Take Rolex as an example. The brand has always positioned itself as prestigious and luxurious. Over the years, it has also associated itself with famous athletes like Roger Federer, underlining it\u2019s a label for successful people.<\/p>\n
Thanks to its effective product positioning, everyone has an idea of what Rolex is all about\u2014a target market of sophistication, class, and elegance. \u231a<\/p>\n
Luckily, you don\u2019t need a team of market landscape wizards like Rolex to position your product properly\u2014all you need are product positioning templates.<\/p>\n
We\u2019ll walk you through our selection of the top 10 product positioning templates<\/strong> available today. They offer a ready-made structure that helps you outline your product\u2019s strengths and weaknesses and hit the right spot with your customers!<\/p>\n Product positioning is the process of defining where your product fits in the market landscape and how you want your customers to feel about it<\/strong>. It involves various activities, from analyzing your competitors to investigating your user personas and communicating your brand\u2019s image and overall value proposition.<\/p>\n Product positioning statement templates are shortcuts that help you find a perfect place for your product under the stars<\/strong>. \u2b50<\/p>\n They provide the foundation for:<\/p>\n A practical product positioning template needs to have certain key characteristics, such as:<\/p>\n We\u2019ve checked out dozens of product positioning templates and shortlisted the top 10 from ClickUp<\/a>, Chasm, Template.net, Slidesgo, Slideteam, and SlideUpLift. Use them to present your product in the best light and pitch it to the right audience. \u2728<\/p>\n Product positioning requires multiple teams to join forces, from project and product management<\/a> to marketing and product design<\/a>. As each department is involved in different aspects of the same product, it\u2019s only natural that confusion and misunderstandings can arise.<\/p>\n Luckily, you can gather your troops and keep a united front with the ClickUp Product Positioning List Template<\/a>. It lets you and everyone on your team gain a deeper understanding of your product and identify the target market niche.<\/p>\n The template has three views<\/strong>\u2014your starting point is the Product Positioning Assessment view<\/strong>. Here you\u2019ll find a form with predefined fields like product name, target launch date<\/a>, product description, market segment, pain points, and unique value or selling points. Of course, you can modify the form to ensure it aligns with your product\u2019s specifics using the available fields or adding custom ones.<\/p>\n Once everyone on your team has filled out the form, the submitted info will automatically appear in the Product List view<\/strong>. It lets you review all information regarding the product positioning process, assign tasks to specific team members, set priorities, and group tasks by status, such as Planning, In Progress, and On Hold.<\/p>\n The view is fantastic for handling multiple product positioning processes simultaneously!<\/p>\n The third view (Board) is a <\/strong>Kanban board<\/strong><\/a> that turns your products into task cards and allows you to sort them based on their status. The drag-and-drop design makes moving the cards around a breeze. ?\ufe0f<\/p>\n The ClickUp Product Positioning Task Template<\/a> offers a simple yet effective way to ensure you\u2019ve completed the activities necessary for a successful product positioning. After checking off every item on the template\u2019s checklist, you\u2019ll have everything you need to create a unique marketing strategy for your product<\/a> and to find your target market. \u2705<\/p>\n The template is basically a to-do list <\/strong>with six default tasks dealing with aspects such as user pain points, unique selling proposition, and branding strategy. Depending on your scenario, you can delete, edit, or add new tasks<\/strong> to the list. Assign a team member to every task and ensure everyone is aware of their responsibilities.<\/p>\n One of the best things about this template is adding task relationships<\/strong>. You can make sure that one task won\u2019t kick off until another has been wrapped up, thus maintaining the proper flow in your team and setting priorities.<\/p>\n You can track time<\/strong><\/a> within the template, set due dates, and monitor the progress <\/strong>of every task on the right side of the to-do list. This makes it easy for everyone to access your specific value proposition or market landscape strategy.<\/p>\n As this is a <\/strong>task template<\/strong><\/a>, you can easily copy it and attach it to every product you\u2019re managing to save time.<\/p>\n Whether upgrading an existing product or launching a new one, having a well-defined game plan is crucial. This plan should cover all the nitty-gritty details, from functional specifications to the target audience, to ensure every contributor is operating on the same wavelength. ?<\/p>\n The ClickUp Product Brief Document Template<\/a> can serve as the undisputed source of truth for all teams involved in the product development process<\/a>.<\/p>\n Being a ClickUp Doc<\/a> template, it lets you organize and centralize all info relevant to product development and positioning in a single document. Add as many pages as you want and use comments to collaborate with coworkers<\/a> or ping specific team members when you need their input.<\/p>\n By default, this template has four sections which you can edit to ensure they fit your product like a glove:<\/p>\n Pricing and product positioning must align\u2014you need to keep your product\u2019s place in the market in mind when determining its price. Let\u2019s say you\u2019re selling chocolate\u2014it\u2019s only logical to price plain milk chocolate lower than chocolate with almonds, exotic flavors, or gold leaves. ?<\/p>\n This becomes much harder when you have a wide product assortment. Luckily, you have the ClickUp Product Pricing Template<\/a> at your disposal. It acts as a centralized hub for storing all your product info<\/strong>, including prices\u2014to better showcase your value proposition.<\/p>\n With this positioning statement template, you can:<\/p>\n Start by entering relevant product information in the Products by Category view<\/strong>. Provide details like the product\u2019s name, stock keeping unit (SKU), brand, product type, color, and unit price. ClickUp will group your products by category for easier navigation.<\/p>\n Once you enter all the info, you\u2019ll get a bird\u2019s eye view of every product you have in stock and manage your inventory<\/a> more efficiently. Plus, you\u2019ll be able to pull relevant details for your customers in the blink of an eye.<\/p>\n Want to develop a product that meets your customers\u2019 needs and aligns with your company\u2019s goals? Then the ClickUp Product Strategy Template<\/a> is the way to go. It comes with three lists with different views that help you tailor a product strategy<\/a> to the smallest detail. ?\ufe0f<\/p>\n The initial list is dubbed \u201cFeatures<\/strong>,\u201d and it\u2019s where you\u2019ll jot down the capabilities you want your product to have. Use Custom Fields like Feature Category, Effort, Team Leader, and Due Date to provide more deets about the desired functionalities. You can enter the features manually or use the Feature Submission Form<\/strong> to have your input automatically added to the list. Use views like Active Features, Priority, and By Effort to filter your entries and focus on particular functionalities.<\/p>\n The second list is Timeline<\/strong>. Here, your main focus is the schedule for rolling out the features. There are two views that group the features based on their status. The template offers an example with two status options\u2014In Progress and To-Do, but you can add other options like in Review, On Hold, or Complete.<\/p>\n The third list is Team<\/strong>, and it\u2019s reserved for info about the people involved in project execution<\/a>, including the department they belong to, email address, and phone number.<\/p>\n It\u2019s worth noting that the template is fully customizable<\/strong>. Add new lists, edit existing ones, change custom fields, and adjust views to create a personalized space where you and your teams can work on making your product come to life. ?<\/p>\n If you\u2019re looking for a simple template that outlines your product\u2019s target customers and features<\/strong>, the Positioning Framework Template by Chasm is an excellent option.<\/p>\n The template is in table form, with three columns and eight rows. Your job is to fill the table with relevant info and tell a story of how your product stands out. You can choose whether to edit the template online or download it in PDF format and work on it offline.<\/p>\n Start by defining your target customers and outlining a pain point they\u2019re looking to address. You should also include any emotional motives<\/strong> that may make people purchase your product. After all, emotions affect your customers\u2019 decision-making processes<\/a> to a great extent.<\/p>\n Next, explain why your customers would purchase your product<\/strong> and describe what makes your product better than the competition<\/strong>.<\/p>\n Once you fill out the table, you and your coworkers will have a clear idea of what makes your product unique and how to leverage its features to position it properly on the market.<\/p>\n Other templates we\u2019ve discussed so far revolve around products\u2014this one focuses on the brand<\/a>. The Word Brand Positioning Strategy Template by Template.net is a simple template outlining your brand\u2019s purpose, vision, values, and goals. You can download it in Word or Google Docs format.<\/p>\n The template is divided into three main sections:<\/p>\n In the Brand messaging section<\/strong>, you define your brand\u2019s tagline and values. The template includes an example of a music instrument production company whose central values are excellent sound quality, impeccable craftsmanship, and customer service. Everything the company does should align with these values. ?<\/p>\n The Brand imagery section <\/strong>should contain info about your brand\u2019s logo, typography, and colors, ensuring all team members are working with the right visuals. It serves as a guideline for creating brand-related docs and customizing marketing campaigns.<\/p>\n Brand Strategy <\/strong>defines your brand\u2019s goals and outlines the strategies for achieving them.<\/p>\n Replace plain documents crammed with product info with aesthetically appealing and engaging charts and tables<\/strong>, thanks to the Slide Product Positioning Infographic Template by Slidesgo!<\/p>\n This PowerPoint template comes with 32 slides that cover different categories, such as:<\/p>\n Once you add relevant information to each slide, you\u2019ll get a clear idea of how to present your product to the market and highlight its features. As the template is so detailed, it can be used by various teams, from product management<\/a> and design to sales to marketing.<\/p>\n Every slide contains visuals<\/strong> that make the presented information easier to grasp. You can change the slides\u2019 order and customize their appearance, from adjusting colors to editing their style.<\/p>\n The Slide Product Positioning Infographic Template by Slideteam is perfect for creating a simple visual representation of where your product stands compared to the competition<\/strong>.<\/p>\n While the design might give the impression of a process mapping<\/a> template, it actually serves a different purpose. It focuses on identifying attributes for comparing your product against competitors and carving out its place in the market.<\/p>\n The best way to explain how this product comparison template<\/a> works is via an example. Let\u2019s say you want to launch a media streaming platform. To determine your platform\u2019s market position, you must analyze its biggest competitors like Spotify and Tidal.<\/p>\n You have four quadrants<\/strong> where you\u2019ll place your competition based on specific values. In this case, the first value we\u2019ll focus on is the price, while the other is the number of titles in the library. The low and high values help you determine each company\u2019s exact position in a quadrant.<\/p>\n Once you do that, you\u2019ll get an idea of the market segment you can tap into and offer something new and refreshing.<\/p>\n Your brand is a reflection of your products<\/strong>, and how you\u2019ll position it is often dictated by the qualities of your assortment. You can\u2019t claim your brand is luxurious if it comprises cheap, low-quality items.<\/p>\n The PowerPoint Brand Positioning Comparison Table Template by SlideUpLift helps you present your products and compile relevant information to paint a unique picture of your brand. ?<\/p>\n This template comes with a customizable table<\/strong> featuring five columns and five rows. Each row represents a product, and each column outlines an aspect relevant to brand positioning. Your job is to input the right information for every product in your assortment to understand what it brings to the table.<\/p>\n Besides allowing you to understand how to position your brand, this template can be used to develop marketing strategies and come up with the right <\/strong>product design<\/strong><\/a>.<\/p>\n\n
\n
What Is a Product Positioning Template?<\/h2>\n
\n
![\"ClickUp](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/03\/ClickUp-Gantt-Chart-View-Product-Example-1400x930.png\")
What Makes a Good Product Positioning Template?<\/h2>\n
\n
![\"collaborative](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/07\/collboration-editing-in-clickup-docs.gif\")
10 Product Positioning Templates to Use<\/h2>\n
1. ClickUp Product Positioning List Template<\/h3>\n
![\"ClickUp](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/ClickUp-Product-Positioning-List-Template.png\")
2. ClickUp Product Positioning Task Template<\/h3>\n
![\"ClickUp](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/ClickUp-Product-Positioning-Task-Template.png\")
3. ClickUp Product Brief Document Template<\/h3>\n
![\"ClickUp](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/03\/image6-2.png\")
\n
4. ClickUp Product Pricing Template<\/h3>\n
![\"ClickUp](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/06\/392b22ed-1000.png\")
\n
5. ClickUp Product Strategy Template<\/h3>\n
![\"ClickUp](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/Product-Strategy-Template.png\")
6. Positioning Framework Template by Chasm<\/h3>\n
![\"Positioning](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/Positioning-Framework-Template-by-Chasm.png\")
7. Word Brand Positioning Strategy Template by Template.net<\/h3>\n
![\"Word](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/Word-Brand-Positioning-Strategy-Template-by-Template.net_.png\")
\n
8. Slide Product Positioning Infographic Template by Slidesgo<\/h3>\n
![\"Slide](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/Slide-Product-Positioning-Infographic-Template-by-Slidesgo.png\")
\n
9. PowerPoint Product Positioning Map Template by Slideteam<\/h3>\n
![\"PowerPoint](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/PowerPoint-Product-Positioning-Map-Template-by-Slideteam.png\")
10. PowerPoint Brand Positioning Comparison Table Template by SlideUpLift<\/h3>\n
![\"PowerPoint](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/PowerPoint-Brand-Positioning-Comparison-Table-Template-by-SlideUpLift.png\")