Creating a podcast is just one part of the puzzle. Making it reach the right audience at the right time is equally critical.<\/p>\n\n\n\n
72% of creators<\/a> agree that growing an audience and getting discovered on the right platform is one of their greatest challenges\u2014even harder than getting in front of a camera and recording a video podcast.<\/p>\n\n\n\n Which means promoting your podcast shouldn’t be an afterthought. It should start right when you’re at the ideation stage.<\/p>\n\n\n\n In this guide, we show you how to promote your podcast. Bonus, we share examples from how other podcast hosts are doing it, to draw inspiration from. <\/p>\n\n\n As of when this blog was written, there were 4,641,388 podcasts indexed worldwide<\/a>. That’s a lot of audio for nearly 651.7 million podcast listeners<\/a> to choose from.<\/p>\n\n\n\n Pick any topic, and there’s likely a podcast on it. Think of quantum physics, AI, ghost stories, relationships, or something as oddly specific as container shipping.<\/p>\n\n\n\n If you have something valuable to share, there’s an audience willing to invest their time in your podcast.<\/p>\n\n\n\n Here’s why podcast promotion matters: <\/p>\n\n\n\n \u2b50 Bonus:<\/strong> If you\u2019re starting a podcast for the first time, here are the best AI tools<\/a> that will help you get up to speed quickly.<\/p>\n\n\n\nWhy Podcast Promotion Matters<\/h2>\n\n\n\n
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