{"id":36089,"date":"2022-02-03T06:00:00","date_gmt":"2022-02-03T14:00:00","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=36089"},"modified":"2024-03-22T06:40:18","modified_gmt":"2024-03-22T13:40:18","slug":"clickup-reveals-first-super-bowl-ad","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/clickup-reveals-first-super-bowl-ad\/","title":{"rendered":"ClickUp Reveals First Ever Super Bowl Ad, “Declaration”"},"content":{"rendered":"

SaaS startup set to make its debut on advertising\u2019s biggest stage alongside the world\u2019s biggest brands<\/em><\/p>\n

SAN DIEGO,\u00a0Feb. 3, 2022\u00a0\u2013\u00a0ClickUp<\/a>, the world\u2019s only all-in-one productivity platform, revealed its official ad today that will air during Super Bowl LVI on\u00a0Sunday, February 13.<\/p>\n

\u201cDeclaration<\/a>\u201d features a bold and humorous take on the signing of the Declaration of Independence, and highlights how having all of your work in one place makes the world more productive and saves people time in any century!<\/p>\n

ClickUp\u2019s first-ever Super Bowl ad will premier during the third quarter in all major U.S. markets, including\u00a0New York,\u00a0Los Angeles,\u00a0Chicago,\u00a0Philadelphia,\u00a0Dallas,\u00a0San Francisco,\u00a0Washington,\u00a0Boston,\u00a0Miami,\u00a0San Diego,\u00a0Austin,\u00a0Seattle,\u00a0Charlotte, and Raleigh.\u00a0<\/p>\n

The ad was conceptualized and created entirely by ClickUp\u2019s best-in-class, in-house creative team, led by\u00a0Melissa Rosenthal, the company\u2019s Chief Creative Officer. Under her leadership, ClickUp has led the way for software and tech companies \u2014 especially startups \u2014 entering mainstream advertising. The company was recently ranked as one of the\u00a0top 100<\/a>\u00a0companies to invest in out-of-home advertising alongside Amazon, Apple, Facebook, and GrubHub, and debuted their\u00a0\u201cReturning to Work\u201d campaign<\/a>, a comedic six-part video series, in\u00a0August 2021.<\/p>\n

\u201cClickUp has made advertising a key priority over the past year in an effort to build an authentic brand voice that illustrates the benefits of ClickUp in a relatable, human-centric, and humorous way,\u201d said\u00a0Melissa Rosenthal, Chief Creative Officer at ClickUp.\u00a0\u201cThis commercial is a natural progression of our overall advertising strategy and the large investments we\u2019ve made in out-of-home advertising to-date. We\u2019re excited by the opportunity to amplify the voice we\u2019ve developed on the biggest national stage.\u201d\u00a0\u00a0<\/p>\n

ClickUp\u2019s Super Bowl ad comes on the heels of several milestones for the company. Debuting an ad of this caliber is a testament to ClickUp\u2019s hyper-growth and success.\u00a0In less than 18 months the fast-growing startup raised\u00a0$535 million\u00a0in funding, including a\u00a0$400 million\u00a0Series C round<\/a>\u00a0in\u00a0October 2021. In the last year, ClickUp has tripled its revenue and grown its user base from 200,000 to 800,000 teams worldwide, including teams at McDonalds, Booking.com, Papa Johns, and Netflix. The company also recently\u00a0launched<\/a>\u00a0several new innovative products as part of its all-in-one productivity platform, including a fully revamped version of ClickUp Docs and an all-new product Whiteboard, a powerful visual collaboration space that helps you visualize ideas and turn them into actions with a click of a button.<\/p>\n

Read more about ClickUp\u2019s Super Bowl LVI ad on\u00a0our blog<\/a>\u00a0and view an extended version of our Super Bowl ad at\u00a0http:\/\/clickup.com\/sb<\/a>.<\/p>\n

ClickUp\u2019s In-House Credits<\/strong><\/p>\n