- What is a Product Management Dashboard?<\/a><\/li>
- When to Use a Product Management Dashboard<\/a><\/li>
- Key Features of an Effective Product Management Dashboard<\/a>
- 1. Tracking active user data\u00a0<\/a><\/li>
- 2. Visualizing customer lifetime value (CLTV)\u00a0<\/a><\/li>
- 3. Tracking customer acquisition cost (CAC)\u00a0<\/a><\/li>
- 4. Adapting to specific business models\u00a0<\/a><\/li>
- 5. Integrating cross-functional data sources<\/a><\/li><\/ul><\/li>
- Benchmarks and Performance Indicators in a Product Dashboard<\/a>
- A guide to the benchmarking process<\/a><\/li>
- KPIs for your product management dashboard<\/a><\/li>
- A special metric: The average revenue per user (ARPU)<\/a><\/li>
- How to utilize CRM during KPI selection<\/a><\/li><\/ul><\/li>
- How to Create a Product Management Dashboard<\/a>
- Step 1: Define your goals and target audience<\/a><\/li>
- Step 2: Select your data sources and tools<\/a><\/li>
- Step 3: Define your key metrics<\/a><\/li>
- Step 4: Choose the right tool<\/a><\/li>
- Step 5: Design your dashboard layout<\/a><\/li>
- Step 6: Share your dashboard<\/a><\/li><\/ul><\/li>
- How to Use Product Management Software<\/a><\/li><\/ul>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\n
What is a Product Management Dashboard?<\/strong><\/h2>\n\n\n
\n![\"ClickUp](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/10\/ClickUp-3.0-Dashboard-Simplified-1400x934.png\")
Get a holistic view of project statuses and remaining tasks across your team with Dashboards in ClickUp<\/em><\/figcaption><\/figure><\/div>\n\n\n Product management dashboards are visual tools used to track the performance of product metrics<\/strong> like user engagement and acquisition, retention, etc. Their insights are powered through a constant inflow of real-time data sets, processed by several machine-learning algorithms, and delivered to product managers and business analysts through visual dashboards for easy comprehension.<\/p>\n\n\n\n
To create and use this tool effectively, we must understand its role in business intelligence and customer satisfaction. <\/p>\n\n\n\n
Powers business intelligence<\/strong><\/h3>\n\n\n\n
Product dashboards help generate business intelligence faster. By revealing trends in key metrics, business analysts can draw quick, data-driven strategic insights<\/strong>.<\/p>\n\n\n\n
Product management depends on visualizing growth and activity. Metrics like conversion rate, user engagement rate, customer acquisition cost (CAC), monthly recurring revenue (MRR), and daily\/monthly active users (DAU\/MAU) play a vital role in more sophisticated strategies and accurate predictions.<\/p>\n\n\n\n
Dashboards that track these elements help product managers have a deeper understanding of what drives adoption and how to create a sticky product that resonates well with the audience.<\/p>\n\n\n\n
Boosts customer satisfaction<\/strong><\/h3>\n\n\n\n
Product dashboards facilitate satisfaction by providing insight into customer behavior. As these tools reveal usage patterns and pain points, product teams are able to address customer needs better<\/strong> and iterate on solutions that customers want and expect.<\/p>\n\n\n\n
An effective product management dashboard also visualizes metrics like Net Promoter Score (NPS) and customer support performance. When integrated into internal data management systems, such as CRMs, the dashboard helps companies adapt their customer satisfaction strategies in real time.<\/p>\n\n\n\n
With the help of product management dashboards, product managers take proactive measures to address frustrations and cultivate long-term customer loyalty.<\/p>\n\n\n\n
When to Use a Product Management Dashboard<\/strong><\/h2>\n\n\n\n
Dashboards transform overall efficiency and productivity, regardless of the nature of the business or product. Their insights can help improve brand and product strategy, provided you understand when to put the dashboard into action. Here are four situations in which a product management dashboard is helpful and an indicator of when to use it:<\/p>\n\n\n\n
Data overload<\/strong><\/h3>\n\n\n\n
If a business has access to an enormous amount of product data and often struggles to sift through it, you may be losing out on some key insights every day. A product analytics dashboard is the ideal one-page visual insight tool<\/strong> for these situations.<\/p>\n\n\n\n
For instance, for an e-commerce store, a product analytics dashboard will reveal the top sellers, user trends, sales volume, and areas for improvement\u2014all at a glance.<\/p>\n\n\n\n
Long decision turnaround times<\/strong><\/h3>\n\n\n\n
In an environment lacking in data, every decision often takes longer. This is often because the risk of making the wrong decision is higher when there is no insight or clear understanding. A product management dashboard is vital if your business seeks to reduce time spent on decision-making and increase accuracy.<\/strong><\/p>\n\n\n\n
Say you’re launching a new marketing campaign without data on past performance. In such a case, you will be working with many assumptions and untested hypotheses. A product management dashboard can guide you in such cases, giving you clear insights about performance so you can make quick and confident decisions. This also eliminates any guesswork, increasing the chances of success. <\/p>\n\n\n\n
Communication silos<\/strong><\/h3>\n\n\n\n
Many businesses have multiple offices and teams spread out across various locations, creating silos of communication. While cloud-shared files may be one way to keep everyone updated, it does not guarantee that each team’s goals are aligned. Such teams desperately need a product management dashboard as a central hub of shared information<\/strong>. It helps foster collaboration, keep the team aligned, and mitigate clashes in decisions.<\/p>\n\n\n\n
Market flux<\/strong><\/h3>\n\n\n\n
If you are in a business where the industry is evolving rapidly (today, this is the case with many industries), you can expect a high degree of flux in market trends and preferences.<\/p>\n\n\n\n
This is also often an environment where trends and innovations are driven by and drive customer behavior. A product management dashboard is instrumental in keeping a finger on the market pulse and even forecasting changes<\/strong> to allow you to adapt and even set a trend of your own.<\/p>\n\n\n\n
Key Features of an Effective Product Management Dashboard<\/strong><\/h2>\n\n\n\n
While investing in a product management dashboard, the primary business expectations are to build total revenue, track and improve relevant metrics, and elevate customer satisfaction.<\/p>\n\n\n\n
With that in mind, an effective product management dashboard must have these four key features to facilitate these goals:<\/p>\n\n\n\n
1<\/strong>. Tracking active user data <\/strong><\/h3>\n\n\n\n
Active user data counts the number of unique users that interact with your product and is one of the most powerful metrics to study growth and product stickiness<\/strong>. It helps identify core user behavior and prioritize features in real time. Insights from such data points influence strategy and key decisions on both operational and executive levels.<\/p>\n\n\n\n
This data, in the form of Daily Active Users <\/em>(DAU), Weekly Active Users<\/em> (WAU), and Monthly Active Users<\/em> (MAU), showcases growth trends influencing decisions like market expansion or new product launches. <\/p>\n\n\n\n
It can also help your customer success team predict churn.<\/p>\n\n\n\n
Active user data is usually depicted in the dashboard as simple number charts or line charts, or as a share of total users.<\/p>\n\n\n\n
2. Visualizing customer lifetime value (CLTV) <\/strong><\/h3>\n\n\n\n
Comprehending customer revenue is essential for almost every business function. Going beyond revenue per user is the Customer Lifetime Value <\/em>or CLTV, which indicates the revenue customers generate over their entire relationship with your product.<\/p>\n\n\n\n
A product management dashboard must be able to represent an accurate depiction of CLTV. Effective forms of representation on a dashboard are:<\/p>\n\n\n\n
- \n
- Trend graphs:<\/strong> To show how CLTV changes over time<\/li>\n\n\n\n
- Cohort analysis:<\/strong> To facilitate a comparison of current marketing strategies’ impact across different customer segments<\/li>\n\n\n\n
- Heatmaps:<\/strong> To show the concentration of high and low CLTV amongst customer segments<\/li>\n\n\n\n
- Segmentation: <\/strong> To represent data by customer attributes or behaviors<\/li>\n<\/ul>\n\n\n\n
This revenue aspect often links to customer retention<\/strong> and is a monetary reflection of how engaging your products are and how market dynamics affect them. This feature allows product managers and business intelligence professionals to review and adapt strategies for better targeting and impact. <\/p>\n\n\n\n
3.<\/strong> Tracking customer acquisition cost (CAC) <\/strong><\/h3>\n\n\n\n
While acquiring new customers is an inherent part of business continuity, businesses must be conscious of their Customer Acquisition Cost<\/em> (CAC). The cost of acquiring new customers reflects the sustainability<\/strong> of your current marketing strategies and onboarding processes.<\/p>\n\n\n\n
Visualising CAC is a must for every dashboard as it is a key metric that offers exponential insights when blended in with other visualizations like CLTV and subscription rates.<\/p>\n\n\n\n
4.<\/strong> Adapting to specific business models <\/strong><\/h3>\n\n\n\n
The current rise in subscription-based products and businesses has led to an increased focus on metrics unique to the business model. This has undoubtedly transformed how a product management dashboard is designed. The ideal product management dashboard should be customizable<\/strong> so that it can be adapted to any kind of business model.<\/p>\n\n\n\n
Some metrics for subscription business include monthly recurring revenue, churn rate, subscriber growth, and retention rate<\/em>, all of which portray the business’s health. An effective dashboard integrates subscription-based features to allow the product manager to expand the focus and even target audience.<\/p>\n\n\n\n
5.<\/strong> Integrating cross-functional data sources<\/strong><\/h3>\n\n\n\n
Another must-have feature for your dashboard is data integration. Dashboards that are compatible with multiple sources, both internal and verified external ones, are vital for incorporating live primary and raw data. <\/p>\n\n\n\n
Cross-functional systems, such as customer relationship management, internal marketing software<\/a>, and financial records, deliver more authentic product performance visualizations.<\/p>\n\n\n\n
A centralized dashboard fosters stakeholder alignment<\/strong> on strategic objectives and expands the scope of business intelligence algorithms, resulting in better insights.<\/p>\n\n\n\n
Effective dashboards also must incorporate data visualization metrics, predictive analytics, and forecasting methods to extend their horizon.<\/p>\n\n\n\n
Benchmarks and Performance Indicators in a Product Dashboard<\/strong><\/h2>\n\n\n\n
With the key features in place, let’s dive a little deeper into how to benchmark your product management metrics, what KPIs must be kept in mind, and what sources impact the KPI selection process,<\/p>\n\n\n\n
A guide to the benchmarking process<\/strong><\/h3>\n\n\n\n
Your benchmark is your product performance against industry standards or competitors. For a product management dashboard to deliver the most value, the benchmarks must go deeper than industry averages. Here are three practices for more nuanced and relevant benchmarks for your KPIs.<\/p>\n\n\n\n
- \n
- Identify relevant benchmarks:<\/strong> Not all benchmarks are equal. Start by identifying those that align with your specific product, industry, target audience, and business model<\/li>\n\n\n\n
- Consider market maturity:<\/strong> The market’s maturity plays a big role in the benchmarking method that you should adopt,\n
- \n
- When the industry is nascent, it will not have established industry averages. Here, competitor data might be more relevant<\/li>\n\n\n\n
- In well-established markets and industries, industry association reports or publications might provide reliable benchmarks<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Segmentation is key:<\/strong> With your target demographic and customer segment in focus, benchmarking data offers more detailed insights. This is why you must segment your user demographic before reviewing any benchmarking data. An example would be comparing satisfaction scores of premium and basic subscription users of the same age group and location<\/li>\n<\/ul>\n\n\n\n
By incorporating these key practices, you gain perspective on the right strategies for competitive positioning and areas for improvement. <\/p>\n\n\n\n
KPIs for your product management dashboard<\/strong><\/h3>\n\n\n\n
The specific KPIs and metrics<\/a> you choose for your product management dashboard depend on your product, business model, and overall goals. Based on this, here are the main categories of KPIs to streamline the selection process.<\/p>\n\n\n\n
- \n
- User acquisition KPIs: <\/strong> These KPIs track how effectively you acquire new users. KPIs that measure this are:\n
- \n
- Website conversion rate<\/li>\n\n\n\n
- Cost per acquisition (CAC)<\/li>\n\n\n\n
- Customer acquisition rate (CAR)<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- User engagement KPIs: <\/strong>These KPIs measure how users interact with your product and help adapt your product marketing<\/a> content. Popular KPIs under this category are:\n
- \n
- Daily\/monthly active users (DAU\/MAU)<\/li>\n\n\n\n
- Feature adoption rates<\/li>\n\n\n\n
- Average session duration<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Satisfaction KPIs:<\/strong> These KPIs indicate how satisfied customers are with your product and the probability of customer retention and referrals. This KPI category is important to drive customer loyalty. Examples include:\n
- \n
- Customer Satisfaction Score (CSAT)<\/li>\n\n\n\n
- Net Promoter Score (NPS)<\/li>\n\n\n\n
- Customer churn rate<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Monetization KPIs:<\/strong> These track the revenue you generate from your product. Key monetization KPIs are:\n
- \n
- Average revenue per user (ARPU)<\/li>\n\n\n\n
- Customer Lifetime Value (CLTV)<\/li>\n\n\n\n
- Recurring revenue (annual and monthly)<\/li>\n\n\n\n
- Conversion rate for paid subscriptions<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
A special metric: The average revenue per user (ARPU)<\/strong><\/h3>\n\n\n\n
While business goals drive all KPIs, the ARPU, or Average Revenue Per User<\/em>, is a vital constant for every business and must be interpreted correctly. ARPU is an indication of the average revenue every user brings in. The impact of this KPI is that it is a direct indicator of your business’ marketing ROI<\/strong>.<\/p>\n\n\n\n
Product dashboards that effectively visualize ARPU give you insights on re-strategising current marketing channels. Strategic decisions based on ARPU also extend to your current pricing plans. <\/p>\n\n\n\n
Thoroughly vet that your choice of product management metrics and KPIs are agile<\/a> and relevant for your product dashboard to deliver impact without clutter. Let’s understand a bit about a crucial data source that facilitates and streamlines the KPI selection process.<\/p>\n\n\n\n
How to utilize CRM during KPI selection<\/strong><\/h3>\n\n\n
\n![\"ClickUp\u2019s](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/06\/image-152.png\")
Use ClickUp’s CRM to gain integrated insights into customer satisfaction, project progress, and the impact of the team’s actions on product performance. <\/em><\/figcaption><\/figure><\/div>\n\n\n Customer Relationship Management (CRM) is crucial in shaping KPIs for your product dashboard. Here are some ways CRM data influence KPI selection:<\/p>\n\n\n\n
- \n
- CRM purchase data may reveal user segments with high churn rates. This prioritizes KPIs to track the effectiveness of retention campaigns<\/li>\n\n\n\n
- Customer feedback through CRM helps identify areas for product improvement. This helps introduce a KPI to measure progress<\/li>\n\n\n\n
- CRM is used to track satisfaction through customer surveys and reviews. The data trend will clarify the need for customer satisfaction score as a KPI<\/li>\n<\/ul>\n\n\n\n
Effective customer management systems, like ClickUp CRM<\/a>, house invaluable customer data, including support tickets, purchase history, and customer interactions. This data allows you to identify areas where KPIs are most impactful.<\/p>\n\n\n\n
ClickUp’s CRM platform strengthens your hold over live data and selecting relevant product KPIs.<\/p>\n\n\n\n
How to Create a Product Management Dashboard<\/strong><\/h2>\n\n\n\n
The dashboard for your business must be customized to fit your demographic and the nature of your product. The design of a product management dashboard usually evolves according to your business goals. Here’s how to create your product management dashboard in six simple steps:<\/p>\n\n\n\n
Step 1: Define your goals and target audience<\/strong><\/h3>\n\n\n\n
The first step to creating a product management dashboard is to list your goals and stakeholders. ClickUp Goals<\/a> allows you to easily track and define what you wish to derive from the visualizations, and ClickUp Whiteboards<\/a> give you a visual forum to take stakeholder opinions on their expectations.<\/p>\n\n\n\n
Here are some questions to review while arriving at your goals:<\/p>\n\n\n
\n![\"Dashboard](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/06\/Dashboard-goals.png\")
Generate questions with ClickUp’s creative AI feature, ClickUp Brain, to review goals seamlessly<\/em><\/figcaption><\/figure><\/div>\n\n\n Alongside dashboard goals, here are questions that will assist target audience identification:<\/p>\n\n\n
\n![\"Identifying](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/06\/identifying-target-audience.png\")
Generate questions with ClickUp Brain to effortlessly arrive at your dashboard\u2019s target audience<\/em><\/figcaption><\/figure><\/div>\n\n\n Once you have a good understanding of your target audience and dashboard goals, visually connect them on the ClickUp Whiteboards<\/a>. This helps ensure your goals directly address the needs and interests of your target market.<\/p>\n\n\n\n
Ideating with your team and with all concerned stakeholders will help you arrive at the most relevant goals to be tracked, and also ensure team alignment on the same.<\/p>\n\n\n
\n![\"ClickUp](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/05\/image-217.png\")
Brainstorm and collaborate in real-time with ClickUp Whiteboard<\/em>s<\/figcaption><\/figure><\/div>\n\n\n Step 2: Select your data sources and tools<\/strong><\/h3>\n\n\n\n
Data sources are vital integrations for your product management dashboard, conveying relevant data into your dashboard visualizations. The second step in creating an effective dashboard is to select the right sources. ClickUp is compatible with numerous reliable data sources to streamline this. Here are a few to select from:<\/p>\n\n\n\n
Internal data sources<\/strong><\/h4>\n\n\n\n
Internal data sources are preferred because they are much easier to integrate and have guaranteed authenticity. Here are some internal sources and tools:<\/p>\n\n\n\n
- \n
- Tasks<\/strong>: Each ClickUp Task<\/a> has valuable data like status, assignees, due dates, and dependencies<\/li>\n\n\n\n
- Custom Fields: <\/strong>Customize your parameters depending on your goal with ClickUp Custom Fields<\/a>. Some simple custom fields might include internal priorities, level of effort (such as high\/medium\/low), type of work, etc. You can also add numeric calculated fields here<\/li>\n\n\n\n
- Time tracking: <\/strong>Time-based data sources are strong foundations for historical trends. With ClickUp Time Tracking<\/a>, data from average time per task and per user can help in monitoring productivity<\/li>\n\n\n\n
- Folders and Spaces: <\/strong>Cloud storage spaces are perfect for storing valuable data in the form of folders, files, and lists. Directly link these sources to your visualizations<\/li>\n\n\n\n
- Internal CRM: <\/strong> Access customer data by integrating internal CRM data with your dashboard using ClickUp CRM software<\/li>\n<\/ul>\n\n\n
\n![\"ClickUp\u2019s](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/03\/image-468-1400x841.png\")
Track relevant data using ClickUp\u2019s Custom Fields<\/em><\/figcaption><\/figure><\/div>\n\n\n External data sources<\/strong><\/h4>\n\n\n\n
Apart from internal sources, you should also add data from external data sources, especially for products that are constantly influenced by market analytics. ClickUp’s product dashboards come ready to integrate with over 1000+ external data sources. A few examples of effective data sources you should use are:<\/p>\n\n\n\n
- \n
- SQL databases with repositories of data<\/li>\n\n\n\n
- Direct files such as spreadsheets<\/li>\n\n\n\n
- Product development tools, analytics tools, and marketing tools (such as Mixpanel, Google Analytics, Hubspot, etc.) <\/li>\n\n\n\n
- Support management tools (such as Zendesk and Intercom)<\/li>\n\n\n\n
- Communication tools (such as Outlook Email, Slack, etc.)<\/li>\n\n\n\n
- External cloud storage platforms that have existing data (such as Dropbox)<\/li>\n\n\n\n
- HTML embeds to bring in visualizations, spreadsheets, or content from other compatible web-based tools<\/li>\n<\/ul>\n\n\n\n
Step 3: Define your key metrics<\/strong><\/h3>\n\n\n\n
Once you’ve selected your data sources, list a core set of product management metrics that are most important for measuring the current goals and target audience you created. <\/p>\n\n\n\n
Your dashboard software should be able to offer a structured presentation of your goals. With ClickUp Views<\/a>, you get over 15 ways to visualize your work, including Lists, Workload, and more.<\/a><\/p>\n\n\n
\n![\"ClickUp](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/01\/image-425.png\")
Use ClickUp’s Mind Map to visualize goals and map their impact on your product development.<\/em><\/figcaption><\/figure><\/div>\n\n\n Another great way to spot the most suitable metrics is to map your goals and ideas in a diagram for a bird’s-eye view. ClickUp Mind Map<\/a> is an excellent tool for this, as it allows you to visualize projects, ideas, or existing tasks. The feature also enables you to create connections between them.<\/p>\n\n\n\n
Above all, during KPI selection, ensure that you focus on what’s essential to avoid cluttering your dashboard. ClickUp features the Project Management Office KPI Tracking Template<\/a> to help you assimilate your essential KPIs.<\/p>\n\n\n\n
![\"ClickUp's](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/04\/ClickUp-Employee-Performance-KPI-Tracking-Template.png\")
Download This Template<\/a><\/div><\/div>ClickUp’s PMO KPI Tracking Template allows you to set, track, and monitor your PMO’s objectives and goals with just a few clicks<\/figcaption><\/figure><\/div><\/div>\n\n\n\n It is ideal for setting and tracking KPIs that help you measure the progress of your product development and project management initiatives. The dashboard also makes identifying areas for improvement effortless and helps you generate insightful reports<\/p>\n\n\n\n
You can customize the template according to your processes, add Custom Statuses such as \u2018Completed,\u2019 \u2018At Risk,\u2019 etc., for each KPI, and include Custom Fields such as \u2018Department,\u2019 \u2018Variance,\u2019 etc. It offers a large variety of views, such as a Summary View for an overview of KPI status, a Timeline View to visualize timelines and deadlines, and so on. <\/p>\n\n\n\n
Download This Template<\/a><\/div>\n\n\n\nStep 4: Choose the right tool<\/strong><\/h3>\n\n\n\n
Select the right tools for your dashboard for the perfect visualizations and data distribution. Tools that ClickUp offers in every product management dashboard facilitate faster insights and better team coordination. A key advantage to the platform’s tools is that, when customized with the appropriate integrations, it seamlessly relays live data directly from your vast and evolving databases.<\/p>\n\n\n\n
ClickUp has powerful features like ClickUp Whiteboards<\/a> for brainstorming ideas and turning them into coordinated actions, ClickUp Chat View<\/a> for quick and constant communication among teammates, and the ClickUp API<\/a> that allows you to customize and create your own widgets and apps to integrate into your dashboard.<\/p>\n\n\n\n
We\u2019ve already mentioned the various external solutions that can integrate with ClickUp to help create a robust data source for your dashboard. <\/p>\n\n\n
\n![\"Sprint](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/06\/ClickUp-Sprint-Widgets-1400x1097.png\")
- Custom Fields: <\/strong>Customize your parameters depending on your goal with ClickUp Custom Fields<\/a>. Some simple custom fields might include internal priorities, level of effort (such as high\/medium\/low), type of work, etc. You can also add numeric calculated fields here<\/li>\n\n\n\n
- Tasks<\/strong>: Each ClickUp Task<\/a> has valuable data like status, assignees, due dates, and dependencies<\/li>\n\n\n\n
- User acquisition KPIs: <\/strong> These KPIs track how effectively you acquire new users. KPIs that measure this are:\n
- Consider market maturity:<\/strong> The market’s maturity plays a big role in the benchmarking method that you should adopt,\n
- Cohort analysis:<\/strong> To facilitate a comparison of current marketing strategies’ impact across different customer segments<\/li>\n\n\n\n
- Step 2: Select your data sources and tools<\/a><\/li>
- KPIs for your product management dashboard<\/a><\/li>
- 2. Visualizing customer lifetime value (CLTV)\u00a0<\/a><\/li>
- When to Use a Product Management Dashboard<\/a><\/li>