{"id":51388,"date":"2023-08-16T09:35:28","date_gmt":"2023-08-16T16:35:28","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=51388"},"modified":"2024-03-22T06:26:32","modified_gmt":"2024-03-22T13:26:32","slug":"brand-guidelines-examples","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/","title":{"rendered":"10 Brand Guidelines Examples to Help Build an Inspirational Brand"},"content":{"rendered":"<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What Are Brand Guidelines?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Brand guidelines are a document that defines how to communicate your brand across channels. And it determines not only visual but also verbal and written communication rules.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n<p>Brand guidelines are the cornerstone of any strong brand on the market. They play a vital role in building <a href=\"https:\/\/clickup.com\/blog\/building-client-trust\/\">client trust<\/a> and bringing brand consistency to the table.<\/p>\n<p>And that\u2019s something you can\u2019t ignore because the success of your brand messaging depends on consistency. It\u2019s one of the things that entice your target audience to buy from you time and time again.<\/p>\n<p>Besides, unequivocally, modern marketing communications rely heavily on multiple communication channels. And brand consistency ties in all those channels.<\/p>\n<p>In this article, you\u2019ll learn what brand guidelines contain. But most importantly, you\u2019ll find varied brand guidelines examples and a few <a href=\"https:\/\/clickup.com\/blog\/branding-templates\/\">branding templates<\/a> to help you create your own guidelines.<\/p>\n<div class=\"ub_table-of-contents\" data-hidetext=\"hide\" data-initiallyhideonmobile=\"false\" data-initiallyshow=\"true\" data-scrolltype=\"auto\" data-showtext=\"show\" id=\"ub_table-of-contents-5de5ad83-5642-4157-aa77-5cddb6e97ed1\">\n<div class=\"ub_table-of-contents-header-container\">\n<div class=\"ub_table-of-contents-header\">\n<div class=\"ub_table-of-contents-title\">10 Best Brand Guidelines Examples &amp; Templates<\/div>\n<\/div>\n<\/div>\n<div class=\"ub_table-of-contents-extra-container\">\n<div class=\"ub_table-of-contents-container ub_table-of-contents-1-column\">\n<ul>\n<li><a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/#0-what-are-brand-guidelines\">What Are Brand Guidelines?<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/#1-10-brand-guidelines-examples-to-help-kickstart-some-inspiration\">10 Brand Guidelines Examples to Help Kickstart Some Inspiration<\/a>\n<ul>\n<li><a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/#2-1-clickup-\">1. ClickUp<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/#3-2-spotify-\">2. Spotify<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/#4-3-netflix-\">3. Netflix<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/#5-4-slack-\">4. Slack<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/#6-5-zendesk-\">5. Zendesk<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/#7-6-conklin-media-\">6. Conklin Media<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/#8-7-checkr-\">7. Checkr<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/#9-8-partnerstack-\">8. PartnerStack<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/#10-9-seolondon-\">9. SEO.London<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/#11-10-fashion-league-\">10. Fashion League<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/#12-the-essential-brand-guidelines-checklist\">The Essential Brand Guidelines Checklist<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-examples\/#20-brand-guidelines-templates-to-get-you-started-right-now\">Brand Guidelines Templates to Get You Started Right Now<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/clickup.com\/features\/whiteboards?utm_campaign=blog_cta&amp;utm_medium=new_cta&amp;utm_source=Blog&amp;utm_content=whiteboards_main&amp;utm_term=\"><img alt=\"ClickUp Whiteboards Blog CTA\" class=\"wp-image-43059\" decoding=\"async\" height=\"300\" loading=\"lazy\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/04\/ClickUp-Whiteboards-Blog-CTA.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/04\/ClickUp-Whiteboards-Blog-CTA.png 744w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/04\/ClickUp-Whiteboards-Blog-CTA-300x121.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/04\/ClickUp-Whiteboards-Blog-CTA-700x282.png 700w\" width=\"744\"\/><\/a><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"0-what-are-brand-guidelines\">What Are Brand Guidelines?<\/h2>\n<p>Brand guidelines are a document that defines how to communicate your brand across channels. And it determines not only visual but also verbal and written communication rules.<\/p>\n<p>With solid brand guidelines, the tone of your messaging will consistently express your brand. It\u2019ll influence the way your clients feel about your products. And as a result, it will help determine how customers feel about your products\u2019 worth.<\/p>\n<p>Clients recognize brands with strong brand guidelines. Plus, those guidelines are a component of your <a href=\"https:\/\/clickup.com\/blog\/brand-identity\/\">brand identity<\/a>. Without them, you wouldn\u2019t have a brand that speaks uniquely to your clients. And most certainly, you wouldn\u2019t be able to compete against your competitors.<\/p>\n<p>You would also run into trouble nurturing a unified image of your brand. Because your channels and team members\u2014<a href=\"https:\/\/clickup.com\/teams\/marketing\">marketers<\/a>, <a href=\"https:\/\/clickup.com\/teams\/design\">designers<\/a>, and <a href=\"https:\/\/clickup.com\/teams\/agile\">Web developers<\/a>\u2014could be all over the place.<\/p>\n<p>And why is a unified brand image essential? A brand that looks and sounds cohesive gives a sense of security and reliability, and both emotions drive sales.<\/p>\n<h2 class=\"wp-block-heading\" id=\"1-10-brand-guidelines-examples-to-help-kickstart-some-inspiration\">10 Brand Guidelines Examples to Help Kickstart Some Inspiration<\/h2>\n<p>Now that you know where to find some helpful templates, it might help to see some great brand guideline examples as well. So, here you have 10 brand guideline examples to inspire you while putting your brand guidelines together with our templates.<\/p>\n<h3 class=\"wp-block-heading\" id=\"2-1-clickup-\">1. <a href=\"https:\/\/clickup.com\/brand\">ClickUp<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"ClickUp Brand Guidelines Landing Page example\" class=\"wp-image-51400\" decoding=\"async\" height=\"610\" loading=\"lazy\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Landing-Page-example.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Landing-Page-example.png 860w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Landing-Page-example-300x213.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Landing-Page-example-768x545.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Landing-Page-example-700x497.png 700w\" width=\"860\"\/><figcaption class=\"wp-element-caption\">Check out our Brand page to download all of our brand\u2019s assets<\/figcaption><\/figure>\n<\/div>\n<p>ClickUp\u2019s <a href=\"https:\/\/clickup.com\/blog\/brand-asset-management-software\/\">brand assets<\/a> are all downloadable from our branding page. From the logo and icons to an assortment of screenshots of our app, they\u2019re all available to you in this complete brand style guide.<\/p>\n<p>We also included rules for using ClickUp\u2019s logo, color palette, and fonts. And if you need more information about sharing our logo usage and attributing our trademarks, check our <a href=\"https:\/\/clickup.com\/brand\/trademark-guidelines\">trademark guidelines<\/a>.<\/p>\n<h3 class=\"wp-block-heading\" id=\"3-2-spotify-\">2. <a href=\"https:\/\/developer.spotify.com\/documentation\/general\/design-and-branding\/\" rel=\"noreferrer noopener\" target=\"_blank\">Spotify<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Spotify Brand Guidelines Example\" class=\"wp-image-51397\" decoding=\"async\" height=\"699\" loading=\"lazy\" sizes=\"auto, (max-width: 865px) 100vw, 865px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Spotify-Brand-Guidelines-Example.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Spotify-Brand-Guidelines-Example.png 865w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Spotify-Brand-Guidelines-Example-300x242.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Spotify-Brand-Guidelines-Example-768x621.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Spotify-Brand-Guidelines-Example-700x566.png 700w\" width=\"865\"\/><figcaption class=\"wp-element-caption\">Via Spotify<\/figcaption><\/figure>\n<\/div>\n<p>Spotify starts its design guidelines by stipulating how to accompany metadata from its platform\u2014such as an album\u2019s name or artwork\u2014with the brand. The guidelines also dictate how to embed, link to, and play Spotify content.<\/p>\n<p>These rules make sense because Spotify\u2019s business heavily depends on respecting copyrights. But the brand\u2019s design guidelines contain more instructions\u2014about Spotify\u2019s logo usage and its variations, color palette, and fonts.<\/p>\n<p>Spotify\u2019s design brand style guide includes a lot of dos and don\u2019ts. And you can download the brand\u2019s logo and icons, which guarantees their consistency wherever they appear.<\/p>\n<h3 class=\"wp-block-heading\" id=\"4-3-netflix-\">3. <a href=\"https:\/\/brand.netflix.com\/#\/assets\/logos\" rel=\"noreferrer noopener\" target=\"_blank\">Netflix<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Netflix Brand Guidelines Example\" class=\"wp-image-51401\" decoding=\"async\" height=\"479\" loading=\"lazy\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Netflix-Brand-Guidelines-Example.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Netflix-Brand-Guidelines-Example.png 980w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Netflix-Brand-Guidelines-Example-300x147.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Netflix-Brand-Guidelines-Example-768x375.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Netflix-Brand-Guidelines-Example-700x342.png 700w\" width=\"980\"\/><figcaption class=\"wp-element-caption\">Via Netflix<\/figcaption><\/figure>\n<\/div>\n<p>Some of Netflix\u2019s brand assets are only available by signing in to their branding platform. But some of those assets and guidelines are available to everyone\u2014those concerning their logo placement and wordmark.<\/p>\n<p>That\u2019s why Netflix\u2019s public brand style guide focuses on visual aspects such as color and spacing. The guidelines also present various dos, don\u2019ts, and examples, which improves their comprehension and quick reference.<\/p>\n<h3 class=\"wp-block-heading\" id=\"5-4-slack-\">4. <a href=\"https:\/\/slack.com\/media-kit\" rel=\"noreferrer noopener\" target=\"_blank\">Slack<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Slack Brand Guidelines Example\" class=\"wp-image-51402\" decoding=\"async\" height=\"807\" loading=\"lazy\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Slack-Brand-Guidelines-Example.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Slack-Brand-Guidelines-Example.png 1152w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Slack-Brand-Guidelines-Example-300x210.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Slack-Brand-Guidelines-Example-768x538.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Slack-Brand-Guidelines-Example-700x490.png 700w\" width=\"1152\"\/><figcaption class=\"wp-element-caption\">Via Slack<\/figcaption><\/figure>\n<\/div>\n<p>Slack published its brand style guides under its media kit. The latter consists of downloadable product screenshots, logos, and photos of Slack\u2019s leadership team members, other employees, and offices.<\/p>\n<p>But we could easily argue that Slack\u2019s media kit is part of its brand guidelines. After all, as with any other examples of brand guidelines, both were born from the need to shape Slack\u2019s brand image, right?<\/p>\n<p>Slack\u2019s downloadable brand guidelines are quite comprehensive. But they\u2019re also clean, well-organized, and easy to read. The text is well-balanced with white space and just enough imagery, which, together with the chosen fonts, make it highly appealing.<\/p>\n<h3 class=\"wp-block-heading\" id=\"6-5-zendesk-\">5. <a href=\"https:\/\/brandland.zendesk.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Zendesk<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img alt=\"Zendesk Brand Guidelines Example\" class=\"wp-image-51403\" decoding=\"async\" height=\"639\" loading=\"lazy\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Zendesk-Brand-Guidelines-Example--1400x639.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Zendesk-Brand-Guidelines-Example--1400x639.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Zendesk-Brand-Guidelines-Example--300x137.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Zendesk-Brand-Guidelines-Example--768x351.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Zendesk-Brand-Guidelines-Example--1536x702.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Zendesk-Brand-Guidelines-Example--700x320.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Zendesk-Brand-Guidelines-Example-.png 1802w\" width=\"1400\"\/><figcaption class=\"wp-element-caption\">Via Zendesk<\/figcaption><\/figure>\n<\/div>\n<p>Zendesk\u2019s branding team named their brand guidelines \u201cBrandland.\u201d And they\u2019re as broad in scope as their name\u2019s creative.<\/p>\n<p>The guidelines contain the most traditional elements of such a resource. But they also contain many other elements, such as film shooting, <a href=\"https:\/\/clickup.com\/blog\/marketing-plan-templates\/\">marketing planning<\/a>, office design, and branded merchandise rules, which are rare in brand guidelines.<\/p>\n<h3 class=\"wp-block-heading\" id=\"7-6-conklin-media-\">6. <a href=\"https:\/\/conklinmedia.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Conklin Media<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img alt=\"Conklin Media Brand Guidelines Example\" class=\"wp-image-51406\" decoding=\"async\" height=\"787\" loading=\"lazy\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Conklin-Media-Brand-Guidelines-Example-1400x787.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Conklin-Media-Brand-Guidelines-Example-1400x787.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Conklin-Media-Brand-Guidelines-Example-300x169.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Conklin-Media-Brand-Guidelines-Example-768x432.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Conklin-Media-Brand-Guidelines-Example-700x394.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Conklin-Media-Brand-Guidelines-Example.png 1417w\" width=\"1400\"\/><figcaption class=\"wp-element-caption\">Via Conklin Media<\/figcaption><\/figure>\n<\/div>\n<p>One of the most distinctive elements of Conklin\u2019s brand guidelines is the brand persona. That\u2019s who the brand would be if it were a person, and in the case of Conklin, that\u2019s Spiderman with two kids.<\/p>\n<p>Conklin\u2019s branding specialists built the persona by breaking down the brand values into adjectives. Then, they selected a character whose personality matched those adjectives\u2014Spiderman.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Conklin Media Quote Block\" class=\"wp-image-51404\" decoding=\"async\" height=\"300\" loading=\"lazy\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Conklin-Media-Quote-Block.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Conklin-Media-Quote-Block.png 744w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Conklin-Media-Quote-Block-300x121.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Conklin-Media-Quote-Block-700x282.png 700w\" width=\"744\"\/><\/figure>\n<\/div>\n<p>Finally, the specialists added experience and wisdom to the character\u2019s traits to make it more mature. And now, Conklin\u2019s writers create website copy by imagining what dad Spiderman would say.<\/p>\n<h3 class=\"wp-block-heading\" id=\"8-7-checkr-\">7. <a href=\"https:\/\/checkr.com\/brand\" rel=\"noreferrer noopener\" target=\"_blank\">Checkr<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Checkr Brand Guidelines Example\" class=\"wp-image-51409\" decoding=\"async\" height=\"663\" loading=\"lazy\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Checkr-Brand-Guidelines-Example.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Checkr-Brand-Guidelines-Example.png 1100w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Checkr-Brand-Guidelines-Example-300x181.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Checkr-Brand-Guidelines-Example-768x463.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Checkr-Brand-Guidelines-Example-700x422.png 700w\" width=\"1100\"\/><figcaption class=\"wp-element-caption\">Via Checkr<\/figcaption><\/figure>\n<\/div>\n<p>Checkr starts the brand guidelines by stating its \u201ccore creative concept,\u201d which is \u201cclear.\u201d And this concept is the idea that sustains the company\u2019s entire brand experience.<\/p>\n<p>The guidelines also declare the brand attributes\u2014or values\u2014and contain:<\/p>\n<ul>\n<li>A downloadable logo kit<\/li>\n<li>Instructions on how to use the logo<\/li>\n<li>An explanation of how the photographs they use should feel like<\/li>\n<li>A downloadable color palette<\/li>\n<li>The brand\u2019s fonts<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"9-8-partnerstack-\">8. <a href=\"https:\/\/partnerstack.com\/brand\" rel=\"noreferrer noopener\" target=\"_blank\">PartnerStack<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"PartnerStack Brand Guidelines Example\" class=\"wp-image-51410\" decoding=\"async\" height=\"638\" loading=\"lazy\" sizes=\"auto, (max-width: 1214px) 100vw, 1214px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/PartnerStack-Brand-Guidelines-Example.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/PartnerStack-Brand-Guidelines-Example.png 1214w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/PartnerStack-Brand-Guidelines-Example-300x158.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/PartnerStack-Brand-Guidelines-Example-768x404.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/PartnerStack-Brand-Guidelines-Example-700x368.png 700w\" width=\"1214\"\/><figcaption class=\"wp-element-caption\">Via PartnerStack<\/figcaption><\/figure>\n<\/div>\n<p>Besides the logo, color, and font specifications, PartnerStack\u2019s brand guidelines focus on brand voice and tone. So, although they didn\u2019t include a brand persona in the guidelines, PartnerStack\u2019s team members can still realize how to communicate the brand. <\/p>\n<p>All they have to do is keep in mind the voice traits described in the brand guidelines.<\/p>\n<h3 class=\"wp-block-heading\" id=\"10-9-seolondon-\">9. <a href=\"https:\/\/seo.london\/\" rel=\"noreferrer noopener\" target=\"_blank\">SEO.London<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"SEO.London Brand Guidelines Example\" class=\"wp-image-51411\" decoding=\"async\" height=\"758\" loading=\"lazy\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/SEO.London-Brand-Guidelines-Example.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/SEO.London-Brand-Guidelines-Example.png 618w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/SEO.London-Brand-Guidelines-Example-245x300.png 245w\" width=\"618\"\/><figcaption class=\"wp-element-caption\">Via SEO London<\/figcaption><\/figure>\n<\/div>\n<p>SEO.London is a small, two-person <a href=\"https:\/\/clickup.com\/blog\/best-seo-agency-software\/\">SEO agency<\/a>, yet they\u2019re fully aware of the importance of branding. That\u2019s why they commissioned the complete branding of their website and logo to a design agency.<\/p>\n<p>And the first step the design agency took was to define SEO.London\u2019s brand guidelines. As a result, SEO.London\u2019s website sets itself apart from its competitors\u2019, which used ready-made graphic solutions instead of developing its own brand guidelines.<\/p>\n<h3 class=\"wp-block-heading\" id=\"11-10-fashion-league-\">10. <a href=\"https:\/\/fashionleague.gitbook.io\/fashion-league-whitepaper\/fashion-league-overview\/introduction\" rel=\"noreferrer noopener\" target=\"_blank\">Fashion League<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Fashion League Brand Guidelines Example\" class=\"wp-image-51415\" decoding=\"async\" height=\"405\" loading=\"lazy\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Fashion-League-Brand-Guidelines-Example.jpeg\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Fashion-League-Brand-Guidelines-Example.jpeg 720w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Fashion-League-Brand-Guidelines-Example-300x169.jpeg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Fashion-League-Brand-Guidelines-Example-700x394.jpeg 700w\" width=\"720\"\/><figcaption class=\"wp-element-caption\">Via Fashion League<\/figcaption><\/figure>\n<\/div>\n<p>Fashion League didn\u2019t create a separate document with their brand guidelines. But its mission statement and core color are so strong that you can grasp the bold tone of the brand from them.<\/p>\n<p>The color purple strikes the eye across Fashion League\u2019s content. It means power and is entirely aligned with the brand\u2019s mission.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"Fashion League Quote Block\" class=\"wp-image-51413\" decoding=\"async\" height=\"300\" loading=\"lazy\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Fashion-League-Quote-Block.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Fashion-League-Quote-Block.png 744w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Fashion-League-Quote-Block-300x121.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Fashion-League-Quote-Block-700x282.png 700w\" width=\"744\"\/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"12-the-essential-brand-guidelines-checklist\">The Essential Brand Guidelines Checklist<\/h2>\n<p>Inspired by some great brand voice guidelines examples, we compiled this checklist for you. It pinpoints elements to include in your brand guidelines, so use it while assembling or reviewing your document.<\/p>\n<h3 class=\"wp-block-heading\" id=\"13-1-mission-statement\">1. Mission statement<\/h3>\n<p>Why did you create your company in the first place? What\u2019s the purpose of your business? And what difference do you want your brand to make in your clients\u2019 lives?<\/p>\n<p>Your mission is distinctive and consistent throughout time. And that\u2019s why you must include it in your brand guidelines. Explain it clearly and objectively with plain words, so everyone in your team understands. <\/p>\n<p>And align the remaining elements in the brand style guide document with the common purpose that your mission represents.<\/p>\n<h3 class=\"wp-block-heading\" id=\"14-2-brand-values\">2. Brand values<\/h3>\n<p>What are your company\u2019s principles, ethics, and beliefs? What are the pillars of everything you do in your organization? And what does your team stand for in business?<\/p>\n<p>For instance, one of your brand values may be sustainability. And that means you want to attract clients who resonate with sustainable businesses like yours. So, your messaging must reflect your sustainability concerns.<\/p>\n<p>Translate your brand values into the visuals and words you use in your marketing communications. Because what your clients see and the words they listen to and read about your brand are equally important. And on top of that, your values guide your team\u2019s decisions and activities on all brand elements.<\/p>\n<h3 class=\"wp-block-heading\" id=\"15-3-target-audience\">3. Target audience<\/h3>\n<p>Who are the readers or listeners of your content? How old are they? What do they do for a living? And what problems are they facing\u2014especially those you can solve with your product?<\/p>\n<p>Answering these questions will help you unfold your <a href=\"https:\/\/clickup.com\/blog\/user-persona\/\">buyer persona or target audience<\/a>. And that persona will assist your team in communicating the brand identity effectively with your prospects and current clients.<\/p>\n<p class=\"has-text-color has-background\" style=\"color:#00000099;background-color:#7bdbb570;font-size:15px\"><sup><strong>PRO TIP<\/strong><\/sup><br \/>Define your buyer persona during your <a href=\"https:\/\/clickup.com\/blog\/marketing-planning-process\/\">marketing planning process<\/a> and document the definition in your brand guidelines.<\/p>\n<h3 class=\"wp-block-heading\" id=\"16-4-brand-voice\">4. Brand voice<\/h3>\n<p>Include your editorial guidelines in your brand guidelines. That\u2019s the language\u2014visual and written or spoken\u2014your team members must use. And it\u2019s also the language that\u2019ll evoke your brand\u2019s emotions and mood in your target audience.<\/p>\n<p>For instance, some brands are sophisticated or formal, whereas others are casual and sometimes even funny. Some are direct, bold, or provocative, whereas others are neutral. A brand identity can be educational, whereas others are entertaining.<\/p>\n<p>But whatever brand guidelines examples you describe, do it from two perspectives. For instance, clarify how your team must refer to your product\u2019s advantages and, especially, its limitations. Designate which terms and expressions to use as opposed to forbidden ones, and elucidate on punctuation as well.<\/p>\n<p>Altogether, your editorial guidelines will give the impression that one person wrote all your content. And that\u2019s consistency.<\/p>\n<h3 class=\"wp-block-heading\" id=\"17-5-color-palette\">5. Color palette<\/h3>\n<p>Colors have meanings, and meanings send out a message to your target audience. So choose your color palette carefully and wisely. Then explain in your brand style guide why you made that choice because the underlying reason is the message you want to disseminate in your communications.<\/p>\n<p>Plus, a brand\u2019s color palette affects the design of your website and every visual your team will create. But it also helps them set and maintain your brand\u2019s visual consistency across channels.<\/p>\n<h3 class=\"wp-block-heading\" id=\"18-6-images\">6. Images<\/h3>\n<p>May your content contain photographs, illustrations, or both? And what about videos and animations? May your content contain any of those, too?<\/p>\n<p>Make all that clear in your brand style guide because your imagery supports your messaging. And your team must know what those resources\u2019 aesthetics must be, where to find them, and when to use them.<\/p>\n<h3 class=\"wp-block-heading\" id=\"19-7-fonts-logo-and-tagline\">7. Fonts, logo, and tagline<\/h3>\n<p>Besides the words to use, your brand style guide must specify how those words look graphically. We\u2019re talking about the fonts your team must use in different communication channels, whether online or offline.<\/p>\n<p>And we\u2019re talking about font colors, sizes, and letter spacing. Additionally, your font guidelines must tell your team members when to use bold and italics.<\/p>\n<p>Finally, include your logo (and logo usage), its variations, and the visual look of your tagline in your brand guidelines. Make all of them visually appealing, easy to read, and accessible.<\/p>\n<p class=\"has-text-color has-background\" style=\"color:#00000099;background-color:#7bdbb570;font-size:15px\"><strong><sup>PRO TIP<br \/><\/sup><\/strong>Don\u2019t forget to link to your brand guidelines from your <a href=\"https:\/\/clickup.com\/blog\/design-brief\/\">creative briefs<\/a> within your <a href=\"https:\/\/clickup.com\/blog\/graphic-design-workflow\/\">graphic design workflow<\/a>!<\/p>\n<h2 class=\"wp-block-heading\" id=\"20-brand-guidelines-templates-to-get-you-started-right-now\">Brand Guidelines Templates to Get You Started Right Now<\/h2>\n<p>Before discussing our selection of brand guideline examples, let\u2019s look at a few <a href=\"https:\/\/clickup.com\/blog\/brand-guidelines-templates\/\">brand guidelines templates<\/a> that could speed up your process.<\/p>\n<h3 class=\"wp-block-heading\" id=\"21-1-clickup-brand-guidelines-docs-template\">1. ClickUp Brand Guidelines (Docs) Template<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"ClickUp Brand Guidelines Doc Templates\" class=\"wp-image-51392\" decoding=\"async\" height=\"1093\" loading=\"lazy\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Doc-Templates.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Doc-Templates.png 1000w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Doc-Templates-274x300.png 274w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Doc-Templates-768x839.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Doc-Templates-700x765.png 700w\" width=\"1000\"\/><figcaption class=\"wp-element-caption\">Clearly document the look and feel of your brand with this all-encompassing template<\/figcaption><\/figure>\n<\/div>\n<p>This brand style guide template will give your brand guidelines the look of a printed document. It\u2019s well-suited for the creation of a company\u2019s first brand guidelines. And because it\u2019s a beginner-level template, it contains plenty of instructions on how to fill it in and include all of your brand elements.<\/p>\n<div class=\"wp-block-cu-buttons\"><a class=\"cu-button cu-button--blue\" href=\"https:\/\/app.clickup.com\/signup?template=kkmvq-6057547&amp;_ga=2.48817702.142176812.1676313241-582884360.1670608646\">Download This Template<\/a><\/div>\n<h3 class=\"wp-block-heading\" id=\"22-2-clickup-brand-guidelines-whiteboard-template\">2. ClickUp Brand Guidelines Whiteboard Template<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"ClickUp Brand Guidelines Whiteboard Template\" class=\"wp-image-51393\" decoding=\"async\" height=\"530\" loading=\"lazy\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Whiteboard-Template.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Whiteboard-Template.png 1000w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Whiteboard-Template-300x159.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Whiteboard-Template-768x407.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Brand-Guidelines-Whiteboard-Template-700x371.png 700w\" width=\"1000\"\/><figcaption class=\"wp-element-caption\">Visualize your brand guidelines in the Whiteboard view to easily see colors, texts, logos, and more<\/figcaption><\/figure>\n<\/div>\n<p>Choose this template if your team enjoys working with whiteboard-like documents. It\u2019s visually attractive, and if your team members have a strong visual memory, they\u2019ll recall your brand guidelines effortlessly.<\/p>\n<p>Start by using brand guideline examples from your favorite organizations or include your own in this easy-to-use template.<\/p>\n<div class=\"wp-block-cu-buttons\"><a class=\"cu-button cu-button--blue\" href=\"https:\/\/app.clickup.com\/signup?template=t-228272103&amp;_ga=2.111943940.142176812.1676313241-582884360.1670608646\">Download This Template<\/a><\/div>\n<h3 class=\"wp-block-heading\" id=\"23-3-clickup-branding-guideline-template\">3. ClickUp Branding Guideline Template<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img alt=\"ClickUp Branding Template\" class=\"wp-image-51395\" decoding=\"async\" height=\"482\" loading=\"lazy\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Branding-Template.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Branding-Template.png 1000w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Branding-Template-300x145.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Branding-Template-768x370.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Branding-Template-700x337.png 700w\" width=\"1000\"\/><figcaption class=\"wp-element-caption\">Organize your branding initiatives and build a simple process for either internal or external resources to stay informed<\/figcaption><\/figure>\n<\/div>\n<p>Use this template to organize your brand guidelines development project. It facilitates the management of tasks, the brand style guide document, other deliverables, and the project\u2019s progress.<\/p>\n<p>The template contains multiple project views, such as task list, calendar, schedule, and timeline. Alternate between them to define project stages and prioritization, schedules, and even assign tasks.<\/p>\n<p>The template is also appropriate for developing branding projects for your clients. It allows you to keep them up-to-date with the project\u2019s progress, plus request their approval of <a href=\"https:\/\/clickup.com\/blog\/project-deliverables\/\">project deliverables<\/a>. <\/p>\n<p>Get started on your brand style guide with this helpful template!<\/p>\n<div class=\"wp-block-cu-buttons\"><a class=\"cu-button cu-button--blue\" href=\"https:\/\/app.clickup.com\/signup?template=t-200573053&amp;_ga=2.111937156.142176812.1676313241-582884360.1670608646\">Download This Template<\/a><\/div>\n<h2 class=\"wp-block-heading\" id=\"24-start-building-an-inspirational-brand-today\">Start Building an Inspirational Brand Today<\/h2>\n<p>You won\u2019t regret investing time and money to develop strong, clear, well-organized brand guidelines. Take a closer look at the brand guidelines examples we shared with you. <\/p>\n<p>And if you need help organizing or documenting your brand guidelines strategy, we\u2019ve got you covered. Visit the <a href=\"https:\/\/clickup.com\/templates\/marketing\">ClickUp Template Center<\/a> to try one of the hundreds of marketing templates you can use for free!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand guidelines are the cornerstone of any strong brand on the market. They play a vital role in building client trust and bringing brand consistency to the table. And that\u2019s something you can\u2019t ignore because the success of your brand messaging depends on consistency. It\u2019s one of the things that entice your target audience to [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":51417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","cu_sticky_sidebar_cta_is_visible":true,"cu_sticky_sidebar_cta_title":"Start using ClickUp today","cu_sticky_sidebar_cta_bullet_1":"Manage all your work in one place","cu_sticky_sidebar_cta_bullet_2":"Collaborate with your team","cu_sticky_sidebar_cta_bullet_3":"Use ClickUp for FREE\u2014forever","cu_sticky_sidebar_cta_button_text":"Get Started","cu_sticky_sidebar_cta_button_link":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[756],"tags":[],"class_list":["post-51388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"featured_image_src":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/brand-guidelines-examples-blog-feature.png","author_info":{"display_name":"Sofia Azevedo","author_link":"https:\/\/clickup.com\/blog\/author\/sofia-azevedo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Brand Guidelines Examples to Help Build an Inspirational Brand<\/title>\n<meta name=\"description\" content=\"The 10 best brand guidelines examples to use for inspiration include 1. 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