{"id":76488,"date":"2025-02-03T00:00:00","date_gmt":"2025-02-03T08:00:00","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=76488"},"modified":"2025-02-04T11:53:15","modified_gmt":"2025-02-04T19:53:15","slug":"b2b-marketing-software","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/b2b-marketing-software\/","title":{"rendered":"20 Best B2B Marketing Software Tools for 2026"},"content":{"rendered":"<p>B2B is the way to be. Selling your product to other businesses instead of to consumers has its advantages, but there\u2019s an art to this strategy.<\/p>\n<p>Consumers can be a fickle bunch, often making decisions based on a number of different factors. Whereas businesses make more practical choices rooted in data and reason. They want a good product that fits their business needs and their budget. Simple.<\/p>\n<p>And yet, reaching B2B clients is still\u2026 complicated. <\/p>\n<p>If you\u2019re selling to consumers and your target audience is men aged 18 to 35, then you have a much wider net of potential customers in comparison to those exclusively targeting chief marketing officers at companies with more than 200 employees.<\/p>\n<p>But no matter how broad or specific your audience is, the right B2B marketing software can help you find new customers, reach out at the right time, and close more deals. It takes care of the hard part of B2B marketing so you can focus on the easy part: explaining why your product is the best.<\/p>\n<p>Here are 20 marketing tools to help you attract more B2B customers in 2024.<\/p>\n<div class=\"ub_table-of-contents\" data-hidetext=\"hide\" data-initiallyhideonmobile=\"false\" data-initiallyshow=\"true\" data-scrolltype=\"auto\" data-showtext=\"show\" id=\"ub_table-of-contents-d175b7a6-57e9-476b-834a-44cbc5af06a8\">\n<div class=\"ub_table-of-contents-header-container\">\n<div class=\"ub_table-of-contents-header\">\n<div class=\"ub_table-of-contents-title\">This Article Contains:<\/div>\n<\/div>\n<\/div>\n<div class=\"ub_table-of-contents-extra-container\">\n<div class=\"ub_table-of-contents-container ub_table-of-contents-1-column\">\n<ul>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#0-what-is-b2b-marketing\">What Is B2B Marketing?<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#1-what-to-look-for-in-b2b-marketing-tools\">What to Look for in B2B Marketing Tools<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#2-20-best-b2b-marketing-software-options-in-2024\">20 Best B2B Marketing Software Options in 2024<\/a>\n<ul>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#3-1-clickup-\">1. ClickUp<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#8-2-hubspot\">2. HubSpot<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#13-3-activecampaign\">3. ActiveCampaign<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#18-4-leadfeeder\">4. Leadfeeder<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#23-5-ahrefs\">5. Ahrefs<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#28-6-sprout-social\">6. Sprout Social<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#33-7-google-analytics\">7. Google Analytics<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#38-8-google-search-console\">8. Google Search Console<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#43-9-zoom\">9. Zoom<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#48-10-buzzsumo\">10. BuzzSumo<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#53-11-leadpages\">11. Leadpages<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#58-12-sumo\">12. Sumo<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#63-13-litmus\">13. Litmus<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#68-14-moz\">14. Moz<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#73-15-google-attribution\">15. Google Attribution<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#78-16-hootsuite\">16. Hootsuite<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#83-17-mention\">17. Mention<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#88-18-kissmetrics\">18. Kissmetrics<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#93-19-metadata\">19. Metadata<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/b2b-marketing-software\/#98-20-owler\">20. Owler<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"0-what-is-b2b-marketing\">What Is B2B Marketing?<\/h2>\n<p>B2B marketing is short for business-to-business marketing. It\u2019s when\u2014instead of trying to attract individual consumers\u2014a business seeks out other businesses to buy its products.<\/p>\n<p>In B2B marketing, your target audience is other businesses, and your leads are the decision-makers at those businesses. This might include department heads, facilities managers, or executives.<\/p>\n<p>B2B marketing software is actually a very meta example of B2B marketing. They\u2019re trying to attract your business to buy their software. So anytime you see an advertisement, get an email, or read an article about new marketing software, you\u2019re witnessing B2B marketing in action. Even this article, the one you\u2019re reading right now, is a form of B2B marketing. ?<\/p>\n<h2 class=\"wp-block-heading\" id=\"1-what-to-look-for-in-b2b-marketing-tools\">What to Look for in B2B Marketing Tools<\/h2>\n<p>Different B2B marketing software serves different purposes and solves different problems. You may end up choosing two or three programs with varying features to cover all of your marketing needs\u2014one for content, one for email, and so on. But with any program you buy, you should look for these three qualities to make sure it\u2019s future-proof:<\/p>\n<ul>\n<li><strong>Scalable: <\/strong>Once your marketing efforts start paying off, you\u2019ll need to add more accounts to your customer relationship management platform and send more emails with each email marketing campaign. Make sure your chosen plan includes some room for immediate growth and that the program allows you to upgrade your plan as your needs increase<\/li>\n<li><strong>Budget-friendly: <\/strong>Some of the most powerful B2B marketing tools may be out of reach for small business budgets. If you can\u2019t afford the most comprehensive systems out there, look for software with freemium pricing models to get you started and allow you to upgrade as you grow<\/li>\n<li><strong>No duplicate functions:<\/strong> You don\u2019t need to pay for the same thing twice. So start with a tool that covers most of your marketing needs, and only add to your tech stack if another tool performs a completely separate function.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"2-20-best-b2b-marketing-software-options-in-2024\">20 Best B2B Marketing Software Options<\/h2>\n<p>Good software is like a good team member: Having it around makes everyone\u2019s jobs easier and more enjoyable. So get ready to meet your B2B marketing team\u2019s next VIP (very important program) because these 20 tools will transform the way you work.<\/p>\n<h3 class=\"wp-block-heading\" id=\"3-1-clickup-\">1. <a href=\"https:\/\/clickup.com\/\">ClickUp<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"B2B marketing software: ClickUp AI Tools for Marketing Teams Write a Case Study Example\" class=\"wp-image-57473\" decoding=\"async\" height=\"540\" loading=\"lazy\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/ClickUp-AI-Tools-for-Marketing-Teams-Write-a-Case-Study-Example.gif\" width=\"960\"\/><figcaption class=\"wp-element-caption\">ClickUp\u2019s AI functions make it simple for marketing teams to quickly produce important documents like a case study<\/figcaption><\/figure>\n<\/div>\n<p>If you want to streamline your B2B marketing efforts while improving team collaboration and consolidating all of your work into one platform, then you need ClickUp\u2014the ultimate productivity software. ?\ufe0f<\/p>\n<p>ClickUp has a host of dynamic features for <a href=\"https:\/\/clickup.com\/teams\/crm\">CRM teams<\/a>, sales teams, and <a href=\"https:\/\/clickup.com\/teams\/marketing\">marketing teams<\/a>, all in one place. Whether you\u2019re looking for a more efficient way to visualize your sales funnel, write sales scripts, or build your content calendar, ClickUp is your solution. Designed for businesses across industries, this powerful platform brings teams together with various built-in collaboration tools, over 15 flexible views, more than 1,000 integrations, and a vast Template Library. <\/p>\n<p>To put it simply: ClickUp has everything you need to launch a successful B2B campaign.<\/p>\n<h4 class=\"wp-block-heading\" id=\"4-best-features\">Best features<\/h4>\n<ul>\n<li><a href=\"https:\/\/clickup.com\/features\/docs\">ClickUp Docs<\/a> allow you to collaborate with your team on your marketing plan, sales scripts, style guide, communication guidelines, and any other written documents<\/li>\n<li><a href=\"https:\/\/clickup.com\/features\/dashboards\">ClickUp Dashboards<\/a> show you key metrics at a glance, so you can monitor the conversion rates of your latest campaign, the lifetime value of customers in your CRM, or other KPIs<\/li>\n<li><a href=\"https:\/\/clickup.com\/features\/automations\">ClickUp Automations<\/a> make your work more effective by automatically handling your busywork, like assigning tasks, updating customer statuses, and reorganizing data<\/li>\n<li><a href=\"https:\/\/clickup.com\/features\/ai\">ClickUp AI<\/a> is purpose-built for specific roles in your organization. It can help your team write, edit, and format content, brainstorm campaign ideas, name new products, and more<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"5-limitations\">Limitations<\/h4>\n<ul>\n<li>Because ClickUp has so many features, there can be a learning curve for new users<\/li>\n<li>Some of the features on the web app aren\u2019t available on the mobile app yet<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"6-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Free Forever<\/strong><\/li>\n<li><strong>Unlimited:<\/strong> $7 per user per month<\/li>\n<li><strong>Business:<\/strong> $12 per user per month<\/li>\n<li><strong>Enterprise:<\/strong> Contact for pricing<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"7-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.7\/5 (8,705+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.7\/5 (3,795+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"8-2-hubspot\">2. HubSpot<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Hubspot Lead Generation Dashboard\" class=\"wp-image-66749\" decoding=\"async\" height=\"813\" loading=\"lazy\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/07\/reporting-dashboards-hero.webp\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/07\/reporting-dashboards-hero.webp 1280w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/07\/reporting-dashboards-hero-300x191.webp 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/07\/reporting-dashboards-hero-768x488.webp 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/07\/reporting-dashboards-hero-700x445.webp 700w\" width=\"1280\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/www.hubspot.com\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">HubSpot<\/a><\/figcaption><\/figure>\n<\/div>\n<p>HubSpot is like getting six B2B marketing software tools rolled into one. It\u2019s basically a marketing software burrito. ?<\/p>\n<p>HubSpot is a CRM platform with different \u201chubs\u201d for your marketing, sales, customer support, content, operations, and e-commerce teams. Having all your teams on one platform will make it easier to follow up with customers at the right time and keep your teams from working in silos. Everyone has access to the same information, so it will be easier to create a consistent <a href=\"https:\/\/clickup.com\/blog\/communication-plan-templates\/\">communication plan<\/a> across every customer touchpoint\u2014because communication is key. ?\ufe0f<\/p>\n<h4 class=\"wp-block-heading\" id=\"9-best-features\">Best features<\/h4>\n<ul>\n<li>Website lead generation tools allow you to chat with your website visitors or collect their contact information<\/li>\n<li>Built-in marketing automation tools help you execute your <a href=\"https:\/\/clickup.com\/blog\/marketing-plan-templates\/\">marketing plan<\/a> more efficiently<\/li>\n<li>Reporting tools allow you to monitor the success of your campaigns<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"10-limitations\">Limitations<\/h4>\n<ul>\n<li>Several users complain that some of HubSpot\u2019s best features are only available with the higher price plans<\/li>\n<li>Some users feel it can be challenging to create custom reports and collect the data you need<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"11-pricing\">Pricing<\/h4>\n<p>Marketing Hub only:<\/p>\n<ul>\n<li><strong>Free plan<\/strong><\/li>\n<li><strong>Starter:<\/strong> $18 per month<\/li>\n<li><strong>Professional:<\/strong> $800 per month<\/li>\n<\/ul>\n<p>CRM Suite of all tools:<\/p>\n<ul>\n<li><strong>Free plan<\/strong><\/li>\n<li><strong>Starter:<\/strong> $20 per month<\/li>\n<li><strong>Professional:<\/strong> $1,600 per month<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"12-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.4\/5 (10,105+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.5\/5 (5,650+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"13-3-activecampaign\">3. ActiveCampaign<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img alt=\"B2B marketing software: ActiveCampaign Dashboard\" class=\"wp-image-72581\" decoding=\"async\" height=\"739\" loading=\"lazy\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/activecampaign-software1-1400x739.jpg\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/activecampaign-software1-1400x739.jpg 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/activecampaign-software1-300x158.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/activecampaign-software1-768x405.jpg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/activecampaign-software1-700x370.jpg 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/activecampaign-software1.jpg 1432w\" width=\"1400\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/www.activecampaign.com\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">ActiveCampaign<\/a><\/figcaption><\/figure>\n<\/div>\n<p>This B2B marketing automation platform has tools for your marketing, sales, and e-commerce teams. With automation, you can personalize your communication, respond faster, and send leads to the right team members.<\/p>\n<p>This marketing <a href=\"https:\/\/clickup.com\/blog\/task-automation-software\/\">automation software<\/a> will streamline your <a href=\"https:\/\/clickup.com\/blog\/marketing-workflow-tools\/\">marketing workflow<\/a> and make your teams more productive. So you can work smarter, not harder, and still have time for happy hour. ?<\/p>\n<h4 class=\"wp-block-heading\" id=\"14-best-features\">Best features<\/h4>\n<ul>\n<li>Email automation allows you to create a welcome series or use segmentation to send personalized follow-ups and cart abandonment communication<\/li>\n<li>Contact scores help you track customer engagement so your sales team can follow up at the right time<\/li>\n<li>Integrations with Slack, Salesforce, Shopify, Calendly, Google Analytics, ClickUp, and more make automation possible across your entire workflow<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"15-limitations\">Limitations<\/h4>\n<ul>\n<li>Several users report that this software has a learning curve, partially because the platform\u2019s phrasing isn\u2019t intuitive<\/li>\n<li>Some users report that it takes ActiveCampaign\u2019s customer support team several days to respond to requests<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"16-pricing\">Pricing<\/h4>\n<p>Marketing tools only:<\/p>\n<ul>\n<li><strong>Plus:<\/strong> $49 per month<\/li>\n<li><strong>Professional:<\/strong> $149 per month<\/li>\n<li><strong>Enterprise:<\/strong> Custom pricing<\/li>\n<\/ul>\n<p>Sales tools only:<\/p>\n<ul>\n<li><strong>Plus:<\/strong> $19 per user per month<\/li>\n<li><strong>Professional:<\/strong> $49 per user per month<\/li>\n<li><strong>Enterprise:<\/strong> Custom pricing<\/li>\n<\/ul>\n<p>Marketing and Sales Bundle:<\/p>\n<ul>\n<li><strong>Plus:<\/strong> $93 per month<\/li>\n<li><strong>Professional:<\/strong> $386 per month<\/li>\n<li><strong>Enterprise:<\/strong> Custom pricing<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"17-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.5\/5 (10,350+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.6\/5 (2,250+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"18-4-leadfeeder\">4. Leadfeeder<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Leadfeeder organic contact list with details\" class=\"wp-image-76496\" decoding=\"async\" height=\"724\" loading=\"lazy\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Leadfeeder.jpg\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Leadfeeder.jpg 1200w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Leadfeeder-300x181.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Leadfeeder-768x463.jpg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Leadfeeder-700x422.jpg 700w\" width=\"1200\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/www.leadfeeder.com\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Leadfeeder<\/a><\/figcaption><\/figure>\n<\/div>\n<p>Leadfeeder is now owned by Dealfront, a software provider that offers several sales intelligence and lead generation tools. But Leadfeeder is the shiniest tool in the toolbox. ?<\/p>\n<p>This program gives you high-quality leads by identifying your website visitors and the companies they work for (even if their employees work remotely). So you can see which companies are already interested in your product, and your sales team can follow up.<\/p>\n<h4 class=\"wp-block-heading\" id=\"19-best-features\">Best features<\/h4>\n<ul>\n<li>Identify your website visitors and see their exact behavior as they explore your site<\/li>\n<li>Use segmentation to score leads based on their purchase intent and potential value<\/li>\n<li>Determine the best person to contact at the companies that visit your site<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"20-limitations\">Limitations<\/h4>\n<ul>\n<li>Some users report errors when Leadfeeder imports data into their CRM<\/li>\n<li>Others feel that Dealfront\u2019s customer support team is slow to respond<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"21-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Free<\/strong><\/li>\n<li><strong>Paid:<\/strong> $139 per month<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"22-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.3\/5 (765+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.3\/5 (120+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"23-5-ahrefs\">5. Ahrefs<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img alt=\"B2B marketing software: Site Explorer by Ahrefs\" class=\"wp-image-49455\" decoding=\"async\" height=\"779\" loading=\"lazy\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/01\/Ahrefs-1400x779.jpeg\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/01\/Ahrefs-1400x779.jpeg 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/01\/Ahrefs-300x167.jpeg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/01\/Ahrefs-768x428.jpeg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/01\/Ahrefs-1536x855.jpeg 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/01\/Ahrefs-700x390.jpeg 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/01\/Ahrefs.jpeg 1920w\" width=\"1400\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/ahrefs.com\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Ahrefs<\/a><\/figcaption><\/figure>\n<\/div>\n<p>Data is power. And when it comes to your SEO strategy, Ahrefs provides powerful data. This complete SEO research, analytics, and auditing software will empower you to make more informed decisions about your content strategy. They have tools to find new content opportunities, make technical improvements to your site, and even creep on your competitors\u2019 top keywords. ?<\/p>\n<h4 class=\"wp-block-heading\" id=\"24-best-features\">Best features<\/h4>\n<ul>\n<li>The dashboard shows you important SEO metrics at a glance so you can track your site\u2019s performance<\/li>\n<li>The site explorer allows you to track your competitors\u2019 keyword rankings and backlinks<\/li>\n<li>The keyword explorer helps you plan your content strategy and find new opportunities<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"25-limitations\">Limitations<\/h4>\n<ul>\n<li>Backlink reports can be slow to load and some users complain that they don\u2019t always match the backlinks in Google Analytics<\/li>\n<li>Because this program includes so many features, it can be difficult to find the feature you need within the user interface<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"26-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Lite:<\/strong> $99 per month<\/li>\n<li><strong>Standard:<\/strong> $199 per month<\/li>\n<li><strong>Advanced:<\/strong> $399 per month<\/li>\n<li><strong>Enterprise:<\/strong> $999 per month<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"27-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.6\/5 (485+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.7\/5 (525+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"28-6-sprout-social\">6. Sprout Social<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Sprout Social dashboard\" class=\"wp-image-49458\" decoding=\"async\" height=\"609\" loading=\"lazy\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/01\/Sprout-Social.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/01\/Sprout-Social.png 1000w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/01\/Sprout-Social-300x183.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/01\/Sprout-Social-768x468.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/01\/Sprout-Social-700x426.png 700w\" width=\"1000\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/sproutsocial.com\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Sprout Social<\/a><\/figcaption><\/figure>\n<\/div>\n<p>If social media plays an important role in your B2B marketing efforts, Sprout Social can streamline your content creation, publishing, and analysis.<\/p>\n<p>It has a built-in content calendar and collaboration tools, and integrates with all your social media channels\u2014Instagram, Facebook, TikTok, X, LinkedIn, Pinterest, YouTube, WhatsApp, Facebook Messenger, and Google Business Messages\u2014for easy publishing and scheduling. It even has <a href=\"https:\/\/clickup.com\/blog\/social-listening-tools\/\">social listening tools<\/a> so when it comes to your online reputation, you can be all ears. ?<\/p>\n<h4 class=\"wp-block-heading\" id=\"29-best-features\">Best features<\/h4>\n<ul>\n<li>Create your content plan with a shared asset library, content calendar, commenting, and approvals<\/li>\n<li>Optimize and publish content on multiple social media platforms at the same time<\/li>\n<li>Use built-in <a href=\"https:\/\/clickup.com\/blog\/marketing-automation-software\/\">marketing automation tools<\/a> and customizable workflows to respond and connect with customers quicker<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"30-limitations\">Limitations<\/h4>\n<ul>\n<li>Some users feel that the automation features aren\u2019t customizable or specific enough<\/li>\n<li>Others find that the social listening tools don\u2019t allow them to track enough mentions, keywords, or phrases<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"31-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Standard:<\/strong> $249 per month<\/li>\n<li><strong>Professional:<\/strong> $399 per month<\/li>\n<li><strong>Advanced:<\/strong> $499 per month<\/li>\n<li><strong>Enterprise:<\/strong> Custom pricing<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"32-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.4\/5 (2,570+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.4\/5 (555+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"33-7-google-analytics\">7. Google Analytics<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img alt=\"B2B marketing software: Google Analytics Dashboard\" class=\"wp-image-70933\" decoding=\"async\" height=\"922\" loading=\"lazy\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/google-analytics-new-interface-1486992176-1400x922.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/google-analytics-new-interface-1486992176-1400x922.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/google-analytics-new-interface-1486992176-300x198.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/google-analytics-new-interface-1486992176-768x506.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/google-analytics-new-interface-1486992176-700x461.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/google-analytics-new-interface-1486992176.png 1451w\" width=\"1400\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/analytics.google.com\/analytics\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Google Analytics<\/a><\/figcaption><\/figure>\n<\/div>\n<p>If you want to understand your website traffic, you need Google Analytics. You can set it up to monitor the website data that\u2019s most important to you\u2014from the growth of your organic traffic to which channels your website visitors come from to the types of customers who are visiting most often. Your website traffic doesn\u2019t have to be a mystery. ??<\/p>\n<h4 class=\"wp-block-heading\" id=\"34-best-features\">Best features<\/h4>\n<ul>\n<li>The customizable dashboard allows you to organize, visualize, and share the data that\u2019s most important to you<\/li>\n<li>Real-time data shows you live customer journeys on your site and displays where your inbound traffic is coming from<\/li>\n<li>Audience information displays your customer\u2019s demographics, interests, location, behavior, and lifetime value<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"35-limitations\">Limitations<\/h4>\n<ul>\n<li>Many users report that it\u2019s time-consuming to set up the platform to display the data and insights you want<\/li>\n<li>Because Google collects user data, some users are concerned about privacy issues<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"36-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Free<\/strong><\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"37-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.5\/5 (6,180+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.7\/5 (7,580+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"38-8-google-search-console\">8. Google Search Console<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Measure website performance and traffic and maintain your site's presence with Google Search Console\" class=\"wp-image-51983\" decoding=\"async\" height=\"730\" loading=\"lazy\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Google-Search-Console.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Google-Search-Console.png 1024w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Google-Search-Console-300x214.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Google-Search-Console-768x548.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Google-Search-Console-700x499.png 700w\" width=\"1024\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/search.google.com\/search-console\/about\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Google Search Console<\/a><\/figcaption><\/figure>\n<\/div>\n<p>Let\u2019s be real: All of us creating content optimized for search engine rankings basically work for Google. So, we may as well get our instructions straight from the boss (aka the Google bots). ?<\/p>\n<p>Google Search Console shows you how to optimize your content and explains the issues that are keeping your site from ranking. It gives you the information you need to appear on search engine results pages\u2014for free.<\/p>\n<h4 class=\"wp-block-heading\" id=\"39-best-features\">Best features<\/h4>\n<ul>\n<li>Monitor your organic traffic and site performance<\/li>\n<li>Submit your site map or individual URLs to get crawled and rank faster<\/li>\n<li>See issues that are keeping your site from ranking<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"40-limitations\">Limitations<\/h4>\n<ul>\n<li>Lacks customization options<\/li>\n<li>It doesn\u2019t provide data in real-time\u2014most data will be a couple of days old<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"41-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Free<\/strong><\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"42-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.7\/5 (215+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.8\/5 (165+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"43-9-zoom\">9. Zoom<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img alt=\"B2B marketing software: Collaborate with teams and clients in real time with the Zoom app\" class=\"wp-image-55395\" decoding=\"async\" height=\"525\" loading=\"lazy\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/Zoom-Meeting-1400x875.jpeg\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/Zoom-Meeting-1400x875.jpeg 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/Zoom-Meeting-300x188.jpeg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/Zoom-Meeting-768x480.jpeg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/Zoom-Meeting-1536x960.jpeg 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/Zoom-Meeting-700x438.jpeg 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/Zoom-Meeting.jpeg 1600w\" style=\"width:840px;height:525px\" width=\"840\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/zoom.us\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Zoom<\/a><\/figcaption><\/figure>\n<\/div>\n<p>Unless you\u2019ve been hiding under a rock for the last three years (which we wouldn\u2019t blame you for), you\u2019ve probably heard of and likely used Zoom. This is one of the best video conferencing platforms out there, and it\u2019s been expanded to include better resources for hosting large online events and webinars. It allows you to meet face-to-face with customers all over the world\u2014no private jet required. ?\ufe0f<\/p>\n<h4 class=\"wp-block-heading\" id=\"44-best-features\">Best features<\/h4>\n<ul>\n<li>Virtual meetings allow your sales team and customer support team to interact with clients no matter where they are in the world<\/li>\n<li>The events platform allows you to host virtual conferences, trainings, or tradeshows as part of your event marketing and customer engagement initiatives<\/li>\n<li>The appointment scheduler makes it easy to invite customers and share a link to join<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"45-limitations\">Limitations<\/h4>\n<ul>\n<li>The free plan will automatically end your meeting after 40 minutes<\/li>\n<li>The platform has had security and privacy issues in the past, so it may not be the best choice for sharing sensitive information<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"46-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Basic:<\/strong> Free<\/li>\n<li><strong>Pro:<\/strong> $149.90<\/li>\n<li><strong>Business:<\/strong> $199.90<\/li>\n<li><strong>Business Plus:<\/strong> $250<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"47-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.5\/5 (53,510+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.6\/5 (13,630+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"48-10-buzzsumo\">10. BuzzSumo<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Get instant access to trending stories worldwide and discover best performing content with BuzzSumo\" class=\"wp-image-51205\" decoding=\"async\" height=\"525\" loading=\"lazy\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/BuzzSumo-Content-Research-Tool.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/BuzzSumo-Content-Research-Tool.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/BuzzSumo-Content-Research-Tool-300x205.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/BuzzSumo-Content-Research-Tool-700x479.png 700w\" width=\"768\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/buzzsumo.com\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">BuzzSumo<\/a><\/figcaption><\/figure>\n<\/div>\n<p>BuzzSumo is a comprehensive search engine optimization, content marketing, and reputation management tool. Your content marketing team can use it to plan your content calendar and bring in more organic traffic, and your PR team can use it to manage your online reputation and build brand awareness. You can even use it to check out your competitors and stay ahead of the game. ?<\/p>\n<h4 class=\"wp-block-heading\" id=\"49-best-features\">Best features<\/h4>\n<ul>\n<li>Discovery and research tools help you find keywords and SEO content marketing topics and then see the top-ranking articles about those topics<\/li>\n<li>Monitoring features allow you to track new backlinks and set alerts about brand mentions and topics that are important to you<\/li>\n<li>A database of authors, creators, and journalists helps you connect with influencers who have interests related to your brand offering<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"50-limitations\">Limitations<\/h4>\n<ul>\n<li>Some users feel that the reporting features could be more intuitive and user-friendly<\/li>\n<li>There\u2019s a steep learning curve if you want to use all of the program\u2019s features to their full potential<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"51-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Content Creation:<\/strong> $199 per month<\/li>\n<li><strong>PR &amp; Comms:<\/strong> $299 per month<\/li>\n<li><strong>Suite:<\/strong> $499 per month<\/li>\n<li><strong>Enterprise:<\/strong> $999 per month<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"52-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.5\/5 (100+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.5\/5 (140+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"53-11-leadpages\">11. Leadpages<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"B2B marketing software: LeadPages stats, new leads, and landing page features\" class=\"wp-image-76497\" decoding=\"async\" height=\"641\" loading=\"lazy\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/LeadPages.jpg\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/LeadPages.jpg 1200w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/LeadPages-300x160.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/LeadPages-768x410.jpg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/LeadPages-700x374.jpg 700w\" width=\"1200\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/www.leadpages.com\/pricing\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Leadpages<\/a><\/figcaption><\/figure>\n<\/div>\n<p>Design your website with lead generation in mind using Leadpages. This platform is an ideal website builder for small B2B businesses. It makes it easy to build your website without any experience or coding knowledge. And every page is optimized for sales. Even newbies will think it\u2019s a no-brainer. ?<\/p>\n<h4 class=\"wp-block-heading\" id=\"54-best-features\">Best features<\/h4>\n<ul>\n<li>Hundreds of website templates optimized for lead scoring and conversions<\/li>\n<li>AI technology helps you create text and images for your web pages in minutes<\/li>\n<li>Landing page builder helps you explain the benefits of your product<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"55-limitations\">Limitations<\/h4>\n<ul>\n<li>Users report limited customization options<\/li>\n<li>Some users feel the built-in lead forms don\u2019t collect enough information about prospective customers<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"56-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Standard:<\/strong> $37 per month<\/li>\n<li><strong>Pro:<\/strong> $74 per month<\/li>\n<li><strong>Advanced:<\/strong> Custom pricing<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"57-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.3\/5 (210+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.6\/5 (290+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"58-12-sumo\">12. Sumo<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Sumo opt-in feature example\" class=\"wp-image-76503\" decoding=\"async\" height=\"810\" loading=\"lazy\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Sumo.jpg\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Sumo.jpg 1200w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Sumo-300x203.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Sumo-768x518.jpg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Sumo-700x473.jpg 700w\" width=\"1200\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/sumo.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Sumo<\/a><\/figcaption><\/figure>\n<\/div>\n<p>You know those popups that appear on seemingly every website asking you to give your email address in exchange for something (a discount code, an e-book, a free educational resource)? Chances are high they were made with Sumo.<\/p>\n<p>This app allows you to add an email-capture popup to your site and grow your subscriber list with every website visitor. All you have to do is set it up and then sit back, relax, and send emails. ?<\/p>\n<h4 class=\"wp-block-heading\" id=\"59-best-features\">Best features<\/h4>\n<ul>\n<li>Popup window prompts your website visitors to share their email so you can grow your subscriber list<\/li>\n<li>Smart Bar allows you to embed an email collection field at the top or bottom of your web pages and posts<\/li>\n<li>Plugins for WordPress, Shopify, and Google Tag Manager<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"60-limitations\">Limitations<\/h4>\n<ul>\n<li>While this app offers integrations with many of the most popular marketing tools, some users complain that there are no integrations for more niche email marketing tools<\/li>\n<li>The free version shows Sumo branding in your popup<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"61-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Free<\/strong><\/li>\n<li><strong>Pro:<\/strong> $39 per month<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"62-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.1\/5 (50+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.2\/5 (65+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"63-13-litmus\">13. Litmus<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"B2B marketing software: Litmus design templates feature\" class=\"wp-image-76498\" decoding=\"async\" height=\"667\" loading=\"lazy\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Litmus.jpg\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Litmus.jpg 1200w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Litmus-300x167.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Litmus-768x427.jpg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Litmus-700x389.jpg 700w\" width=\"1200\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/www.litmus.com\/email-testing\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Litmus<\/a><\/figcaption><\/figure>\n<\/div>\n<p>This email marketing tool takes you from idea to delivery. ? ?<\/p>\n<p>You can use Litmus to build emails, collaborate with your team, get approval, test, personalize, send, and analyze your email campaigns from one place. Email marketing is still one of the most <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2024\/02\/16\/3-marketing-channels-that-offer-a-solid-roi-for-b2b-companies-in-2024\/?sh=7a241ca75560\" rel=\"noreferrer noopener\" target=\"_blank\">cost-effective ways for B2B businesses to advertise<\/a>, and this tool can help you get it right.<\/p>\n<h4 class=\"wp-block-heading\" id=\"64-best-features\">Best features<\/h4>\n<ul>\n<li>Create a library of your current email marketing assets, like images, graphics, buttons, and logos<\/li>\n<li>Build and personalize email campaigns with live email content and AI-powered recommendations<\/li>\n<li>Test for deliverability to avoid ending up in spam folders<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"65-limitations\">Limitations<\/h4>\n<ul>\n<li>Some users report that images and email test previews are slow to load<\/li>\n<li>There are limited customization options for the layout of your dashboard<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"66-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Basic:<\/strong> $99 per month<\/li>\n<li><strong>Plus: <\/strong>$199 per month<\/li>\n<li><strong>Enterprise:<\/strong> Custom pricing<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"67-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 3.6\/5 (360+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.6\/5 (30+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"68-14-moz\">14. Moz<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Moz Site Crawl statistics dashboard\" class=\"wp-image-76501\" decoding=\"async\" height=\"696\" loading=\"lazy\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Moz.jpg\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Moz.jpg 1024w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Moz-300x204.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Moz-768x522.jpg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Moz-700x476.jpg 700w\" width=\"1024\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/moz.com\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Moz<\/a><\/figcaption><\/figure>\n<\/div>\n<p>When you\u2019re ready to increase your organic website traffic, this SEO tool puts you in the driver\u2019s seat. ?\ufe0f<\/p>\n<p>Like Ahrefs or Semrush, Moz is a search engine optimization program that helps you plan out your B2B content marketing strategy and attract more website visitors. You can analyze how effectively your site is ranking, compare yourself to competitors, and discover ways to improve your website or expand your content.<\/p>\n<h4 class=\"wp-block-heading\" id=\"69-best-features\">Best features<\/h4>\n<ul>\n<li>The keyword research tool helps you discover opportunities to create helpful B2B content<\/li>\n<li>The content optimization tool shows you how to improve your on-page SEO to get your landing pages or blogs to rank higher<\/li>\n<li>The link research tool tracks the quality and quantity of backlinks to your website<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"70-limitations\">Limitations<\/h4>\n<ul>\n<li>Several users complain that the design isn\u2019t as user-friendly as similar tools<\/li>\n<li>Others find the advanced analytics tools difficult to learn<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"71-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Standard:<\/strong> $99 per month<\/li>\n<li><strong>Medium:<\/strong> $179 per month<\/li>\n<li><strong>Large:<\/strong> $299 per month<\/li>\n<li><strong>Premium:<\/strong> $599 per month<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"72-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.4\/5 (385+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.5\/5 (340+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"73-15-google-attribution\">15. Google Attribution<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img alt=\"Google Attribution Dashboards\" class=\"wp-image-107233\" decoding=\"async\" height=\"627\" loading=\"lazy\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/image-28-1400x627.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/image-28-1400x627.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/image-28-300x134.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/image-28-768x344.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/image-28-1536x688.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/image-28-700x314.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/image-28.png 1920w\" width=\"1400\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/www.google.com\/analytics\/attribution\/onboarding\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Google Attribution<\/a><\/figcaption><\/figure>\n<\/div>\n<p>Where are the early adopters?! Because this Google app is in its infancy. ?<\/p>\n<p>Google Attribution is still in Beta testing, but it\u2019s free to try, making it one of the most cost-effective marketing tools for B2B companies. It uses Google\u2019s machine learning algorithms to accurately attribute credit for ad clicks that lead to conversions, which can help you make better decisions about <a href=\"https:\/\/clickup.com\/blog\/resource-allocation\/\">resource allocation<\/a> in your paid advertising budget.<\/p>\n<h4 class=\"wp-block-heading\" id=\"74-best-features\">Best features<\/h4>\n<ul>\n<li>It\u2019s free when most B2B marketing software is not<\/li>\n<li>It helps you understand which paid advertising channels have the best conversion rate<\/li>\n<li>It allows you to analyze the potential impact of redistributing your budget across different paid channels<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"75-limitations\">Limitations<\/h4>\n<ul>\n<li>Some users find it difficult to configure data and run extensive reports<\/li>\n<li>Others complain that you can only add a limited number of users, so this app may not be right for larger teams<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"76-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Free<\/strong><\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"77-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4\/5 (15+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> N\/A<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"78-16-hootsuite\">16. Hootsuite<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img alt=\"Hootsuite Dashboard\" class=\"wp-image-70516\" decoding=\"async\" height=\"854\" loading=\"lazy\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/254401d0-cfae-4237-9c26-d7d56ee58949_rw_1920-1400x854.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/254401d0-cfae-4237-9c26-d7d56ee58949_rw_1920-1400x854.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/254401d0-cfae-4237-9c26-d7d56ee58949_rw_1920-300x183.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/254401d0-cfae-4237-9c26-d7d56ee58949_rw_1920-768x468.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/254401d0-cfae-4237-9c26-d7d56ee58949_rw_1920-1536x937.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/254401d0-cfae-4237-9c26-d7d56ee58949_rw_1920-700x427.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/254401d0-cfae-4237-9c26-d7d56ee58949_rw_1920.png 1920w\" width=\"1400\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/www.hootsuite.com\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Hootsuite<\/a><\/figcaption><\/figure>\n<\/div>\n<p>Hootsuite is one of the biggest names in social media management. And the features will make managing your social media campaigns a hoot! ?<\/p>\n<p>You can plan, schedule, and post, plus monitor paid ads, comments, conversations, and performance metrics from the app. So no matter how many social media channels you post to, you\u2019ll have all your stuff in one place.<\/p>\n<h4 class=\"wp-block-heading\" id=\"79-best-features\">Best features<\/h4>\n<ul>\n<li>Schedule your social media <a href=\"https:\/\/clickup.com\/blog\/content-calendar-templates\/\">content calendar<\/a> and publish posts to all of your channels from one place<\/li>\n<li>See all of your social media notifications in one inbox<\/li>\n<li>Use integrations with every major social media platform, as well as with popular marketing tools like Mailchimp, HubSpot, Dropbox, and Canva<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"80-limitations\">Limitations<\/h4>\n<ul>\n<li>Tags, mentions, and other features aren\u2019t available within Hootsuite for every social media channel, which means you may have to edit posts after they publish<\/li>\n<li>Some users report glitches with the program\u2019s built-in <a href=\"https:\/\/clickup.com\/blog\/ai-writing-tools\/\">AI writing tools<\/a><\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"81-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Professional:<\/strong> $99 per month<\/li>\n<li><strong>Team:<\/strong> $249 per month<\/li>\n<li><strong>Business:<\/strong> $739 per month<\/li>\n<li><strong>Enterprise:<\/strong> Custom pricing<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"82-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.1\/5 (4,040+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.4\/5 (3,475+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"83-17-mention\">17. Mention<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"B2B marketing software: Mention statistics dashboard\" class=\"wp-image-76499\" decoding=\"async\" height=\"642\" loading=\"lazy\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Mention.jpg\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Mention.jpg 1200w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Mention-300x161.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Mention-768x411.jpg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Mention-700x375.jpg 700w\" width=\"1200\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/mention.com\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Mention<\/a><\/figcaption><\/figure>\n<\/div>\n<p>If you\u2019ve ever felt like trying to find social media comments that are relevant to your brand is like trying to find a needle in a haystack, then you need Mention. They\u2019ll help you find every needle in every online haystack. ?<\/p>\n<p>Mention does social listening, which is monitoring billions of online sources to find mentions of your brand or keywords related to your brand, which makes it easier for you to join the conversation.<\/p>\n<h4 class=\"wp-block-heading\" id=\"84-best-features\">Best features<\/h4>\n<ul>\n<li>Get alerts about brand mentions, keywords, industry topics, or specific publications<\/li>\n<li>See data insights about your audience, your brand, a competitor, or an industry topic<\/li>\n<li>Post to all of your social media marketing channels from one place<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"85-limitations\">Limitations<\/h4>\n<ul>\n<li>Some users report that it\u2019s easy to miss mentions if you\u2019re not thorough when you set up your alerts<\/li>\n<li>Others state that the program often misses mentions that include abbreviations or are on more niche websites<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"86-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Solo:<\/strong> $41 per month<\/li>\n<li><strong>Pro:<\/strong> $83 per month<\/li>\n<li><strong>Pro Plus:<\/strong> $149 per month<\/li>\n<li><strong>Company:<\/strong> Custom pricing<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"87-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.3\/5 (435+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.7\/5 (280+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"88-18-kissmetrics\">18. Kissmetrics<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img alt=\"Kissmetrics product image\" class=\"wp-image-59275\" decoding=\"async\" height=\"658\" loading=\"lazy\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/Kissmetrics-1400x658.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/Kissmetrics-1400x658.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/Kissmetrics-300x141.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/Kissmetrics-768x361.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/Kissmetrics-700x329.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/Kissmetrics.png 1439w\" width=\"1400\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/www.kissmetrics.io\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Kissmetrics<\/a><\/figcaption><\/figure>\n<\/div>\n<p>Marketing is about people and so is Kissmetrics. ?<\/p>\n<p>This platform keeps track of your website visitors and app users to help you see which pages they click, content they read, and products they buy. Yes, you can use Kissmetrics to see large-scale data about your website, like which pages have the highest conversion rate, but you can also use it to see an individual customer journey from the first moment that person arrives at your website.<\/p>\n<h4 class=\"wp-block-heading\" id=\"89-best-features\">Best features<\/h4>\n<ul>\n<li>The customizable dashboard lets you track the data that\u2019s important to you from your daily conversation rate to the performance rate of different marketing funnels<\/li>\n<li>A\/B testing reports allow you to test new landing pages or app features to hone in on the most successful content<\/li>\n<li>Product-based insights show you which features and plans your customers use most<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"90-limitations\">Limitations<\/h4>\n<ul>\n<li>In-depth data reports can take a long time to load<\/li>\n<li>Limited integrations with other marketing tools<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"91-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Pay-as-You-Go:<\/strong> $0.0025 per event<\/li>\n<li><strong>Silver:<\/strong> $199 per month<\/li>\n<li><strong>Gold:<\/strong> $499 per month<\/li>\n<li><strong>Platinum:<\/strong> Custom pricing<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"92-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.1\/5 (165+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.3\/5 (15+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"93-19-metadata\">19. Metadata<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"B2B marketing software: Metadata dashboard for Campaign Stats and Account Journey\" class=\"wp-image-76500\" decoding=\"async\" height=\"516\" loading=\"lazy\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Metadata.jpg\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Metadata.jpg 1200w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Metadata-300x129.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Metadata-768x330.jpg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Metadata-700x301.jpg 700w\" width=\"1200\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/metadata.io\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Metadata<\/a><\/figcaption><\/figure>\n<\/div>\n<p>If your marketing team sometimes struggles to reach the right target audience, get ready to hit the bullseye. ?<\/p>\n<p>Metadata uses a double-funnel approach to help you track and optimize your <a href=\"https:\/\/clickup.com\/blog\/marketing-campaign-management\/\">marketing campaigns<\/a> (funnel one) and your account-based marketing efforts (funnel two). You can launch and manage your social media marketing campaigns and cost-per-click ad campaigns from within the app, and use audience targeting to make sure you\u2019re reaching the right people on every platform\u2014from Instagram to Google Ads.<\/p>\n<h4 class=\"wp-block-heading\" id=\"94-best-features\">Best features<\/h4>\n<ul>\n<li>Build target audience profiles using more than 10 different data sources, including your CRM tool, intent data, or demographic, firmographic, and technographic data<\/li>\n<li>Use a campaign asset library to quickly launch your digital marketing campaigns across multiple platforms<\/li>\n<li>Launch and track the results of campaign experiments to test new audiences, messaging, or marketing strategies<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"95-limitations\">Limitations<\/h4>\n<ul>\n<li>Limited integrations with newer and more niche marketing tools (beyond CRMs and ad channels), and no open API<\/li>\n<li>Some users report that the audience development process is time-consuming<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"96-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Metadata Demand Hub:<\/strong> $60,000 per year<\/li>\n<li><strong>Custom <\/strong><strong>Pricing<\/strong><\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"97-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.6\/5 (270+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4.4\/5 (25+ reviews)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"98-20-owler\">20. Owler<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Owler specific contact overview example\" class=\"wp-image-76502\" decoding=\"async\" height=\"1000\" loading=\"lazy\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Owler.jpg\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Owler.jpg 1200w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Owler-300x250.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Owler-768x640.jpg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Owler-700x583.jpg 700w\" width=\"1200\"\/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/corp.owler.com\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">Owler<\/a><\/figcaption><\/figure>\n<\/div>\n<p>Owler is an in-depth research tool for sales teams. You can use it to get additional insights about clients that are already in your <a href=\"https:\/\/clickup.com\/blog\/crm-saas\/\">SaaS CRM<\/a> system, or you can discover new clients that match your ideal customer profile. This program will help you sleuth out all the information you need about potential customers before you start your outreach. ?\ufe0f<\/p>\n<h4 class=\"wp-block-heading\" id=\"99-best-features\">Best features<\/h4>\n<ul>\n<li>Database of over 15 million companies that you can filter and sort by business attributes<\/li>\n<li>Insights into a company\u2019s funding, acquisition, news, investments, leadership changes, and more<\/li>\n<li>Integrations with Salesforce, Hubspot, Slack, Microsoft Teams, and <a href=\"https:\/\/clickup.com\/blog\/chatgpt-alternatives\/\">ChatGPT<\/a><\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"100-limitations\">Limitations<\/h4>\n<ul>\n<li>Limited information on niche and small businesses<\/li>\n<li>The free plan only allows you to follow 5 companies, which isn\u2019t enough for most sales teams<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"101-pricing\">Pricing<\/h4>\n<ul>\n<li><strong>Community:<\/strong> Free forever<\/li>\n<li><strong>Pro:<\/strong> $35 per month<\/li>\n<li><strong>Max:<\/strong> Custom pricing<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\" id=\"102-ratings-and-reviews\">Ratings and reviews<\/h4>\n<ul>\n<li><strong>G2:<\/strong> 4.3\/5 (445+ reviews)<\/li>\n<li><strong>Capterra:<\/strong> 4\/5 (3+ reviews)<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"103-take-your-b2b-marketing-to-the-next-level-with-clickup\">Take Your B2B Marketing to The Next Level With ClickUp<\/h2>\n<p>The right B2B marketing software will not only help you connect with new customers, it will also help you better manage your relationships with existing customers. So you can build lasting loyalty and increase your sales across the entire customer lifecycle.<\/p>\n<p>Plus, good software makes your team\u2019s lives easier, by taking busy work off their plates. The result is happier customers, a happier team, and a happier world. ?<\/p>\n<p>And if you want a B2B marketing tool that also makes your budget happy, try <a href=\"https:\/\/clickup.com\/\">ClickUp<\/a>. It has the power to replace multiple marketing tools, and you can <a href=\"https:\/\/clickup.com\/signup\">start using it today for free<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B is the way to be. Selling your product to other businesses instead of to consumers has its advantages, but there\u2019s an art to this strategy. Consumers can be a fickle bunch, often making decisions based on a number of different factors. Whereas businesses make more practical choices rooted in data and reason. They want [&hellip;]<\/p>\n","protected":false},"author":125,"featured_media":76494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cu_sticky_sidebar_cta_is_visible":true,"cu_sticky_sidebar_cta_title":"Start using ClickUp today","cu_sticky_sidebar_cta_bullet_1":"Manage all your work in one place","cu_sticky_sidebar_cta_bullet_2":"Collaborate with your team","cu_sticky_sidebar_cta_bullet_3":"Use ClickUp for FREE\u2014forever","cu_sticky_sidebar_cta_button_text":"Get Started","cu_sticky_sidebar_cta_button_link":"","footnotes":""},"categories":[223],"tags":[],"class_list":["post-76488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software"],"featured_image_src":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/B2B-marketing-software-Blog-Feature.jpg","author_info":{"display_name":"Engineering 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