Design is creative work. It involves imagination and creating something out of nothing. Designers are creative people who invest a little bit of themselves into their work\u2014their output is often personal.<\/p>\n\n\n\n
For such work, it might seem odd to set numerical goals. \u2018Create 10 banners each day\u2019 or \u2018improve website aesthetics\u2019 don\u2019t mean much. Yet, to track progress, measure performance, and support team members, the right goals are necessary.<\/p>\n\n\n\n
This is where the objectives and key results (OKR) framework can help. Let\u2019s see how. But first, some context.<\/p>\n\n\n\n