- \n
- What are Customer Journey Mapping Tools?<\/a><\/li>\n
- 10 Best Customer Journey Mapping Software to Use in 2024<\/a>\n
- \n
- 1. ClickUp<\/a><\/li>\n
- 2. Custellence<\/a><\/li>\n
- 3. Smaply<\/a><\/li>\n
- 4. Lucidchart<\/a><\/li>\n
- 5. Visual Paradigm<\/a><\/li>\n
- 6. UXPressia<\/a><\/li>\n
- 7. Sketch<\/a><\/li>\n
- 8. Figma<\/a><\/li>\n
- 9. FlowMapp<\/a><\/li>\n
- 10. Microsoft Visio<\/a><\/li>\n<\/ul>\n<\/li>\n
- What To Look for In Customer Journey Mapping Tools?<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
What are Customer Journey Mapping Tools?<\/h2>\n
A customer journey mapping tool is a software application or platform that helps businesses create visual representations of customer touchpoints and experiences. Customer journey mapping involves understanding and documenting a customer\u2019s various interactions with a business, from their initial awareness and engagement to the final purchase or onboarding<\/a> and post-purchase experience.<\/p>\n
The best customer journey mapping tool typically provides user-friendly interfaces that let businesses create visual diagrams on digital Whiteboards or Mind Maps of the customer journey. These journey maps often include different stages or phases of the customer\u2019s experience and other aspects such as awareness, consideration, decision-making, purchase, and post-purchase. <\/p>\n
Within each stage, the user journey map tool allows the user to define and outline specific touchpoints, interactions, channels, and emotions the customer may experience.<\/p>\n
Mastering the customer journey mapping process helps you make sense of customer data, gain insights and identify areas for improving your average customer\u2019s experience.<\/p>\n
10 Best Customer Journey Mapping Software to Use<\/h2>\n
Are you tired of hearing about the essence of mapping your customer journey but unsure where to start? Fear not, as we are about to give you \u201cthe tea\u201d on the best customer journey mapping software for you to get started.<\/p>\n
Our top 10 picks for customer journey mapping tools include the following:<\/p>\n
1. ClickUp<\/a><\/h3>\n
\n![\"ClickUp](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/08\/ClickUp-Mind-Map-Draw-Connections.gif\")
Draw connections and link objects together to create roadmaps or workflows from your ideas alongside your team in ClickUp Whiteboards<\/figcaption><\/figure>\n<\/div>\n ClickUp is an excellent customer journey mapping tool that lets you create the best visual workflow<\/a> representations with its whiteboard feature and mind map<\/a> maker. These features help you outline and view the various touchpoints of your customer lifecycle, from awareness to conversion, repeat purchases, churn, and more.<\/p>\n
ClickUp also offers multiple customer journey map templates<\/a>, so you don\u2019t have to create yours from scratch. Create detailed workflows<\/a> and approval processes with Mind Maps so you can easily create dependencies for each step. <\/p>\n
![\"Design](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-26-at-09.28.46.png\")
Design approval workflow in ClickUp Mind Maps<\/figcaption><\/figure>\n ClickUp key features<\/h4>\n
- \n
- ClickUp\u2019s Whiteboard<\/a><\/strong>: ClickUp has a whiteboard feature that allows individuals and teams to visualize ideas, improve communication and create unique CRM workflows<\/a> to improve customer journeys<\/li>\n
- Mind Map Maker<\/strong>: ClickUp\u2019s Mind Mapping feature<\/a> helps create dynamic visual outlines and flowcharts<\/a> for ideas, projects, or existing tasks<\/li>\n
- Customizable templates<\/strong>: ClickUp provides templates for multiple use cases, including creating project roadmaps<\/a> and customer journey maps \u2013 so you have a base to start from<\/li>\n
- Custom views<\/strong>: Choose between 15+ different views for task management, journey mapping, diagramming, or through custom Gantt charts <\/li>\n<\/ul>\n
ClickUp limitations<\/h4>\n
- \n
- ClickUp has a ton of customizations, so it can be a little difficult to learn it all right away<\/li>\n<\/ul>\n
ClickUp pricing<\/h4>\n
- \n
- Free Forever<\/strong><\/li>\n
- Unlimited:<\/strong> $7\/month per user\u00a0<\/li>\n
- Business:<\/strong> $12\/month per user<\/li>\n
- Enterprise: <\/strong>Custom pricing available\u2013if you need software to handle your business, contact Sales<\/a> to help set you up when you are ready<\/li>\n<\/ul>\n
ClickUp customer ratings<\/h4>\n
- \n
- G2<\/strong>: 4.7\/5 (6,700+ reviews)<\/li>\n
- Capterra<\/strong>: <\/strong>4.7\/5 (3,600+ reviews)<\/li>\n<\/ul>\n
2. Custellence<\/h3>\n
\n![\"Custellence](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/what-is-a-customer-journey-map-medical-74b372222b40a4f5535fa69934c1cf73d911dea1b15ff721c780ca595d54e253-1400x748.png\")
via Custellence<\/a><\/figcaption><\/figure>\n<\/div>\n Custellence is a customer journey mapping tool that helps teams and organizations understand and improve customer experiences. With its simple drag-and-drop functionality and real-time collaboration features, Custellance lets users create customer journey maps in minutes, get buy-in from stakeholders, increase customer engagement, and drive customer-centered change.<\/p>\n
Custellence best features<\/h4>\n
- \n
- Unique image collection<\/li>\n
- Flexible journey map structure<\/li>\n
- Curated icons<\/li>\n
- Broad color palette<\/li>\n
- Multiple templates for a quick start<\/li>\n
- Enables export to PNG, CSV, or PDF versions<\/li>\n
- Deep links<\/li>\n
- Commenting feature for seamless collaboration<\/li>\n
- Ability to choose your preferred code system<\/li>\n<\/ul>\n
Custellence limitations<\/h4>\n
- \n
- Text updates sometimes take a while<\/li>\n
- No free offer to create customer journey maps from templates<\/li>\n<\/ul>\n
Custellence pricing<\/h4>\n
- \n
- Standard<\/strong>: $0\u00a0<\/li>\n
- Professional<\/strong>: $30\/month per user<\/li>\n
- Enterprise<\/strong>: Custom pricing<\/li>\n<\/ul>\n
Custellence ratings & reviews<\/h4>\n
- \n
- G2: <\/strong>4.2\/5 (5+ reviews)<\/li>\n
- Capterra: <\/strong>4.3\/5 (10+ reviews)<\/li>\n<\/ul>\n
3. Smaply<\/h3>\n
\n![\"Smaply](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/6282572423b662a73d4ec4db_journey-map-examples.jpg\")
via Smaply<\/a><\/figcaption><\/figure>\n<\/div>\n Smaply is one of this list\u2019s top customer journey mapping tools because it helps create visually appealing journey maps and facilitates customer feedback tools<\/a> for real-time online collaboration.<\/p>\n
On Smaply, teams can collaborate on different maps, exchange customer feedback and visualize customer experience insights.<\/p>\n
Smaply best features<\/h4>\n
- \n
- Online and offline collaboration features with an intuitive interface<\/li>\n
- Drag and drop editor for detailed journey maps<\/li>\n
- GDPR compliant<\/li>\n
- High data security<\/li>\n
- No credit card required<\/li>\n<\/ul>\n
Smaply limitations<\/h4>\n
- \n
- Not enough persona templates<\/li>\n
- No rewind button<\/li>\n<\/ul>\n
Smaply pricing<\/strong><\/h4>\n
- \n
- Free: <\/strong>0 eur\/month per user<\/li>\n
- Basic: <\/strong>19 eur\/month per user<\/li>\n
- Pro: <\/strong>29 eur\/month per user<\/li>\n
- Enterprise: <\/strong>Contact Smaply for pricing<\/li>\n<\/ul>\n
Smaply ratings & reviews<\/h4>\n
- \n
- G2:<\/strong> 4.6\/5 (10+ reviews)<\/li>\n
- Capterra<\/strong>: 4.4\/5 (15+ reviews)<\/li>\n<\/ul>\n
4. Lucidchart<\/h3>\n
\n![\"\"](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/01\/Lucidchart-flowchart.png\")
via Lucidchart<\/a><\/figcaption><\/figure>\n<\/div>\n Lucidchart is an intelligent diagramming software that can create customer journey and stakeholder maps. It allows teams to efficiently and collaboratively build visual presentations of complex processes<\/a>, systems, and ideas.<\/p>\n
With Lucidchart, you can easily create journey maps to understand how customers find, buy and use your products \u2013 and improve them to capture more revenue.<\/p>\n
Lucidchart best features<\/h4>\n
- \n
- Data linking<\/li>\n
- Auto-visualization<\/li>\n
- Integration options like Google Workspace, Atlassian, Slack, and more.<\/li>\n
- Visualization filters to highlight specific customer journeys<\/li>\n
- Automatic cloud documentation to save and share customer personas <\/li>\n<\/ul>\n
Lucidchart limitations<\/h4>\n
- \n
- Sometimes lags when working on large, complex diagrams with multiple elements<\/li>\n
- Steep learning curve, unlike many alternatives<\/li>\n
- Low-resolution exports<\/li>\n
- Some users\u2019 pain points are with the limited brand icons, images, and shapes to illustrate user journey maps<\/li>\n
- Importing external graphics is complicated and sometimes impossible<\/li>\n<\/ul>\n
Lucidchart pricing<\/h4>\n
- \n
- Free: <\/strong>$0<\/li>\n
- Individual: <\/strong>$7.95\/ month per user<\/li>\n
- Team:<\/strong> $9\/month per user<\/li>\n
- Enterprise: <\/strong>Contact Lucidchart for pricing<\/li>\n<\/ul>\n
Lucidchart ratings & reviews<\/h4>\n
- \n
- G2<\/strong>: 4.6\/5 (2300+ reviews)<\/li>\n
- Capterra: <\/strong>4.5\/5 (1900+ reviews)<\/li>\n<\/ul>\n
Check out these Lucidchart alternatives!<\/a><\/em><\/strong><\/p>\n
5. Visual Paradigm<\/h3>\n
\n![\"Visual](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/Visual-Paradigm.png\")
Via Visual Paradigm<\/a><\/figcaption><\/figure>\n<\/div>\n Visual Paradigm is a suite of agile project tools for boosting productivity. The platform offers visual modeling and diagramming features that can be used to build journey maps and gain insight into customer emotions as they interact with your brand.<\/p>\n
Visual Paradigm has several diagram types for conducting user research and building more precise visual representations of customer behaviors and journey maps.<\/p>\n
Visual Paradigm best features<\/h4>\n
- \n
- Customer experience design tool<\/li>\n
- Process map designer to highlight customer touchpoints<\/li>\n
- Online diagram tool for detailed customer and stakeholder maps<\/li>\n
- Report generation for customer journeys<\/li>\n
- Textual analysis<\/li>\n
- Mind mapping tool for customer journey maps<\/li>\n
- Project publisher<\/li>\n
- Infographics and diagram maker<\/li>\n
- Drag-and-drop diagram editor for simple journey mapping<\/li>\n<\/ul>\n
Visual Paradigm limitations<\/h4>\n
- \n
- Diagram connections can be complicated for some when building customer journey maps<\/li>\n
- Some users found the app\u2019s shortcuts sometimes don\u2019t work<\/li>\n
- Lacks some of the collaborative features users are looking for<\/li>\n<\/ul>\n
Visual Paradigm pricing<\/h4>\n
- \n
- Modeler: <\/strong>$6\/month per user<\/li>\n
- Standard: <\/strong>$19\/month per user<\/li>\n
- Professional: <\/strong>$35\/month per user<\/li>\n
- Enterprise: <\/strong>$89\/month per user<\/li>\n<\/ul>\n
Visual Paradigm ratings & reviews<\/h4>\n
- \n
- G2: <\/strong>4.5\/5 (2+ reviews)<\/li>\n
- Capterra:<\/strong> 4.2\/5 (15+ reviews<\/li>\n<\/ul>\n
6. UXPressia<\/h3>\n
\n![\"UXpressia](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/UXpressia-Customer-Journey.png\")
via UXpressia<\/a><\/figcaption><\/figure>\n<\/div>\n UXPressia is a visual collaboration software<\/a> for creating not just customer journey maps but user personas<\/a> and impact maps as well. The software enables real-time collaboration<\/a> and offers customer experience courses to help individuals and teams perform better.<\/p>\n
UXPressia best features<\/h4>\n
- \n
- High-quality exports with custom branding<\/li>\n
- 70+ customer journey maps, personas, and impact map templates<\/li>\n
- Interactive online courses<\/li>\n
- Online persona creator to highlight pain points<\/li>\n
- Experience graph<\/li>\n
- Integrated web analytics to detail the customer experience<\/li>\n
- File attachments<\/li>\n
- Presentation mode to display journey maps online<\/li>\n<\/ul>\n
UXPressia limitations<\/h4>\n
- \n
- Some users felt constrained by limited features and unintuitive workflow<\/li>\n
- No Jira or Confluence integration can make it difficult for users with that software in their workflow<\/li>\n
- Steep learning curve for some users creating customer journey maps<\/li>\n<\/ul>\n
UXPressia pricing<\/h4>\n
- \n
- Free<\/strong>: $0<\/li>\n
- Starter<\/strong>: $16\/month per user<\/li>\n
- Pro<\/strong>: $36\/month per user<\/li>\n
- Enterprise<\/strong>: Contact UXPressia for pricing<\/li>\n<\/ul>\n
UXPressia ratings & reviews<\/h4>\n
- Starter<\/strong>: $16\/month per user<\/li>\n
- Free<\/strong>: $0<\/li>\n
- Capterra:<\/strong> 4.2\/5 (15+ reviews<\/li>\n<\/ul>\n
- Standard: <\/strong>$19\/month per user<\/li>\n
- Modeler: <\/strong>$6\/month per user<\/li>\n
- Capterra: <\/strong>4.5\/5 (1900+ reviews)<\/li>\n<\/ul>\n
- Individual: <\/strong>$7.95\/ month per user<\/li>\n
- Free: <\/strong>$0<\/li>\n
- Capterra<\/strong>: 4.4\/5 (15+ reviews)<\/li>\n<\/ul>\n
- Basic: <\/strong>19 eur\/month per user<\/li>\n
- Free: <\/strong>0 eur\/month per user<\/li>\n
- Capterra: <\/strong>4.3\/5 (10+ reviews)<\/li>\n<\/ul>\n
- Professional<\/strong>: $30\/month per user<\/li>\n
- Standard<\/strong>: $0\u00a0<\/li>\n
- Capterra<\/strong>: <\/strong>4.7\/5 (3,600+ reviews)<\/li>\n<\/ul>\n
- Unlimited:<\/strong> $7\/month per user\u00a0<\/li>\n
- Free Forever<\/strong><\/li>\n
- Mind Map Maker<\/strong>: ClickUp\u2019s Mind Mapping feature<\/a> helps create dynamic visual outlines and flowcharts<\/a> for ideas, projects, or existing tasks<\/li>\n
- 2. Custellence<\/a><\/li>\n
- 10 Best Customer Journey Mapping Software to Use in 2024<\/a>\n
![\"Sketch](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/05\/Sketch.jpg\")
![\"Concept](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/04\/Screen-Shot-2024-04-26-at-8.47.38-AM-1400x650.png\"\/)