{"id":461418,"date":"2025-05-09T09:56:47","date_gmt":"2025-05-09T16:56:47","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=461418"},"modified":"2025-05-09T09:56:52","modified_gmt":"2025-05-09T16:56:52","slug":"abm-marketing-examples","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/abm-marketing-examples\/","title":{"rendered":"How to Implement Account-based Marketing: 7 Real-Life Examples"},"content":{"rendered":"\n<p>Your team spends long hours on perfecting every piece of content for your campaigns, but what if the right decision-makers don&#8217;t notice most of the effort?<\/p>\n\n\n\n<p>That&#8217;s the reality for many B2B companies that are still using broad-based marketing approaches.<\/p>\n\n\n\n<p>Smart businesses use proven <a href=\"https:\/\/clickup.com\/blog\/customer-management-strategies\/\">customer management strategies<\/a> to focus their resources where they matter most, and account-based Marketing (ABM) has become essential.&nbsp;<\/p>\n\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-a18e1b99-ddb8-42b9-aef3-6f9637870230\">\n<p id=\"ub-styled-box-notification-content-\"><a href=\"https:\/\/hbr.org\/2025\/01\/6-ways-ai-changed-business-in-2024-according-to-executives\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">96.6% of organizations<\/a> reported better results after switching to targeted, personalized outreach.<\/p>\n\n\n<\/div>\n\n\n<p>Making this shift isn&#8217;t simple. You need a clear roadmap and examples to guide you. And we\u2019ll make it easier for you to get started.<\/p>\n\n\n\n<p>Read on to discover inspiring account-based marketing (ABM) examples showing how leading companies win target accounts through personalized, account-focused marketing.<\/p>\n\n\n<div class=\"wp-block-ub-table-of-contents-block ub_table-of-contents\" id=\"ub_table-of-contents-4b986e82-af35-45fe-adea-91f354eac9fb\" data-linktodivider=\"false\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" data-enablesmoothscroll=\"false\" data-initiallyhideonmobile=\"false\" data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-header\" style=\"text-align: left; \">\n\t\t\t\t<div class=\"ub_table-of-contents-title\">How to Implement Account-based Marketing: 7 Real-Life Examples<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div><div class=\"ub_table-of-contents-extra-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \">\n\t\t\t\t<ul style=\"\"><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#0-what-is-account-based-marketing-abm\" style=\"\">What Is Account-Based Marketing (ABM)?<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#1-key-benefits-of-abm-\" style=\"\">Key Benefits of ABM<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#2-how-to-implement-abm-in-your-organization\" style=\"\">How to Implement ABM in Your Organization?<\/a><ul><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#3-1-identify-high-value-accounts\" style=\"\">1. Identify high-value accounts<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#4-2-conduct-deep-account-research\" style=\"\">2. Conduct deep account research<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#5-3-align-sales-and-marketing-efforts\" style=\"\">3. Align sales and marketing efforts<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#6-4-execute-personalized-campaigns\" style=\"\">4. Execute personalized campaigns<\/a><\/li><\/ul><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#7-7-real-life-account-based-marketing-examples\" style=\"\">7 Real-Life Account-based Marketing Examples<\/a><ul><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#8-1-liveramps-hyper-focused-strategy\" style=\"\">1. LiveRamp&#8217;s hyper-focused strategy<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#9-2-gumgums-comic-book-win\" style=\"\">2. GumGum&#8217;s comic book win<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#10-3-docusigns-content-strategy-success\" style=\"\">3. DocuSign&#8217;s content strategy success<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#11-4-kyndryl%E2%80%99s-brand-revamp-\" style=\"\">4. Kyndryl\u2019s brand revamp\u00a0<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#12-5-spotify%E2%80%99s-abm-approach-to-keep-you-hooked\" style=\"\">5. Spotify\u2019s ABM approach to keep you hooked<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#13-6-schneider-electric%E2%80%99s-positive-pipeline-impact\" style=\"\">6. Schneider Electric\u2019s positive pipeline impact<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#14-7-aprimo%E2%80%99s-focused-abm-strategy\" style=\"\">7. Aprimo\u2019s focused ABM strategy<\/a><\/li><\/ul><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#15-best-practices-for-abm\" style=\"\">Best Practices for ABM<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/abm-marketing-examples\/#16-common-challenges-in-abm-and-how-to-overcome-them\" style=\"\">Common Challenges in ABM and How to Overcome Them<\/a><\/li><\/ul>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-account-based-marketing-abm\">What Is Account-Based Marketing (ABM)?<\/h2>\n\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-ba90b005-c7fe-4110-afeb-234407dc2a39\">\n<p id=\"ub-styled-box-notification-content-\">Account-based marketing (ABM) is a strategic approach that <strong>targets high-value accounts with personalized campaigns<\/strong>. It aligns marketing and sales teams\u2019 efforts to engage specific companies rather than broad audiences. By focusing on key decision-makers, ABM drives higher conversion rates and stronger customer relationships.<\/p>\n\n\n<\/div>\n\n\n<p>Here&#8217;s what differentiates an account-based marketing strategy from regular B2B marketing: You&#8217;re not just blasting generic messages, hoping something sticks. You study your target audience&#8217;s needs, challenges, and goals in detail. Then, you craft content for a <a href=\"https:\/\/clickup.com\/blog\/crm-campaign\/\">CRM campaign<\/a> that speaks directly to their specific situation.<\/p>\n\n\n\n<p>Think of account-based marketing like hosting a series of intimate dinner parties instead of one huge buffet. Rather than casting a wide net, you&#8217;re carefully selecting specific companies and creating personalized experiences just for them.<\/p>\n\n\n<div style=\"border: 3px dotted #9b51e0; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-7902e52e-3125-42e5-903a-916e62d28f88\">\n<p id=\"ub-styled-box-bordered-content-\"><strong>\ud83d\udc40 Did You Know?<\/strong> <a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2024\/01\/29\/the-great-expectations-of-account-based-marketing\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Two-thirds (66%)<\/a> of top-performing organizations leverage multiple teams to execute ABM, highlighting the importance of cross-functional collaboration in driving results.\u00a0<\/p>\n\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"1-key-benefits-of-abm-\">Key Benefits of ABM <\/h2>\n\n\n\n<p>Account-based marketing packs a punch when it comes to results. Here&#8217;s a deep dive into why ABM delivers such impressive returns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalized marketing that works<\/strong>: Account-based marketing helps you create highly targeted content that speaks directly to decision-makers. You build stronger connections with potential buyers by focusing your targeted ads and direct mail on specific pain points<\/li>\n\n\n\n<li><strong>Better marketing and sales efforts<\/strong>: Your <a href=\"https:\/\/clickup.com\/blog\/crm-process\/\">CRM process<\/a> becomes more effective when sales and marketing teams work together to identify and pursue key accounts. This partnership leads to faster deal cycles and higher conversion rates<\/li>\n\n\n\n<li><strong>Clear ROI tracking<\/strong>: Since you&#8217;re focusing on specific accounts, measuring success becomes straightforward. You can easily track how your outreach affects website traffic and engagement for each target company<\/li>\n\n\n\n<li><strong>Higher returns<\/strong>: By concentrating resources on accounts most likely to convert, your service company can reduce wasted spend and improve customer acquisition costs<\/li>\n\n\n\n<li><strong>Improved customer growth<\/strong>: The account-based marketing approach isn&#8217;t just about landing new accounts\u2014it also helps you grow existing relationships. By delivering personalized experiences to current customers, you open doors for account expansion<\/li>\n<\/ul>\n\n\n<div style=\"border: 3px dotted #9b51e0; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-fe6c2699-c068-4d41-901a-2a2bceb92f53\">\n<p id=\"ub-styled-box-bordered-content-\"><strong>\ud83e\udde0 Fun Fact:<\/strong> A B2B software company once <a href=\"https:\/\/terminus.com\/how-vidyard-awakened-the-dead-opportunities-with-account-based-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">closed a million-dollar deal<\/a> using one ultra-personalized video targeting its dream client. The video spoke directly to the company\u2019s pain points, and boom\u2014the deal was sealed. ABM proves that sometimes less content equals more revenue.<\/p>\n\n\n<\/div>\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-c81544b7-5398-4718-849a-f0fdd32f24be\">\n<p id=\"ub-styled-box-notification-content-\">\ud83d\udcd6 <strong> Also Read: <\/strong><a href=\"https:\/\/clickup.com\/blog\/marketing-icp\/\">Mastering Marketing ICP: A Complete Guide for B2B Marketers<\/a><\/p>\n\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2-how-to-implement-abm-in-your-organization\">How to Implement ABM in Your Organization?<\/h2>\n\n\n\n<p>Building a successful account-based marketing strategy requires tight coordination between sales and marketing. It also needs granular tracking of specific accounts and personalized outreach at scale.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how you can set up your ABM strategy:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-1-identify-high-value-accounts\">1. Identify high-value accounts<\/h3>\n\n\n\n<p>Start by researching and selecting accounts that align with your business goals. Look at industry trends, past sales data, and firmographics to pinpoint your ideal customer profiles (ICPs).<\/p>\n\n\n\n<p>To build this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Look at past wins.<\/strong> What types of companies tend to close fast and stick around?<\/li>\n\n\n\n<li><strong>Analyze churn.<\/strong> Which accounts struggled or left, and why?<\/li>\n\n\n\n<li><strong>Assess lifetime value (LTV).<\/strong> Which customer types tend to expand and renew?<\/li>\n<\/ul>\n\n\n\n<p>Your ICP might include criteria like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Industry <\/strong>(e.g., fintech, SaaS, healthcare)<\/li>\n\n\n\n<li><strong>Company size<\/strong> (employees, revenue)<\/li>\n\n\n\n<li><strong>Tech stack<\/strong> (if you&#8217;re selling software)<\/li>\n\n\n\n<li><strong>Geography<\/strong> (regional sales teams might need specific targets)<\/li>\n\n\n\n<li><strong>Growth stage<\/strong> (startups vs. mature enterprises)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"797\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-161.png\" alt=\"ClickUp CRM\" class=\"wp-image-461442\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-161.png 1200w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-161-300x199.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-161-768x510.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-161-700x465.png 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">See client relationships, tasks, analytics, and more in&nbsp;a consolidated view with ClickUp CRM<\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-cu-buttons\"><a href=\"https:\/\/app.clickup.com\/login?department=sales-crm\" class=\"cu-button cu-button--purple cu-button--improved\">Try ClickUp CRM for free<\/a><\/div>\n\n\n\n<p>Use CRM for marketing to categorize, track, and manage specific accounts, ensuring your team always focuses on the right opportunities.<\/p>\n\n\n\n<p><a href=\"https:\/\/clickup.com\/\">ClickUp<\/a>, <em>the everything app for work,<\/em> combines project management, knowledge management, and chat in one powerful AI-backed platform, helping you derive the best results from your customer relationship management efforts.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Combining CRM &amp; Project Management | ClickUp Vlog\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yhyZJ8ahKgY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With <a href=\"https:\/\/clickup.com\/teams\/crm\">ClickUp CRM<\/a>, you can unify your CRM, sales pipeline, and customer interactions in a single platform\u2014driven by AI to speed up deals, boost retention, and increase revenue. It gives your team a centralized view of high-value accounts, including all touchpoints, tasks, and stakeholders. <\/p>\n\n\n\n<p>You can create Custom Fields and choose from 15+ <a href=\"https:\/\/clickup.com\/features\/views\">ClickUp Views<\/a> (including Lists, Boards, and more) to track ICP fit, deal stage, and engagement across marketing and sales. With AI-powered automation and insights, it\u2019s easier to prioritize outreach, personalize campaigns, and coordinate efforts across teams.<\/p>\n\n\n\n<div class=\"wp-block-create-block-cu-image-with-overlay\"><div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><div class=\"cu-image-with-overlay__overlay\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-162.png\" alt=\"ClickUp CRM Template\" class=\"image skip-lazy cu-image-with-overlay__image\" style=\"width:100%;height:auto\"\/><div class=\"cu-image-with-overlay__cta-wrap\"><a href=\"https:\/\/app.clickup.com\/signup?template=t-102457750\" class=\"cu-image-with-overlay__cta cu-image-with-overlay__cta--#7c68ee\" data-segment-track-click=\"true\" data-segment-section-model-name=\"imageCTA\" data-segment-button-clicked=\"Get free template\" data-segment-props=\"{&quot;location&quot;:&quot;body&quot;,&quot;sectionModelName&quot;:&quot;imageCTA&quot;,&quot;buttonClicked&quot;:&quot;Get free template&quot;}\">Get free template<\/a><\/div><\/div><figcaption class=\"wp-element-caption\">Streamline your customer journey with the ClickUp CRM template\u2014everything you need to manage the entire customer lifecycle, in one place<\/figcaption><\/figure><\/div><\/div>\n\n\n\n<p>Don\u2019t want to start from scratch? Organize your sales pipeline and customer relationships with<em> <\/em>the <a href=\"https:\/\/clickup.com\/templates\/crm-t-102457750\">ClickUp CRM Template<\/a>.<\/p>\n\n\n\n<p>Its offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Centralized account details:<\/strong> Store all essential client information in one place<\/li>\n\n\n\n<li><strong>Detailed contact management:<\/strong> Track contact details and interaction history at a glance using Custom Fields and Custom Task Statuses<\/li>\n\n\n\n<li><strong>Engagement history tracking:<\/strong> Monitor every touchpoint with your leads and customers using automations, reminders, and customizable notifications<\/li>\n\n\n\n<li><strong>Real-time CRM reporting:<\/strong> Gain insights into your sales performance with clear reports and custom <a href=\"https:\/\/clickup.com\/features\/dashboards\">ClickUp Dashboards<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-cu-buttons\"><a href=\"https:\/\/app.clickup.com\/signup?template=t-102457750\" class=\"cu-button cu-button--purple cu-button--improved\">Get free template<\/a><\/div>\n\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-54ba55c8-bb4a-4bb0-acc8-13809bc584e0\">\n<p id=\"ub-styled-box-notification-content-\"><strong>\ud83d\udcd6  Also Read:<\/strong> <a href=\"https:\/\/clickup.com\/blog\/customer-lifecycle-management\/\">Customer Lifecycle Management: Definition, Strategies, &amp; Tips<\/a><\/p>\n\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-2-conduct-deep-account-research\">2. Conduct deep account research<\/h3>\n\n\n\n<p>Once your ICP is clear, use tools like ZoomInfo, LinkedIn Sales Navigator, or Bombora to identify real companies that match the profile. Understanding each account\u2019s needs is key to crafting personalized outreach strategies. Go beyond basic demographics\u2014analyze company size, industry trends, past engagements, decision-maker roles, and business objectives.<\/p>\n\n\n\n<p><strong>Firmographic filters help narrow your search, while intent data shows which accounts are actively researching solutions like yours<\/strong>.<\/p>\n\n\n<div style=\"border: 3px dotted #9b51e0; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-8646c7d2-8961-4454-9b65-8ba846d2fc13\">\n<p id=\"ub-styled-box-bordered-content-\">\ud83d\udccc For example: Let\u2019s say you sell a sales enablement platform for remote teams. You might look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Companies with 200\u20132,000 employees<\/li>\n\n\n\n<li>Hiring for sales or sales ops roles<\/li>\n\n\n\n<li>Recently funded or expanding into new markets<\/li>\n\n\n\n<li>Already using Salesforce or HubSpot<\/li>\n<\/ul>\n\n\n\n<p>These signals suggest they not only fit your ICP, but might also be in buying mode.<\/p>\n\n\n<\/div>\n\n\n<p>Also, gather insights from previous interactions, social media activity, and competitor analysis to build a well-rounded strategy tailored to each account\u2019s pain points and goals. When launching a new product, use ABM to sell into existing accounts first.<\/p>\n\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-a801b038-0238-4e27-b167-6778f7a5e15d\">\n<p id=\"ub-styled-box-notification-content-\"> \ud83d\udca1 <strong>Pro Tip<\/strong>: Once you\u2019ve compiled a list, organize the accounts into tiers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tier 1:<\/strong> High-value, high-fit accounts that get full personalization from sales and marketing<\/li>\n\n\n\n<li><strong>Tier 2:<\/strong> Good-fit accounts that receive semi-personalized campaigns<\/li>\n\n\n\n<li><strong>Tier 3:<\/strong> Broader accounts that align with your ICP but get more scaled, automated outreach<\/li>\n<\/ul>\n\n\n\n<p>This approach helps you scale personalization without spreading your team too thin.<\/p>\n\n\n<\/div>\n\n\n<p>You can store and structure this research in <a href=\"https:\/\/clickup.com\/features\/docs\">ClickUp Docs<\/a>, creating a centralized knowledge base with nested pages, embedded links, tables, and templates.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"832\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-163.png\" alt=\"ClickUp Docs\" class=\"wp-image-461447\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-163.png 1200w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-163-300x208.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-163-768x532.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-163-700x485.png 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Enhance your ClickUp Docs with rich formatting and embeddable widgets<\/figcaption><\/figure><\/div>\n\n\n<p>Docs let you collaborate in real time by converting text into actionable tasks. Tag team members, leave comments, and assign action items. This prevents key insights and edits from being lost in endless email threads.<\/p>\n\n\n\n<p>Plus, with ClickUp, there\u2019s no need to feed your research documents into an external AI client to extract key details. <a href=\"https:\/\/clickup.com\/ai\">ClickUp Brain<\/a>, the native AI assistant, lets you leverage AI-powered insights to summarize large datasets, extract key findings, and even generate personalized outreach content.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1074\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-165-1400x1074.png\" alt=\"ClickUp Brain\" class=\"wp-image-461450\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-165-1400x1074.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-165-300x230.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-165-768x589.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-165-1536x1178.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-165-700x537.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-165.png 1600w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Use ClickUp Brain as a smart AI assistant, notetaker, researcher, and writer, that already has context for all the work you do<\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-cu-buttons\"><a href=\"https:\/\/app.clickup.com\/login?product=ai&amp;ai=true\" class=\"cu-button cu-button--purple cu-button--improved\">Try ClickUp Brain for free<\/a><\/div>\n\n\n\n<p>It&#8217;ll help you brainstorm messaging ideas for your campaigns, refine the tone of the content generated, or even automate parts of your research process\u2014all within the context of your existing work in ClickUp.<\/p>\n\n\n\n<p>It also helps reduce random pings and distractions by empowering teams to access critical information independently through AI-powered insights. A win-win!<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Use AI for Marketing?\u2014Top 3 AI Marketing Tips\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Tmvr8wSCKhY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n<div style=\"border: 3px solid #9b51e0; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-9ea27937-989f-4965-a400-bb7322f52666\">\n<p id=\"ub-styled-box-bordered-content-\"><strong>\ud83d\udcee ClickUp Insight:<\/strong> The average professional spends 30+ minutes a day searching for work-related information\u2014that\u2019s over 120 hours a year lost to digging through emails, Slack threads, and scattered files. An intelligent AI assistant embedded in your workspace can change that. Enter<a href=\"https:\/\/clickup.com\/ai\"> ClickUp Brain<\/a>. It delivers instant insights and answers by surfacing the right documents, conversations, and task details in seconds\u2014so you can stop searching and start working.<\/p>\n\n\n\n<p><strong>\ud83d\udcab Real Results: <\/strong>Teams like QubicaAMF reclaimed 5+ hours weekly using ClickUp\u2014that&#8217;s over 250 hours annually per person\u2014by eliminating outdated knowledge management processes. Imagine what your team could create with an extra week of productivity every quarter!<\/p>\n\n\n\n<div class=\"wp-block-cu-buttons\"><a href=\"https:\/\/clickup.com\/signup\" class=\"cu-button cu-button--purple cu-button--improved\">Try ClickUp\u2014it\u2019s free<\/a><\/div>\n\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"5-3-align-sales-and-marketing-efforts\">3. Align sales and marketing efforts<\/h3>\n\n\n\n<p>ABM is a delicate dance between sales and marketing teams. <strong>Marketing warms up the account with tailored content and campaigns, while sales steps in with personalized outreach and relationship-building.<\/strong> Both teams need to share data, goals, and feedback in real time to move accounts through the funnel in sync.\u00a0<\/p>\n\n\n\n<p>Misalignment can cause inconsistent messaging and missed opportunities, so keeping both teams in sync is essential. This way, they can deliver a unified message, streamline outreach, and maximize engagement with high-value accounts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"831\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-166.png\" alt=\"ClickUp for Marketing teams\" class=\"wp-image-461452\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-166.png 1200w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-166-300x208.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-166-768x532.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-166-700x485.png 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Set up a unified workspace that brings&nbsp; your sales and marketing teams together on ClickUp and eliminates data silos<\/figcaption><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/clickup.com\/teams\/marketing\">ClickUp for Marketing Teams<\/a> provides a centralized space for sales and marketing to collaborate seamlessly.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/clickup.com\/hierarchy-guide\">ClickUp\u2019s Project Hierarchy<\/a> is tailor-made to support seamless ABM collaboration between sales and marketing teams by organizing work from the ground up\u2014from big-picture strategy down to granular tasks.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/clickup.com\/videos\/hierarchy-guide\/hierarchy.mp4\"><\/video><\/figure>\n\n\n\n<p>Here\u2019s how it plays out:<\/p>\n\n\n\n<p><strong>\ud83c\udfe2 Workspace<\/strong><\/p>\n\n\n\n<p>The entire company operates within a shared Workspace\u2014so both sales and marketing teams are under one virtual roof, making collaboration frictionless.<\/p>\n\n\n\n<p><strong>\ud83d\uddc2\ufe0f Spaces<\/strong><\/p>\n\n\n\n<p>Create separate Spaces for <em>Sales<\/em>, <em>Marketing<\/em>, and even a dedicated <em>ABM Program<\/em>. This keeps department-specific work organized, while still allowing cross-functional visibility when needed.<\/p>\n\n\n\n<p><strong>\ud83d\udcc1 Folders<\/strong><\/p>\n\n\n\n<p>Within each Space, you can create Folders like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target Account Lists<\/strong><\/li>\n\n\n\n<li><strong>Campaign Plans<\/strong><\/li>\n\n\n\n<li><strong>Sales Playbooks<\/strong><\/li>\n\n\n\n<li><strong>Content Calendars<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Each folder contains Lists and tasks aligned to specific ABM objectives.<\/p>\n\n\n\n<p><strong>\ud83d\udccb Lists &amp; Tasks<\/strong><\/p>\n\n\n\n<p>Lists can represent account tiers (e.g., Tier 1, 2, 3) or campaign stages (e.g., Pre-engagement, In Pipeline, Post-sale). Within those, <a href=\"https:\/\/clickup.com\/features\/tasks\">ClickUp Tasks<\/a> can track individual actions\u2014like outreach cadences, content assets, stakeholder mapping, or ad campaign launches. <\/p>\n\n\n\n<p>Delegate responsibilities, set deadlines, and monitor project completion in one place. The teams can align their workflows on one platform, ensuring follow-ups and coordinated outreach don\u2019t slip through the cracks.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"684\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-167.png\" alt=\"ClickUp Tasks: abm marketing examples\" class=\"wp-image-461454\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-167.png 1200w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-167-300x171.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-167-768x438.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-167-700x399.png 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Prioritize what matters most by setting priority levels with ClickUp Tasks<\/figcaption><\/figure><\/div>\n\n\n<p><strong>\ud83d\udd04 Custom Fields &amp; Views<\/strong><\/p>\n\n\n\n<p>Track ICP attributes, engagement scores, deal stages, personas, and campaign status using Custom Fields. Use ClickUp Views\u2014like Board View for account status, Table View for data tracking, or Calendar View for launch timelines\u2014to give each team what they need, without duplicating effort.<\/p>\n\n\n\n<p><strong>The result?<\/strong> Marketing and sales can operate in lockstep: sharing intel, tracking progress on shared accounts, and adjusting strategy in real time, all from one centralized command center.<\/p>\n\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-1f001891-c559-412b-80f8-891c2d196d3a\">\n<p id=\"ub-styled-box-notification-content-\"><strong>\ud83d\udcd6  Also Read:<\/strong> <a href=\"https:\/\/clickup.com\/blog\/crm-implementation\/\">How to Successfully Implement a CRM System<\/a><\/p>\n\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"6-4-execute-personalized-campaigns\">4. Execute personalized campaigns<\/h3>\n\n\n\n<p>Once you have locked in and researched your target accounts, craft customized marketing campaigns that address their pain points\u2014whether that\u2019s through tailored ads, relevant case studies, or one-to-one emails. <strong>Use messaging that mirrors their language<\/strong> and shows you understand their world. The more relevant your outreach, the more likely it is to resonate, spark engagement, and move the deal forward.<\/p>\n\n\n\n<p>Watch this video to learn how ClickUp Brain can help you personalize campaign content\ud83d\udc47\ud83c\udffd<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Write Anything With ClickUp Brain\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FCKI4vz0CqY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n<div style=\"border: 3px solid #9b51e0; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-8f2cdeba-c783-4b75-8420-7338c1cc59b5\">\n<p id=\"ub-styled-box-bordered-content-\"><strong>\ud83d\udceeClickUp Insight: <\/strong><a href=\"https:\/\/clickup.com\/blog\/ai-usage-survey\/\">62% of our respondents<\/a> rely on conversational AI tools like ChatGPT and Claude. Their familiar chatbot interface and versatile abilities\u2014to generate content, analyze data, and more\u2014could be why they\u2019re so popular across diverse roles and industries.<\/p>\n\n\n\n<p>However, if a user has to switch to another tab to ask the AI a question every time, the associated toggle tax and context-switching costs add up over time.<\/p>\n\n\n\n<p>Not with <a href=\"https:\/\/clickup.com\/ai\">ClickUp Brain<\/a>, though. It lives right in your Workspace, knows what you\u2019re working on, can understand plain text prompts, and gives you answers that are highly relevant to your tasks! <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1266\" height=\"818\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/02\/image-651.png\" alt=\"Switch LLMs within ClickUp Brain to personalize your AI experience\" class=\"wp-image-443024\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/02\/image-651.png 1266w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/02\/image-651-300x194.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/02\/image-651-768x496.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/02\/image-651-700x452.png 700w\" sizes=\"auto, (max-width: 1266px) 100vw, 1266px\" \/><figcaption class=\"wp-element-caption\">Switch LLMs within ClickUp Brain to personalize your AI experience<\/figcaption><\/figure><\/div>\n\n\n<p>Experience 2x improvement in productivity with ClickUp!<\/p>\n\n\n\n<div class=\"wp-block-cu-buttons\"><a href=\"https:\/\/app.clickup.com\/login?product=ai&amp;ai=true\" class=\"cu-button cu-button--purple cu-button--improved\">Start personalizing content with ClickUp Brain<\/a><\/div>\n\n\n<\/div>\n\n\n<p>Use ClickUp Dashboards\u2019 real-time data visualization to assess the performance of ABM campaigns and the success of your <a href=\"https:\/\/clickup.com\/blog\/crm-strategy\/\">CRM strategy<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"721\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-168.png\" alt=\"ClickUp Marketing Dashboards: abm marketing examples\" class=\"wp-image-461457\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-168.png 1200w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-168-300x180.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-168-768x461.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-168-700x421.png 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Gain a clear, consolidated view of your marketing impact\u2014from content reach to sales conversions\u2014with ClickUp Marketing Dashboards<\/figcaption><\/figure><\/div>\n\n\n<p>Here are some suggestions for tailored cards and charts to use in your <a href=\"https:\/\/clickup.com\/blog\/marketing-dashboards\/\">marketing dashboards<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcca <strong>Bar Charts<\/strong> to track engagement by account tier (e.g., Tier 1 vs. Tier 2 response rates)<\/li>\n\n\n\n<li>\u2705 <strong>Task Lists<\/strong> showing campaign progress by channel or stage (e.g., email sequences, LinkedIn ads)<\/li>\n\n\n\n<li>\ud83d\udcc8 <strong>Line Charts<\/strong> tracking deal velocity or pipeline growth over time<\/li>\n\n\n\n<li>\ud83d\udca1 <strong>Custom Cards<\/strong> for ICP match scores, campaign ROI, or sales-marketing handoff efficiency<\/li>\n<\/ul>\n\n\n\n<p>These visuals keep everyone aligned and responsive to what\u2019s working\u2014and what\u2019s not.<\/p>\n\n\n\n<p>You can also surface the riskiest customer segments within your target accounts, enabling proactive intervention and personalized outreach to mitigate potential churn.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"540\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/04\/image-21.gif\" alt=\"ClickUp Brain\" class=\"wp-image-445423\"\/><figcaption class=\"wp-element-caption\">Simply describe your desired automation in natural language, and let ClickUp Brain handle the setup<\/figcaption><\/figure><\/div>\n\n\n<p>Next, use no-code <a href=\"https:\/\/clickup.com\/features\/automations\">ClickUp Automations<\/a> to automate follow-ups, lead assignments, and content approvals. Cut down on manual work and keep engagement with target accounts right on schedule.<\/p>\n\n\n\n<p>For <a href=\"https:\/\/clickup.com\/blog\/enterprise-marketing-automation\/\">enterprise marketing automation<\/a>, integrate ClickUp with tools like HubSpot or custom webhooks to trigger personalized email sequences. With timely, relevant notifications, you stay on top of every account action.<\/p>\n\n\n\n<p>The<a href=\"https:\/\/clickup.com\/templates\/campaign-tracking-and-analytics-t-102451769\"> ClickUp Campaign Tracking &amp; Analytics Template<\/a> provides a centralized hub for managing all aspects of your marketing campaigns, from budget and creative assets to performance metrics.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-create-block-cu-image-with-overlay\"><div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><div class=\"cu-image-with-overlay__overlay\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-170.png\" alt=\"ClickUp Campaign Tracking &amp; Analytics Template\" class=\"image skip-lazy cu-image-with-overlay__image\" style=\"width:100%;height:auto\"\/><div class=\"cu-image-with-overlay__cta-wrap\"><a href=\"https:\/\/app.clickup.com\/signup?template=t-102451769\" class=\"cu-image-with-overlay__cta cu-image-with-overlay__cta--#7c68ee\" data-segment-track-click=\"true\" data-segment-section-model-name=\"imageCTA\" data-segment-button-clicked=\"Get free template\" data-segment-props=\"{&quot;location&quot;:&quot;body&quot;,&quot;sectionModelName&quot;:&quot;imageCTA&quot;,&quot;buttonClicked&quot;:&quot;Get free template&quot;}\">Get free template<\/a><\/div><\/div><figcaption class=\"wp-element-caption\">Align your sales and marketing efforts with unified campaign insights via the ClickUp Campaign Tracking &amp; Analytics Template<\/figcaption><\/figure><\/div><\/div>\n\n\n\n<p>With over 10 Custom Statuses and 10 Custom Fields\u2014including those for recording the budget, CPA, CPC, clicks, conversion rate, and more\u2014you can track all your KPIs in one place. This simplifies <a href=\"https:\/\/clickup.com\/blog\/crm-reporting\/\">CRM reporting<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-cu-buttons\"><a href=\"https:\/\/app.clickup.com\/signup?template=t-102451769\" class=\"cu-button cu-button--purple cu-button--improved\">Get Free Template<\/a><\/div>\n\n\n\n<div class=\"wp-block-clickup-clickup-author-quote cu-author-quote undefined\"><blockquote class=\"cu-author-quote__quote\"><p><em>Our executive team decreased project delay by over 70% throughout our first year using ClickUp. It\u2019s huge for us to have project visibility in ways that serve all learning styles and preferences. ClickUp has also allowed for integrations with Slack and Gmail that keep our work streamlined from platform to platform<\/em>.<\/p><\/blockquote><figure class=\"cu-author-quote__author-group\"><figcaption class=\"cu-author-quote__author-info\"><cite class=\"cu-author-quote__author-name\"><a href=\"https:\/\/clickup.com\/blog\/hawke-media-using-clickup\/\">Lauren Makielski<\/a><\/cite><span>,\u00a0<\/span><span class=\"cu-author-quote__author-position\">Chief of Staff, Hawke Media<\/span><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-7-real-life-account-based-marketing-examples\">7 Real-Life Account-based Marketing Examples<\/h2>\n\n\n\n<p>Personalized outreach at scale\u2014that&#8217;s what makes account-based marketing activities stand out. But what&#8217;s the best way to put this approach into action? Let&#8217;s look at these ABM examples that got remarkable results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-1-liveramps-hyper-focused-strategy\">1. LiveRamp&#8217;s hyper-focused strategy<\/h3>\n\n\n\n<p>Ever heard of LiveRamp? They&#8217;re the wizards of identity resolution, helping businesses blend offline customer data into their online marketing magic. This fusion gives marketers a 360-degree view of their customers, enhancing analytics, targeting, and personalized content.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=wQlrlFnnsuc\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LiveRamp decided to up their game<\/a> with a laser-focused account-based marketing (ABM) strategy. They <strong>handpicked 15 top-tier clients<\/strong> that fit their ideal customer profile like a glove.\u00a0<\/p>\n\n\n<div style=\"border: 3px solid #fa12e3; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-ab3cc71a-77c9-49bd-aa8e-453200506fdf\">\n<p id=\"ub-styled-box-bordered-content-\">\ud83e\udd84<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa12e3\" class=\"has-inline-color\"> Results<\/mark><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa12e3\" class=\"has-inline-color\">:<\/mark> By pouring their energy into this elite group, they achieved a <strong>jaw-dropping 33% conversion rate in just four weeks<\/strong>. Fast forward two years\u2014their <strong>customer lifetime value had soared 25 times over.<\/strong><\/p>\n\n\n<\/div>\n\n\n<p>The takeaway? Zero in on your most prized accounts and craft your efforts to dazzle those select few.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-2-gumgums-comic-book-win\">2. GumGum&#8217;s comic book win<\/h3>\n\n\n\n<p>If account-based marketing efforts are all about personalization, <a href=\"https:\/\/www.youtube.com\/watch?v=t495A5pt4eE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GumGum didn\u2019t just embrace<\/a> it\u2014they took it to superhero levels.<\/p>\n\n\n\n<p>When they set their sights on T-Mobile as a dream client, they didn\u2019t go the usual route of cold emails or sales calls. Nope. They went straight to the top\u2014the CEO himself.<\/p>\n\n\n\n<p>How? With a comic book. \ud83c\udfad<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"628\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-271.png\" alt=\"GumGum comic book\" class=\"wp-image-462929\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-271.png 1201w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-271-300x157.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-271-768x402.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-271-700x366.png 700w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><figcaption class=\"wp-element-caption\">via GumGum<\/figcaption><\/figure><\/div>\n\n\n<p>By digging into John Legere\u2019s Twitter feed (T-Mobile\u2019s then-CEO), they discovered he was a massive Batman fan. So, instead of sending a boring pitch deck, they created a custom comic book called \u2018<a href=\"https:\/\/webflow.gumgum.com\/guides\/computer-vision-comic-book\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">T-Man and Gums<\/a>.\u2019<\/p>\n\n\n<div style=\"border: 3px solid #fa12e3; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-932b9835-d466-414e-8e2c-7c03035c9e97\">\n<p id=\"ub-styled-box-bordered-content-\">\ud83e\udd84<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa12e3\" class=\"has-inline-color\"> Results<\/mark><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa12e3\" class=\"has-inline-color\">:<\/mark> It was a marketing masterpiece. Legere loved it, shared it with his massive Twitter following, and\u2014you guessed it\u2014GumGum landed the deal.<\/p>\n\n\n<\/div>\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-97d46969-4c0d-4f6b-ba6d-1a99692f0ae4\">\n<p id=\"ub-styled-box-notification-content-\"><strong>\ud83d\udca1 Pro Tip: <\/strong>Personalization isn\u2019t just about adding a name to an email. Go deep, get creative, and make your prospect the hero of the story. When you create something truly tailored, it doesn\u2019t just catch attention\u2014it builds relationships.\u00a0So, next time you&#8217;re crafting an ABM strategy, ask yourself: Are you just reaching out or making an impact?<\/p>\n\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"10-3-docusigns-content-strategy-success\">3. DocuSign&#8217;s content strategy success<\/h3>\n\n\n\n<p><a href=\"https:\/\/canvasbusinessmodel.com\/blogs\/marketing-strategy\/docusign-marketing-strategy#:~:text=By%20creating%20valuable%20and%20informative%20content%2C%20DocuSign,builds%20credibility%20and%20trust%20among%20existing%20clients.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DocuSign\u2014the electronic signature software<\/a>\u2014eases paperwork. With clients across six diverse industries, managing leads was a huge challenge for them\u2014it was like juggling six different playbooks at once.<\/p>\n\n\n\n<p>That\u2019s where account-based selling became their secret weapon.<\/p>\n\n\n\n<p>Instead of a one-size-fits-all approach, DocuSign built detailed customer personas and went all in, targeting 450+ enterprise-level accounts with hyper-specific messaging.<\/p>\n\n\n\n<p>They didn\u2019t just send out ads\u2014they spoke directly to each industry\u2019s needs through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer testimonials tailored to each sector<\/li>\n\n\n\n<li>White papers that hit the right pain points<\/li>\n\n\n\n<li>Case studies that proved real results<\/li>\n<\/ul>\n\n\n<div style=\"border: 3px solid #fa12e3; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-f128b616-aa68-43d8-977c-e1146a50c915\">\n<p id=\"ub-styled-box-bordered-content-\">\ud83e\udd84<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa12e3\" class=\"has-inline-color\"> Results<\/mark><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa12e3\" class=\"has-inline-color\">:<\/mark> DocuSign\u2019s ABM strategy delivered <strong>1 million impressions, a 300% spike in page views, 60% higher engagement, and a 22% sales boost<\/strong>\u2014all using dynamic, data-driven content.\u00a0<\/p>\n\n\n<\/div>\n\n\n<p>The key? Personalization at every touchpoint\u2014from ads to emails\u2014tailored to each industry and buying stage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-4-kyndryl%E2%80%99s-brand-revamp-\">4. Kyndryl\u2019s brand revamp&nbsp;<\/h3>\n\n\n\n<p>After spinning off from IBM, <a href=\"https:\/\/www.gartner.com\/en\/documents\/5769215\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kyndryl faced a tough road ahead<\/a>\u2014revenue was slipping from $18 billion to $16 billion in 2024, largely due to shedding unprofitable contracts. But that wasn\u2019t the only hurdle. Even among existing customers, brand recognition was weak.&nbsp;<\/p>\n\n\n\n<p>To turn things around, Kyndryl went all in on building a successful ABM strategy. They focused on their top 300-400 customers, who made up 80% of their revenue and used customer and market data to pinpoint high-value opportunities.<\/p>\n\n\n\n<p>The ABM rollout started small\u2014testing with just seven accounts, then scaling to 50 in year one and doubling to 100 by year two.<\/p>\n\n\n<div style=\"border: 3px solid #fa12e3; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-3063e762-25b1-4fbc-931f-fdcabf1fd5bf\">\n<p id=\"ub-styled-box-bordered-content-\">\ud83e\udd84<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa12e3\" class=\"has-inline-color\"> Results<\/mark><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa12e3\" class=\"has-inline-color\">:<\/mark> The shift paid off big time: a <strong>32 percentage point outperformance<\/strong> in won opportunities, a <strong>$3.2 billion expansion in the pipeline<\/strong>, an <strong>11-point boost in NPS<\/strong> (a major trust signal), and <strong>573 new relationships <\/strong>with decision-makers and influencers.<\/p>\n\n\n<\/div>\n\n<div style=\"border: 3px dotted #9b51e0; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-bff8595d-d10c-4778-b1f2-221f316eef60\">\n<p id=\"ub-styled-box-bordered-content-\">\ud83e\udde0  <strong>Fun Fact:<\/strong> In the 1800s, <a href=\"https:\/\/www.gale.com\/intl\/essays\/amy-j-lloyd-advertising\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">&#8220;sandwich-men&#8221;<\/a> roamed the streets wearing ads\u2014an early version of targeted outreach. Much like ABM today, this approach put messages directly in front of the right audience, ensuring high visibility and engagement.<\/p>\n\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"12-5-spotify%E2%80%99s-abm-approach-to-keep-you-hooked\">5. Spotify\u2019s ABM approach to keep you hooked<\/h3>\n\n\n\n<p><a href=\"https:\/\/buildd.co\/marketing\/spotify-marketing-strategy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spotify\u2019s marketing strategy<\/a> is all about knowing its listeners inside out. Using account-based marketing (ABM), Spotify identifies, engages, and personalizes the experience for its target users.<\/p>\n\n\n\n<p>It analyzes user preferences, behaviors, and needs to target the right listeners with the right content.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"300\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-272.png\" alt=\"Spotify Daily Mix\" class=\"wp-image-462946\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-272.png 650w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/image-272-300x138.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">via <a href=\"https:\/\/www.howtogeek.com\/275575\/press-play-and-go-spotifys-daily-mixes-are-the-best-auto-playlists-yet\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">How-to-Geek<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Features like \u2018Discover Weekly\u2019 and \u2018Daily Mix\u2019 aren\u2019t randomly generated\u2014they\u2019re part of a strategic ABM approach that ensures users get fresh content tailored to their tastes.<\/p>\n\n\n\n<p>Your listening history fuels hyper-personalized recommendations, making sure you\u2019re always discovering songs that feel like they were picked just for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-6-schneider-electric%E2%80%99s-positive-pipeline-impact\">6. Schneider Electric\u2019s positive pipeline impact<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2024\/11\/TTGT_Schneider-Electric_Case-Study-Collateral.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Schneider Electric takes a targeted, data-driven approach<\/a> to account-based marketing (ABM) by leveraging Informa TechTarget\u2019s Priority Engine and Lead Generation programs.&nbsp;<\/p>\n\n\n\n<p>These tools provide access to high-intent buying groups within their target accounts, ensuring their marketing efforts directly impact the pipeline and ROI.<\/p>\n\n\n\n<p>Their ABM strategy is built around account-based targeting to drive revenue growth. It focuses on specific strategic accounts and uncovers key contacts within buying groups for precise contact mapping.&nbsp;<\/p>\n\n\n\n<p>The leads generated through Priority Engine are high in both quantity and quality, and deliver strong engagement throughout Schneider Electric\u2019s marketing programs and follow-ups.<\/p>\n\n\n<div style=\"border: 3px solid #fa12e3; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-9dcfcb1b-18cc-45f2-b6a5-6d2a4df92042\">\n<p id=\"ub-styled-box-bordered-content-\">\ud83e\udd84<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa12e3\" class=\"has-inline-color\"> Results<\/mark><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa12e3\" class=\"has-inline-color\">:<\/mark> A standout metric? Over 10% of contacts sourced from Priority Engine returned active users, showing interest and engagement far surpassing other lead sources.<\/p>\n\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"14-7-aprimo%E2%80%99s-focused-abm-strategy\">7. Aprimo\u2019s focused ABM strategy<\/h3>\n\n\n\n<p><a href=\"https:\/\/6sense.com\/customer-stories\/aprimo-makes-a-comeback-with-a-focused-abm-strategy\/?pf_recommendation=recommended&amp;pf_rec_id=67bef6a4e1585cee26867ffb&amp;pf_rec_click_id=65ab720eeebd490001b2d5a1&amp;pf_promoter=concierge\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Aprimo, a well-known name in marketing<\/a>, faced a major challenge after re-emerging in 2016 with zero brand awareness following five years under a different name. Despite having a solid customer base, they operated as a startup.<\/p>\n\n\n\n<p>Initially, Aprimo relied on firmographics, ICP data, and sales instincts to determine which accounts to pursue\u2014without knowing which were actually in-market.&nbsp;<\/p>\n\n\n\n<p>They turned to intent data and predictive analytics to refine their account-based sales strategies, prioritizing high-intent Tier 1 and Tier 2 accounts.&nbsp;<\/p>\n\n\n<div style=\"border: 3px solid #fa12e3; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-b17cee89-a33e-4b47-af37-b98c9d0b4a45\">\n<p id=\"ub-styled-box-bordered-content-\">\ud83e\udd84<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa12e3\" class=\"has-inline-color\"> Results<\/mark><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fa12e3\" class=\"has-inline-color\">:<\/mark> Aprimo is now ahead of the curve, anticipating inbound leads before they even fill out a form and launching campaigns proactively. With a 40% increase in hit rates and stronger pipeline quality, their CEO is actively tracking in-market accounts.<\/p>\n\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"15-best-practices-for-abm\">Best Practices for ABM<\/h2>\n\n\n\n<p>By focusing on high-value accounts with personalized strategies, brands can maximize their ABM efforts and create impactful <a href=\"https:\/\/clickup.com\/blog\/customer-lifecycle-marketing\/\">customer lifecycle marketing<\/a> campaigns.&nbsp;<\/p>\n\n\n\n<p>Here are some best practices, inspired by ABM examples and success stories from top companies, including those in the media industry:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify high-value accounts<\/strong>: Use data-driven insights to target accounts that align with your ideal customer profile (ICP) and are actively in-market<\/li>\n\n\n\n<li><strong>Personalize engagement<\/strong>: Tailor content, messaging, and outreach based on each account\u2019s unique needs, pain points, and buying journey<\/li>\n\n\n\n<li><strong>Align sales and marketing teams<\/strong>: Ensure collaboration between sales and marketing departments to nurture leads effectively and accelerate the sales cycle<\/li>\n\n\n\n<li><strong>Leverage intent data<\/strong>: Use predictive analytics to identify accounts showing interest in your solutions and prioritize them in your ABM efforts<\/li>\n\n\n\n<li><strong>Go for<\/strong> <strong>omnichannel outreach<\/strong>: Engage prospects through multiple touchpoints, including email, LinkedIn, webinars, and targeted ads, to stay top-of-mind<\/li>\n\n\n\n<li><strong>Measure and optimize<\/strong>: Track KPIs like engagement rates, pipeline velocity, and revenue impact to refine your strategy and improve results<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"16-common-challenges-in-abm-and-how-to-overcome-them\">Common Challenges in ABM and How to Overcome Them<\/h2>\n\n\n\n<p>ABM is a highly effective strategy, but it has its hurdles. This is especially true regarding targeting high-value accounts and strengthening relationships with existing customers.&nbsp;<\/p>\n\n\n\n<p>To get the most out of your ABM efforts, you need to anticipate these challenges and have a strategy in place to tackle them head-on. Here are a few:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-identifying-the-right-accounts\">Identifying the right accounts<\/h3>\n\n\n\n<p>\ud83d\udd34 <strong>Challenge: <\/strong>Many companies struggle with pinpointing which accounts to prioritize. Without accurate data, they may end up targeting businesses that aren\u2019t actually in-market or ready to buy, leading to wasted resources and missed opportunities.<\/p>\n\n\n<div style=\"border: 3px solid #00d084; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-8c4f56c5-9b64-41f1-a875-f8984bb7e31f\">\n<p id=\"ub-styled-box-bordered-content-\">\ud83d\udca1 <strong>Solution<\/strong>: Use intent data, firmographics, and predictive analytics to identify valuable accounts actively searching for solutions like yours. This ensures that sales and marketing efforts focus on prospects with the highest conversion potential.<\/p>\n\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"18-engaging-decision-makers\">Engaging decision-makers<\/h3>\n\n\n\n<p>\ud83d\udd34 <strong>Challenge: <\/strong>Even when targeting the right accounts, reaching the key decision-makers and stakeholders within them can be difficult. Decision-makers are often bombarded with marketing messages, making it harder for brands to break through the noise.<\/p>\n\n\n<div style=\"border: 3px solid #00d084; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-02563ca9-06d5-4d82-ba4c-21c39392309b\">\n<p id=\"ub-styled-box-bordered-content-\">\ud83d\udca1 <strong>Solution:<\/strong> Personalize your outreach with industry-specific messaging, custom content, and multi-channel engagement. Tailoring your approach to their pain points, business goals, and preferred communication channels increases the likelihood of capturing their attention.<\/p>\n\n\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"19-retaining-and-expanding-existing-customers\">Retaining and expanding existing customers<\/h3>\n\n\n\n<p>\ud83d\udd34<strong> Challenge: <\/strong>Many companies focus so much on acquiring new accounts that they overlook growth opportunities within their existing customer base. Without a clear customer lifecycle <a href=\"https:\/\/clickup.com\/blog\/types-of-marketing\/\">marketing strategy<\/a>, businesses risk losing long-term revenue potential.<\/p>\n\n\n<div style=\"border: 3px solid #00d084; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-bbc0d6d7-58cf-467a-bf8d-a9ab4d649e0f\">\n<p id=\"ub-styled-box-bordered-content-\">\ud83d\udca1 <strong>Solution:<\/strong> Prioritize customer retention by delivering continuous value through personalized upsell and cross-sell campaigns. Use engagement data to identify customer needs and proactively offer solutions that align with their evolving goals.<\/p>\n\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"20-supercharge-your-abm-efforts-with-clickup\">Supercharge Your ABM Efforts with ClickUp<\/h2>\n\n\n\n<p>Getting started with ABM takes planning and the right tools to execute your strategy effectively. But with a solid foundation and smart use of technology, you can create targeted campaigns that resonate with your ideal accounts.<\/p>\n\n\n\n<p>The key is having a central hub where your team can plan campaigns, track progress, and measure results. That&#8217;s where ClickUp comes in. With it, you can organize your ABM efforts using dedicated Spaces for Marketing and Sales and customizable dashboards, automate repetitive tasks, and keep everyone aligned on priorities. You can also partner with ClickUp\u2019s built-in AI to extract account insights and create personalized campaign content faster.<\/p>\n\n\n\n<p>Why juggle multiple tools when you can manage your entire ABM strategy in one place? Create your success story today\u2014<a href=\"https:\/\/clickup.com\/signup\">sign up for ClickUp now<\/a>!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your team spends long hours on perfecting every piece of content for your campaigns, but what if the right decision-makers don&#8217;t notice most of the effort? That&#8217;s the reality for many B2B companies that are still using broad-based marketing approaches. Smart businesses use proven customer management strategies to focus their resources where they matter most, [&hellip;]<\/p>\n","protected":false},"author":104,"featured_media":461481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","cu_sticky_sidebar_cta_is_visible":true,"cu_sticky_sidebar_cta_title":"Start using ClickUp today","cu_sticky_sidebar_cta_bullet_1":"Manage all your work in one place","cu_sticky_sidebar_cta_bullet_2":"Collaborate with your team","cu_sticky_sidebar_cta_bullet_3":"Use ClickUp for FREE\u2014forever","cu_sticky_sidebar_cta_button_text":"Get Started","cu_sticky_sidebar_cta_button_link":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[756],"tags":[],"class_list":["post-461418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"featured_image_src":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2025\/05\/ABM-Marketing-Examples-Featured-Image.png","author_info":{"display_name":"Sudarshan Somanathan","author_link":"https:\/\/clickup.com\/blog\/author\/sudarshan\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Implement Account-based Marketing: 7 Real-Life Examples<\/title>\n<meta name=\"description\" content=\"Discover how to execute account-based marketing with real-life ABM examples. 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