When selling to a potential client, what\u2019s the one thing that makes or breaks their experience?
A great demo. It\u2019s all about showing how your product solves a major problem and makes their life easier. The real challenge is showing the solution in a way that grabs attention. That\u2019s where you need corporate videos. <\/p>\n\n\n\n
Think about all the situations where watching a quick, two-minute company video works better than reading a long brochure. Recent research shows that viewers remember 95% of what they watch in a video<\/a> compared to just 10% of what they read. <\/p>\n\n\n\n But great videos need great ideas. That\u2019s why we\u2019ll explore some of the best corporate video examples to inspire and build your company\u2019s video strategy. Let\u2019s go! <\/p>\n\n\n A corporate video is a quick, fun way to showcase your work and help your clients determine whether you’re the perfect match for their business.<\/p>\n\n\n\n Corporate videos are a visual way to showcase your product, brand, values, and team.\u00a0They also let you speak directly to your audience, often becoming a key part of your company’s marketing strategy.<\/p>\n\n\n<\/div>\n\n\n And the best part is you can get creative with it! <\/p>\n\n\n\n Unlike traditional advertising, corporate explainer videos communicate with the target audience through fun video formats that highlight your mission, values, brand identity, and the positive company culture<\/a> you\u2019re building at the organization.<\/p>\n\n\n\n Whether it\u2019s a product demo, explainer video, or training video<\/a>, the goal is to show your customers how you solve their problems and why they should choose you.<\/p>\n\n\n Read More:<\/strong> 15 Training Video Examples: Best Practices for Impactful Employee Development<\/a><\/p>\n\n\n<\/div>\n\n\n With video booming more than ever, it\u2019s the perfect way to reach your audience. <\/p>\n\n\n Take Dropbox, for example. Their simple explainer video<\/a> raised brand awareness and brought millions of new customers by showing how their product solves everyday problems.\u00a0This means that even small businesses can make great corporate videos today, thanks to affordable filmmaking tools!<\/p>\n\n\n<\/div>\n\n\n So, what makes the best corporate videos different from other marketing strategies? They help your brand stand out from the competition by highlighting the unique features of your company culture, product, or service.<\/p>\n\n\n\n Ultimately, good storytelling and relative video content build brand awareness and increase conversion rates.<\/strong><\/p>\n\n\n\n Speaking of storytelling, ClickUp<\/a>, the everything app for work, has mastered using the video format to engage its audience and showcase its brand.\u00a0ClickUp\u2019s marketing videos combine storytelling with strategic messaging to build relevance. Let\u2019s examine how they do this.<\/p>\n\n\n\n While many brands produce amazing corporate videos (like the Dropbox example above and several below), we’ll start by showcasing what ClickUp has been up to when it comes to video. <\/p>\n\n\n\n ClickUp<\/a> is a powerful project management tool that helps teams manage projects, streamline work, and establish collaboration. But they\u2019ve taken things to the next level with their viral TikToks, proving that even corporate video production can be engaging and relatable.<\/p>\n\n\n Their clever use of relatable humor and subtle product features keeps viewers hooked. It\u2019s a great example of how SaaS video content can be fun and effective.<\/p>\n\n\n\n So whether you\u2019re planning your own video project or looking for a corporate video idea, take a page from ClickUp\u2019s book: keep it relatable and fun, and watch how your audience reacts.<\/p>\n\n\n<\/div>\n\n\n Here are some of the best corporate video examples from ClickUp to help you get started:<\/p>\n\n\n\n In this viral ClickUp TikTok, the social media team uses workplace humor to discuss ClickUp Chat<\/a>. The video shows a funny moment at Dreamforce, where ClickUp \u2018crashes\u2019 a Chili Piper talk.<\/p>\n\n\n\nIntroduction to Corporate Videos<\/h2>\n\n\n\n
What are corporate videos?<\/h3>\n\n\n
Why do corporate videos matter in 2024?<\/h3>\n\n\n\n
Top Corporate Video Examples<\/h2>\n\n\n\n
ClickUp’s recent viral TikToks<\/h3>\n\n\n\n
1. ClickUp uses humor to promote product features<\/h4>\n\n\n\n