{"id":63722,"date":"2024-08-22T13:12:28","date_gmt":"2024-08-22T20:12:28","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=63722"},"modified":"2024-08-22T13:12:35","modified_gmt":"2024-08-22T20:12:35","slug":"client-management","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/client-management\/","title":{"rendered":"Client Management Workflow Strategies for Business Professionals"},"content":{"rendered":"\n<p><script type=\"application\/ld+json\"><br \/>\n{<br \/>\n  \"@context\": \"http:\/\/schema.org\",<br \/>\n  \"@type\": \"FAQPage\",<br \/>\n  \"mainEntity\": [<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"What is Client Management?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Client management is the process of strategically forming and maintaining strong relationships with both existing and potential clients.\"<br \/>\n      }<br \/>\n    }<br \/>\n  ]<br \/>\n}<br \/>\n<\/script><\/p>\n\n\n\n<p>Whether you own a small business or you\u2019re a project manager at an enterprise company, solid client relationships are a must. But building and maintaining any relationship is far from easy\u2014especially when it comes to creating rock-solid client relationships at scale.&nbsp;<\/p>\n\n\n\n<p>As you add more clients to your roster, it becomes harder to meet expectations, communicate effectively, and forge lasting bonds with your favorite clients.<\/p>\n\n\n\n<p>But with the right client management strategies, you\u2019ll not only build good relationships with your clients but also streamline your workflow and boost profitability. What\u2019s not to love? \ud83d\ude0d<\/p>\n\n\n\n<p>In this guide, we\u2019ll explain the basics of client management, why it matters, and actionable tips to boost your client management skills.<\/p>\n\n\n<div class=\"wp-block-ub-table-of-contents-block ub_table-of-contents\" id=\"ub_table-of-contents-bba26058-3bb9-4da7-b057-8b53f8b6b288\" data-linktodivider=\"false\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" data-enablesmoothscroll=\"false\" data-initiallyhideonmobile=\"false\" data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-header\" style=\"text-align: left; \">\n\t\t\t\t<div class=\"ub_table-of-contents-title\"><\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div><div class=\"ub_table-of-contents-extra-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \">\n\t\t\t\t<ul style=\"\"><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#0-what-is-client-management-\" style=\"\">What is Client Management?\u00a0<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#1-why-is-a-client-management-workflow-important\" style=\"\">Why is a Client Management Workflow Important?<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#6-how-to-create-a-client-management-workflow\" style=\"\">How to Create a Client Management Workflow<\/a><ul><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#7-1-use-a-crm\" style=\"\">1. Use a CRM<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#8-2-know-every-client%E2%80%99s-biggest-need\" style=\"\">2. Know every client\u2019s biggest need<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#10-3-create-a-client-onboarding-process\" style=\"\">3. Create a client onboarding process<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#11-4-automate-where-possible\" style=\"\">4. Automate where possible<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#12-5-set-clear-expectations\" style=\"\">5. Set clear expectations<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#13-6-leverage-data-to-give-personalized-attention\" style=\"\">6. Leverage data to give personalized attention<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#14-7-conduct-regular-follow-ups-and-check-ins\" style=\"\">7. Conduct regular follow-ups and check-ins<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#15-8-create-a-referral-system\" style=\"\">8. Create a referral system<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#16-9-measure-your-customer-metrics\" style=\"\">9. Measure your customer metrics<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#17-10-celebrate-wins\" style=\"\">10. Celebrate wins<\/a><\/li><\/ul><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#18-benefits-of-an-effective-client-management-workflow\" style=\"\">Benefits of an Effective Client Management Workflow<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/client-management\/#24-simplify-client-relationship-management-with-all-in-one-crm-software\" style=\"\">Simplify Client Relationship Management With All-In-One CRM Software<\/a><\/li><\/ul>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-client-management-\">What is Client Management?&nbsp;<\/h2>\n\n\n\n<p>Client management is the process of strategically forming and maintaining strong relationships with both existing and potential clients. The goal is to learn more about your current and prospective clients, anticipate their needs, and provide all-star service at every touchpoint. \u2728<\/p>\n\n\n\n<p>Treating customers well is obviously a business best practice\u2014client management just codifies that practice and provides a helpful structure for client relationship management.<\/p>\n\n\n\n<p>To succeed in client management, start by following these guidelines:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log client data in a customer relationship management <a href=\"https:\/\/clickup.com\/teams\/crm\">(CRM) platform<\/a> like <a href=\"https:\/\/clickup.com\/integrations\/salesforce\">Salesforce<\/a> or <a href=\"https:\/\/ClickUp.com\/\">ClickUp<\/a><\/li>\n\n\n\n<li>Assign client managers to bridge the gap between the business and the client<\/li>\n\n\n\n<li>Set up <a href=\"https:\/\/clickup.com\/blog\/file-sharing-software\/\">document sharing<\/a> with customers<\/li>\n\n\n\n<li>Create a regular schedule for customer check-ins, ideally before there\u2019s ever a problem<\/li>\n\n\n\n<li>Proactively <a href=\"https:\/\/clickup.com\/blog\/how-to-ask-for-feedback\/\">seek feedback<\/a> from existing clients<\/li>\n\n\n\n<li>Focus on <a href=\"https:\/\/clickup.com\/blog\/client-retention-strategies\/\">client retention<\/a> with upsells and cross-sells<\/li>\n<\/ul>\n\n\n\n<p>At the end of the day, businesses that invest in fostering long-term client relationships will boost their profitability.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-why-is-a-client-management-workflow-important\">Why is a Client Management Workflow Important?<\/h2>\n\n\n\n<p>Sometimes <a href=\"https:\/\/clickup.com\/blog\/managing-client-expectations\/\">managing client expectations and contacts<\/a> can feel like a never-ending job. You want to be the go-to provider, but when you have 15 clients chatting with you at once, it\u2019s tough to under-promise and over-deliver.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25224\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/09\/CRM-Clickup-1.png\" sizes=\"auto, (max-width: 1277px) 100vw, 1277px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/09\/CRM-Clickup-1.png 1277w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/09\/CRM-Clickup-1-300x152.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/09\/CRM-Clickup-1-768x390.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/09\/CRM-Clickup-1-700x355.png 700w\" alt=\"ClickUp CRM Example\" width=\"1277\" height=\"648\">\n<figcaption class=\"wp-element-caption\">Easily track statuses, close and due dates, budgets, account sizes, and more in a customizable CRM in ClickUp<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p>The good news is that with a great client management system in place and a knowledgeable client manager, you can simplify your work and build good client relationships at the same time. It doesn\u2019t have to be a nightmare to manage all your clients and over-deliver the value of your work.<\/p>\n\n\n\n<p>While there are several client management pitfalls, there are other key benefits too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-you-build-trust-and-keep-clients-satisfied\">You build trust and keep clients satisfied<\/h3>\n\n\n\n<p>Trust is the cornerstone of any long-term relationship, especially in business. In fact, <a href=\"https:\/\/www.statista.com\/statistics\/1374773\/consumer-actions-following-the-lost-of-trust-in-a-brand-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\">42% of <\/a><a href=\"https:\/\/www.statista.com\/statistics\/1374773\/consumer-actions-following-the-lost-of-trust-in-a-brand-usa\/\">consumers<\/a> will go to a competitor if they stop trusting a brand, so it has never been more <a href=\"https:\/\/clickup.com\/blog\/building-client-trust\/\">important for companies to build trust<\/a>.<\/p>\n\n\n\n<p>When you foster a better client relationship, you have more opportunities to communicate with and delight your customers, which builds trust over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-boosts-customer-retention-and-the-opportunity-for-lifelong-customers\">Boosts customer retention and the opportunity for lifelong customers<\/h3>\n\n\n\n<p>Why spin your wheels looking for new business when you can work with the great customers you already have? Client management streamlines your workflow to make customer loyalty happen automatically, at scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-improves-the-quality-of-your-customer-service\">Improves the quality of your customer service<\/h3>\n\n\n\n<p>Clients appreciate proactive check-ins and clear communication. But it\u2019s tough to offer those two things without a solid client management strategy in place.<\/p>\n\n\n\n<p>With the right approach, you can offer better customer service to all clients without overwhelming your team. You just need the right tools and setup. \u2692\ufe0f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-grows-your-business-with-smarter-internal-teams\">Grows your business with smarter internal teams<\/h3>\n\n\n\n<p>Sure, treating your customers well is the right thing to do, but it also comes with a pleasant side effect: more revenue.<\/p>\n\n\n\n<p>Happy clients stick with you longer, spend more, and even advocate for your brand. <a href=\"https:\/\/www.statista.com\/statistics\/815681\/customers-who-did-more-business-with-companies-due-to-good-customer-service-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">In fact, 60% percent of shoppers<\/a> will do more business with you if they have a good experience, and that\u2019s great for your budget. \ud83d\udcb0<\/p>\n\n\n\n<p>And not only that, you build a smarter team to effectively manage client satisfaction, while allowing your team to better bring in new clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-how-to-create-a-client-management-workflow\">How to Create a Client Management Workflow<\/h2>\n\n\n\n<p>Client management skills are the key to customer satisfaction and full corporate coffers. The issue is that client management isn\u2019t always easy, especially if you have a lot of clients or your team lacks the right tools for the job.&nbsp;<\/p>\n\n\n\n<p>Fortunately, client management is a cinch with the right strategy. Follow these 10 tips for effectively managing clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-1-use-a-crm\">1. Use a CRM<\/h3>\n\n\n\n<div class=\"wp-block-create-block-cu-image-with-overlay\"><div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><div class=\"cu-image-with-overlay__overlay\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/image3-4.png\" alt=\"Manage your leads, customer relationships, and sales in one place with this ClickUp CRM template\" class=\"image skip-lazy cu-image-with-overlay__image\" style=\"width:100%;height:auto\"\/><div class=\"cu-image-with-overlay__cta-wrap\"><a href=\"https:\/\/app.clickup.com\/signup?template=t-102457750\" class=\"cu-image-with-overlay__cta cu-image-with-overlay__cta--pink\" data-segment-track-click=\"true\" data-segment-section-model-name=\"imageCTA\" data-segment-button-clicked=\"Download This Template\" data-segment-props=\"{&quot;location&quot;:&quot;body&quot;,&quot;sectionModelName&quot;:&quot;imageCTA&quot;,&quot;buttonClicked&quot;:&quot;Download This Template&quot;}\">Download This Template<\/a><\/div><\/div><figcaption class=\"wp-element-caption\">Manage your leads, customer relationships, and sales in one place with this ClickUp CRM template<\/figcaption><\/figure><\/div><\/div>\n\n\n\n<p>Once you understand your customers, it\u2019s time to mobilize your customer data in a CRM.<\/p>\n\n\n\n<p>Storing customer data via email or spreadsheet is a start, but it slows down your team when they\u2019re hunting for details. Plus, if multiple team members are contacting the same client, it\u2019s difficult to document every touchpoint in a spreadsheet in real-time.<\/p>\n\n\n\n<p>A CRM is a must-have for client management. With a CRM, you keep a log of:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer data points, like name, email, and company<\/li>\n\n\n\n<li>All customer touchpoints via phone calls, email, or even social media<\/li>\n\n\n\n<li>The actions your team took to connect with these customers<\/li>\n<\/ul>\n\n\n\n<p>There are plenty of <a href=\"https:\/\/clickup.com\/blog\/client-management-software\/\">client management software options<\/a> to choose from, but it\u2019s best to go with an option that <a href=\"https:\/\/clickup.com\/blog\/crm-and-project-management\/\">blends CRM functionality with project management<\/a>.&nbsp;<\/p>\n\n\n\n<p>Instead of keeping your tasks separate from your customer data, this software melds the two for managing all customers and tasks in one easy-to-find place.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-2-know-every-client%E2%80%99s-biggest-need\">2. Know every client\u2019s biggest need<\/h3>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-42429\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/09\/Docs_Chat-view_List-view_Homepage-9-1400x1055.png\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/09\/Docs_Chat-view_List-view_Homepage-9-1400x1055.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/09\/Docs_Chat-view_List-view_Homepage-9-300x226.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/09\/Docs_Chat-view_List-view_Homepage-9-768x579.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/09\/Docs_Chat-view_List-view_Homepage-9-1536x1157.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/09\/Docs_Chat-view_List-view_Homepage-9-700x527.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/09\/Docs_Chat-view_List-view_Homepage-9.png 1934w\" alt=\"ClickUp Docs, Chat view, List view, and Homepage\" width=\"1400\" height=\"1055\">\n<figcaption class=\"wp-element-caption\">Collaborate on ideas and create stunning Docs or wikis with nested pages for client managers to log all your <a href=\"https:\/\/clickup.com\/blog\/client-communication\/\">client communications<\/a> and most important information<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p>You\u2019re targeting a certain customer segment, so your clients will all have something in common. But even then, their needs will differ. One client might worry mostly about costs, while lost time and productivity weigh heavily on another client\u2019s mind.&nbsp;<\/p>\n\n\n\n<p>Every client has a need, and it\u2019s your job to find it. During your first client call, practice active listening to suss out their biggest challenges.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"9-quickly-spot-your-client%E2%80%99s-biggest-problems\">Quickly spot your client\u2019s biggest problems<\/h4>\n\n\n\n<p>This isn\u2019t about your business or pushing a particular product or service. It\u2019s all about identifying client challenges, which should have a big impact on how you manage the client relationship.<\/p>\n\n\n\n<p>For example, if you\u2019re a <a href=\"https:\/\/clickup.com\/blog\/b2b-saas-enterprise-software\/\">B2B SaaS<\/a> company and a client\u2019s biggest challenge is accounting accuracy, your messaging should lean heavily into reliability, trust, and quantifiable metrics.<\/p>\n\n\n\n<p>This doesn\u2019t have to be a drawn-out process, either. Just ask your clients, \u201cWhat\u2019s your biggest challenge? How can we fix it?\u201d and you\u2019ll get all the answers you need.<\/p>\n\n\n\n<p>Once you know the client\u2019s biggest need, document it in your CRM. Create a custom field for pain points so your sales team has the knowledge to give each client personalized help, no matter who they speak to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-3-create-a-client-onboarding-process\">3. Create a client onboarding process<\/h3>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54057\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/03\/image6.gif\" alt=\"General Employee Onboarding Template by ClickUp\" width=\"1920\" height=\"805\">\n<figcaption class=\"wp-element-caption\">General Employee Onboarding Template by ClickUp<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p>Like any relationship, first impressions matter when working with clients. Start the relationship off on the right foot by ushering new customers through a structured onboarding process.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/clickup.com\/blog\/client-onboarding\/\">With client onboarding<\/a>, your team:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sends questionnaires<\/li>\n\n\n\n<li>Creates service level agreements (SLAs)<\/li>\n\n\n\n<li>Schedules meetings<\/li>\n\n\n\n<li>Plans regular follow-ups<\/li>\n<\/ul>\n\n\n\n<p>Client management is much easier when you standardize the new <a href=\"https:\/\/clickup.com\/blog\/client-onboarding-software\/\">client onboarding process<\/a>. Think of it as a new client orientation where you welcome the client to your business and train them on how you do things.&nbsp;<\/p>\n\n\n\n<p>Onboarding is your first chance to show clients that they made the right choice by working with you, so create a stellar experience that knocks their socks off. \ud83e\udde6<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-4-automate-where-possible\">4. Automate where possible<\/h3>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-56631\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/ClickUp-Automation--1400x865.gif\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/ClickUp-Automation--1400x865.gif 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/ClickUp-Automation--300x185.gif 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/ClickUp-Automation--768x475.gif 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/ClickUp-Automation--1536x950.gif 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/ClickUp-Automation--700x433.gif 700w\" alt=\"Automating workflows\" width=\"1400\" height=\"865\">\n<figcaption class=\"wp-element-caption\">Use pre-built automation recipes in ClickUp or customize them based on your needs, so your team can focus where it matters most<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p>Manual client management is possible for small businesses, but if you chat with dozens of clients a day, your inbox is going to get crowded, fast.&nbsp;<\/p>\n\n\n\n<p>As long as you use a solid CRM, you can automate a lot of client management tasks. For example, lead qualification, lifecycle management, and customer onboarding are prime candidates for automation.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/clickup.com\/blog\/crm-workflow\/\">CRM workflow automation<\/a> uses \u201cif-then\u201d drag-and-drop logic maps to automatically route client communications, tasks, and project statuses through the CRM without any manual input from your team. Nice, right?&nbsp;<\/p>\n\n\n\n<p>But if you want to take things a step further, customize your system with <a href=\"https:\/\/clickup.com\/blog\/crm-templates\/\">ClickUp\u2019s free CRM templates<\/a>. Save time on formatting and focus on your clients with templates. Use a template for commission tracking, sales pipelines, and customer service management\u2014the sky\u2019s the limit. \ud83e\udd29<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-5-set-clear-expectations\">5. Set clear expectations<\/h3>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46280\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/11\/simple-formula.gif\" alt=\"Formulas in ClickUp Custom Fields\" width=\"960\" height=\"498\">\n<figcaption class=\"wp-element-caption\">Find precise numbers instantly using simple or advanced formulas in ClickUp Custom Fields<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p>Setting boundaries is important in any relationship. When the client knows what to expect from you, it saves everyone the headaches of out-of-scope work and disappointed clients.&nbsp;<\/p>\n\n\n\n<p>Before you do any work, set expectations with the client for:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pricing<\/li>\n\n\n\n<li>Timelines<\/li>\n\n\n\n<li>Milestones<\/li>\n\n\n\n<li>A specific roadmap for the work your team will complete<\/li>\n\n\n\n<li>The information or materials the client should provide<\/li>\n\n\n\n<li>Success metrics<\/li>\n\n\n\n<li>How often you\u2019ll communicate<\/li>\n\n\n\n<li>Which channels you\u2019ll use to communicate&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Your client contracts or SLAs should spell out these expectations in black and white, but you should also set expectations during client onboarding calls. We\u2019d still recommend documenting it somewhere in writing, though.<\/p>\n\n\n\n<p>But remember, boundaries mean nothing if you don\u2019t enforce them. If your team has a hard time saying no, you might need client management training to learn how to (politely) draw a line in the sand. \ud83c\udfd6\ufe0f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-6-leverage-data-to-give-personalized-attention\">6. Leverage data to give personalized attention<\/h3>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58415\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/ClickUp-Dashboard-Software-Development-1400x930.png\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/ClickUp-Dashboard-Software-Development-1400x930.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/ClickUp-Dashboard-Software-Development-300x199.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/ClickUp-Dashboard-Software-Development-768x510.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/ClickUp-Dashboard-Software-Development-1536x1020.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/ClickUp-Dashboard-Software-Development-700x465.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/ClickUp-Dashboard-Software-Development.png 1720w\" alt=\"Tracking and monitoring tasks, resources, and project progress in ClickUp Dashboard view\" width=\"1400\" height=\"930\">\n<figcaption class=\"wp-element-caption\">Tracking and monitoring tasks, resources, and project progress in the ClickUp Dashboard view<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p>Everyone wants to feel special. Clients don\u2019t like generic emails, text messages, or reports. They want content that\u2019s hyper-specific to their needs.&nbsp;<\/p>\n\n\n\n<p>You\u2019re already tracking a lot of customer data in your CRM, so why not mobilize that data to give your clients a world-class experience?&nbsp;<\/p>\n\n\n\n<p>Use data to personalize:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feedback requests or customer surveys<\/li>\n\n\n\n<li>Proactive recommendations during your regular check-ins<\/li>\n\n\n\n<li>\u201cJust because\u201d messages celebrating your clients\u2019 birthdays or anniversaries<\/li>\n\n\n\n<li>Client discounts or promotions<\/li>\n\n\n\n<li>Your client meeting schedule<\/li>\n\n\n\n<li>The communication channels you use for each client<\/li>\n<\/ul>\n\n\n\n<p>Usually, this level of personalization would require hands-on work from your team. But as long as you automate the client management process with a powerful CRM, you have the power to personalize experiences for hundreds of customers at once.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-7-conduct-regular-follow-ups-and-check-ins\">7. Conduct regular follow-ups and check-ins<\/h3>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-55354\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/Example-of-Adding-Conditional-Logic-to-ClickUp-Forms.gif\" alt=\"Example of Adding Conditional Logic to ClickUp Forms\" width=\"960\" height=\"540\">\n<figcaption class=\"wp-element-caption\">Create smarter Forms in ClickUp with Conditional Logic to streamline the process\u2014no matter how complex<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p>You wouldn\u2019t consider someone your significant other if you only heard from them a few times a year, right?&nbsp;<\/p>\n\n\n\n<p>Managing clients requires pretty regular follow-ups. It might feel weird to reach out when there\u2019s nothing wrong, but that\u2019s <em>precisely <\/em>when you should reach out.<\/p>\n\n\n\n<p>Being proactive is a great way to offer excellent client service, which gives customers the support they crave while nipping potential problems in the bud early on.&nbsp;Try to keep clients engaged and heard with frequent feedback opportunities. Using <a href=\"https:\/\/clickup.com\/features\/form-view\">ClickUp Forms<\/a> with conditional logic makes it a breeze for you and your customers to stay connected.<\/p>\n\n\n\n<p>Globally, <a href=\"https:\/\/www.statista.com\/statistics\/810977\/customers-by-if-they-favor-brands-that-proactively-contact-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">70% of customers<\/a> have a better view of businesses that offer proactive customer service, so check in with your clients even when things are going well.&nbsp;You don\u2019t need hour-long phone calls with your clients every week. Use <a href=\"https:\/\/clickup.com\/blog\/tools-for-excellent-customer-service\/\">customer service tools<\/a> to stay in touch via:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>App notifications<\/li>\n\n\n\n<li>Emails<\/li>\n\n\n\n<li>Survey requests<\/li>\n\n\n\n<li>Social media interactions<\/li>\n<\/ul>\n\n\n\n<p>If your team doesn\u2019t have time to check in regularly, use automation to send quick follow-up messages on a predetermined schedule.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-8-create-a-referral-system\">8. Create a referral system<\/h3>\n\n\n\n<p>Client management improves the customer experience, and happy customers are much more likely to become brand advocates. Your clients already love you. Why not incentivize them to share the love with their friends?<\/p>\n\n\n\n<p>Word-of-mouth referrals are a powerful way to source more high-quality clients, but they don\u2019t come with an incentive for the referrer. Encourage more leads by creating a formal referral program. Offer enticing discounts, coupons, or freebies to successful referrers and watch the leads roll in. \ud83d\udcc8<\/p>\n\n\n\n<p>Remember to <a href=\"https:\/\/clickup.com\/blog\/how-to-keep-track-of-clients\/\">track all referrals<\/a> in your CRM. Over time, the data will tell you which clients are your biggest advocates.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-9-measure-your-customer-metrics\">9. Measure your customer metrics<\/h3>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37522\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/clickup-goals.png\" sizes=\"auto, (max-width: 1131px) 100vw, 1131px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/clickup-goals.png 1131w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/clickup-goals-300x197.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/clickup-goals-768x504.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/clickup-goals-700x459.png 700w\" alt=\"clickup goals feature\" width=\"1131\" height=\"742\">\n<figcaption class=\"wp-element-caption\">Track your goals down to the most essential KPIs and automatically get detailed views into your progression<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p>It\u2019s one thing to <em>think <\/em>you\u2019re doing well, but it\u2019s another thing entirely to quantify your success in numbers. Client management is all about the data, and you need quantifiable metrics to understand whether your client management strategy is actually paying off.&nbsp;<\/p>\n\n\n\n<p>Over <a href=\"https:\/\/www.statista.com\/statistics\/1076074\/organizations-customer-experience-competitive-differentiator-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">44% of businesses<\/a> say customer service is their main differentiator. The margin for error is thin, so if you aren\u2019t tracking your client metrics yet, this is your cue to start.&nbsp;<\/p>\n\n\n\n<p>Any CRM worth its salt will track critical client management metrics, like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average deal size<\/li>\n\n\n\n<li>Net Promoter Score (NPS)<\/li>\n\n\n\n<li>Churn rate<\/li>\n\n\n\n<li>Customer retention rate<\/li>\n\n\n\n<li>Customer lifetime value<\/li>\n<\/ul>\n\n\n\n<p>Qualitative feedback is also important. Log all customer comments and survey responses in your CRM to view qualitative information alongside the hard numbers. This will give you a better idea of how well you\u2019re crushing the client management game.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-10-celebrate-wins\">10. Celebrate wins<\/h3>\n\n\n\n<p>It might feel awkward to celebrate your successes, but when you work hard, you deserve to brag about it a little bit. When you achieve (or exceed) a client\u2019s expectations, celebrate! \ud83c\udf89<\/p>\n\n\n\n<p>This is great for your own team\u2019s morale, but it also shows the client that you\u2019re genuinely happy for their success and care about their outcomes. Plus, it gives them a little dopamine hit that makes them eager to get even more results.&nbsp;<\/p>\n\n\n\n<p>Celebrate your clients by:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending a card signed by everyone who works on their account<\/li>\n\n\n\n<li>Emailing the client a custom \u201ccongratulations\u201d graphic<\/li>\n\n\n\n<li>Visualizing their success in your next progress report<\/li>\n\n\n\n<li>Scheduling an in-person get-together<\/li>\n\n\n\n<li>Bragging about their achievements on social media&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/clickup.com\/blog\/case-study-templates\/\">Featuring them in a case study<\/a> on your website<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"18-benefits-of-an-effective-client-management-workflow\">Benefits of an Effective Client Management Workflow<\/h2>\n\n\n\n<p>Sure, client management requires a little upfront effort, but investing in your customer relationships is, hands down, the smartest way to grow your business.&nbsp;<\/p>\n\n\n\n<p>If you need to justify a client management system to your boss, tell them that client management comes with a host of benefits.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-1-reduce-client-churn\">1. Reduce client churn<\/h3>\n\n\n\n<p>Churn happens when, for whatever reason, a customer leaves your business. Churn is natural in any business, but proper client management keeps churn as low as possible.<\/p>\n\n\n\n<p>After all, when you treat customers well, you give them more reasons to keep you around than to go with someone else.<\/p>\n\n\n\n<p>Client management software addresses small problems before they become big issues and positions your team as go-to experts your clients can count on. It makes your customers feel valued, which encourages them to give you repeat business\u2014and even referrals.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"20-2-improve-team-collaboration\">2. Improve team collaboration<\/h3>\n\n\n\n<p>Misunderstandings and duplicate work are just a few of the problems that can happen without management software in place. But when you have a system for managing clients, your team has a ready-made framework for who handles what, and when.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-35278\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/03\/Assign-Comments_Task_2021.gif\" alt=\"Convert comments into ClickUp tasks or assign them to the team\" width=\"960\" height=\"540\">\n<figcaption class=\"wp-element-caption\">Convert comments into ClickUp tasks or assign them to instantly turn thoughts into action items<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p>The right CRM solution keeps all customer information in one place alongside your team\u2019s projects and tasks. This setup removes ambiguity and paves the way for excellent communication and <a href=\"https:\/\/clickup.com\/blog\/team-collaboration\/\">better collaboration<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"21-3-make-smarter-decisions\">3. Make smarter decisions<\/h3>\n\n\n\n<p>Is your client success team doing well? Are your client management strategies actually paying off?&nbsp;<\/p>\n\n\n\n<p>The good news is that client management is highly measurable, so you can easily track your metrics and KPIs to understand what\u2019s working. Use this data to develop better <a href=\"https:\/\/clickup.com\/blog\/communication-strategies\/\">strategies for communicating<\/a> with your clients and watch your business grow over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"22-4-increase-profits\">4. Increase profits<\/h3>\n\n\n\n<p>Client management encourages existing customers to stick with your company over time by providing a best-in-class experience. Since these customers already know you, they\u2019re more receptive to upselling or cross-selling than fresh prospects.&nbsp;<em>You can confidently <a href=\"https:\/\/clickup.com\/blog\/ask-for-payments\/\">ask for payments<\/a>!<\/em><\/p>\n\n\n\n<p>Plus, many client management tasks are ripe for automation, so you\u2019ll get more customer touchpoints for less manual effort.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"23-5-build-your-brand-image\">5. Build your brand image<\/h3>\n\n\n\n<p>In business, reputation is everything. It won\u2019t happen overnight, but doing a good job consistently will build your company up as an industry expert.<\/p>\n\n\n\n<p>By consistently meeting (and exceeding) customer expectations, you build trust with your existing clients. People talk, so it\u2019s only a matter of time before word gets out and you have an edge over the competition and start winning over new clients. \ud83c\udfc6<\/p>\n\n\n\n<p>It doesn\u2019t hurt that reputation is something you earn, so your competitors can\u2019t copy your brand\u2019s image.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"24-simplify-client-relationship-management-with-all-in-one-crm-software\">Simplify Client Relationship Management With All-In-One CRM Software<\/h2>\n\n\n\n<p>Business is cutthroat these days, but a solid client management system will give you a much needed leg up on the competition. Creating an intentional strategy, supported with the right tools, makes everything a walk in the park.&nbsp;<\/p>\n\n\n\n<p>Instead of handling current or prospective clients manually, plug your data into the ClickUp CRM.<\/p>\n\n\n\n<p>Manage customer data, centralize outreach, and save a ton of time with ClickUp\u2019s built-in automations. Craft your own template or copy our ready-made options for real estate, customer service, invoicing, and a lot more.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/clickup.com\/teams\/crm\">Create your ClickUp CRM right now<\/a>\u2014it\u2019s free forever, and there\u2019s no credit card required!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you own a small business or you\u2019re a project manager at an enterprise company, solid client relationships are a must. But building and maintaining any relationship is far from easy\u2014especially when it comes to creating rock-solid client relationships at scale.&nbsp; As you add more clients to your roster, it becomes harder to meet expectations, [&hellip;]<\/p>\n","protected":false},"author":121,"featured_media":63725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","cu_sticky_sidebar_cta_is_visible":true,"cu_sticky_sidebar_cta_title":"Start using ClickUp today","cu_sticky_sidebar_cta_bullet_1":"Manage all your work in one place","cu_sticky_sidebar_cta_bullet_2":"Collaborate with your team","cu_sticky_sidebar_cta_bullet_3":"Use ClickUp for FREE\u2014forever","cu_sticky_sidebar_cta_button_text":"Get Started","cu_sticky_sidebar_cta_button_link":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[981],"tags":[],"class_list":["post-63722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm"],"featured_image_src":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/06\/client-management-Blog-Feature.jpeg","author_info":{"display_name":"Customer Experience Team","author_link":"https:\/\/clickup.com\/blog\/author\/coe\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Client Management Workflow in 10 Steps<\/title>\n<meta name=\"description\" content=\"Get the basics of client management, why it matters, and how to boost your skills and create rock-solid client relationships at scale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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