That\u2019s where product marketing tools come in as your trusted sidekicks. They help you oversee and manage your marketing efforts<\/a>, no matter their scale.\u00a0<\/p>\n We\u2019ve combed the market and selected the 12 best product marketing software. Check out our list to find the ideal tool for boosting the visibility of your product and driving sales!<\/p>\n Product marketing software is a set of tools designed to help product marketers plan, execute and analyze their product marketing strategy. It usually includes features like campaign planning and management, market reseach, budgeting and automation. ?<\/p>\n When choosing product marketing software, these are the criteria to watch out for:<\/p>\n Product marketing<\/a> tools help you reach a wider audience, communicate with existing customers and teammates, and make informed decisions to maximize the product\u2019s life cycle and profitability. A solid marketing platform streamlines the entire process, saving precious time, effort, and resources. ?<\/strong><\/p>\n Take a look at our favorite product marketing software and find out about all the ways they can assist your campaigns. <\/strong>Some of our picks, such as ClickUp, offer all-in-one product marketing solutions<\/a>, while others, like Omnisend, Typeform, and Userpilot, focus on specific marketing aspects.\u00a0<\/p>\n ClickUp is a free-to-use, highly scalable project management tool<\/a> for product marketing teams of all sizes and industries. Whether it\u2019s strategy building, event marketing, or campaign management<\/a>, the platform serves as a control room for all your marketing work. ?\ufe0f<\/p>\n You can kickstart your product marketing campaign in minutes with the ClickUp Marketing Plan Template<\/strong><\/a>. The template helps you set clear goals and priorities with achievable targets. You can also streamline specific aspects of your marketing activities with templates for design briefs<\/a>, product launch plans<\/a>, customer journey maps<\/a>, and more!<\/p>\n Getting a newly developed product<\/a> on customers\u2019 radar calls for collaborative efforts across different departments. With ClickUp, you can effortlessly organize and monitor your team\u2019s work and project status using 15+ views.<\/p>\n For example, the Workload view<\/strong> allows you to assess individual capacity, assign or re-allocate work, and remove redundancies along the hierarchy. Add checklists, comments, and attachments to support cross-team collaboration. \u2618\ufe0f<\/p>\n The Timeline and Gantt views<\/strong> are super illustrative and allow you to stay on top of tight marketing deadlines and schedules. No matter the view, you can easily customize nearly all elements using the drag-and-drop function.<\/p>\n To further elevate your workflow, integrate ClickUp<\/a> with your email, CRM, or other software, and introduce automatic routine actions<\/a>, such as assignee changes and status updates.<\/p>\n *All listed prices refer to the yearly billing model<\/p>\n Think of Amplitude as your encyclopedia of customer behavior, full of valuable insights into how your customers interact with your product. This knowledge allows you to fine-tune your marketing efforts and ultimately drive sales and growth.\u00a0<\/p>\n Amplitude provides a deep understanding of the entire customer journey<\/strong>, from acquisition to retention, using machine learning<\/a> to reveal trends and patterns. It helps you make informed marketing decisions with its four tools:<\/p>\n Omnisend is a powerful e-commerce marketing platform that leverages customer data to improve ad targeting, bring in new leads, and increase conversions. Its automated email and SMS campaigns<\/strong> help you ace omnichannel customer communication<\/a>! \u260e\ufe0f<\/p>\n Creating custom emails is a cakewalk with Omnisend. You can make segments for variables like lifecycle stages, behavior, and engagement. Introduce and customize popups, landing pages, and teasers to capture attention. Use the Sales Dashboard to track your campaign and automation reports and learn what works for your target audience.<\/p>\n Omnisend has an extensive customer communication template library<\/strong> to help you create professional messages without much effort. Browse the Automation Library to explore captivating pre-built workflows<\/a>!<\/p>\n The sentence that best describes Typeform<\/a> is the one by the company\u2019s Product Marketing Manager, Chris Cooning: \u201cIt\u2019s like the Swiss Army knife of data collection<\/strong>.\u201d It\u2019s a versatile tool that allows you to create multipurpose forms for gathering user data. ?<\/p>\n Kickstart your product marketing efforts with some of Typeform\u2019s templates, ranging from lead collection and customer feedback forms to customer satisfaction surveys. Build branded, eye-catching forms and embed them in strategic places to generate more leads and gather valuable insights from your audience.<\/p>\n You can unlock an entire world of functionalities by integrating with your favorite CRM, automation, and collaboration tools. Score leads, trigger follow-ups, create payment gateways, and build your ideal workflow!<\/p>\n Typeform is currently working on another product, Typeform Labs, which uses AI to revolutionize customer interactions, making them more personal and engaging.<\/p>\n *Listed prices refer to the yearly billing model<\/p>\n If your marketing efforts revolve around content creation<\/a>, Optimizely might be an ideal solution. The software\u2019s Content Marketing Platform (CMP)<\/strong> lets you track your projects with a handy calendar feature. Use the platform to manage teams and tasks and get actionable insights into the performance of your campaigns. Optimizely also promotes content team collaboration with features such as in-app editing.<\/p>\n The CMP offers three proprietary products:<\/p>\n\n
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What is Product Marketing Software?<\/h2>\n
What Should You Look For in Product Marketing Software?\u00a0<\/h2>\n
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12 Best Product Marketing Tools To Use<\/h2>\n
1. ClickUp<\/a><\/h3>\n
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2. Amplitude<\/h3>\n
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3. Omnisend<\/h3>\n
![\"Omnisend](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/06\/Omnisend.png\")
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4. Typeform<\/h3>\n
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5. Optimizely<\/h3>\n
![\"Optimizely](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/06\/Optimizely.png\")
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