And while there\u2019s no one better than you to bring your business\u2019 brand identity<\/a> to life, the actual strategy, design, and execution is often best left to the guidance of professionals.<\/p>\n Enter Shaina Nacion, CEO of Shaina Nacion Design Studio<\/a>. Shaina understands that a brand is greater than the sum its parts, and that a brand strategy is much more than just a list of items to be checked off.<\/p>\n Shaina\u2019s spent years working to bring confidence, clarity, and authentic branding to small businesses built with purpose.<\/p>\n We had the pleasure of (virtually) sitting down with Shaina and ask her some questions about her studio, its ethos, and how she uses ClickUp to help business owners build sustainable brand strategies<\/a> and assets.<\/p>\n Shaina Nacion Design is a brand and web design studio that works with service-based small businesses.<\/p>\n Our goal is to celebrate passion and purpose by transforming small businesses and empowering other designers. We believe that the more we can help people embrace their identities and affect change, the more we can serve and inspire those around us. Simply put, our passion is helping you share your passion.<\/p>\n As an online business owned by a female, mixed-race, introverted, demisexual CEO, Shaina Nacion Design is all about encouraging others to embrace who they are and to tell their story in an authentic way.<\/p>\n It seems like every time ClickUp adds a new feature, I fall in love all over again! But right now my favorite feature is the ability to time block my days using the new Home section with the integrated calendar.<\/p>\n I use the new Home<\/a> section daily to time block and stay on track. Although I\u2019ve tried various time blocking methods <\/a>in the past, this is the only one I\u2019ve found to be most effective for my particular work style.<\/p>\n Every morning, I check for tasks that are due that day and simply drag them onto my calendar. Then, I can rearrange things, delegate, reschedule, or just give myself more allotted time throughout the day! Now, instead of feeling lost or disorganized, I have one place to look to know what I\u2019m prioritizing for the day.<\/p>\n I\u2019ve integrated a lot of my Google Workspace tools into ClickUp. The two-way syncing between ClickUp and my Google Calendar<\/a> is a life-saver. It helps me organize my day so much, since I can have all my ClickUp tasks right alongside my client and internal meetings.<\/p>\n The ClickUp Gmail Integration<\/a> is another incredibly useful function! It allows me to create workflows and automations tailored to my studio\u2019s processes. We\u2019ve saved so much time<\/strong> building our sales pipeline directly in ClickUp.<\/p>\n Now my assistant can email the client directly from ClickUp depending on what phase of onboarding they\u2019re currently in! No more switching back and forth between proposals, CRM software, project management software, and email.<\/p>\n And even being able to do things like embed Google Sheets, Docs, and Drives into ClickUp makes it so much easier to consolidate all my work in one place. I spend so much less time searching for things.<\/p>\n Since last winter, we\u2019re the busiest we\u2019ve ever been. We tripled our revenue and gone from a \u201cteam\u201d of one to a team of five.<\/p>\n Previously, we were using Asana to try and stay organized. But when my assistant introduced me to ClickUp last Thanksgiving, I knew it was going to be a game-changer. I set up our entire system that weekend and haven\u2019t looked back since.<\/p>\n Now, we use ClickUp to organize everything in our studio, including client projects to internal operations, team training, and planning content creation. We use Custom Fields<\/a> to tailor its functionality, and we use ClickUp to design the workflows we need for all areas of our business.<\/p>\n I honestly couldn\u2019t say exactly how much time we save because we don\u2019t always track our time super closely, but if I were to guesstimate, I\u2019d say my team and I save at least 7 hours a week!<\/p>\n We\u2019ve been able to scale more efficiently and collaborate more effectively.<\/p>\n Rather than being completely booked out at 3 or 4 projects, we can now handle the workload of 10 projects at a time.<\/p>\n The biggest improvement is to my peace of mind as a CEO. I know what our priorities and goals are, what my team is working on, and how close we are to meeting milestones, both for our clients and for scaling the business.<\/p>\n I\u2019m sure ClickUp has saved me a huge amount of time, even if I can\u2019t put a number to it, but even more importantly, using ClickUp allows me to compartmentalize my work and not spend time worrying about whether I\u2019m missing some crucial task that needs to get done.<\/p>\n Before you dive into a project management system like ClickUp, make sure you have an outline of all your processes.<\/p>\n When you know what tasks need to happen to keep your business running, the setup process for ClickUp transforms from \u201canother piece of software that I have to learn\u201d to true empowerment. Platforms like ClickUp are tools; you can either use them to your advantage or you can let them overwhelm you.<\/p>\n If you\u2019re having trouble with this, talk to someone who\u2019s accomplished what you\u2019re trying to do. Learn from their years of trial and error so you don\u2019t have to go through that learning curve alone.<\/p>\n Looking to follow along on Shaina\u2019s journey? Check out the latest happenings with Shaina Nacion Design<\/em> here<\/em><\/a> and<\/em> sign up for ClickUp<\/em><\/a> today to discover how you can streamline your internal and customer workflows!<\/em><\/p>\n If you\u2019re a small business owner, you know how easy it is to get bogged down in the details when building or refining your brand. Too often, designing a unique brand can feel like a checklist rather than an extension and expression of your passion. After all, you have to juggle building a website, maintaining […]<\/p>\n","protected":false},"author":43,"featured_media":17478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cu_sticky_sidebar_cta_is_visible":true,"cu_sticky_sidebar_cta_title":"Start using ClickUp today","cu_sticky_sidebar_cta_bullet_1":"Manage all your work in one place","cu_sticky_sidebar_cta_bullet_2":"Collaborate with your team","cu_sticky_sidebar_cta_bullet_3":"Use ClickUp for FREE\u2014forever","cu_sticky_sidebar_cta_button_text":"Get Started","cu_sticky_sidebar_cta_button_link":"","footnotes":""},"categories":[765,758],"tags":[],"class_list":["post-17476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-using-clickup"],"featured_image_src":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/UGC-Shaina.png","author_info":{"display_name":"Evan Gerdisch","author_link":"https:\/\/clickup.com\/blog\/author\/evan\/"},"yoast_head":"\n\n
Tell us about Shaina Nacion Design!<\/strong><\/h2>\n
What is your favorite ClickUp feature?<\/strong><\/h2>\n
![\"clickup](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/Release-2.79-Home-Calendar.gif\")
<\/figure>\n<\/div>\nWhat tools, if any, do you integrate with ClickUp?<\/strong><\/h2>\n
![\"clickup](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image1-13.gif\")
<\/figure>\n<\/div>\nHow do you use ClickUp to push your company forward?<\/strong><\/h2>\n
About how many hours a week do you save using ClickUp?<\/strong><\/h2>\n
What do you do with that time back?<\/strong><\/h2>\n
How has ClickUp improved your work and life?<\/strong><\/h2>\n
What advice do you have for others looking to streamline their productivity?<\/strong><\/h2>\n