{"id":3964,"date":"2018-10-02T05:49:56","date_gmt":"2018-10-02T12:49:56","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=3964"},"modified":"2024-03-21T14:06:16","modified_gmt":"2024-03-21T21:06:16","slug":"slack-growth-strategy","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/slack-growth-strategy\/","title":{"rendered":"The Slack Growth Strategy: 5 Key Takeaways for Your Company"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A messaging app for teams that can boast IBM, Oracle, Target, BBC, and other Fortune 100 companies as its users without spending a fortune on <a href=\"https:\/\/clickup.com\/blog\/marketing-campaign-management\/\">marketing campaigns<\/a> is worth a study.<\/span><\/p>\n<p><a href=\"https:\/\/slack.com\/\"><span style=\"font-weight: 400;\">Slack<\/span><\/a><span style=\"font-weight: 400;\">, the workplace collaboration tool, is the outcome of innovative product-market fit coupled with some unconventional marketing hacks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While by definition, <\/span><i><span style=\"font-weight: 400;\">slack<\/span><\/i><span style=\"font-weight: 400;\"> may mean to slow down, relax and take things easy, the company is doing anything but. Slack is one of the fastest tech startups to reach unicorn status of $1 billion in valuation in just over a year of its initial launch.<\/span><\/p>\n<div class=\"ub_table-of-contents\" data-hidetext=\"hide\" data-initiallyhideonmobile=\"false\" data-initiallyshow=\"true\" data-scrolltype=\"auto\" data-showtext=\"show\" id=\"ub_table-of-contents-fc0ea2cc-e63d-4e15-9fe3-53299818bf5f\">\n<div class=\"ub_table-of-contents-header-container\">\n<div class=\"ub_table-of-contents-header\">\n<div class=\"ub_table-of-contents-title\">This Article Contains:<\/div>\n<\/div>\n<\/div>\n<div class=\"ub_table-of-contents-extra-container\">\n<div class=\"ub_table-of-contents-container ub_table-of-contents-1-column\">\n<ul>\n<li><a href=\"https:\/\/clickup.com\/blog\/slack-growth-strategy\/#0-slack-a-short-history-\">Slack: A Short History<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/slack-growth-strategy\/#1-from-humble-beginnings-to-high-flying-success-\">From Humble Beginnings to High Flying Success<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/slack-growth-strategy\/#2-slack-growth-story-a-method-in-the-madness-\">Slack Growth Story: A Method in the Madness<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/slack-growth-strategy\/#8-recent-valuations-amp-its-impact-\">Recent Valuations &amp; Its Impact<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/slack-growth-strategy\/#9-slack-business-strategy-the-atlassian-deal-\">Slack Business Strategy: The Atlassian Deal<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/slack-growth-strategy\/#10-5-key-slack-growth-takeaways-for-your-business-\">5 Key Slack Growth Takeaways for Your Business<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/slack-growth-strategy\/#16-conclusion-\">Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:50px\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"0-slack-a-short-history-\"><b>Slack: A Short History<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Slack was created <\/span><a href=\"https:\/\/www.fastcompany.com\/3041905\/slacks-founder-on-how-they-became-a-1-billion-company-in-two-years\"><span style=\"font-weight: 400;\">in 2013<\/span><\/a><span style=\"font-weight: 400;\"> by Stewart Butterfield, who was then already well-known as a co-founder of the photo sharing platform Flickr that was acquired by Yahoo! in March 2005.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The enterprise messaging tool which is aimed at assisting team members to chat, work on projects together, and share links and more in real time, found an amazing product-market fit instantly and has been growing ever since.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By <\/span><a href=\"https:\/\/www.fastcompany.com\/3042326\/with-500000-users-slack-says-its-the-fastest-growing-business-app-ever\"><span style=\"font-weight: 400;\">February 2015<\/span><\/a><span style=\"font-weight: 400;\">, when the tool was publicly available, Slack had acquired 500,000 daily active users. Within four months, this number had doubled to 1.1 million active users. Today Slack has <\/span><a href=\"https:\/\/slack.com\/about\"><span style=\"font-weight: 400;\">8 million daily active users<\/span><\/a><span style=\"font-weight: 400;\"> with 3 million paid users and counting.<\/span><\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:50px\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"1-from-humble-beginnings-to-high-flying-success-\"><b>From Humble Beginnings to High Flying Success<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Slack is a great example of a powerful innovation created by accident. Something like the microwave \u2013 a device that has changed our eating habits and food market ever since it was \u201caccidentally\u201d <\/span><a href=\"https:\/\/www.businessinsider.in\/How-the-microwave-was-invented-by-a-radar-engineer-who-accidentally-cooked-a-candy-bar-in-his-pocket\/articleshow\/47928989.cms\"><span style=\"font-weight: 400;\">invented by engineer Percy Spencer in 1945<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Founder Butterfield and his team were working on a games app called Glitch and wanted a streamlined internal communication platform. They got to work and designed the initial version of Slack to facilitate collaboration and exchange of ideas between the internal team members of Glitch. The tool soon became indispensable for the Glitch team. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when Glitch failed to takeoff, Butterfield realized the potential of a workplace chat tool and thus Slack was born to great success.<\/span><\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:50px\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"2-slack-growth-story-a-method-in-the-madness-\"><b>Slack Growth Story: A Method in the Madness<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Slack has used some innovative ways to hack its growth. Here are its top 5 strategies:<\/span><\/p>\n<h3 class=\"wp-block-heading\" id=\"3-1-use-word-of-mouth-marketing-\"><b>1. Use Word-of-Mouth Marketing <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Slack proved that people still rely on the opinion of their friends or colleagues. Early on, Butterfield leveraged his contacts and connections in different companies and the press to get the word out about the new platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">He also influenced his entrepreneur friends to give Slack a try. These connections and word-of-mouth referrals paid off, and 8,000 people signed up on Slack\u2019s very first day. That number had almost doubled within two weeks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slack investor Marc Andreessen tweeted this growth chart about the company\u2019s <\/span><a href=\"https:\/\/qz.com\/249222\/slacks-explosive-word-of-mouth-growth-in-one-amazing-chart\/\"><span style=\"font-weight: 400;\">word of mouth growth<\/span><\/a><span style=\"font-weight: 400;\"> on August 2014.<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"graph of slack active users\" class=\"wp-image-3965\" decoding=\"async\" height=\"500\" loading=\"lazy\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2018\/09\/slack-growth.jpg\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2018\/09\/slack-growth.jpg 900w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2018\/09\/slack-growth-300x167.jpg 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2018\/09\/slack-growth-768x427.jpg 768w\" width=\"900\"\/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">However, it is not just literal word-of-mouth. Slack also uses social tools like Twitter to reach out to a wider audience and push organic direct traffic to its website. Building buzz can benefit your product, confirming the direction of your product. At ClickUp, we\u2019ve also seen the positive associations that come with word-of-mouth, especially on Twitter and <\/span><a href=\"https:\/\/clickup.com\/reviews\"><span style=\"font-weight: 400;\">review sites<\/span><\/a><span style=\"font-weight: 400;\">, where people offer their honest perspectives. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe bet heavily on Twitter. Even if someone is incredibly enthusiastic about a product, literal word of mouth will only get to a handful of people \u2014 but if someone tweets about us, it can be seen by hundreds, even thousands,\u201d <\/span><a href=\"http:\/\/firstround.com\/review\/From-0-to-1B-Slacks-Founder-Shares-Their-Epic-Launch-Strategy\/\"><span style=\"font-weight: 400;\">says Butterfield<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0<\/span><\/p>\n<h3 class=\"wp-block-heading\" id=\"4-2-accelerate-growth-via-integrations-\"><b>2. Accelerate Growth via Integrations <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Slack has over 1,000+ integrations, (including\u00a0<\/span><a href=\"https:\/\/slack.com\/apps\/A3G4A68V9-clickup\"><span style=\"font-weight: 400;\">Clickup<\/span><\/a><span style=\"font-weight: 400;\">!) The company uses these integrations to gain referral traffic to its website as well as piggyback on the success of these integrations to ensure it appears on the first-page search results whenever anyone searches a product with which Slack integrates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if anyone searches for <a href=\"https:\/\/www.google.com\/search?source=hp&amp;ei=ZOWaW87KN4SY_Qa614_oDw&amp;q=clickup&amp;btnK=Google+Search&amp;oq=clickup&amp;gs_l=psy-ab.3..35i39l2j0i131j0j0i20i263j0l3j0i20i263j0.2905.3648..3916...1.0..0.189.784.4j4....2..0....1..gws-wiz.....0..0i131i20i264j0i20i264.aQO23xd43UQ\">ClickUp in Google<\/a>, they will also find <a href=\"https:\/\/mimri.slack.com\/apps\/A3G4A68V9-clickup\">Clickup-Slack App Directory<\/a> listed as one of the search results on Google\u2019s first page.<\/span><\/p>\n<p><em>Check out our <a href=\"https:\/\/clickup.com\/blog\/best-slack-integrations\/\">list of top Slack integrations<\/a>!<\/em><\/p>\n<h3 class=\"wp-block-heading\" id=\"5-3-implement-customer-feedback-\"><b>3. Implement Customer Feedback <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Slack sought continuous feedback from its early users and used it to iterate the product, its user interface, efficiency, and usefulness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They responded to every email they received and approached every help ticket as an opportunity to improve the product or fix a problem. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company was able to build a product that the market wanted because it listened to its users and kept track of how many people were asking for a certain feature, or a new kind of integration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even today, this reverence for user feedback is part of the company\u2019s DNA. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slack believes that every customer interaction is a marketing opportunity. If a company can go above and beyond to provide remarkable customer service, people will be delighted to recommend you. Here\u2019s a good chance to learn <a href=\"https:\/\/www.mastersincommunications.org\/marketing-communication-what-means-for-business\/\">what marketing is really all about<\/a>!<\/span><\/p>\n<h3 class=\"wp-block-heading\" id=\"6-4-prioritize-unique-features-\"><b>4. Prioritize Unique Features <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Right from the start, Butterfield <\/span><a href=\"http:\/\/startupgeist.com\/how-to-start-a-startup-slack\/\"><span style=\"font-weight: 400;\">was influenced<\/span><\/a><span style=\"font-weight: 400;\"> by Paul Buchheit\u2019s thesis: If you do a few things incredibly well, the rest doesn\u2019t really matter. And he implemented this when building Slack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slack did not build too many features. Instead, it focused on building one of them well. These main features were Search, File-sharing and Synchronization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool\u2019s search feature allows users to quickly find what they\u2019re looking for, while its file sharing feature gives you the ability to drag-and-drop files, or quickly paste images through intuitive UI actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, Slack has a built-in \u201cleave-state synchronization\u201d that allows it to know where every person in any conversation leaves off, and sync to their cursor position in real time. This single feature in itself has given them real competitive bite in a market that has seen the entry of many well-known tech giants.<\/span><\/p>\n<h3 class=\"wp-block-heading\" id=\"7-5-fair-pricing-policy-\"><b>5. Fair Pricing Policy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Slack not only has a free plan which in itself is feature-rich, but it also operates a unique \u201cfair billing policy.\u201d<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"fair-billing-policy\" class=\"wp-image-3969\" decoding=\"async\" height=\"416\" loading=\"lazy\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2018\/09\/unnamed-1.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2018\/09\/unnamed-1.png 684w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2018\/09\/unnamed-1-300x182.png 300w\" width=\"684\"\/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">Here\u2019s how it works: if a Slack user does not use the software for 14 days, Slack gives you your money back through prorated credit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This <a href=\"https:\/\/clickup.com\/blog\/brand-management-strategies\/\">strategy is not just useful in building great brand<\/a> value. It also keeps Slack\u2019s entire team on its toes. The team needs to continuously provide easy onboarding and comfortable user experience to add as many active users as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The strategy has worked beautifully. Out of its 8 million daily active users, Slack has converted 3 million of them into paid customers.<\/span><\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:50px\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"8-recent-valuations-amp-its-impact-\"><b>Recent Valuations &amp; Its Impact <\/b><\/h2>\n<p><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-08-21\/slack-s-valuation-rises-to-7-1-billion\"><span style=\"font-weight: 400;\">Slack is currently valued at about $7.1 billion<\/span><\/a><span style=\"font-weight: 400;\"> on the back of its latest funding round (August 2018) that saw an investment of $427 million. With the latest deal, Slack has raised total funds of $1.27 billion since inception.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that the firm is better capitalized it can compete better with deep-pocketed tech giants like Microsoft, Alphabet (Google\u2019s parent company), and Facebook. Slack can also use the capital to attract and retain paying customers in a scenario where the big players have the added advantage of being able to bundle their versions of workplace collaboration services with other core offerings, enabling them to add customers at a more rapid pace compared to Slack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last year, investment from SoftBank Group Corp. valued Slack at $5 billion. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After last year\u2019s <\/span><a href=\"https:\/\/www.businessinsider.in\/Slack-is-reportedly-raising-another-500-million-and-Amazon-Google-and-Microsoft-might-try-to-buy-it\/articleshow\/59167035.cms\"><span style=\"font-weight: 400;\">fundraising round there were reports<\/span><\/a><span style=\"font-weight: 400;\"> that Google, Salesforce, Microsoft, among others had shown interest in acquiring Slack. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, it was <\/span><a href=\"https:\/\/www.fastcompany.com\/4040867\/amazon-is-interested-in-buying-slack-for-9-billion\"><span style=\"font-weight: 400;\">reported<\/span><\/a><span style=\"font-weight: 400;\"> that e-commerce giant Amazon had held discussions with Slack about a bid that would value the workplace chat app at $9 billion valuation.<\/span><\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:50px\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"9-slack-business-strategy-the-atlassian-deal-\"><b>Slack Business Strategy: The Atlassian Deal <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In July 2018, Slack bought the intellectual property for team collaboration platforms \u2013 <\/span><a href=\"https:\/\/www.atlassian.com\/blog\/announcements\/new-atlassian-slack-partnership\"><span style=\"font-weight: 400;\">HipChat and Stride<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 from one of its major rivals Atlassian.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of the deal, Atlassian will discontinue both products and encourage users to migrate to Slack. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is an important business strategy for Slack, because, despite its current market dominance, the company is feeling competitive pressure from tech giants like Microsoft Team, <a href=\"https:\/\/clickup.com\/blog\/slack-vs-google-chat\/\">Google Hangouts Chat<\/a>, Workplace by Facebook and Cisco Webex Teams. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Removing a competitor sends a powerful message to the entire enterprise communication industry \u2013 that is expected to see a lot of action from new startups as well as tech giants. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the partnership, Slack now has the opportunity to add HipChat and Stride users to its active user base. Both Stride and HipChat Cloud will be discontinued in February 2019. This is likely to boost Slack\u2019s already impressive user base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More importantly, the alliance with a strong and respected enterprise brand like Atlassian will give Slack the credibility to attract large corporations and financial backing necessary to hold off challenges from deep-pocketed competitors.<\/span><\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:50px\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"10-5-key-slack-growth-takeaways-for-your-business-\"><b>5 Key Slack Growth Takeaways for Your Business<\/b><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"slack logo\" class=\"wp-image-4105\" decoding=\"async\" height=\"73\" loading=\"lazy\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2018\/09\/256px-Slack_Technologies_Logo.png\" width=\"256\"\/><\/figure>\n<\/div>\n<p><span style=\"font-weight: 400;\">Slack uses some unique brand marketing techniques to turn its brand into an impressive SaaS powerhouse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 5 key growth takeaways for your business:<\/span><\/p>\n<h3 class=\"wp-block-heading\" id=\"11-1-use-the-power-of-media-\"><b>1. Use the power of media. <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Provide a bigger impetus to word-of-mouth when launching the product by using traditional media. While Slack had the advantage of prior connections, you can start <\/span><a href=\"https:\/\/www.criminallyprolific.com\/marketing-communications-strategy\/\"><span style=\"font-weight: 400;\">building your press relations from day one<\/span><\/a><span style=\"font-weight: 400;\"> so that when launch day comes you have strong relationships with journalists and bloggers who would be willing to write about your product. <\/span><\/p>\n<h3 class=\"wp-block-heading\" id=\"12-2-opt-for-freemium-plans-and-quick-onboarding-\"><b>2. Opt for freemium plans and quick onboarding<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pricing is a crucial aspect of a SAAS organization. Use a freemium or free trial plan to get the attention of your targeted audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slack\u2019s freemium model is ideal for people to try the app without any initial payments. You don\u2019t need a credit card to register for the free plan. A free plan plus a super-easy onboarding process will motivate more users to give your tool a try.<\/span><\/p>\n<h3 class=\"wp-block-heading\" id=\"13-3-use-a-bottom-up-approach-\"><b>3. Use a bottom-up approach <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Slack did not start by reaching out to CIOs or top management; they approached a team manager. If he found the product useful, the affordability of the app made it easy for him to expense it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be an important strategy for your enterprise success.<\/span><\/p>\n<h3 class=\"wp-block-heading\" id=\"14-4-hear-your-customers-\"><b>4. Hear your customers <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There is a ton of qualitative data that your users are sharing with you every day. This is useful information that can help you tweak your product for a better product-market fit. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slack took every opportunity to fix problems or add new features when users told them that something was not working or asked for an added service. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also use the same approach at ClickUp. Users are invited to provide feedback and make suggestions on our <\/span><a href=\"https:\/\/feedback.clickup.com\/feature-requests\"><span style=\"font-weight: 400;\">feedback board<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 class=\"wp-block-heading\" id=\"15-5-find-your-magic-number-\"><b>5. Find your magic number<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apart from keeping track of industry-standard numbers, you must know your company\u2019s magic numbers that give you a clear idea of who is really using your product and how you can get them to keep using it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Slack, this number is 2,000 messages. Slack has observed that any team that has exchanged 2,000 messages on Slack continues to use the platform. What\u2019s the magic number that you\u2019re looking for that will keep your users on your platform? <\/span><\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:50px\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"16-conclusion-\"><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Slack did not succeed because the product was unique or they had a big marketing budget. Its growth is based on listening to the customer, generating viral word-of-mouth brand awareness and developing a personable, non-salesy brand personality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re currently a Slack user, you can <\/span><a href=\"https:\/\/clickup.com\/slack-and-clickup\"><span style=\"font-weight: 400;\">integrate with ClickUp<\/span><\/a><span style=\"font-weight: 400;\"> to manage your tasks.<\/span><\/p>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\" style=\"height:50px\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A messaging app for teams that can boast IBM, Oracle, Target, BBC, and other Fortune 100 companies as its users without spending a fortune on marketing campaigns is worth a study. Slack, the workplace collaboration tool, is the outcome of innovative product-market fit coupled with some unconventional marketing hacks. While by definition, slack may mean [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","cu_sticky_sidebar_cta_is_visible":true,"cu_sticky_sidebar_cta_title":"Start using ClickUp today","cu_sticky_sidebar_cta_bullet_1":"Manage all your work in one place","cu_sticky_sidebar_cta_bullet_2":"Collaborate with your team","cu_sticky_sidebar_cta_bullet_3":"Use ClickUp for FREE\u2014forever","cu_sticky_sidebar_cta_button_text":"Get Started","cu_sticky_sidebar_cta_button_link":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[223],"tags":[153,154,40,225],"class_list":["post-3964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","tag-growth","tag-marketing","tag-slack","tag-tech"],"featured_image_src":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2018\/09\/Blog-Post-Image_-Slack-Growth-v4.png","author_info":{"display_name":"Wes Brummette","author_link":"https:\/\/clickup.com\/blog\/author\/wes\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Slack Growth Strategy: 5 Key Takeaways for Your Company<\/title>\n<meta name=\"description\" content=\"How did Slack grow so fast? 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