;\">Project Management Automation<\/span><\/a><span style=\"font-weight: 400;\">: Automate repetitive processes to save time<\/span><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/agile-project-management\/\"><span style=\"font-weight: 400;\">Agile project management<\/span><\/a><span style=\"font-weight: 400;\"> charts: Track your <a href=\"https:\/\/clickup.com\/blog\/agile-metrics\/\">Agile metrics<\/a> and<\/span><a href=\"https:\/\/clickup.com\/blog\/agile-scrum\/\"><span style=\"font-weight: 400;\"> scrum<\/span><\/a><span style=\"font-weight: 400;\"> projects with <\/span><a href=\"https:\/\/clickup.com\/blog\/burndown-charts\/\"><span style=\"font-weight: 400;\">burndowns<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/clickup.com\/blog\/burn-up-chart\/\"><span style=\"font-weight: 400;\">burnups<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/clickup.com\/blog\/velocity-chart\/\"><span style=\"font-weight: 400;\">velocity charts<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/clickup.com\/blog\/cumulative-flow-diagram\/\"><span style=\"font-weight: 400;\">cumulative flow diagrams<\/span><\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/how-to-use-clickup-to-set-goals-for-your-team\/\"><span style=\"font-weight: 400;\">Weekly Scorecards<\/span><\/a><span style=\"font-weight: 400;\">: Keep track of your team\u2019s objectives and goal progress<\/span><\/li>\n<li><a href=\"https:\/\/clickup.com\/custom-task-statuses\"><span style=\"font-weight: 400;\">Custom Statuses<\/span><\/a><span style=\"font-weight: 400;\">: Create customized, project-specific statuses for all your tasks<\/span><\/li>\n<li><a href=\"https:\/\/clickup.com\/task-priorities\"><span style=\"font-weight: 400;\">Priorities<\/span><\/a><span style=\"font-weight: 400;\">: Set task priorities to always work on the most important tasks first<\/span><\/li>\n<li><a href=\"https:\/\/clickup.com\/assign-comments\"><span style=\"font-weight: 400;\">Assigned Comments<\/span><\/a><span style=\"font-weight: 400;\">: Assign comments to team members to ensure that they never go unnoticed<\/span><\/li>\n<\/ul>\n<h3 id=\"25-step-3-always-evaluate-and-readjust-your-kpis-accordingly-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Step 3: Always evaluate and readjust your KPIs accordingly<\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">So you\u2019ve found a set of <\/span><\/i><i><span style=\"font-weight: 400;\">performance metrics<\/span><\/i><i><span style=\"font-weight: 400;\"> and you now know how to track them.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Job done, right?<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Not quite.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to regularly go over your <\/span><span style=\"font-weight: 400;\">KPI report<\/span><span style=\"font-weight: 400;\"> and readjust your KPIs accordingly.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Why?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Not all of your <\/span><span style=\"font-weight: 400;\">performance metrics<\/span><span style=\"font-weight: 400;\"> are successful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes you may choose a KPI that <\/span><b>seems<\/b><span style=\"font-weight: 400;\"> relevant to your goal, but it doesn\u2019t <\/span><b>accurately<\/b><span style=\"font-weight: 400;\"> reflect your progress.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Let\u2019s go back to the Krusty example we mentioned earlier:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Krusty was looking to grow his online business and used \u201c<\/span><i><span style=\"font-weight: 400;\">no. of inbound leads<\/span><\/i><span style=\"font-weight: 400;\">\u201d as his KPI. While that is a specific, measurable <\/span><b>and<\/b><span style=\"font-weight: 400;\"> relevant KPI, <\/span><i><span style=\"font-weight: 400;\">it still might be misleading<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, he could be getting <\/span><i><span style=\"font-weight: 400;\">more<\/span><\/i><span style=\"font-weight: 400;\"> inbound leads but his <\/span><span style=\"font-weight: 400;\">conversion rate<\/span><span style=\"font-weight: 400;\"> may be decreasing and his <\/span><span style=\"font-weight: 400;\">customer acquisition<\/span><span style=\"font-weight: 400;\"> cost might be going up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will probably lead to less revenue \u2013 even though he has<\/span><i><span style=\"font-weight: 400;\"> more<\/span><\/i><span style=\"font-weight: 400;\"> inbound leads!<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8958\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image2-5.gif\" alt=\"Krusty the Clown what the hell \" width=\"480\" height=\"338\" \/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">That\u2019s why it\u2019s important to regularly take a look at your KPI <\/span><span style=\"font-weight: 400;\">data <\/span><span style=\"font-weight: 400;\">and verify that it\u2019s accurately tracking your progress.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, if your business goals and processes change, it\u2019s <\/span><b>necessary<\/b><span style=\"font-weight: 400;\"> to change your <\/span><span style=\"font-weight: 400;\">performance metrics<\/span><span style=\"font-weight: 400;\"> too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, the goal of a key <\/span><span style=\"font-weight: 400;\">performance indicator<\/span><span style=\"font-weight: 400;\"> is to track your performance over specific goals and objectives. If your <\/span><span style=\"font-weight: 400;\">key metrics<\/span><span style=\"font-weight: 400;\"> aren\u2019t aligned with those goals, they\u2019re not going to be helpful!<\/span><\/p>\n<h2 id=\"26-\" class=\"wp-block-heading\"><\/h2>\n<h2 id=\"27-conclusion-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><b>Both<\/b> <span style=\"font-weight: 400;\">metrics and KPIs <\/span><span style=\"font-weight: 400;\">play a <\/span><b>big<\/b><span style=\"font-weight: 400;\"> role in helping you evaluate your company\u2019s performance. They\u2019re going to help you easily monitor things to ensure that everything is on track.<\/span><\/p>\n<p><b>However, you can\u2019t set and monitor these <\/b><b>metrics<\/b><b> without the right KPI dashboard or goal-tracking accountability center.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, ClickUp has <\/span><b>everything <\/b><span style=\"font-weight: 400;\">you need to keep track of your KPIs to keep everything rolling smoothly. Whether it\u2019s customizing the <\/span><b>kind<\/b><span style=\"font-weight: 400;\"> of <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\"> you use or what visual graphs you can track them with, ClickUp will help you every step of the way!<\/span><\/p>\n<p><a href=\"https:\/\/clickup.com\/\"><span style=\"font-weight: 400;\">Sign up for ClickUp today<\/span><\/a><span style=\"font-weight: 400;\"> and let it be your<\/span><i><span style=\"font-weight: 400;\"> inseparable<\/span><\/i><span style=\"font-weight: 400;\"> KPI companion \u2013 much like Lisa and her saxophone!<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8967\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/image11-3.gif\" alt=\"The Simpsons playing a musical instrument\" width=\"480\" height=\"366\" \/><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ready to learn about KPI metrics? You\u2019ve come to the right place! But let\u2019s get one thing cleared up at the start: While both metrics and KPIs help you measure business performance, they\u2019re not the same thing. Think of it this way: If metrics were TV shows, then key performance indicators would be sitcoms. KPI [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":8974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","cu_sticky_sidebar_cta_is_visible":true,"cu_sticky_sidebar_cta_title":"Start using ClickUp today","cu_sticky_sidebar_cta_bullet_1":"Manage all your work in one place","cu_sticky_sidebar_cta_bullet_2":"Collaborate with your team","cu_sticky_sidebar_cta_bullet_3":"Use ClickUp for FREE\u2014forever","cu_sticky_sidebar_cta_button_text":"Get Started","cu_sticky_sidebar_cta_button_link":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[760,765,1],"tags":[17,207,428,429,46,16],"class_list":["post-8956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goals","category-product","category-uncategorized","tag-clickup","tag-goals","tag-kpi","tag-metrics","tag-productivity","tag-project-management"],"featured_image_src":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/05\/KPI-metrics.png","author_info":{"display_name":"Erica Chappell","author_link":"https:\/\/clickup.com\/blog\/author\/erica\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KPIs vs Metrics: What They Are &amp; How To Track Them | ClickUp<\/title>\n<meta name=\"description\" content=\"Want to learn about the difference between KPIs and metrics? 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