{"id":45168,"date":"2022-11-16T06:46:49","date_gmt":"2022-11-16T14:46:49","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=45168"},"modified":"2024-03-22T06:39:21","modified_gmt":"2024-03-22T13:39:21","slug":"clickup-and-hubspot-partnership","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/clickup-and-hubspot-partnership\/","title":{"rendered":"ClickUp and HubSpot Announce Strategic Partnership Empowering Businesses to Increase Productivity and Retain Customers"},"content":{"rendered":"

HubSpot Ventures makes investment in ClickUp as companies release enhanced product integrations and GTM alignment<\/em><\/p>\n

SAN DIEGO and CAMBRIDGE, MA, November 16, 2022 \u2014 ClickUp<\/a>, the productivity platform that brings work together in one place, and HubSpot<\/a>, the customer relationship management (CRM<\/a>) platform for scaling companies, today announced the launch of a highly-requested partnership<\/a> to help customers create more efficient workflows and better collaborate across teams. By bringing together ClickUp\u2019s and HubSpot\u2019s powerful capabilities, stakeholders throughout the customer lifecycle benefit from increased productivity and are better equipped with the knowledge they need to foster and grow customer relationships.\u00a0<\/p>\n

Changing market conditions and economic uncertainty have put new pressure on businesses to maintain topline growth while pulling back on spend. According to a 2021 Forrester study, \u201csome 63% of North American C-suite executives look to new customer acquisition to deliver growth, while 23% expect to optimize marketing spending to lower costs.\u201d In today\u2019s environment, businesses are fighting to sign every net-new customer while simultaneously making existing customers more successful.\u00a0\u00a0\u00a0<\/p>\n

\u201cBuilding deeper relationships with customers starts with having a team that\u2019s aligned and working together towards creating a better customer experience. That\u2019s why I\u2019m so thrilled about our partnership with ClickUp, the power of HubSpot + ClickUp enables growing companies to create strong connections at every point in the buyer journey,\u201d said Yamini Rangan, CEO of HubSpot. \u201cClickUp gives teams the ability to create a seamless, collaborative experience at work that results in delightful experiences for its customers. We share a mission to provide organizations with powerful and easy-to-use tools that transform how they do business. I can\u2019t wait to see how our partnership helps our shared customers grow and develop more meaningful connections.\u201d\u00a0<\/p>\n

The foundation of a successful business is the facilitation of an end-to-end customer journey through exceptional customer engagement and responsiveness. However, the connection between acquisition and enablement teams has historically been slow and siloed, resulting in missed business opportunities and a lackluster customer experience. Today\u2019s businesses need both a robust CRM system and a sophisticated work management platform to drive efficiencies across their business and ensure stakeholders are working at their full potential.<\/p>\n

The two-way sync between ClickUp and HubSpot automates hours of tedious manual work, accelerating the customer success workflow<\/a> and providing visibility to all relevant team members on the latest status and next steps.\u00a0<\/p>\n