{"id":5417,"date":"2019-03-28T05:03:18","date_gmt":"2019-03-28T12:03:18","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=5417"},"modified":"2021-04-21T10:28:22","modified_gmt":"2021-04-21T17:28:22","slug":"audience-testing","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/audience-testing\/","title":{"rendered":"Why Audience Testing Should be a Central Step in your Business Naming Process"},"content":{"rendered":"

Now that you have dedicated hours and hours of your time to <\/span>brainstorming<\/span><\/a> possible business names and ruling out dozens of possibilities, you think you have found the ideal brand name at last. Well, you think it\u2019s perfect but how can you be sure? <\/span><\/p>\n

When coming up with a name for your startup<\/a>, you need to think about more than just your thoughts on the name as the entrepreneur. It is a really good sign if you like it, and equally amazing if your team likes it, but the most important group who needs to like your name is your target audience. <\/span><\/p>\n

If your brand name fails to generate enough buzz and spark enough interest with your idea customers then all of the time and effort you dedicated to coming up with the perfect business name will be fruitless. Our handy guide for <\/span>coming up with a business name<\/span><\/a> will guide you through each step of the naming process so that you will get the most out of the time you spend brainstorming a name for your startup. <\/span><\/p>\n

1. Come up with a bunch of great names<\/strong><\/h2>\n