{"id":627999,"date":"2026-08-27T10:03:37","date_gmt":"2026-08-27T17:03:37","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=627999"},"modified":"2026-08-27T10:03:38","modified_gmt":"2026-08-27T17:03:38","slug":"how-to-use-grok-imagine","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/","title":{"rendered":"How to Use Grok Imagine to Create AI Images and Videos"},"content":{"rendered":"\n<p>Grok Imagine renders a six-second, 720p video in about 25 seconds, according to <a href=\"https:\/\/x.ai\/news\/grok-imagine-video-1-5\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">xAI&#8217;s Video 1.5 release notes<\/a>. That speed kills the old bottleneck of waiting on a render. It creates a new one: knowing how to use Grok Imagine well means shipping something on-brand before you burn through your usage limit on near-misses.<\/p>\n\n\n\n<p>Most people open the tool, type a prompt, and generate straight to video. That&#8217;s the wrong order. Video eats far more of your usage limit than images do, and a rushed attempt can cost several tries before you even see whether the concept works. People who get good results treat video as the last step.<\/p>\n\n\n<div style=\"border: 3px solid #000000; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-936e2c41-50b4-45ec-959c-2c01878968c3\">\n<h3 class=\"wp-block-heading\" id=\"ub-styled-box-bordered-content-\">TL;DR<\/h3>\n\n\n\n<p>The working loop: generate a batch of cheap stills to pressure-test the concept, pick the strongest, and refine it with plain-language edits, switching to Quality Mode for anything with text or fine detail. Only then animate, with a restrained motion prompt, and extend the clip in single steps, carrying clothing, lighting, and camera cues forward so the scene holds together. Save the prompt with every keeper. On paid plans, Imagine shares one weekly pool with Chat and Voice, so every video misfire you skip is capacity you keep.<\/p>\n\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">What Is Grok Imagine?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1186\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-74-1400x1186.png\" alt=\"via Grok Imagine: how to use grok imagine\" class=\"wp-image-628465\" style=\"aspect-ratio:1.180448816477098;width:670px;height:auto\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-74-1400x1186.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-74-300x254.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-74-768x651.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-74-1536x1302.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-74-700x593.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-74.png 1848w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/grok.com\/imagine\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grok Imagine<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Grok Imagine is xAI&#8217;s tool for making images and videos. It turns text prompts into images, edits existing images using plain-language instructions, and animates stills into short clips with sound generated in a single pass. It isn&#8217;t the Grok chatbot, though. The two share a brand and a login, but Imagine is its own creative space, with its own interface, models, and limits.<\/p>\n\n\n\n<p>Images run on Grok Imagine Image 2.0, built on Aurora, xAI&#8217;s own image engine. Video runs on Grok Imagine Video 1.5, which <a href=\"https:\/\/x.ai\/news\/grok-imagine-video-1-5\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">became generally available in June 2026<\/a>. It began as an image-to-video model. You hand it a starting frame and a motion prompt, and it moves the scene while holding the light and detail of your source image. A <a href=\"https:\/\/x.ai\/news\/grok-imagine-video-1-5-references\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">July 2026 update<\/a> added text-to-video, so you can skip the starting image now. It also brought native 1080p plus image and voice references. You also get an Agent Mode canvas, projects, parallel runs, and a searchable library.<\/p>\n\n\n\n<p>If you want to see how Grok Imagine\u2019s output style compares with other <a href=\"https:\/\/clickup.com\/blog\/ai-art-generators\/\">AI art generator tools<\/a>, watch this walkthrough:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tired of Stock Photos? These AI Image Generators Are Insane \ud83d\ude33\ud83d\udd25 | ClickUp\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7AKyTBvE3XE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to Access Grok Imagine (Free and Paid)<\/h2>\n\n\n\n<p>You can access Grok Imagine through the web at <a href=\"https:\/\/grok.com\/imagine\">grok.com\/imagine<\/a>, the Grok app on iOS or Android, and through Grok on X. You don&#8217;t need a separate Imagine account: Grok supports signing in with either an X account or an email. Developers can also use the xAI API, where grok-imagine-video-1.5 is generally available.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Grok Imagine pricing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Free<\/strong> (Limited access to Grok, including capped image generation)<\/li>\n\n\n\n<li><strong>SuperGrok (Individual):<\/strong> $30\/month (Includes image and video generation with higher usage limits across Grok features)<\/li>\n\n\n\n<li><strong>SuperGrok Plus <strong>(Individual)<\/strong>:<\/strong> $100\/month (Adds significantly higher usage, priority access, and 1080p video generation)<\/li>\n\n\n\n<li><strong>Business (Team):<\/strong> $30\/month (Includes Grok build access, team seat management, user analytics, etc.)<\/li>\n<\/ul>\n\n\n\n<p>If you&#8217;re generating assets regularly, a paid tier gives you more room before you hit usage limits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are Grok Imagine\u2019s limits and video lengths?<\/h3>\n\n\n\n<p>In the Grok app and on the web, you pick the clip length and resolution in the composer before you generate: 6, 10, or 15 seconds, at 480p or 720p. Through the xAI API, <code>grok-imagine-video-1.5<\/code> accepts any whole-second length from 1 to 15, and reaches 1080p on image-to-video, while reference-to-video tops out at 720p.<\/p>\n\n\n\n<p><strong>In the consumer app<\/strong><\/p>\n\n\n\n<p>The composer shows the length and resolution buttons to everyone, but your account tier decides which ones actually run. Free accounts can&#8217;t generate videos, and image generation is capped heavily. On a standard SuperGrok plan, 480p and 720p are the two options you&#8217;ll see. 1080p output is a SuperGrok Plus feature. <\/p>\n\n\n\n<p>Paid plans also draw from a shared weekly usage pool that covers Imagine, Chat, Voice, and Build together. Higher-compute jobs like long 720p video eat a bigger share of it than a quick image does. Your remaining usage and reset date live in your account&#8217;s usage settings.<\/p>\n\n\n\n<p><strong>Through the API<\/strong><\/p>\n\n\n\n<p>API access is metered per generation and billed separately from any subscription, so it sidesteps the weekly pool entirely. That makes it the better path for batch work, though you give up the interactive edit loop that the app gives you.<\/p>\n\n\n\n<p>A few limits are worth planning around:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Resolution is a per-generation choice, not a setting you forget about:<\/strong> Check which button is active before you generate, and confirm the output resolution before dropping a clip into a final asset<\/li>\n\n\n\n<li><strong>Longer sequences need multiple generations:<\/strong> One clip caps at around 15 seconds, so use video extension to continue a scene past that point<\/li>\n\n\n\n<li><strong>Your usage pool covers more than Imagine:<\/strong> A heavy afternoon of 720p video can leave you rate-limited in Grok chat later that week<\/li>\n\n\n\n<li><strong>Safety rules can stop a generation:<\/strong> Grok may block prompts that fall outside its safeguards, and violating <a href=\"https:\/\/x.ai\/legal\/acceptable-use-policy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">xAI&#8217;s Acceptable Use Policy<\/a> can result in action against your account, up to suspension or termination<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Grok Imagine Modes Explained<\/h2>\n\n\n\n<p>Grok Imagine has a few different generation settings, but they don&#8217;t all do the same job. Quality Mode controls image quality and editing, while faster generation and video presets change how quickly or creatively Imagine produces a result.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Mode or setting<\/th><th>What it does<\/th><th>Best for<\/th><\/tr><\/thead><tbody><tr><td><strong>Quality Mode<\/strong><\/td><td>Runs Imagine Image 2.0 with stronger prompt following, typography, visual detail, and precision editing<\/td><td>Product images, ads, infographics, design assets, and detailed edits<\/td><\/tr><tr><td><strong>Fast generation<\/strong><\/td><td>Prioritizes speed when you want to explore ideas or produce quick variations<\/td><td>Early concepts, prompt testing, and high-volume experimentation<\/td><\/tr><tr><td><strong>Normal<\/strong><\/td><td>Keeps video movement relatively restrained and close to the source<\/td><td>Realistic animations and straightforward image-to-video clips<\/td><\/tr><tr><td><strong>Fun<\/strong><\/td><td>Pushes video toward more playful or exaggerated movement<\/td><td>Memes, stylized clips, and casual social content<\/td><\/tr><tr><td><strong>Custom<\/strong><\/td><td>Gives you more direct control through written motion and scene instructions<\/td><td>Camera moves, choreographed action, and directed sequences<\/td><\/tr><tr><td><strong>Spicy<\/strong><\/td><td>Applies a more permissive creative setting where the option is available, while remaining subject to moderation<\/td><td>Adult-oriented experimentation where the mode is available<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Quality Mode carries most of the useful controls for image work.<\/strong> xAI made Imagine Image 2.0 the default Quality Mode in August 2026, with tools such as Magic Wand edits, segmentation, background removal, Smart Resize, and support for up to five reference images per generation.<\/p>\n\n\n\n<p>The other labels are more fluid. Video presets such as Normal, Fun, Custom, and Spicy have changed across versions and platforms, and xAI now places greater emphasis on prompt-driven control in Video 1.5. If the interface offers Custom, that is usually the best choice when you already know how the subject, camera, and scene should move.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Use Grok Imagine: Step-by-Step<\/h2>\n\n\n\n<p>To use Grok Imagine, open it on the web or in the app, generate a batch of images, edit the strongest one with custom instructions, animate it into a video with a motion prompt, then download it and save the prompt. In detail:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Open Imagine and pick your starting point<\/h3>\n\n\n\n<p>Go to grok.com\/imagine or open Imagine in the Grok app. From there, you can start a new generation from the prompt bar and browse examples in the Imagine interface. Before writing your own prompt, look at a few generations close to what you want and study how their prompts describe the subject, style, framing, and lighting.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"752\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-75-1400x752.png\" alt=\"Grok Imagine interface\" class=\"wp-image-628521\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-75-1400x752.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-75-300x161.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-75-768x412.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-75-1536x825.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-75-700x376.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-75.png 1920w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Grok Imagine interface<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 2: Generate a batch of images<\/h3>\n\n\n\n<p>Enter a descriptive prompt and generate a few variations. Use the first batch to check whether Imagine understood the subject, setting, composition, theme, lighting, and overall style. Choose the result that best matches your idea, then refine that version in the next round.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"854\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-78-1400x854.png\" alt=\"Batch-create images with Grok Imagine: how to use grok imagine\" class=\"wp-image-628530\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-78-1400x854.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-78-300x183.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-78-768x468.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-78-1536x937.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-78-700x427.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-78.png 1920w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Batch-create images with Grok Imagine<\/figcaption><\/figure>\n<\/div>\n\n\n<p>A few choices here can save you time later:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set the aspect ratio early:<\/strong> Pick the format based on where the image will appear. Use 16:9 for wide layouts or video frames, 9:16 for vertical content, and 1:1 for square posts. Choosing the shape early helps keep later edits focused on the image itself<\/li>\n\n\n\n<li><strong>Give the model visual direction:<\/strong> Include details such as setting, mood, framing, lighting, and style when they matter. Image 2.0 is designed to follow detailed, multi-part instructions, which makes a prompt like \u201cwoman reading in a quiet caf\u00e9, soft window light, waist-up portrait, natural photography\u201d more useful than a broad subject description<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Edit the best image with plain language<\/h3>\n\n\n\n<p>Open the strongest image from your batch and describe what you want to change in everyday language. You can ask Imagine to adjust the background, lighting, colors, objects, or people while keeping the rest of the image intact. <\/p>\n\n\n\n<p>xAI says Image 2.0 is designed to <a href=\"https:\/\/x.ai\/news\/grok-imagine-image-2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">preserve source content across edits<\/a>, which makes this useful when the composition is already close to what you need.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"923\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-84-1400x923.png\" alt=\"Describe specific edits to Grok Imagine\" class=\"wp-image-628542\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-84-1400x923.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-84-300x198.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-84-768x506.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-84-1536x1013.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-84-700x462.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-84.png 1920w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Describe precise edits to Grok Imagine<\/figcaption><\/figure>\n<\/div>\n\n\n<p>A few habits make the edit loop more predictable:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Name what should change and what should stay:<\/strong> A prompt such as \u201creplace the office background with a warehouse, but keep the person, pose, clothing, and camera angle unchanged\u201d gives the model clear boundaries<\/li>\n\n\n\n<li><strong>Group related edits together:<\/strong> You can combine changes that belong to the same revision, such as brightening the scene, warming the color temperature, and removing an object from the background. For a larger creative shift, make one change first and review the result before adding more<\/li>\n\n\n\n<li><strong>Switch to Quality Mode for tougher edits:<\/strong> Imagine Image 2.0 is available as &#8220;<strong>Quality Mode<\/strong>&#8221; on the web, iOS, and Android. Use it when you need tighter instruction following, cleaner text, or more detailed edits<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"305\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-80-1400x305.png\" alt=\"Use &quot;Quality Mode&quot; on Grok Imagine: how to use grok imagine\" class=\"wp-image-628536\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-80-1400x305.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-80-300x65.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-80-768x167.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-80-1536x335.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-80-700x153.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-80.png 1734w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Use &#8220;Quality Mode&#8221; on Grok Imagine<\/figcaption><\/figure>\n<\/div>\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-1fc736b5-e474-42d1-8766-1a982cc22e11\">\n<p id=\"ub-styled-box-notification-content-\">If you need ideas for phrasing edits or building stronger visual prompts, our guide to <a href=\"https:\/\/clickup.com\/blog\/ai-image-prompts\/\">AI image prompts<\/a> includes 50+ examples you can adapt.<\/p>\n\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 4: Animate the image into a video<\/h3>\n\n\n\n<p>Once the still looks right, turn it into a video and describe what should happen next. Grok Imagine Video 1.5 uses the image as the starting frame and carries its lighting, composition, and visual details into the generated clip.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"914\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-88-1400x914.png\" alt=\"Animate stills in Grok Imagine\" class=\"wp-image-628547\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-88-1400x914.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-88-300x196.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-88-768x501.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-88-1536x1002.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-88-700x457.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-88.png 1920w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Animate stills in Grok Imagine<\/figcaption><\/figure>\n<\/div>\n\n\n<p>This is where your prompt should shift from describing appearance to describing action. Spell out what the subject does, how the camera moves, and what happens in the background.<\/p>\n\n\n<div style=\"border: 3px solid #000000; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-42d7d662-c271-43e3-a5f6-b77f356fefef\">\n<p id=\"ub-styled-box-bordered-content-\">For example: \u201cThe cyclist starts moving as the camera tracks alongside her, then pulls back to reveal the street.\u201d<\/p>\n\n\n<\/div>\n\n\n<p>You can also write sound into the same prompt. Video 1.5 generates dialogue, ambiance, and sound effects with the visuals, which means a caf\u00e9 scene can include low conversation and cups clinking, while a street shot can carry traffic and footsteps.<\/p>\n\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-818e1026-7edd-4e7a-969b-c42f521034e7\">\n<p id=\"ub-styled-box-notification-content-\"><strong>Quick Hack:<\/strong> Keep the first motion prompt fairly restrained. One clear subject action plus one camera move is easier to steer than a prompt packed with pans, zooms, dialogue, background action, and scene changes. Once the movement looks right, build complexity in the next generation.<\/p>\n\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Step 5: Extend clips into longer sequences<\/h3>\n\n\n\n<p>When one clip is too short, extend it from where the action ends. Grok Imagine supports video extensions, which continue an existing clip from its final frame and combine the new footage with the original. That gives you a cleaner path to longer sequences without having to manually export a frame and rebuild the scene.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"914\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-90-1400x914.png\" alt=\"Extend the scene with Grok Imagine\" class=\"wp-image-628551\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-90-1400x914.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-90-300x196.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-90-768x501.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-90-1536x1002.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-90-700x457.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-90.png 1920w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Extend the scene with Grok Imagine<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Continuity depends heavily on what you repeat in the prompt. Keep recurring details like clothing, lighting, location, camera style, and time of day consistent from one extension to the next. If the first clip says \u201cwarm evening light, handheld camera, crowded market,\u201d carry those cues into the next prompt unless you want the scene to change.<\/p>\n\n\n\n<p>For a longer sequence, plan each extension around one new beat. Let the first clip establish the scene, use the next to add movement or dialogue, and save any major camera or setting change for a later segment. This gives the model fewer moving parts to reconcile at once.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 6: Download, log the prompt, and check the rights<\/h3>\n\n\n\n<p>Download the versions you want to keep and save the prompt alongside each file. That makes it easier to reproduce a look, create matching assets later, or trace which wording produced a strong result.<\/p>\n\n\n\n<p>Before publishing commercial work, check xAI&#8217;s current terms and usage rules. The data policy also matters if you upload reference images. For consumer Grok, xAI says prompts and other content you submit may be used to improve its models unless you turn off training in Data Controls or use Private Chat. The production API follows a different policy: xAI says data sent through its <a href=\"https:\/\/x.ai\/legal\/faq\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">enterprise API isn&#8217;t used to train its models<\/a>.<\/p>\n\n\n\n<p>For sensitive work, treat reference uploads with the same care you would any external AI service. Client mockups, unreleased product shots, internal campaign assets, and other confidential material should only go into Grok when your organization&#8217;s data policy allows it.<\/p>\n\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-c55f93df-533a-47a0-83af-4bbae27436c7\">\n<p id=\"ub-styled-box-notification-content-\"><strong>Also Read: <\/strong><a href=\"https:\/\/clickup.com\/blog\/grok-ai-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grok AI Alternatives<\/a><\/p>\n\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">How Do You Write Grok Imagine Prompts That Work?<\/h2>\n\n\n\n<p>Effective Grok Imagine prompts usually cover five things: <strong>subject, action, environment, camera, and style<\/strong>. For video, add <strong>sound<\/strong> and <strong>pacing<\/strong> when they affect the scene. The point is to separate what the scene contains from how the model should shoot it.<\/p>\n\n\n\n<p>Here\u2019s the difference:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subject:<\/strong> Who or what is in the scene<\/li>\n\n\n\n<li><strong>Action:<\/strong> What the subject is doing<\/li>\n\n\n\n<li><strong>Environment:<\/strong> Where the scene takes place and what surrounds it<\/li>\n\n\n\n<li><strong>Camera:<\/strong> How the shot is framed or moves<\/li>\n\n\n\n<li><strong>Style:<\/strong> The visual treatment, such as film stock, lighting, or illustration style<\/li>\n\n\n\n<li><strong>Sound:<\/strong> Dialogue, ambiance, or effects for video<\/li>\n<\/ul>\n\n\n\n<p>Applied to a work asset, that becomes:<\/p>\n\n\n<div style=\"border: 3px solid #000000; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-386f5e90-b7e1-4b86-b26e-5adbf9557fc2\">\n<p id=\"ub-styled-box-bordered-content-\">&#8220;A barista in a green apron [subject] pouring latte art in slow motion [action] at a sunlit caf\u00e9 counter with plants in the background [environment]. Slow push-in toward the cup [camera]. Warm film look with soft grain [style]. Espresso machine hiss and low caf\u00e9 chatter [sound].&#8221;<\/p>\n\n\n<\/div>\n\n\n<p>Camera direction is especially useful for video because it controls how the viewer experiences the action. \u201cA cyclist riding through a city street\u201d leaves the shot open to interpretation. \u201cA cyclist riding through a city street, tracked from the side at handlebar height\u201d gives Grok a much clearer visual plan. Terms like \u201cstatic tripod shot,\u201d \u201cslow push-in,\u201d \u201ctracking shot,\u201d and \u201ccamera orbit\u201d can all steer movement and framing.<\/p>\n\n\n\n<p>Consistency matters when the same character or product appears across several scenes. Repeat the details that define it: jacket color, hairstyle, product finish, lighting, camera angle, or other visual anchors. When text starts to drift, use reference images.<\/p>\n\n\n\n<p>Skip vague filler such as \u201c4K,\u201d \u201cmasterpiece,\u201d or \u201chigh-quality\u201d when a concrete visual instruction can do more.<\/p>\n\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-292b58f9-85eb-462f-9171-1faccbd06855\">\n<p id=\"ub-styled-box-notification-content-\"><strong>Also Read: <\/strong><a href=\"https:\/\/clickup.com\/blog\/leonardo-ai-prompts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leonardo AI Prompts<\/a><\/p>\n\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Grok Imagine prompt cheat sheet<\/h3>\n\n\n\n<p>Use this as a word bank when you know what you want but don\u2019t know how to describe it.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>If you want to control&#8230;<\/th><th>Try words like&#8230;<\/th><\/tr><\/thead><tbody><tr><td><strong>Shot size<\/strong><\/td><td>Close-up, extreme close-up, medium shot, waist-up, full-body, wide shot, establishing shot<\/td><\/tr><tr><td><strong>Camera angle<\/strong><\/td><td>Eye level, low angle, high angle, overhead, top-down, over-the-shoulder, three-quarter view<\/td><\/tr><tr><td><strong>Camera movement<\/strong><\/td><td>Slow push-in, pull back, tracking shot, dolly shot, pan left, tilt up, handheld, static tripod, camera orbit<\/td><\/tr><tr><td><strong>Composition<\/strong><\/td><td>Centered, symmetrical, rule of thirds, subject on the left, negative space, foreground framing, shallow depth of field<\/td><\/tr><tr><td><strong>Lighting<\/strong><\/td><td>Soft window light, golden hour, backlit, rim lighting, diffused studio light, harsh midday sun, neon lighting, low-key lighting<\/td><\/tr><tr><td><strong>Lens\/look<\/strong><\/td><td>Wide-angle, telephoto, macro, shallow focus, deep focus, fisheye, cinematic depth of field<\/td><\/tr><tr><td><strong>Motion<\/strong><\/td><td>Walks slowly, turns toward camera, fabric blowing in wind, steam rising, crowd moving in background, subtle head movement<\/td><\/tr><tr><td><strong>Pacing<\/strong><\/td><td>Slow and deliberate, gentle movement, fast-paced, sudden movement, smooth continuous motion, slow motion<\/td><\/tr><tr><td><strong>Visual style<\/strong><\/td><td>Documentary photography, editorial fashion, product photography, analog film, watercolor, 3D render, hand-drawn illustration<\/td><\/tr><tr><td><strong>Texture\/finish<\/strong><\/td><td>Soft grain, glossy, matte, weathered, brushed metal, translucent glass, textured paper, natural skin texture<\/td><\/tr><tr><td><strong>Mood<\/strong><\/td><td>Calm, tense, intimate, playful, eerie, nostalgic, energetic, understated<\/td><\/tr><tr><td><strong>Sound for video<\/strong><\/td><td>Footsteps, room tone, traffic hum, rain on glass, caf\u00e9 chatter, fabric rustle, mechanical hum, whispered dialogue<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>A simple way to build from it is:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>[Subject] + [action] + [environment] + [shot\/camera] + [lighting\/style] + [sound for video]<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>For example: \u201cA silver smartwatch rotating slowly on a black stone pedestal, dark studio background, close-up product shot with a slow camera orbit, soft rim lighting and glossy reflections, faint mechanical hum.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"380\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-91-1400x380.png\" alt=\"Grok Imagine creating images: how to use grok imagine\" class=\"wp-image-628566\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-91-1400x380.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-91-300x81.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-91-768x208.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-91-1536x417.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-91-700x190.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-91.png 1920w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Grok Imagine creating images<\/figcaption><\/figure>\n<\/div><\/blockquote>\n\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-942f0d2f-2fd4-425c-8d6c-ff199a5e129b\">\n<p id=\"ub-styled-box-notification-content-\"><strong>Pro Tip: <\/strong>Start with the details that most affect the frame. A camera angle, lighting direction, or specific action changes the result more than piling on adjectives such as \u201cbeautiful,\u201d \u201cstunning,\u201d or \u201chigh-quality.\u201d<\/p>\n\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">How Does Grok Imagine Compare to Sora 2, Veo 3.1, and Kling 3.0?<\/h2>\n\n\n\n<p>Grok Imagine wins on speed, cost, and fidelity to a source image. Veo 3.1 leads in quality and camera control; Kling 3.0 goes furthest in resolution and multi-shot sequences; and Sora 2 is history. If your job is a high volume of short social clips built from stills you already have, Grok is the most affordable option on this list.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Area<\/th><th><strong>Grok Imagine Video 1.5<\/strong><\/th><th>Sora 2<\/th><th>Veo 3.1<\/th><th>Kling 3.0<\/th><\/tr><\/thead><tbody><tr><td><strong>Max clip length<\/strong><\/td><td>1 to 15 seconds<\/td><td>4, 8, or 12 seconds; up to 25 seconds on Sora 2 Pro<\/td><td>8 seconds per pass, extendable to about 148<\/td><td>15 seconds<\/td><\/tr><tr><td><strong>Resolution ceiling<\/strong><\/td><td>1080p on image-to-video, 720p on reference-to-video<\/td><td>720p standard, 1024p and1080p on Pro<\/td><td>1080p native, 4K tier available<\/td><td>Native 4K at 60fps<\/td><\/tr><tr><td><strong>Native audio<\/strong><\/td><td>Yes, generated in the same pass<\/td><td>Yes, dialogue and effects synced<\/td><td>Yes, dialogue and ambience in-pass<\/td><td>Yes, varies by mode<\/td><\/tr><tr><td><strong>API cost, 720p<\/strong><\/td><td>$0.08 per second<\/td><td>$0.10 per second; $0.30 and up on Pro<\/td><td>Premium tier, roughly half the cost with audio turned off<\/td><td>$0.075 per second<\/td><\/tr><tr><td><strong>Strongest at<\/strong><\/td><td>Animating a locked still while holding its light and detail, at about 25 seconds per 6-second 720p clip<\/td><td>Physics and weight in complex motion<\/td><td>Cinematic look and granular camera direction<\/td><td>Multi-shot scenes, up to six shots with reusable characters<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Note: <\/strong>OpenAI discontinued the Sora consumer app in April 2026 and <a href=\"https:\/\/aicostplanner.com\/sora-api-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">scheduled the Sora 2 API for shutdown on September 24, 2026<\/a>, with no replacement listed. Treat it as a benchmark, not a tool to adopt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Selection Is the Real Bottleneck Now<\/h2>\n\n\n\n<p>Grok Imagine makes it easy to produce more options than you can realistically use. A single working session can leave you with dozens of images, edits, and short clips. At that point, generation speed matters less than deciding which version is accurate, on-brand, worth refining, and safe to publish.<\/p>\n\n\n\n<p>That challenge extends beyond creative AI. McKinsey&#8217;s 2025 State of AI survey of 1,993 respondents found that <a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% of organizations<\/a> use AI in at least one business function, yet nearly two-thirds still haven&#8217;t begun scaling AI across the enterprise. The same report found that companies seeing the strongest results are more likely to redesign workflows around AI, building new processes instead of bolting tools onto old ones.<\/p>\n\n\n\n<p><a href=\"https:\/\/simonwillison.net\/2024\/Dec\/10\/ethan-mollick\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ethan Mollick<\/a>, Professor at the Wharton School, articulates the human side of that challenge:<\/p>\n\n\n\n<div class=\"cu-author-quote undefined\"><blockquote class=\"cu-author-quote__quote\"><p>Knowing when to use AI turns out to be a form of wisdom, not just technical knowledge. Like most wisdom, it&#8217;s somewhat paradoxical: AI is often most useful where we&#8217;re already expert enough to spot its mistakes, yet least helpful in the deep work that made us experts in the first place.<\/p><\/blockquote><\/div>\n\n\n\n<p>For Grok Imagine, that means the useful workflow doesn&#8217;t end when the model produces a good-looking asset. Someone still has to compare versions and catch warped text or continuity errors. They need to check brand details, choose the strongest take, and keep a record of what was approved.<\/p>\n\n\n\n<p>For teams, a simple review system helps. Save promising outputs with the prompt that created them. Keep rejected variants out of the final asset library. Define who gives the last approval before an image or clip ships. The faster generation gets, the more valuable that layer of judgment becomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Teams Manage Grok Imagine Work in ClickUp<\/h2>\n\n\n\n<p>Once a team starts generating dozens of images and clips, the problem shifts from creation to coordination. Someone has to know which prompt produced the current version, who is reviewing it, what needs changing, and which file is actually approved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Give each asset a home<\/h3>\n\n\n\n<p>A simple setup is to treat each batch of images, videos, or assets as a <a href=\"https:\/\/clickup.com\/features\/tasks\">ClickUp Task<\/a>. Keep the brief, prompt, references, due date, and final export there. Then, use Custom Fields for details you\u2019ll want to filter later, such as campaign, format, aspect ratio, or approval stage.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"740\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/07\/image-153-1400x740.png\" alt=\"Assign, review, and manage work with ClickUp Tasks\" class=\"wp-image-625863\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/07\/image-153-1400x740.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/07\/image-153-300x159.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/07\/image-153-768x406.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/07\/image-153-1536x812.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/07\/image-153-700x370.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/07\/image-153.png 1920w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Assign, review, and manage work with ClickUp Tasks<\/figcaption><\/figure>\n<\/div>\n\n\n<p>That&#8217;s helpful when a campaign has several versions of the same asset. You can see which one is in review without opening five folders named final_v2_revised.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep feedback attached to the version it refers to<\/h3>\n\n\n\n<p>Generated media gets confusing when comments live in chat and files live somewhere else. But with <a href=\"https:\/\/help.clickup.com\/hc\/en-us\/articles\/6325985679383-Annotate-images-videos-and-PDFs-with-Proofing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ClickUp Proofing<\/a>, you can leave feedback directly on images and videos. Video comments can tie back to specific timestamps, too.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"259\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/02\/Leave-behind-reviews-on-your-files-with-ClickUp-Proofing.png\" alt=\"Leave behind reviews on your files with ClickUp Proofing\" class=\"wp-image-593794\" style=\"aspect-ratio:2.0348114630467573;width:637px;height:auto\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/02\/Leave-behind-reviews-on-your-files-with-ClickUp-Proofing.png 527w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/02\/Leave-behind-reviews-on-your-files-with-ClickUp-Proofing-300x147.png 300w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><figcaption class=\"wp-element-caption\">Leave behind reviews on your files with ClickUp Proofing<\/figcaption><\/figure>\n<\/div>\n\n\n<p>This gives you a reliable trail from the first prompt to final approval. If someone revisits the campaign three months later, they can still see why one version was chosen and another was dropped.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make approval visible<\/h3>\n\n\n\n<p>You don\u2019t need an elaborate creative-ops system. Use <a href=\"https:\/\/clickup.com\/features\/custom-task-statuses\" target=\"_blank\" rel=\"noreferrer noopener\">ClickUp Custom Statuses<\/a> like Generating, Review, Revisions, and Approved to show the stage the asset is in at the moment.<\/p>\n\n\n\n<p>For repeatable handoffs, <a href=\"https:\/\/clickup.com\/features\/automations\" target=\"_blank\" rel=\"noreferrer noopener\">ClickUp Automations<\/a> can trigger when a status or Custom Field changes. That can cover actions like assigning a reviewer when an asset enters Review or moving approved work to the next stage. <\/p>\n\n\n<div style=\"border: 3px solid #000000; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-b67f6d90-0ce0-42f5-b1e7-cff35b121b22\">\n<h4 class=\"wp-block-heading\" id=\"ub-styled-box-bordered-content-\">When you need generation and project management in one place<\/h4>\n\n\n\n<p>The gap most teams hit with standalone generators is everything that happens after the asset exists. You download it, upload it to a task tracker, tag the right campaign, ping the reviewer in a separate chat, and hope nobody overwrites the approved version with an older file.<\/p>\n\n\n\n<p>The more assets you produce, the more that stitching eats into the time you saved generating them.<\/p>\n\n\n\n<p>If that friction sounds familiar, <a href=\"https:\/\/clickup.com\/brain\" target=\"_blank\" rel=\"noreferrer noopener\">ClickUp Brain<\/a> can produce images, videos, slide decks, interactive prototypes, dashboards, and visual artifacts directly inside the workspace where your briefs, feedback, and campaign data already live. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1015\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93-1400x1015.png\" alt=\"Create image and video assets with ClickUp Brain\" class=\"wp-image-628586\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93-1400x1015.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93-300x218.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93-768x557.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93-1536x1114.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93-700x508.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93.png 1920w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Create image and video assets with ClickUp Brain<\/figcaption><\/figure>\n<\/div>\n\n\n<p>The output stays tied to the task that requested it. No downloading, re-uploading, or reconciling across tools.<\/p>\n\n\n<\/div>\n\n\n<p><strong>Where it taps out:<\/strong> ClickUp is a project and work management platform with built-in converged AI. If your workflow already has a home and you only need a generation tool, adopting an entire platform for that alone doesn&#8217;t make sense. This fits teams that want the generation and coordination layers in one place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Five Grok Imagine Mistakes That Waste Your Generations<\/h2>\n\n\n\n<p>The five most common Grok Imagine mistakes that waste generations are: asking one clip to do too much, extending a clip before checking its final frames, describing a reference image you could upload, using the highest-quality setting for every experiment, and approving the thumbnail without reviewing the full asset.<\/p>\n\n\n\n<p><strong>1. Asking one clip to do too much.<\/strong> Three character actions, two camera moves, dialogue, a lighting change, and a scene transition in a single prompt give the model too many things to reconcile at once. Instead, break complex sequences into smaller beats. Get one action and camera move working, then continue the scene in the next clip.<\/p>\n\n\n\n<p><strong>2. Extending a clip before checking its final frames.<\/strong> Video extension continues from what you already generated. If the character&#8217;s face, product shape, lighting, or background starts drifting near the end, that error becomes the starting point for the next segment. To prevent this, watch the last few seconds closely before extending. Regenerate the weak section while it&#8217;s still cheap to replace.<\/p>\n\n\n\n<p><strong>3. Describing a reference image you could simply upload.<\/strong> Text handles broad direction well but falls short when a specific product, character, or visual identity needs to survive several generations. Image 2.0 supports multiple reference images. Video 1.5 also has reference-based generation. Give Grok the visual information directly when you can.<\/p>\n\n\n\n<p><strong>4. Using the highest-quality setting for every experiment.<\/strong> Early generations are usually about finding the idea, framing it, and setting the direction. Save Quality Mode and higher-resolution video for versions that are already close to usable. On consumer Grok, higher-resolution generations have tier-based allowances.<\/p>\n\n\n\n<p><strong>5. Approving the thumbnail, not the asset.<\/strong> With a quick glance, you miss more AI errors than you&#8217;d expect. Open images at full size. Watch every video through with sound before approving it. Check text, hands, logos, reflections, background faces, object continuity, lip sync, and the final frames. A polished first impression can hide the defect that becomes obvious once the asset ships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make Grok Imagine Useful Beyond the First Generation<\/h2>\n\n\n\n<p>Grok Imagine is easy to start using. Getting consistent, usable work from it takes more discipline: locking a composition in image mode before animating it, writing camera moves as explicit directions (not hoping the model infers them), and saving the prompt alongside every output you&#8217;d consider reusing.<\/p>\n\n\n\n<p>For teams, the bigger challenge starts after generation. Someone still has to review the options, collect feedback, approve the right version, and keep the final asset easy to find later. <a href=\"https:\/\/app.clickup.com\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Try ClickUp for free<\/a> to keep that entire workflow (prompts, files, and approvals) in one place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About Grok Imagine<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1787422373668\"><h3 class=\"schema-faq-question\"><strong>Is Grok Imagine free?<\/h3><\/strong> <p class=\"schema-faq-answer\">Partly. Free Grok accounts get capped image generation but no video. Video requires SuperGrok at $30\/month, and 1080p video requires SuperGrok Plus at $100\/month (<a href=\"https:\/\/x.ai\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">x.ai\/pricing<\/a>). Developers can skip subscriptions entirely and pay per generation through the xAI API, where grok-imagine-video-1.5 is billed per second of output. If you only need occasional stills to test prompts, the free tier is enough to start.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1787422489611\"><h3 class=\"schema-faq-question\"><strong>Does Grok Imagine add a watermark?<\/h3><\/strong> <p class=\"schema-faq-answer\">Grok Imagine applies a small corner watermark to generated images and videos as a provenance marker, and it appears on consumer outputs by default. Behavior differs across tiers, platforms, and the API, so check an actual export from your own account before you build a client deliverable around it.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1787422558672\"><h3 class=\"schema-faq-question\"><strong><strong>Can I use Grok Imagine output commercially?<\/h3><\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, under xAI&#8217;s general <a href=\"https:\/\/x.ai\/legal\/terms-of-service\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Terms of Service<\/a>, but unlike Adobe Firefly or Midjourney, xAI hasn&#8217;t published explicit commercial-use guidance, so rights questions fall back to broad ToS language. Separately, the <a href=\"https:\/\/www.copyright.gov\/ai\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">US Copyright Office<\/a> holds that purely AI-generated work isn&#8217;t copyrightable, meaning you can publish an asset but may not be able to stop others from reusing it. For client work, document your prompts and human edits, and re-check the terms at delivery.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1787423092012\"><h3 class=\"schema-faq-question\"><strong>Can I generate images of real people or brands?<\/h3><\/strong> <p class=\"schema-faq-answer\">Technically, sometimes; practically, don&#8217;t. xAI tightened moderation after the January 2026 deepfake controversy, and prompts that name public figures are blocked inconsistently, meaning passing moderation isn&#8217;t the same as being cleared. <a href=\"https:\/\/x.ai\/legal\/acceptable-use-policy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">xAI&#8217;s Acceptable Use Policy<\/a> governs the account, and any exposure of likeness and trademarks rests with you regardless of what the tool renders. For campaign work, use licensed talent, your own reference photos, or original characters.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1787423235708\"><h3 class=\"schema-faq-question\"><strong>How do I use Grok Imagine on iPhone or Android?<\/h3><\/strong> <p class=\"schema-faq-answer\">Install the Grok app, sign in with your X account or email, then open Imagine from the app&#8217;s generation surface and pick Image or Video in the composer. The mobile composer carries the same core controls as the web: aspect ratio, quality setting, clip length, and resolution. Reference uploads pull from your camera roll, which makes the phone the faster path for product and location shots you already have.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1787423265398\"><h3 class=\"schema-faq-question\"><strong>What is Spicy mode, and can I turn it off?<\/h3><\/strong> <p class=\"schema-faq-answer\">Spicy is a more permissive creative setting that xAI shipped with Imagine in 2025, and <a href=\"https:\/\/www.theverge.com\/news\/718795\/xai-grok-imagine-video-generator-spicy-mode\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Verge documented it producing NSFW output from uploaded photos<\/a>. It&#8217;s a per-generation mode, not an account default, so leaving it unselected keeps it inactive. Availability varies by platform and region, and all output stays subject to moderation. For anything work-related, treat it as off-limits: the reputational risk outweighs any stylistic upside.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to use Grok Imagine to generate AI images and videos: access, modes, prompts, limits, and a workflow that survives your first campaign.<\/p>\n","protected":false},"author":132,"featured_media":628586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cu_sticky_sidebar_cta_is_visible":true,"cu_sticky_sidebar_cta_title":"Start using ClickUp today","cu_sticky_sidebar_cta_bullet_1":"Manage all your work in one place","cu_sticky_sidebar_cta_bullet_2":"Collaborate with your team","cu_sticky_sidebar_cta_bullet_3":"Use ClickUp for FREE\u2014forever","cu_sticky_sidebar_cta_button_text":"Get Started","cu_sticky_sidebar_cta_button_link":"","footnotes":""},"categories":[1133,980,1135,1136],"tags":[],"class_list":["post-627999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-automation","category-generative","category-llms"],"featured_image_src":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93.png","author_info":{"display_name":"Manasi Nair","author_link":"https:\/\/clickup.com\/blog\/author\/manasi-nair\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Grok Imagine: AI Image &amp; Video Guide 2026<\/title>\n<meta name=\"description\" content=\"Learn how to use Grok Imagine to generate AI images and videos: access, modes, prompts, limits, and a workflow that survives your first campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Grok Imagine: AI Image &amp; Video Guide 2026\" \/>\n<meta property=\"og:description\" content=\"Learn how to use Grok Imagine to generate AI images and videos: access, modes, prompts, limits, and a workflow that survives your first campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/\" \/>\n<meta property=\"og:site_name\" content=\"The ClickUp Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clickupprojectmanagement\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-27T17:03:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T17:03:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Manasi Nair\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clickup\" \/>\n<meta name=\"twitter:site\" content=\"@clickup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manasi Nair\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"23 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/\"},\"author\":{\"name\":\"Manasi Nair\",\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/#\\\/schema\\\/person\\\/5087dc06a24a14aa29ae7a8c259f3c56\"},\"headline\":\"How to Use Grok Imagine to Create AI Images and Videos\",\"datePublished\":\"2026-08-27T17:03:37+00:00\",\"dateModified\":\"2026-08-27T17:03:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/\"},\"wordCount\":4630,\"publisher\":{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clickup.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/image-93.png\",\"articleSection\":[\"AI\",\"AI &amp; Automation\",\"Generative AI\",\"LLMs\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/\",\"url\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/\",\"name\":\"How to Use Grok Imagine: AI Image & Video Guide 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clickup.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/image-93.png\",\"datePublished\":\"2026-08-27T17:03:37+00:00\",\"dateModified\":\"2026-08-27T17:03:38+00:00\",\"description\":\"Learn how to use Grok Imagine to generate AI images and videos: access, modes, prompts, limits, and a workflow that survives your first campaign.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787422373668\"},{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787422489611\"},{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787422558672\"},{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787423092012\"},{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787423235708\"},{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787423265398\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#primaryimage\",\"url\":\"https:\\\/\\\/clickup.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/image-93.png\",\"contentUrl\":\"https:\\\/\\\/clickup.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/image-93.png\",\"width\":1920,\"height\":1392,\"caption\":\"Create image and video assets with ClickUp Brain\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/clickup.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI &amp; Automation\",\"item\":\"https:\\\/\\\/clickup.com\\\/blog\\\/automation\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Use Grok Imagine to Create AI Images and Videos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/clickup.com\\\/blog\\\/\",\"name\":\"The ClickUp Blog\",\"description\":\"The ClickUp Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/clickup.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/#organization\",\"name\":\"ClickUp\",\"url\":\"https:\\\/\\\/clickup.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/clickup.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/logo-v3-clickup-light.jpg\",\"contentUrl\":\"https:\\\/\\\/clickup.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/logo-v3-clickup-light.jpg\",\"width\":503,\"height\":125,\"caption\":\"ClickUp\"},\"image\":{\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/clickupprojectmanagement\",\"https:\\\/\\\/x.com\\\/clickup\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/clickup-app\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/ClickUp\",\"https:\\\/\\\/tiktok.com\\\/@clickup\",\"https:\\\/\\\/instagram.com\\\/clickup\",\"https:\\\/\\\/www.youtube.com\\\/@ClickUpProductivity\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/#\\\/schema\\\/person\\\/5087dc06a24a14aa29ae7a8c259f3c56\",\"name\":\"Manasi Nair\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6f24700510d27ec593f1ec7aed35ac2fbeb103054122456305cb5b37b97b970?s=96&d=retro&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6f24700510d27ec593f1ec7aed35ac2fbeb103054122456305cb5b37b97b970?s=96&d=retro&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6f24700510d27ec593f1ec7aed35ac2fbeb103054122456305cb5b37b97b970?s=96&d=retro&r=g\",\"caption\":\"Manasi Nair\"},\"description\":\"Manasi is Managing Editor at ClickUp and a recent productivity tool convert. Prickly people person and avowed monotasker, Manasi enjoys long walks, fantasy novels, and easy mornings.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/manasi-n-10004636\"],\"url\":\"https:\\\/\\\/clickup.com\\\/blog\\\/author\\\/manasi-nair\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787422373668\",\"position\":1,\"url\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787422373668\",\"name\":\"Is Grok Imagine free?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Partly. Free Grok accounts get capped image generation but no video. Video requires SuperGrok at $30\\\/month, and 1080p video requires SuperGrok Plus at $100\\\/month (<a href=\\\"https:\\\/\\\/x.ai\\\/pricing\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener nofollow\\\">x.ai\\\/pricing<\\\/a>). Developers can skip subscriptions entirely and pay per generation through the xAI API, where grok-imagine-video-1.5 is billed per second of output. If you only need occasional stills to test prompts, the free tier is enough to start.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787422489611\",\"position\":2,\"url\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787422489611\",\"name\":\"Does Grok Imagine add a watermark?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Grok Imagine applies a small corner watermark to generated images and videos as a provenance marker, and it appears on consumer outputs by default. Behavior differs across tiers, platforms, and the API, so check an actual export from your own account before you build a client deliverable around it.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787422558672\",\"position\":3,\"url\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787422558672\",\"name\":\"Can I use Grok Imagine output commercially?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, under xAI's general <a href=\\\"https:\\\/\\\/x.ai\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener nofollow\\\">Terms of Service<\\\/a>, but unlike Adobe Firefly or Midjourney, xAI hasn't published explicit commercial-use guidance, so rights questions fall back to broad ToS language. Separately, the <a href=\\\"https:\\\/\\\/www.copyright.gov\\\/ai\\\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener nofollow\\\">US Copyright Office<\\\/a> holds that purely AI-generated work isn't copyrightable, meaning you can publish an asset but may not be able to stop others from reusing it. For client work, document your prompts and human edits, and re-check the terms at delivery.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787423092012\",\"position\":4,\"url\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787423092012\",\"name\":\"Can I generate images of real people or brands?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Technically, sometimes; practically, don't. xAI tightened moderation after the January 2026 deepfake controversy, and prompts that name public figures are blocked inconsistently, meaning passing moderation isn't the same as being cleared. <a href=\\\"https:\\\/\\\/x.ai\\\/legal\\\/acceptable-use-policy\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener nofollow\\\">xAI's Acceptable Use Policy<\\\/a> governs the account, and any exposure of likeness and trademarks rests with you regardless of what the tool renders. For campaign work, use licensed talent, your own reference photos, or original characters.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787423235708\",\"position\":5,\"url\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787423235708\",\"name\":\"How do I use Grok Imagine on iPhone or Android?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Install the Grok app, sign in with your X account or email, then open Imagine from the app's generation surface and pick Image or Video in the composer. The mobile composer carries the same core controls as the web: aspect ratio, quality setting, clip length, and resolution. Reference uploads pull from your camera roll, which makes the phone the faster path for product and location shots you already have.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787423265398\",\"position\":6,\"url\":\"https:\\\/\\\/clickup.com\\\/blog\\\/how-to-use-grok-imagine\\\/#faq-question-1787423265398\",\"name\":\"What is Spicy mode, and can I turn it off?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Spicy is a more permissive creative setting that xAI shipped with Imagine in 2025, and <a href=\\\"https:\\\/\\\/www.theverge.com\\\/news\\\/718795\\\/xai-grok-imagine-video-generator-spicy-mode\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener nofollow\\\">The Verge documented it producing NSFW output from uploaded photos<\\\/a>. It's a per-generation mode, not an account default, so leaving it unselected keeps it inactive. Availability varies by platform and region, and all output stays subject to moderation. For anything work-related, treat it as off-limits: the reputational risk outweighs any stylistic upside.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use Grok Imagine: AI Image & Video Guide 2026","description":"Learn how to use Grok Imagine to generate AI images and videos: access, modes, prompts, limits, and a workflow that survives your first campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/","og_locale":"en_US","og_type":"article","og_title":"How to Use Grok Imagine: AI Image & Video Guide 2026","og_description":"Learn how to use Grok Imagine to generate AI images and videos: access, modes, prompts, limits, and a workflow that survives your first campaign.","og_url":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/","og_site_name":"The ClickUp Blog","article_publisher":"https:\/\/www.facebook.com\/clickupprojectmanagement","article_published_time":"2026-08-27T17:03:37+00:00","article_modified_time":"2026-08-27T17:03:38+00:00","og_image":[{"width":1920,"height":1392,"url":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93.png","type":"image\/png"}],"author":"Manasi Nair","twitter_card":"summary_large_image","twitter_creator":"@clickup","twitter_site":"@clickup","twitter_misc":{"Written by":"Manasi Nair","Est. reading time":"23 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#article","isPartOf":{"@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/"},"author":{"name":"Manasi Nair","@id":"https:\/\/clickup.com\/blog\/#\/schema\/person\/5087dc06a24a14aa29ae7a8c259f3c56"},"headline":"How to Use Grok Imagine to Create AI Images and Videos","datePublished":"2026-08-27T17:03:37+00:00","dateModified":"2026-08-27T17:03:38+00:00","mainEntityOfPage":{"@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/"},"wordCount":4630,"publisher":{"@id":"https:\/\/clickup.com\/blog\/#organization"},"image":{"@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#primaryimage"},"thumbnailUrl":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93.png","articleSection":["AI","AI &amp; Automation","Generative AI","LLMs"],"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/","url":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/","name":"How to Use Grok Imagine: AI Image & Video Guide 2026","isPartOf":{"@id":"https:\/\/clickup.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#primaryimage"},"image":{"@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#primaryimage"},"thumbnailUrl":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93.png","datePublished":"2026-08-27T17:03:37+00:00","dateModified":"2026-08-27T17:03:38+00:00","description":"Learn how to use Grok Imagine to generate AI images and videos: access, modes, prompts, limits, and a workflow that survives your first campaign.","breadcrumb":{"@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787422373668"},{"@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787422489611"},{"@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787422558672"},{"@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787423092012"},{"@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787423235708"},{"@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787423265398"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#primaryimage","url":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93.png","contentUrl":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93.png","width":1920,"height":1392,"caption":"Create image and video assets with ClickUp Brain"},{"@type":"BreadcrumbList","@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clickup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"AI &amp; Automation","item":"https:\/\/clickup.com\/blog\/automation\/"},{"@type":"ListItem","position":3,"name":"How to Use Grok Imagine to Create AI Images and Videos"}]},{"@type":"WebSite","@id":"https:\/\/clickup.com\/blog\/#website","url":"https:\/\/clickup.com\/blog\/","name":"The ClickUp Blog","description":"The ClickUp Blog","publisher":{"@id":"https:\/\/clickup.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clickup.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/clickup.com\/blog\/#organization","name":"ClickUp","url":"https:\/\/clickup.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clickup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/07\/logo-v3-clickup-light.jpg","contentUrl":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/07\/logo-v3-clickup-light.jpg","width":503,"height":125,"caption":"ClickUp"},"image":{"@id":"https:\/\/clickup.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/clickupprojectmanagement","https:\/\/x.com\/clickup","https:\/\/www.linkedin.com\/company\/clickup-app","https:\/\/en.wikipedia.org\/wiki\/ClickUp","https:\/\/tiktok.com\/@clickup","https:\/\/instagram.com\/clickup","https:\/\/www.youtube.com\/@ClickUpProductivity"]},{"@type":"Person","@id":"https:\/\/clickup.com\/blog\/#\/schema\/person\/5087dc06a24a14aa29ae7a8c259f3c56","name":"Manasi Nair","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a6f24700510d27ec593f1ec7aed35ac2fbeb103054122456305cb5b37b97b970?s=96&d=retro&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a6f24700510d27ec593f1ec7aed35ac2fbeb103054122456305cb5b37b97b970?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6f24700510d27ec593f1ec7aed35ac2fbeb103054122456305cb5b37b97b970?s=96&d=retro&r=g","caption":"Manasi Nair"},"description":"Manasi is Managing Editor at ClickUp and a recent productivity tool convert. Prickly people person and avowed monotasker, Manasi enjoys long walks, fantasy novels, and easy mornings.","sameAs":["https:\/\/www.linkedin.com\/in\/manasi-n-10004636"],"url":"https:\/\/clickup.com\/blog\/author\/manasi-nair\/"},{"@type":"Question","@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787422373668","position":1,"url":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787422373668","name":"Is Grok Imagine free?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Partly. Free Grok accounts get capped image generation but no video. Video requires SuperGrok at $30\/month, and 1080p video requires SuperGrok Plus at $100\/month (<a href=\"https:\/\/x.ai\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">x.ai\/pricing<\/a>). Developers can skip subscriptions entirely and pay per generation through the xAI API, where grok-imagine-video-1.5 is billed per second of output. If you only need occasional stills to test prompts, the free tier is enough to start.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787422489611","position":2,"url":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787422489611","name":"Does Grok Imagine add a watermark?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Grok Imagine applies a small corner watermark to generated images and videos as a provenance marker, and it appears on consumer outputs by default. Behavior differs across tiers, platforms, and the API, so check an actual export from your own account before you build a client deliverable around it.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787422558672","position":3,"url":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787422558672","name":"Can I use Grok Imagine output commercially?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, under xAI's general <a href=\"https:\/\/x.ai\/legal\/terms-of-service\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Terms of Service<\/a>, but unlike Adobe Firefly or Midjourney, xAI hasn't published explicit commercial-use guidance, so rights questions fall back to broad ToS language. Separately, the <a href=\"https:\/\/www.copyright.gov\/ai\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">US Copyright Office<\/a> holds that purely AI-generated work isn't copyrightable, meaning you can publish an asset but may not be able to stop others from reusing it. For client work, document your prompts and human edits, and re-check the terms at delivery.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787423092012","position":4,"url":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787423092012","name":"Can I generate images of real people or brands?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Technically, sometimes; practically, don't. xAI tightened moderation after the January 2026 deepfake controversy, and prompts that name public figures are blocked inconsistently, meaning passing moderation isn't the same as being cleared. <a href=\"https:\/\/x.ai\/legal\/acceptable-use-policy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">xAI's Acceptable Use Policy<\/a> governs the account, and any exposure of likeness and trademarks rests with you regardless of what the tool renders. For campaign work, use licensed talent, your own reference photos, or original characters.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787423235708","position":5,"url":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787423235708","name":"How do I use Grok Imagine on iPhone or Android?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Install the Grok app, sign in with your X account or email, then open Imagine from the app's generation surface and pick Image or Video in the composer. The mobile composer carries the same core controls as the web: aspect ratio, quality setting, clip length, and resolution. Reference uploads pull from your camera roll, which makes the phone the faster path for product and location shots you already have.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787423265398","position":6,"url":"https:\/\/clickup.com\/blog\/how-to-use-grok-imagine\/#faq-question-1787423265398","name":"What is Spicy mode, and can I turn it off?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Spicy is a more permissive creative setting that xAI shipped with Imagine in 2025, and <a href=\"https:\/\/www.theverge.com\/news\/718795\/xai-grok-imagine-video-generator-spicy-mode\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Verge documented it producing NSFW output from uploaded photos<\/a>. It's a per-generation mode, not an account default, so leaving it unselected keeps it inactive. Availability varies by platform and region, and all output stays subject to moderation. For anything work-related, treat it as off-limits: the reputational risk outweighs any stylistic upside.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"reading":["19"],"keywords":[["AI","ai",1133],["AI &amp; Automation","automation",980],["Generative AI","generative",1135],["LLMs","llms",1136]],"redirect_params":{"product":"","department":""},"author_data":{"name":"Manasi Nair","link":"https:\/\/clickup.com\/blog\/author\/manasi-nair\/","image":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/07\/MN_profile-pic_Blog-cropped.jpg","position":"Managing Editor"},"category_data":{"name":"AI","slug":"ai","term_id":1133,"url":"https:\/\/clickup.com\/blog\/hub\/ai\/"},"hero_data":{"media_url":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93.png","media_alt_text":"Create image and video assets with ClickUp Brain","button":"custom","template_id":"","youtube_thumbnail_url":"","custom_button_text":"Organize AI creative workflows in ClickUp","custom_button_url":"https:\/\/app.clickup.com\/signup"},"featured_media_data":{"id":628586,"url":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2026\/08\/image-93.png","alt":"Create image and video assets with ClickUp Brain","mime_type":"image\/png","is_webm":false},"_links":{"self":[{"href":"https:\/\/clickup.com\/blog\/wp-json\/wp\/v2\/posts\/627999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clickup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clickup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clickup.com\/blog\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/clickup.com\/blog\/wp-json\/wp\/v2\/comments?post=627999"}],"version-history":[{"count":56,"href":"https:\/\/clickup.com\/blog\/wp-json\/wp\/v2\/posts\/627999\/revisions"}],"predecessor-version":[{"id":629208,"href":"https:\/\/clickup.com\/blog\/wp-json\/wp\/v2\/posts\/627999\/revisions\/629208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clickup.com\/blog\/wp-json\/wp\/v2\/media\/628586"}],"wp:attachment":[{"href":"https:\/\/clickup.com\/blog\/wp-json\/wp\/v2\/media?parent=627999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clickup.com\/blog\/wp-json\/wp\/v2\/categories?post=627999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clickup.com\/blog\/wp-json\/wp\/v2\/tags?post=627999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}