As a small business owner, hopefully, you can increase your chances of success by leveling up your marketing efforts with digital marketing tools.<\/p>\n\n\n\n
In this article, you\u2019ll learn the benefits of using marketing tools for small businesses, key features to look for, along with ten marketing software to help you plan, manage, and track your marketing strategies and campaigns<\/a>.<\/p>\n\n\n\n It feels like a new marketing tool comes along every week. And data from Statista<\/a> shows the martech industry worldwide was worth $344.8 billion in 2021. Knowing this, it is no surprise that 96% of marketers<\/a> have used a marketing automation platform<\/a>.<\/p>\n\n\n\n As a small business owner, you should always look for ways to improve your business. Just like you would use creative methods<\/a> to find a new employee, you need to think outside the box to improve your marketing.<\/p>\n\n\n\n And if most marketers use marketing automation platforms, there is certainly something to take away from that. Let\u2019s look into why you should really be using marketing tools in your small business.<\/p>\n\n\n\n Working nonstop can sometimes make you and your employees feel like you\u2019re on a never-ending hamster wheel and can\u2019t find your way off. And truthfully? You just might be. <\/p>\n\n\n\n It can be hard to step back and look at the bigger picture whenever you are extremely busy with different projects. Are the strategies that you have implemented for marketing working? Is there something you can put into play that will free up your time?<\/p>\n\n\n\n Digital marketing tools that will automate workflows<\/a> are certainly something that your marketing staff will be grateful for. <\/strong><\/p>\n\n\n\n Instead of manually completing every step of a process, good digital marketing tools that will automate workflows will free up their time for bigger and better projects. With workflow automation, employees will benefit from streamlined communication, high-quality work since processes will be less prone to human error, and increased accountability. <\/p>\n\n\n\n All of these benefits will contribute to the overall growth of the department and, therefore, the company. <\/p>\n\n\n\n <\/p>\n<\/div>\n<\/div>\n\n\n\n Marketing is all about connecting people. As a small business owner, you may look for ways to grow your following and reach a larger audience. <\/p>\n\n\n\n Statistics show that Facebook, Instagram, and Twitte<\/a>r lead the pack as the most common social media platforms, so you will certainly want to reach those audiences through your marketing team. <\/p>\n\n\n\n With the right marketing tools, your team can quickly put a plan in place to grow your small business audience through social media.<\/p>\n\n\n\n Try out time tracking tools for small businesses<\/a>! <\/em><\/strong><\/p>\n\n\n\n About 68% of consumers<\/a> say they are willing to pay more for products and services from a brand that offers good customer service experiences. However, the only way to create a good customer service experience is to embrace customer feedback. <\/p>\n\n\n\n As a small business, you and your marketing team should seek out marketing tools to help you collect customer feedback so you can improve your small business every step of the way. <\/p>\n\n\n\n As a small business, you must measure objectives for your marketing tools and campaigns so you know what works and doesn\u2019t work for you. And with the right marketing tools, you\u2019ll be able to track your goals, measure progress, and maximize your marketing efforts. <\/p>\n\n\n\n As you implement new marketing tools in your small business, be certain that the tools you choose allow you to track your goals. If your end goal is to increase website traffic, for example, define how much traffic you would like to see over a specific amount of time.<\/p>\n\n\n\n Then, for each new tool you implement, set goals<\/a> and timelines to measure the tool\u2019s success in your business.<\/p>\n\n\n <\/p>\n<\/div>\n<\/div>\n\n\n\n The marketing tools you choose for your small business should also allow you to measure your progress. A great way to do that is to establish key result areas for marketing in your small business. Setting marketing OKRs<\/a> and tracking metrics is another way to measure the success of your marketing efforts and tools. <\/p>\n\n\n\n Marketing tools let you measure and keep track of a plethora of things:<\/p>\n\n\n\n It\u2019s easy to fall into the hustle and bustle of getting tasks done and turning them in before ( or right on\u2026) the deadline. As a small business, you probably have a lot of employees wearing multiple hats to keep up with the growing demands of your business. <\/p>\n\n\n\n But what happens if someone on the team forgets about a project? Or what if there was a main component of the project that the team didn\u2019t even realize they should be doing?<\/p>\n\n\n\n As a small business owner, you should seek ways to improve productivity and realistic workloads. This is where a marketing project management tool<\/a> like ClickUp<\/a> comes into play. <\/p>\n\n\n\n You can use ClickUp\u2019s Project Management Review Template<\/a> for your team to decide whether to move forward on a project or not. This template helps your team see if they are getting the expected results back and allows them to move forward with the next step of the project. <\/p>\n\n\n\n Instead of the team trying to remember everything that must be done, a functional project management tool like ClickUp can help them stay on top of tasks, measure progress, and ensure nothing falls through the cracks. This will ensure smooth business operations and help manage project budgets<\/a> more effectively.<\/p>\n\n\n\n Choosing the right marketing tools for your small business may seem a little overwhelming, but we\u2019ve done the research and made it easier for you. Check out these 10 marketing tools that small businesses can\u2019t miss out on. <\/p>\n\n\n\n Need a better way to manage your projects and communicate with your team?<\/p>\n\n\n\n Then, this tool is for you.<\/p>\n\n\n\n With a flexible and functional project management tool like ClickUp, your marketing team will be fully equipped with the tools you need to effectively plan, manage, and track your projects, marketing campaigns<\/a>, and more. As your business grows, you\u2019ll need a project management tool to help your marketing teams<\/a> monitor marketing initiatives, and employee workload, and oversee your projects on a higher level.<\/p>\n\n\n\n This is what makes ClickUp one of the best tools for businesses\u2014it\u2019s flexible, functional, and scalable. It\u2019s built for individuals and teams of all sizes across different industries and offers hundreds of advanced project management and collaboration features to help manage simple to complex workflows.<\/p>\n\n\n\n And because the platform is completely customizable, you and your team can build ClickUp to fit your workflow, preferences, and project needs, and adjust it as your business scales. ?<\/p>\n\n\n\n Want to streamline your work even further? Integrate ClickUp with over 1,000 work apps and other essential marketing tools for a seamless workflow and to keep all your work in one centralized place. <\/p>\n\n\n\n Want to consolidate tools<\/strong> and set your small business up for success<\/strong> in 2026? Check out our step by step playbook<\/p>\n\n\n\n <\/p>\n\n\n<\/div>\n\n\n Project management involves talking with your co-workers, and Slack helps you do just that. Slack<\/a> is a group messaging or team collaboration app<\/a> that simplifies business communication. <\/p>\n\n\n\n With this app, you and your small business will be able to have open discussions, private groups, and direct messaging, as well as deep contextual search and message archiving, and file sharing. Instead of calling each other, sending emails, or popping into each other\u2019s offices, this messaging app will enable you to message each other and quickly resolve issues throughout the day.<\/p>\n\n\n\n Bonus: AI tools for small businesses<\/a> <\/em><\/strong><\/p>\n\n\n\n Sendinblue<\/a> is a marketing communication software that performs tasks related to managing marketing automation, email campaigns, transactional emails, and SMS messages. <\/p>\n\n\n\n This tool can help small businesses send out newsletters and mass communications digitally. <\/p>\n\n\n\n Sendinblue provides advanced, real-time reporting that will be super helpful for you to track your small business metrics. <\/p>\n\n\n\n With the possibility to add unlimited contacts to your database, it is an excellent option for marketing communication that will grow as your company grows. <\/p>\n\n\n\n Mailchimp<\/a> is an all-inclusive marketing platform that helps small businesses market smarter to grow faster. <\/p>\n\n\n\n This tool is great for small businesses as it will help you automate workflows within your marketing department. <\/p>\n\n\n\n It is AI-powered and helps you send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.<\/p>\n\n\n\n\n
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What Are the Benefits of Using Marketing Tools?<\/h2>\n\n\n\n
1. Marketing tools automate your workflow \u26a1\ufe0f<\/h3>\n\n\n\n
![\"Create](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/ClickUp-Automation-Trigger-and-Condition.png\")
\n2. Marketing tools help you reach a wider audience ?<\/h3>\n\n\n\n
3. Marketing tools collect feedback to improve customer experience ?<\/h3>\n\n\n\n
4. Marketing tools keep track of your goals and progress ?<\/h3>\n\n\n\n
![\"ClickUp](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/08\/image11-1-1400x1149.png\")
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5. Marketing tools deliver projects on time and within the budget ?<\/h3>\n\n\n\n
![\"The](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Project-Management-Review-Template-by-ClickUp.png\")
\n11 Marketing Tools Small Businesses Need To Know About<\/h2>\n\n\n\n
1. ClickUp<\/a><\/h3>\n\n\n\n
Best for project management and team collaboration<\/h4>\n\n\n\n
![\"ClickUp](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/09\/image6.gif\")
\nKey features<\/h4>\n\n\n\n
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Limitations<\/h4>\n\n\n\n
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Pricing<\/h4>\n\n\n\n
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Customer reviews and ratings<\/h4>\n\n\n\n
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2. Slack <\/h3>\n\n\n\n
Best for team communication<\/h4>\n\n\n\n
![\"Slack](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/slack-1.jpg\")
\nKey features<\/h4>\n\n\n\n
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Limitations<\/h4>\n\n\n\n
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Pricing<\/h4>\n\n\n\n
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Customer reviews and ratings<\/h4>\n\n\n\n
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3. Sendinblue<\/h3>\n\n\n\n
Best for an all-in-one digital marketing platform<\/h4>\n\n\n\n
![\"Create](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/01\/Sendinblue-Email-Marketing-1400x805.png\")
\nKey features<\/h4>\n\n\n\n
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Limitations<\/h4>\n\n\n\n
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Pricing<\/h4>\n\n\n\n
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Customer reviews and ratings<\/h4>\n\n\n\n
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4. Mailchimp<\/h3>\n\n\n\n
Best for marketing, automation, and email platform<\/h4>\n\n\n\n
![\"MailChimp](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/08\/MailChimp-Audience-Dashboard-Example.png\")
\nKey features<\/h4>\n\n\n\n
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Limitations<\/h4>\n\n\n\n
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Pricing<\/h4>\n\n\n\n
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Customer reviews and ratings<\/h4>\n\n\n\n
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5. Hootsuite<\/h3>\n\n\n\n
Best for social media marketing<\/h4>\n\n\n\n
![\"Stay](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/02\/Hootsuite-Social-Media-Marketing.png\")
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