{"id":44398,"date":"2022-11-07T17:07:57","date_gmt":"2022-11-08T01:07:57","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=44398"},"modified":"2025-05-11T23:36:11","modified_gmt":"2025-05-12T06:36:11","slug":"product-failures-turned-into-success","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/product-failures-turned-into-success\/","title":{"rendered":"5 Product Failures That Turned Out to Be Successes"},"content":{"rendered":"\n<p>As any aspiring inventor knows, developing a great idea is only the first step in developing a winning product. Without the technical skills to design your bright idea\u2014or a partner to help you bring it to life\u2014your invention will likely remain a figment of your imagination.&nbsp;<\/p>\n\n\n\n<p>And that doesn\u2019t even account for the inventions that do turn into prototypes but never evolve into full-fledged consumer products.<\/p>\n\n\n\n<p>There\u2019s also a third product category: Ideas that turned into viable inventions, just not the ones the creator intended. Think of prescription drugs with surprising <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3538391\/\" target=\"_blank\" rel=\"noreferrer noopener\">off-label benefits<\/a>, like a hypertension drug some doctors <a href=\"https:\/\/www.pharmacytimes.com\/view\/10-surprising-off-label-uses-for-prescription-medications\" target=\"_blank\" rel=\"noreferrer noopener\">prescribe to treat PTSD-related nightmares<\/a>. Or consider Play-Doh: The infinitely stretchable, moldable clay that everyone knows and loves was originally intended to be a wallpaper cleaner.<\/p>\n\n\n\n<p>To highlight the creativity and flexibility that goes into successful product development, <a href=\"https:\/\/clickup.com\/teams\/product\">ClickUp<\/a> compiled a list of products that found success in something other than their original intent from a collection of news and expert sources.&nbsp;<\/p>\n\n\n\n<p>Keep reading to discover how these five well-known consumer products have evolved far beyond their inventors\u2019 original ideas.<\/p>\n\n\n\n<p><em><strong>Wondering what you should look for in a <a href=\"https:\/\/clickup.com\/blog\/product-management-tools\/\">product management tool<\/a>? We cover the 11 best product management tools in depth.&nbsp;<\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Pacemaker<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-44418\" title=\"Pacemaker\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image1.jpg\" sizes=\"auto, (max-width: 339px) 100vw, 339px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image1.jpg 1080w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image1-300x214.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image1-768x548.jpg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image1-700x499.jpg 700w\" alt=\"A doctor holding a pacemaker \" width=\"339\" height=\"241\">\n<figcaption>via Birgit Reitz-Hofmann\/ Shutterstock<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p>In 1956, inventor Wilson Greatbatch was trying to create a machine that could record the sound of the human heart when he accidentally installed a resistor that was the wrong size. Instead of the intended result, the machine started to give out its own pulse.&nbsp;<\/p>\n\n\n\n<p>Though the pulse was initially irregular, Greatbatch continued working on the device until it produced a regular pulse on very little battery power.<\/p>\n\n\n\n<p>After further testing on a dog, Greatbatch had the pacemaker ready for humans. By 1961, about 100 patients were using the new pacemaker. Estimates suggest that <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/books\/NBK526001\/\" target=\"_blank\" rel=\"noreferrer noopener\">as many as 3 million Americans<\/a> use an implantable pacemaker today.<\/p>\n\n\n\n<p><strong><em>From requirements planning to retrospective reporting, ClickUp has put together 20 product management templates covering every part of the product management process.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Post-it<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-44419\" title=\"Post-it\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image6.jpg\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image6.jpg 1080w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image6-300x214.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image6-768x548.jpg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image6-700x499.jpg 700w\" alt=\"Planning with Post It notes\" width=\"474\" height=\"338\">\n<figcaption>via Indypendenz\/ Shutterstock<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p>The story behind the now-ubiquitous <a href=\"https:\/\/clickup.com\/blog\/online-sticky-notes\/\">sticky note<\/a> began in 1968 when a chemist at Minnesota-based 3M was trying to develop a new adhesive. Spencer Silver wanted to create an even stronger, tougher adhesive than the company already had and came up with the idea of microspheres. These tiny sticky spheres could attach to surfaces but were easily removable. Silver couldn\u2019t initially find a use for them, but in 1974, a colleague named Art Fry had a <a href=\"https:\/\/www.cnn.com\/2013\/04\/04\/tech\/post-it-note-history\" target=\"_blank\" rel=\"noreferrer noopener\">\u201ceureka moment.\u201d<\/a><\/p>\n\n\n\n<p>While fumbling with a hymnbook during church choir practice, Fry realized that bookmarks would be much more useful if they could stick to the page, preventing them from falling out as you opened a book.&nbsp;<\/p>\n\n\n\n<p>Once the 3M team developed the prototype for the Post-it, they realized they were also handy for passing notes around the office. In 1980, 3M released the first Post-it product to great success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Bubble Wrap<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-44420\" title=\"Bubble wrap\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image5.jpg\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image5.jpg 1080w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image5-300x214.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image5-768x548.jpg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image5-700x499.jpg 700w\" alt=\"A person wrapping a box with bubble wrap\" width=\"491\" height=\"350\">\n<figcaption>via New Africa\/ Shutterstock<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p>Alfred Fielding and Marc Chavannes created bubble wrap in 1957 as a textured wallpaper they hoped would appeal to the Beat generation. When they passed two plastic shower curtains through a heat-sealing machine, the result was a sheet of film with air bubbles trapped inside.<\/p>\n\n\n\n<p>Although Fielding and Chavannes weren\u2019t sure of the best use for their invention, they knew they had created something interesting and filed patents for the process. The two inventors brainstormed more than 400 potential uses before stumbling onto one that stuck: packaging material.&nbsp;<\/p>\n\n\n\n<p>Today, Sealed Air\u2014the company Fielding and Chavannes founded\u2014is a Fortune 500 company that surpassed <a href=\"https:\/\/www.sealedair.com\/company\/our-company\/who-we-are\" target=\"_blank\" rel=\"noreferrer noopener\">$5.5 billion in sales in 2021<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Listerine<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-44421\" title=\"Listerine\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image4.jpg\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image4.jpg 1080w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image4-300x214.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image4-768x548.jpg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image4-700x499.jpg 700w\" alt=\"A person pouring Listerine into a cap\" width=\"424\" height=\"302\">\n<figcaption>via Ju Jae-young\/ Shutterstock<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p>Familiar with the term halitosis? You might not realize that <a href=\"https:\/\/www.listerine.co.uk\/about\/the-history-of-listerine\" target=\"_blank\" rel=\"noreferrer noopener\">Listerine actually coined<\/a> the term to sell mouthwash. In 1879, Dr. Joseph Lawrence developed the original formula for Listerine as a <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/20621240\/#:~:text=Listerine%2C%20a%20mouthrinse%20composed%20of,and%20as%20a%20floor%20cleaner.\" target=\"_blank\" rel=\"noreferrer noopener\">surgical antiseptic<\/a>. He even named his creation after Dr. Joseph Lister, the first surgeon to operate in a sterilized chamber and the father of antiseptic medicine.<\/p>\n\n\n\n<p>By 1895, Lawrence had transferred the ownership of Listerine to Lambert Pharmaceutical Co., which discovered it also killed germs in the mouth and marketed it to dentists. In the 1920s, the company began selling Listerine as a cure for \u201chalitosis\u201d\u2014previously known as bad breath\u2014and sales took off dramatically.<\/p>\n\n\n\n<p><strong><em>No matter what you\u2019ve built, releasing it to the public is a critical moment. Here\u2019s why a controlled, measurable, and automated <a href=\"https:\/\/clickup.com\/blog\/release-management-process\/\">release management process<\/a> is your key to success<\/em><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. YouTube<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-44422\" title=\"YouTube\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image3-1.jpg\" sizes=\"auto, (max-width: 458px) 100vw, 458px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image3-1.jpg 1080w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image3-1-300x214.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image3-1-768x548.jpg 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/image3-1-700x499.jpg 700w\" alt=\"A person holding an iPad with YouTube on the screen\" width=\"458\" height=\"326\">\n<figcaption>via Kaspars Grinvalds\/ Shutterstock<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<p>YouTube\u2019s 2.5 billion active users likely wouldn\u2019t have recognized the first iteration of the popular video app. In 2005, co-founders Steve Chen, Chad Hurley, and Jawed Karim created YouTube as a video dating site where users could upload videos of themselves talking about their dream partner.&nbsp;<\/p>\n\n\n\n<p>After just less than a week, not a single person had uploaded a video. The co-founders even <a href=\"https:\/\/www.theguardian.com\/technology\/2016\/mar\/16\/youtube-past-video-dating-website\" target=\"_blank\" rel=\"noreferrer noopener\">offered women $20 to upload videos<\/a> of themselves to the site.<\/p>\n\n\n\n<p>Realizing their initial plan wasn\u2019t working, the co-founders opened the platform up to any video\u2014and YouTube as we know it was born. In 2006, Google acquired YouTube for $1.65 billion, and in the second quarter of 2022, YouTube <a href=\"https:\/\/www.cnbc.com\/2022\/07\/26\/youtube-obvious-math-problem-as-revenue-slows-from-pandemic-highs-.html\" target=\"_blank\" rel=\"noreferrer noopener\">reported earnings of $7.34 billion<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Never Underestimate The Power of Failure<\/h2>\n\n\n\n<p>It\u2019s hard to imagine a world without any of these inventions\u2014some literally and others figuratively have saved lives.<\/p>\n\n\n\n<p>Rogaine was intended to be <a href=\"https:\/\/pharmaceutical-journal.com\/article\/news\/how-minoxidil-was-transformed-from-an-antihypertensive-to-hair-loss-drug\" target=\"_blank\" rel=\"noreferrer noopener\">a blood pressure medication<\/a>.<\/p>\n\n\n\n<p>Wheaties resulted from<a href=\"https:\/\/www.generalmills.com\/food-we-make\/brands\/wheaties#:~:text=Wheaties%20was%20created%20at%20Washburn,sizzled%20into%20a%20crisp%20flake.\" target=\"_blank\" rel=\"noreferrer noopener\"> an accidental spill<\/a> of a wheat bran mixture onto a stove.<\/p>\n\n\n\n<p>And the man behind the microwave was originally working on radar equipment for World War II when he discovered the <a href=\"https:\/\/lemelson.mit.edu\/resources\/percy-spencer\" target=\"_blank\" rel=\"noreferrer noopener\">machine\u2019s waves melted a chocolate bar<\/a> in his pocket.<\/p>\n\n\n\n<p>But all of these inventions started out as failed experiments, so never underestimate the power of failure.<\/p>\n\n\n\n<p>As one of ClickUp\u2019s <a href=\"https:\/\/clickup.com\/blog\/core-values-examples\/\">core values<\/a>, growing 1% every day is the key to success, and both small wins and failures are considered learning opportunities. Your discoveries, big or small, may just be what leads you to invent the next big thing that can change our lives forever.<\/p>\n\n\n\n<p><em><strong>Learn more about ClickUp\u2019s <a href=\"https:\/\/clickup.com\/about\">core values<\/a>, and how ClickUp can help product teams simplify and succeed in <a href=\"https:\/\/clickup.com\/teams\/product\">product management<\/a>. <\/strong><\/em><\/p>\n\n\n\n<p><strong><em>Guest Writer: <\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns: 15% auto;\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-44653 size-full\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/11\/Annalise-Mantz.jpeg\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/11\/Annalise-Mantz.jpeg 400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/11\/Annalise-Mantz-300x300.jpeg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/11\/Annalise-Mantz-150x150.jpeg 150w\" alt=\"\" width=\"400\" height=\"400\"><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p><em><a href=\"https:\/\/stacker.com\/annalise-mantz\" target=\"_blank\" rel=\"noreferrer noopener\">Annalise Mantz<\/a> from Stacker <\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As any aspiring inventor knows, developing a great idea is only the first step in developing a winning product. Without the technical skills to design your bright idea\u2014or a partner to help you bring it to life\u2014your invention will likely remain a figment of your imagination.&nbsp; And that doesn\u2019t even account for the inventions that [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":44404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","cu_sticky_sidebar_cta_is_visible":true,"cu_sticky_sidebar_cta_title":"Start using ClickUp today","cu_sticky_sidebar_cta_bullet_1":"Manage all your work in one place","cu_sticky_sidebar_cta_bullet_2":"Collaborate with your team","cu_sticky_sidebar_cta_bullet_3":"Use ClickUp for FREE\u2014forever","cu_sticky_sidebar_cta_button_text":"Get Started","cu_sticky_sidebar_cta_button_link":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[765,755],"tags":[],"class_list":["post-44398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-product-management"],"featured_image_src":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/10\/product-failures.png","author_info":{"display_name":"_no-author","author_link":"https:\/\/clickup.com\/blog\/author\/no-author\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Product Failures That Turned Out to Be Successes by ClickUp<\/title>\n<meta name=\"description\" content=\"Find out what five well-known products made their way to success despite starting off as failures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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