{"id":5750,"date":"2019-04-23T17:56:00","date_gmt":"2019-04-24T00:56:00","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=5750"},"modified":"2025-08-05T01:30:25","modified_gmt":"2025-08-05T08:30:25","slug":"clickup-feature-release","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/clickup-feature-release\/","title":{"rendered":"How Did ClickUp Release 287 Features So Fast? The 19 Most Important Steps."},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>A ClickUp user recently asked\u2026<\/strong><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Since ClickUp seems to be so great at releasing well-thought-through features extremely quickly, I\u2019d love to someday see a blog written about your team\u2019s approach to product development -&gt; <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">How you decide on features\/improvements (including using your Canny-powered feedback board) and how your team designs + develops so quickly, including using ClickUp itself, along with any other tools, such as Figma for wireframes + prototypes (as mentioned in a help video).<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Thanks for noticing! <\/span><\/p>\n<div id=\"ub_table-of-contents-e71ae941-1d27-4267-90f6-6451681eda16\" class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" data-initiallyhideonmobile=\"false\" data-initiallyshow=\"true\">\n<div class=\"ub_table-of-contents-header-container\">\n<div class=\"ub_table-of-contents-header\">\n<div class=\"ub_table-of-contents-title\">This Article Contains:<\/div>\n<\/div>\n<\/div>\n<div class=\"ub_table-of-contents-extra-container\">\n<div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \">\n<ul>\n<li><a href=\"https:\/\/clickup.com\/blog\/clickup-feature-release\/#0-in-2018-we-released-287-new-features-plus-tons-of-improvements-\">In 2018, we released 287 new features, plus tons of improvements.<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/clickup-feature-release\/#1-prioritize-what-we-add-next-\">Prioritize What We Add Next<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/clickup-feature-release\/#6-the-features-have-been-set-for-this-sprint-what%E2%80%99s-next-\">The features have been set for this sprint. What\u2019s next?<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/clickup-feature-release\/#12-keeping-up-the-communication-\">Keeping Up The Communication<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/clickup-feature-release\/#17-time-to-release-a-new-feature-\">Time To Release a New Feature!<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/clickup-feature-release\/#24-conclusion-\">Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"0-in-2018-we-released-287-new-features-plus-tons-of-improvements-\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>In 2018, we released 287 new features, plus tons of improvements.<\/strong> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll detail our process *exactly* for releasing these features, showing you step by step how we use ClickUp to build ClickUp. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Buckle in, here we go: <\/span><\/em><\/p>\n<h2 id=\"1-prioritize-what-we-add-next-\" class=\"wp-block-heading\"><b><a href=\"https:\/\/clickup.com\/blog\/how-to-prioritize-your-work\/\">Prioritize<\/a> What We Add Next<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Think of this as the ideation or brainstorming stage. But really we don\u2019t brainstorm too much. Because we\u2019re actively involved in using our product, the ideas just flow. We\u2019re always thinking about how to level up ClickUp. <\/span><\/p>\n<h3 id=\"2-1-ask-what-do-we-need-to-be-more-efficient-\" class=\"wp-block-heading\"><b>1. Ask: What do we need to be more efficient? <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019re really selfish because we think about what we would like to have to make us more efficient. . Then we build it for ourselves first. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">ClickUp is meant for the whole organization to use, and because our own team covers a wide range of disciplines (business management, sales, design, software development, and marketing), the ideas come fast. No part of our organization is shut off from making suggestions about the product.<\/span><\/p>\n<h3 id=\"3-2-consider-what-our-clients-want-\" class=\"wp-block-heading\"><b>2. Consider what our clients want<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">From the very start, we\u2019ve been open to customer feedback. That\u2019s why we love using Canny as a <\/span><a href=\"https:\/\/feedback.clickup.com\/feature-requests\"><span style=\"font-weight: 400;\">feedback board<\/span><\/a><span style=\"font-weight: 400;\"> and means to share our <\/span><a href=\"https:\/\/feedback.clickup.com\/\"><span style=\"font-weight: 400;\">product roadmap<\/span><\/a><span style=\"font-weight: 400;\">. We also use our support messages to balance out our own priorities. If many users are requesting similar capabilities, that definitely has a lot of weight for what we do next.<\/span><\/p>\n<h3 id=\"4-3-weigh-the-cost-of-development-time-with-the-largest-payoff-\" class=\"wp-block-heading\"><b>3. Weigh the cost of development time with the largest payoff<\/b><\/h3>\n<p><b><\/b><span style=\"font-weight: 400;\">The next thing is to accurately scope the development of a new feature versus what we think will have the best benefit for all of the teams that use ClickUp. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the art of releasing features because often customers or members of our own team won\u2019t exactly know how large a feature is or the work involved in making it a reality. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our development team balances what can be done with the resources at hand (that\u2019s project management, right?).<\/span><\/p>\n<h3 id=\"5-4-align-similar-features-to-be-developed-in-parallel-\" class=\"wp-block-heading\"><b>4. Align similar features to be developed in parallel<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Another part of development is understanding what needs to be done and then properly scheduling that to optimize your team\u2019s work. At ClickUp, this is paramount. <\/span><span style=\"font-weight: 400;\">We must properly understand what our team can do as a whole and also what each individual contributor can do. Then we align what needs to be done with the team\u2019s capacity and hit the flow state of development.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you group similar features together, there\u2019s a lot of synergy that comes out of that and we\u2019re able to head off bugs or add feature improvements before they\u2019re even released. We don\u2019t silo our product development, so there\u2019s a constant dialogue about what can (or can\u2019t) happen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our team creates Sprints and builds based on that alignment.<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5787\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2019\/01\/graphic-devices-1400x682.png\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2019\/01\/graphic-devices-1400x682.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2019\/01\/graphic-devices-300x146.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2019\/01\/graphic-devices-768x374.png 768w\" alt=\"\" width=\"1400\" height=\"682\" \/><\/figure>\n<\/div>\n<h2 id=\"6-the-features-have-been-set-for-this-sprint-what%E2%80%99s-next-\" class=\"wp-block-heading\"><b>The features have been set for this sprint. What\u2019s next?<\/b><\/h2>\n<h3 id=\"7-5-prioritize-the-tasks-\" class=\"wp-block-heading\"><b>5. Prioritize the tasks<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In ClickUp, we have a sprints Project and then create a List for each upcoming Release. From there, we add our tasks and any important details that relate to the new feature. <\/span><\/p>\n<p><b><i>Note: Start your own development project with <\/i><\/b><a href=\"https:\/\/clickup.com\/teams\/agile-development\"><b><i>this amazing template in ClickUp<\/i><\/b><\/a><b><i>. Based on our own sprints!<\/i><\/b><\/p>\n<h3 id=\"8-6-estimate-the-time-for-each-\" class=\"wp-block-heading\"><b>6. Estimate the time for each<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is often an overlooked piece of development. Our development leads will estimate the time it takes for a task, which helps create a release schedule. This also helps the team determine if there\u2019s any room left for hotfix or backlog items.<\/span><\/p>\n<h3 id=\"9-7-set-up-dependencies-\" class=\"wp-block-heading\"><b>7. Set up dependencies.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">From here, developers will link their tasks together based on dependencies. We can then take an overarching view with the <\/span><a href=\"https:\/\/clickup.com\/blog\/free-gantt-chart-software\/\"><span style=\"font-weight: 400;\">Gantt chart<\/span><\/a><span style=\"font-weight: 400;\"> to see how each task overlaps and identify any roadblocks or bottlenecks.<\/span><\/p>\n<h3 id=\"10-8-schedule-when-each-task-will-be-done-\" class=\"wp-block-heading\"><b>8. Schedule when each task will be done<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to set a schedule for when each task should be done. This is based on the dependencies and which feature or code needs to be worked on first.<\/span><\/p>\n<h3 id=\"11-9-assign-them-to-the-correct-developers-\" class=\"wp-block-heading\"><b>9. Assign them to the correct developers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Reviewing what our developers can do and what they\u2019re good at, we aim to maximize everyone\u2019s capabilities. Based on the estimates, we assign tasks to our developers. Sometimes one will get a lot of tasks or maybe just a few, based on those time estimates. <\/span><\/p>\n<h2 id=\"12-keeping-up-the-communication-\" class=\"wp-block-heading\"><b>Keeping Up The Communication<\/b><\/h2>\n<h3 id=\"13-10-share-in-slack-and-clickup-\" class=\"wp-block-heading\"><b style=\"font-size: 16px;\">10. Share in Slack and ClickUp<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We use ClickUp to store all of our task details and provide updates. Sometimes we may have an immediate need or problem, and we hit up our Slack channels for insight. We don\u2019t use direct messages very often, preferring that people contribute answers or responses within Slack channels for the quickest and easiest communication.<\/span><\/p>\n<h3 id=\"14-11-daily-standup-video-conferences-\" class=\"wp-block-heading\"><b>11. Daily standup video conferences<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Because we have a large remote team, we use video conferences to share where each developer is on tasks and to communicate about any blocks. From here, we can reassess and adjust the schedule if needed, which is simple to do with a Gantt chart.<\/span><\/p>\n<h3 id=\"15-12-create-a-daily-task-list-\" class=\"wp-block-heading\"><b>12. Create a daily task list<\/b><\/h3>\n<p>We have a dedicated Slack channel to document our progress. Members write out what they worked on the day before and what their main focus is for the day ahead. We then update ClickUp with priorities, time estimates, and more comments if needed.<\/p>\n<h3 id=\"16-13-do-the-work-and-drink-many-monsters-\" class=\"wp-block-heading\"><b>13. Do the work and drink many Monsters<\/b><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/oEh1JaPy8uy5O\/giphy.gif\" alt=\"\" \/><\/figure>\n<\/div>\n<h2 id=\"17-time-to-release-a-new-feature-\" class=\"wp-block-heading\"><b>Time To Release a New Feature!<\/b><\/h2>\n<h3 id=\"18-14-qa-time-\" class=\"wp-block-heading\"><b style=\"font-size: 16px;\">14. QA Time<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">On the day before release, we do QA checks for all features on different environments and devices. This involves not only our QA and development team but also our client success reps to see if anything has been overlooked from a usability perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not everything needs to be tested automatically. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A common development philosophy is to write tests and ensure nearly complete test coverage. Unfortunately, though, this comes at a cost: it takes time. Especially when you\u2019re changing things so fast, each new feature or update requires a slew of tests to be written and rewritten. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the day, you\u2019re going to have to manually test everything regardless of how many automated tests you have. In the beginning at least, focus more on shipping, rather than testing. As you grow, you can add tests (contrary to popular belief), particularly if your product changed significantly. This way you won\u2019t have as much <a href=\"https:\/\/clickup.com\/resources\/software-teams\/technical-debt\">tech debt<\/a> as society makes it out to be.<\/span><\/p>\n<h3 id=\"19-15-move-the-features-\" class=\"wp-block-heading\"><b>15. Move the features<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Features and task statuses are moved from staging to a pre-production environment to ensure everything plays nicely together. If everything checks out, we\u2019re ready to launch it into the ClickUp app.\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34305\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2019\/04\/Screen-Shot-2022-02-28-at-12.20.44-PM.png\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2019\/04\/Screen-Shot-2022-02-28-at-12.20.44-PM.png 751w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2019\/04\/Screen-Shot-2022-02-28-at-12.20.44-PM-300x214.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2019\/04\/Screen-Shot-2022-02-28-at-12.20.44-PM-700x500.png 700w\" alt=\"\" width=\"751\" height=\"536\" \/><\/figure>\n<\/div>\n<h3 id=\"20-16-prep-the-communication-\" class=\"wp-block-heading\"><b>16. Prep the communication<\/b><\/h3>\n<p>Our features aren\u2019t worth anything if nobody knows how to use them. Our customer success and marketing teams prep any supporting information\u2013like help docs, blog posts, email, social media and more to make sure all the benefits and features are communicated well.<\/p>\n<h3 id=\"21-17-just-ship-it-don%E2%80%99t-require-perfection-\" class=\"wp-block-heading\"><b>17. Just ship it. Don\u2019t require perfection<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Final checks are made on the production stage and the build is shipped into the app. We haul out confetti cannons, ring the gong and blare the air horn letting the world know that ClickUp has shipped an amazingly awesome new feature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of our founders, Zeb Evans, has started a few other tech companies before and previously was a self-defined perfectionist when it came to product releases. After seeing perfection drag on and on, and never really getting there, he has an entirely different outlook now. Just make it good. Then iterate, and make it great. Then, eventually, after a couple of iterations, it will be perfect. This comes with use and user feedback.<\/span><\/p>\n<h3 id=\"22-18-tell-the-world-\" class=\"wp-block-heading\"><b>18. Tell the world<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shortly after cleaning up the confetti, but before our ears stop ringing, we somehow find a way to send out the email, publish help docs, and press play on the right videos.<\/span><\/p>\n<h3 id=\"23-19-wait-for-your-feedback-and-repeat-\" class=\"wp-block-heading\"><b>19. Wait for your feedback and repeat<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once things settle down, we answer your questions, respond to any concerns, take another swig of Monster and get back to number one. <\/span><\/p>\n<h2 id=\"24-conclusion-\" class=\"wp-block-heading\"><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Our product development cycle may not look too different from yours, but we have a special ingredient baked in. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We focus. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All concerns are expressed before we start and then we get down to work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We don\u2019t make excuses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we mess up, we adjust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We don\u2019t get distracted by other things we could be doing\u2013we save that for another day. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s how we create ClickUp. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A ClickUp user recently asked\u2026 Since ClickUp seems to be so great at releasing well-thought-through features extremely quickly, I\u2019d love to someday see a blog written about your team\u2019s approach to product development -&gt; How you decide on features\/improvements (including using your Canny-powered feedback board) and how your team designs + develops so quickly, including [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","cu_sticky_sidebar_cta_is_visible":true,"cu_sticky_sidebar_cta_title":"Start using ClickUp today","cu_sticky_sidebar_cta_bullet_1":"Manage all your work in one place","cu_sticky_sidebar_cta_bullet_2":"Collaborate with your team","cu_sticky_sidebar_cta_bullet_3":"Use ClickUp for FREE\u2014forever","cu_sticky_sidebar_cta_button_text":"Get Started","cu_sticky_sidebar_cta_button_link":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[762,777],"tags":[17,109,46],"class_list":["post-5750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-news","tag-clickup","tag-features","tag-productivity"],"featured_image_src":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2019\/04\/Blog-Post-Image_-ClickUp-Product-Dev-Process-3.png","author_info":{"display_name":"Wes Brummette","author_link":"https:\/\/clickup.com\/blog\/author\/wes\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Did ClickUp Release 287 Features So Fast? 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