{"id":15139,"date":"2021-04-01T10:46:55","date_gmt":"2021-04-01T17:46:55","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=15139"},"modified":"2025-08-08T05:05:50","modified_gmt":"2025-08-08T12:05:50","slug":"email-marketing-kpis","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/email-marketing-kpis\/","title":{"rendered":"10 Exceptional Email Marketing KPIs You Need to Track"},"content":{"rendered":"<p class=\"has-text-color\" style=\"color: #292d34;\"><em>To: You<\/em><\/p>\n<p class=\"has-text-color\" style=\"color: #292d34;\"><em>From: ClickUp<\/em><\/p>\n<p class=\"has-text-color\" style=\"color: #292d34;\"><em>Subject: Set KPIs before letting your emails fly.<\/em><\/p>\n<p class=\"has-text-color\" style=\"color: #292d34;\"><em>\u201cHey, email <\/em><em>marketer<\/em><em>, <\/em>\ud83d\udc4b<\/p>\n<p class=\"has-text-color\" style=\"color: #292d34;\"><em>So, you\u2019ve decided to launch an email <a href=\"https:\/\/clickup.com\/blog\/tag\/marketing\/\">marketing<\/a> campaign.<\/em><\/p>\n<p class=\"has-text-color\" style=\"color: #292d34;\"><em>You\u2019ve already got a content calendar <a href=\"https:\/\/clickup.com\/blog\/marketing-planning-process\/\">planned out<\/a>, and you know exactly how you\u2019re going to optimize your emails.<\/em><\/p>\n<p class=\"has-text-color\" style=\"color: #292d34;\"><em>Great!<\/em><\/p>\n<p class=\"has-text-color\" style=\"color: #292d34;\"><em>But what are your email<\/em><em> marketing<\/em> <strong><em>goals?<\/em><\/strong><\/p>\n<p class=\"has-text-color\" style=\"color: #292d34;\"><em>Do you want to enhance your brand awareness across your <\/em><em>social media<\/em><em>, skyrocket your sales, or work on your <\/em><em>list growth<\/em><em>?<\/em><\/p>\n<p class=\"has-text-color\" style=\"color: #292d34;\"><em>Once you decide on a <\/em><em>specific goal,<\/em><em> you also need to select a few <\/em><em>email <a href=\"https:\/\/clickup.com\/blog\/marketing-kpis\/\">marketing KPIs<\/a><\/em><em> to see how you\u2019re<\/em><strong><em> progressing<\/em><\/strong><em> towards that goal.<\/em><\/p>\n<p class=\"has-text-color\" style=\"color: #292d34;\"><em>Don\u2019t worry, that\u2019s where we come in!\u201d<\/em><\/p>\n<p>In this article, we\u2019ll go over everything you need to know about email marketing KPIs and highlight the <a href=\"#1-10-email-marketing-kpis-you-need-to-track\">ten best KPIs and metrics <\/a>you need to track today. We\u2019ll also cover the easiest way to track KPIs for email marketing.<\/p>\n<div id=\"ub_table-of-contents-70a3170c-aab7-44be-a690-02706e292675\" class=\"ub_table-of-contents\" data-hidetext=\"hide\" data-initiallyhideonmobile=\"false\" data-initiallyshow=\"true\" data-scrolltype=\"auto\" data-showtext=\"show\">\n<div class=\"ub_table-of-contents-header-container\">\n<div class=\"ub_table-of-contents-header\">\n<div class=\"ub_table-of-contents-title\">This Article Contains<\/div>\n<\/div>\n<\/div>\n<div class=\"ub_table-of-contents-extra-container\">\n<div class=\"ub_table-of-contents-container ub_table-of-contents-1-column\">\n<ul>\n<li><a href=\"https:\/\/clickup.com\/blog\/email-marketing-kpis\/#0-what-are-email-marketing-kpis\">What Are Email Marketing KPIs?<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/email-marketing-kpis\/#1-10-email-marketing-kpis-you-need-to-track\">10 Email Marketing KPIs You Need to Track<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/email-marketing-kpis\/#12-the-best-way-to-track-your-kpis\">The Best Way to Track Your KPIs<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/email-marketing-kpis\/#17-email-marketing-kpi-faqs\">Email Marketing KPI FAQs<\/a><\/li>\n<li><a href=\"https:\/\/clickup.com\/blog\/email-marketing-kpis\/#20-signing-off-\">Signing Off \ud83d\udcbb\u00a0<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Since you\u2019ve already opened this \u2018email,\u2019 let\u2019s check out what it has to offer! <\/em>\ud83d\udcec<\/p>\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\"><\/div>\n<h2 id=\"0-what-are-email-marketing-kpis\" class=\"wp-block-heading\">What Are Email Marketing KPIs?<\/h2>\n<p>Let\u2019s get down to the basics first.<\/p>\n<p>KPI stands for <strong>K<\/strong>ey <strong>P<\/strong>erformance <strong>I<\/strong>ndicator.<\/p>\n<p>KPIs are measurable goals that help companies visualize their performance.<\/p>\n<p>Email marketing KPIs measure the performance of various elements of an <a href=\"https:\/\/www.getresponse.com\/blog\/email-marketing-for-beginners\">email marketing<\/a> campaign:<\/p>\n<p><em>Are people reading your <\/em><em>emails<\/em><em>?<\/em><\/p>\n<p><em>Are they forwarding them?<\/em><\/p>\n<p><em>Or are they merely avoiding them?<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15178\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/delete.gif\" alt=\"woman saying i just delete\" width=\"500\" height=\"280\" \/><\/figure>\n<\/div>\n<p>Useful email marketing metrics help you monitor these trends to see if your campaign is doing its job.<\/p>\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\"><\/div>\n<h2 id=\"1-10-email-marketing-kpis-you-need-to-track\" class=\"wp-block-heading\">10 Email Marketing KPIs You Need to Track<\/h2>\n<p>Here are ten email marketing KPIs that are definitely worth the read. Great <a href=\"https:\/\/www.sendinblue.com\/blog\/best-email-marketing-services\/\">email marketing services<\/a> should definitely include these metrics in their reporting features.<\/p>\n<h3 id=\"2-1-bounce-rate\" class=\"wp-block-heading\">1. Bounce Rate<\/h3>\n<p>This metric measures how many people didn\u2019t receive your email out of the total emails sent. \ud83d\ude45<\/p>\n<p>There are two types of bounces:<\/p>\n<ul>\n<li>Soft bounces track temporary issues with email addresses<\/li>\n<li>Hard bounces track permanent problems with email addresses<\/li>\n<\/ul>\n<p>A high number of bounced emails might indicate that your list has tons of fake email addresses, old email addresses, or\u2026<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15172\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/typo.gif\" alt=\"man dressed as a woman saying there's a typo\" width=\"480\" height=\"270\" \/><\/figure>\n<\/div>\n<p>The point of bounce rate KPI is to help you determine the quality of your subscriber list.<\/p>\n<p>Here\u2019s how you can calculate it:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15141\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image1.png\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image1.png 385w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image1-300x32.png 300w\" alt=\"bounce rate formula\" width=\"385\" height=\"41\" \/><\/figure>\n<h3 id=\"3-2-email-delivery-rate\" class=\"wp-block-heading\">2. Email Delivery Rate<\/h3>\n<p>Email deliverability rate tracks the number of emails successfully sent to a recipient\u2019s inbox.<\/p>\n<p>The difference between bounce rate and deliverability rate is that the former focuses on <strong>rejected <\/strong>emails, whereas the deliverability rate focuses on <strong>accepted<\/strong> ones.<\/p>\n<p>Here\u2019s how you can calculate it:<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15142\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image2.png\" sizes=\"auto, (max-width: 438px) 100vw, 438px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image2.png 438w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image2-300x28.png 300w\" alt=\"deliverability rate formula\" width=\"438\" height=\"41\" \/><\/figure>\n<h3 id=\"4-3-open-rate\" class=\"wp-block-heading\">3. Open Rate<\/h3>\n<p>This metric tracks how many email recipients opened the email you sent.<\/p>\n<p>Since <a href=\"https:\/\/www.mailerlite.com\/ultimate-guide-to-email-marketing\/subject-line\">emails depend on their subject line<\/a>, the open rate tells you how successful your subject line is.<\/p>\n<p>You can<a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2020\/08\/07\/want-to-increase-your-email-open-rates-follow-these-six-rules\/?sh=7ebe60b65dbe\"> increase open rates<\/a> by:<\/p>\n<ul>\n<li>Including your subscribers\u2019 first names<\/li>\n<li>Keep your subject lines short and sweet \ud83c\udf6c<\/li>\n<li>Adding emojis to your subject lines \ud83d\ude01<\/li>\n<\/ul>\n<p>But just <strong>knowing <\/strong>some of the ways you can improve your open rates isn\u2019t enough; you also need to understand how to calculate this number.<\/p>\n<p>Here\u2019s an easy formula to help you out:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15143\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image3.png\" sizes=\"auto, (max-width: 361px) 100vw, 361px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image3.png 361w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image3-300x34.png 300w\" alt=\"open rate formula\" width=\"361\" height=\"41\" \/><\/figure>\n<h3 id=\"5-4-unique-open-rate\" class=\"wp-block-heading\">4. Unique Open Rate<\/h3>\n<p>Your unique open rate tracks the number of individual users who open your email.<\/p>\n<p><em>But how does a unique <\/em><em>open rate<\/em><em> differ from a regular <\/em><em>open rate<\/em><em>?<\/em><\/p>\n<p>Well, if one of your customers opens the same email three times, it only counts as one <strong>unique<\/strong> open, but three <strong>total opens<\/strong>.<\/p>\n<p>Here\u2019s how you can calculate it:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15144\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image4.png\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image4.png 452w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image4-300x27.png 300w\" alt=\"unique open rate formula\" width=\"452\" height=\"41\" \/><\/figure>\n<p><em>But merely opening an email isn\u2019t gonna cut it, right?<\/em><\/p>\n<p><em>Yep, we need link clicks!<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-15164\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image24.gif\" alt=\"man saying click the link\" width=\"500\" \/><\/figure>\n<\/div>\n<h3 id=\"6-5-click-through-rate-rate\" class=\"wp-block-heading\">5. Click-Through Rate Rate<\/h3>\n<p>This metric tracks the number of email recipients who clicked on one or more links in your emails.<\/p>\n<p><strong>Note:<\/strong> It only considers <strong>opened<\/strong> emails.<\/p>\n<p>Clickthrough rate shows you if your subscribers are engaging with your content and if they\u2019re interested in <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/06\/11\/five-ways-you-can-boost-your-brand-awareness-without-breaking-the-bank\/?sh=6686bbe635f3\">learning about your brand<\/a>.\ud83e\udd13<\/p>\n<p>If your emails don\u2019t include links, you can use your open rate or email responses to measure engagement.<\/p>\n<p>Here\u2019s how you can calculate it:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15145\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image5.png\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image5.png 424w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image5-300x26.png 300w\" alt=\"click through rate formula\" width=\"424\" height=\"37\" \/><\/figure>\n<h3 id=\"7-6-click-rate\" class=\"wp-block-heading\">6. Click Rate<\/h3>\n<p>Click rate is the number of people who clicked on a link in your email out of the people who were <strong>delivered<\/strong> emails.<\/p>\n<p>A high click rate shows you that your email marketing strategy is working.<\/p>\n<p>Here\u2019s how you can calculate it:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15146\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image6.png\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image6.png 371w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image6-300x30.png 300w\" alt=\"click rate formula\" width=\"371\" height=\"37\" \/><\/figure>\n<p>Although click rate sounds similar to click-through rate, there\u2019s actually a significant difference between the two.<\/p>\n<p>Click-through rate focuses on people who <strong>opened<\/strong> your email, while the click rate focuses on those who just <strong>received<\/strong> your email.<\/p>\n<p><em>Still confused?\u00a0<\/em><\/p>\n<p>Let\u2019s suppose you received these metrics:<\/p>\n<ul>\n<li>Total Emails Delivered = 1000<\/li>\n<li>Total Emails Opened = 600<\/li>\n<li>Total Link Clicks = 300<\/li>\n<\/ul>\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group__inner-container\">\n<p>Then the <strong>click rate<\/strong> would be as follows:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15174\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image7-1.png\" alt=\"click rate equation\" width=\"224\" height=\"33\" \/><\/figure>\n<\/div>\n<\/div>\n<p>And the <strong>click-through rate<\/strong> would be as follows:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15175\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image8-1.png\" alt=\"click-through rate formula\" width=\"299\" height=\"33\" \/><\/figure>\n<p>If your click rate is low, but your click-through rate is high, you can tell that not many people opened your email.<\/p>\n<p>However, those who did read your email, clicked on the link. That means your subject line needs work, but your CTA (<a href=\"https:\/\/crocoblock.com\/blog\/irresistible-call-to-action-examples\/\">Call To Action<\/a>) is spot on.<\/p>\n<h3 id=\"8-7-conversion-rate\" class=\"wp-block-heading\">7. Conversion Rate<\/h3>\n<p>This metric tracks the number of people who clicked on the link and then completed a specific action.<\/p>\n<p>The action completed depends on <strong>your<\/strong> email <a href=\"https:\/\/clickup.com\/blog\/marketing-campaign-management\/\">marketing campaign<\/a> <a href=\"https:\/\/clickup.com\/blog\/goal-based-agent-in-ai\/\"><strong>goals<\/strong><\/a>.<\/p>\n<p>A \u2018conversion\u2019 can be a sale, a subscription, a download, or even a registration on a landing page.<\/p>\n<p>To measure your email conversion rate, you\u2019ll need to integrate <a href=\"https:\/\/www.onehourprofessor.com\/best-email-marketing-software-services\/\">your email platform<\/a> with your <a href=\"https:\/\/www.usability.gov\/what-and-why\/web-analytics.html\">web analytics system.\u00a0<\/a><\/p>\n<p>This way, if you send an email to your subscribers promoting a 60% discount on all your online products, the conversion rate would tell you what percentage of people clicked the link and made a purchase. Increase your conversion rates by using some of these <a href=\"https:\/\/www.pipedrive.com\/en\/blog\/sales-follow-up-email-templates\">follow-up email templates<\/a>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15158\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image18.gif\" alt=\"woman handing over money with caption shut up and take my money\" width=\"500\" height=\"281\" \/><\/figure>\n<\/div>\n<p>If you know how much you\u2019ve spent on the campaign and find out how many subscribers you\u2019ve converted, it\u2019s easy to see if the money you\u2019ve put into the campaign is paying off!<\/p>\n<p>Here\u2019s how you can calculate it:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15149\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image9.png\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image9.png 586w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image9-300x21.png 300w\" alt=\"conversion rate formula\" width=\"586\" height=\"41\" \/><\/figure>\n<h3 id=\"9-8-list-growth-rate\" class=\"wp-block-heading\">8. List Growth Rate<\/h3>\n<p>This metric doesn\u2019t care about how long your company has been around.<\/p>\n<p>Even a well-known company has to<strong> grow <\/strong>to stay relevant.<\/p>\n<p><em>Similar to life, you gotta evolve and adapt to stay ahead.<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15159\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image19.gif\" alt=\"elderly lady saying I'm also on Facebook and Twitter\" width=\"499\" height=\"212\" \/><\/figure>\n<\/div>\n<p><em>So how does the<\/em><em> growth rate<\/em><em> apply to email <\/em><em>marketing<\/em><em>?<\/em><\/p>\n<p>The list growth rate tracks how fast your email list is growing.<\/p>\n<p>List growth is essential to email marketing since it helps you reach a larger audience and stay <strong>relevant <\/strong>in your industry.<\/p>\n<p>Here\u2019s how you can calculate it:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15150\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image10.png\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image10.png 723w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image10-300x17.png 300w\" alt=\"list growth rate formula\" width=\"723\" height=\"42\" \/><\/figure>\n<p><strong><em>Increase your productivity with <a href=\"https:\/\/clickup.com\/blog\/email-productivity-tools\/\">email productivity tools<\/a>.<\/em><\/strong><\/p>\n<h3 id=\"10-9-overall-roi\" class=\"wp-block-heading\">9. Overall ROI<\/h3>\n<p>The overall return on investment is the total revenue your email campaign generated for you.\ud83e\udd11<\/p>\n<p>This metric shows you if your marketing efforts are adding value to the company.<\/p>\n<p>Here\u2019s how you can calculate it:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15151\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image11.png\" sizes=\"auto, (max-width: 557px) 100vw, 557px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image11.png 557w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image11-300x23.png 300w\" alt=\"overall roi formula\" width=\"557\" height=\"42\" \/><\/figure>\n<h3 id=\"11-10-spam-complaint-rate\" class=\"wp-block-heading\">10. Spam Complaint Rate<\/h3>\n<p><em>As an email marketer, there are two buttons you really don\u2019t want your subscribers to press.<\/em><\/p>\n<p><em>Ah, the \u2018Junk\u2019 and \u2018<\/em><em>Spam<\/em><em>\u2019 buttons.<\/em><\/p>\n<p>This metric measures the number of people who click those buttons when they receive your email.<\/p>\n<p>A high spam rate could indicate that:<\/p>\n<ul>\n<li>Something is wrong with your email copy<\/li>\n<li>Your emails are difficult to unsubscribe from<\/li>\n<li>You\u2019ve changed the frequency of your emails<\/li>\n<\/ul>\n<p>Consider identifying the reason <a href=\"https:\/\/www.sendx.io\/blog\/emails-going-to-spam\/\">why your emails land in the email spam folder<\/a> and rectify them. Keep track of <a href=\"https:\/\/respona.com\/blog\/why-are-my-emails-going-to-spam\/\">spam rate<\/a> to check the efficiency of each solution.<\/p>\n<p>On top of that, a high spam score also damages your email <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2019\/07\/23\/improve-your-email-sender-reputation-in-three-steps\/\">sender reputation<\/a>.<\/p>\n<p>You can get this number from your internet service provider (ISP) or opt to calculate your complaint rate on your own.<\/p>\n<p>Here\u2019s how you can work it out:<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15152\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image12.png\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image12.png 503w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image12-300x24.png 300w\" alt=\"spam complaint rate formula\" width=\"503\" height=\"41\" \/><\/figure>\n<p><strong><em>Searching for a few more examples? Check out these <\/em><\/strong><em><strong><a href=\"https:\/\/clickup.com\/blog\/kpi-examples\/\">KPI examples and templates<\/a>!<\/strong><\/em><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\"><\/div>\n<h2 id=\"12-the-best-way-to-track-your-kpis\" class=\"wp-block-heading\">The Best Way to Track Your KPIs<\/h2>\n<p><em>Do you manually send out emails to each person on your list?<\/em><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\" title=\"How to Set Effective KPIs | ClickUp Vlog\" src=\"https:\/\/www.youtube.com\/embed\/vmKC5d28i8s?start=47&amp;feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/figure>\n<p>Right, you have a <strong>system<\/strong> in place that streamlines and automates processes for you.<\/p>\n<p>Similarly, you need a tool, like ClickUp, to help you track and measure your email marketing performance!<\/p>\n<p>Here\u2019s how ClickUp can help:<\/p>\n<h3 id=\"13-1-set-goals-\" class=\"wp-block-heading\">1. Set Goals<\/h3>\n<p><em>Remember those email <\/em><em>marketing goals<\/em><em> we mentioned at the beginning?<\/em><\/p>\n<p><a href=\"https:\/\/clickup.com\/features\/goals\">Goals <\/a>are the perfect place for you to set and track your progress towards those goals.<\/p>\n<p><em>Why?<\/em><\/p>\n<p>Goals high-level containers that can be broken down into smaller, measurable <a href=\"https:\/\/docs.clickup.com\/en\/articles\/2689199-goals\">Targets.<\/a><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9952\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2019\/12\/Goals-type___ClickUp-1400x752.png\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2019\/12\/Goals-type___ClickUp-1400x752.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2019\/12\/Goals-type___ClickUp-300x161.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2019\/12\/Goals-type___ClickUp-768x413.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2019\/12\/Goals-type___ClickUp.png 1418w\" alt=\"types of targets in clickup goals\" width=\"1400\" height=\"752\" \/><\/figure>\n<\/div>\n<p>The Targets you set are the smaller objectives you need to reach to achieve your overall marketing metric.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15170\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image30.png\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image30.png 727w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image30-300x208.png 300w\" alt=\"targets in clickup\" width=\"545\" height=\"378\" \/><\/figure>\n<\/div>\n<p>You won\u2019t ever lose track of your progress since ClickUp continuously displays the progress you\u2019ve made towards your KPI.<\/p>\n<p>This means that every time you complete a Target, your progress will update.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15169\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image29-1400x463.png\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image29-1400x463.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image29-300x99.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image29-768x254.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image29-1536x508.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image29.png 1596w\" alt=\"Target in clickup\" width=\"1400\" height=\"463\" \/><\/figure>\n<\/div>\n<p>You can also <strong>customize<\/strong> the metrics you choose to track your email KPIs, such as:<\/p>\n<ul>\n<li><strong>Numbers<\/strong>: numerical figures such as the number of emails delivered \ud83d\udce7<\/li>\n<li><strong>Currency:<\/strong> manage your revenue<\/li>\n<li><strong>Tasks:<\/strong> see if your email marketing team is completing tasks <em>correctly\u2026or not<\/em><\/li>\n<\/ul>\n<p><strong><em>Not sure how KPIs differ from metrics? Here\u2019s a post on the <\/em><\/strong><a href=\"https:\/\/clickup.com\/blog\/kpi-metrics\/\"><strong><em>differences between KPIs and metrics<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n<h3 id=\"14-2-dashboards\" class=\"wp-block-heading\">2. Dashboards<\/h3>\n<p>ClickUp\u2019s <a href=\"https:\/\/docs.clickup.com\/en\/articles\/3578082-dashboards\">Dashboards<\/a> give you a high-level overview of everything that\u2019s going on with your <a href=\"https:\/\/clickup.com\/blog\/drip-campaign-templates\/\">drip email campaign<\/a>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15153\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image13-1400x693.png\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image13-1400x693.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image13-300x149.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image13-768x380.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image13-1536x761.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image13.png 1862w\" alt=\"dashboard in clickup\" width=\"700\" height=\"347\" \/><\/figure>\n<\/div>\n<p>Dashboards provide you with all the email analytics you need to see if your campaign is on the right track.<\/p>\n<p>You can also add <a href=\"https:\/\/docs.clickup.com\/en\/articles\/3625951-custom-widgets\">Custom Widgets<\/a> to your Dashboard so you can view your progress the way you want to:<\/p>\n<ul>\n<li><strong>Line Chart:<\/strong> Create a custom line chart to identify trends in your list growth \ud83d\udcc8<\/li>\n<li><strong>Bar Chart:<\/strong> Design custom revenue bar charts to see changes in revenue over a period of time \ud83d\udcca<\/li>\n<li><strong>Pie Chart:<\/strong> Use a custom pie chart to see what kind of content your subscribers want to see<\/li>\n<li><a href=\"https:\/\/docs.clickup.com\/en\/articles\/3186193-column-calculations-in-list-table-views\"><strong>Calculation<\/strong><\/a><strong>:<\/strong> Calculate numerical data like the revenue per subscriber<\/li>\n<li><strong>Text Block:<\/strong> Add images, rich text, and even use <a href=\"https:\/\/clickup.com\/features\/slash-commands\">\/Slash Commands<\/a> to add more detail to your Dashboard<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15155\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image15.png\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image15.png 1132w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image15-300x129.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image15-768x330.png 768w\" alt=\"checklist in clickup\" width=\"566\" height=\"243\" \/><\/figure>\n<\/div>\n<h3 id=\"15-3-reports\" class=\"wp-block-heading\">3. Reports<\/h3>\n<p>Reports are a great way to see if your email <a href=\"https:\/\/clickup.com\/blog\/how-clickup-marketing-team-uses-clickup\/\">marketing team<\/a> is working their butts off or just sitting around.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15171\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image31.gif\" alt=\"man sitting in a chair over a treadmill\" width=\"500\" height=\"510\" \/><\/figure>\n<\/div>\n<p>By adding <a href=\"https:\/\/docs.clickup.com\/en\/articles\/3625956-table-widgets\">Table Widgets<\/a> to your email marketing KPI Dashboard, you\u2019ll see data like:<\/p>\n<ul>\n<li><strong>Completed Report: <\/strong>See the number of tasks completed by each team member<\/li>\n<li><strong>Worked On: <\/strong>See how many tasks each teammate worked on a specific day, week, or month<\/li>\n<li><strong>Workspace Points: <\/strong><a href=\"https:\/\/www.inc.com\/marc-emmer\/how-to-gamify-your-business-this-1-practice-will-improve-your-bottom-line-overnight.html\">Gamify<\/a> your email marketing process<\/li>\n<li><strong>Who\u2019s Behind: <\/strong>See which team members have uncleared notifications and overdue tasks<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15173\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image-1400x839.png\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image-1400x839.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image-300x180.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image-768x460.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image-1536x921.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image.png 1598w\" alt=\"clickup table widget showing who's behind\" width=\"700\" height=\"420\" \/><\/figure>\n<\/div>\n<p><strong><em>Want more info on KPI reports? Check out our <\/em><\/strong><a href=\"https:\/\/clickup.com\/blog\/kpi-reporting\/\"><strong><em>ultimate guide on KPI reports.<\/em><\/strong><\/a><\/p>\n<h3 id=\"16-4-email-clickapp\" class=\"wp-block-heading\">4. Email ClickApp<\/h3>\n<p><em>If you think email is dead, we have the best way to revive it for you.<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-15163\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image23.gif\" alt=\"one cat giving another cat CPR\" width=\"500\" \/><\/figure>\n<\/div>\n<p>The <a href=\"https:\/\/help.clickup.com\/hc\/en-us\/articles\/6303747270807-Use-Email-in-ClickUp-beta\">Email ClickApp<\/a> lets you send and receive emails right within your ClickUp tasks! This way, you can track your KPIs and manage your project-related emails, all in one place.<\/p>\n<p>Here\u2019s how:<\/p>\n<ul>\n<li>Send and receive email messages directly from ClickUp tasks<\/li>\n<li>Add attachments, Forms, templated responses, and more<\/li>\n<li>Organize your email conversations as Comments or Threaded Comments<\/li>\n<li>Set up email Automations based on events within ClickUp<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15156\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image16.gif\" alt=\"email clickapp dashboard\" width=\"645\" height=\"452\" \/><\/figure>\n<\/div>\n<p>For example, you could assign emails to team members, collaborate on sends and replies, and trigger automations based on Custom Fields, customer events, and even bug tracking. The possibilities are almost limitless!<\/p>\n<p>Integrating your emails with ClickUp helps you:<\/p>\n<ul>\n<li>Save time (no more tabbing back and forth)<\/li>\n<li>Keep communications organized<\/li>\n<li>Maintain visibility across email conversations<\/li>\n<\/ul>\n<p>ClickUp currently supports Outlook, IMAP, Office 365, and Gmail. All emails you send from ClickUp will look as if it was sent directly from your email \u2014 no weird forwarding addresses!<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15166\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image26.gif\" alt=\"user configuring email in clickup\" width=\"648\" height=\"405\" \/><\/figure>\n<\/div>\n<p>Here are some other ways you can use the Email ClickApp:<\/p>\n<ul>\n<li>Create new tasks by sending or forwarding an email to ClickUp<\/li>\n<li>Add comments by sending emails to ClickUp tasks<\/li>\n<li>Add task details to emails<\/li>\n<li>Reply to notification emails<\/li>\n<\/ul>\n<p>You can also link your <a href=\"https:\/\/docs.clickup.com\/en\/articles\/2192375-gmail-integration\">Google Account<\/a> to ClickUp.<\/p>\n<p>The <a href=\"https:\/\/clickup.com\/integrations\/gmail\">Gmail Integration<\/a> lets you:<\/p>\n<ul>\n<li>Create tasks from emails<\/li>\n<li>Attach email responses to tasks<\/li>\n<li>Seamlessly sync actions across both platforms<\/li>\n<\/ul>\n<p><strong><em>Bonus: <a href=\"https:\/\/clickup.com\/blog\/best-email-alternatives\/\">Email Alternatives<\/a><\/em><\/strong><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\"><\/div>\n<h2 id=\"17-email-marketing-kpi-faqs\" class=\"wp-block-heading\">Email Marketing KPI FAQs<\/h2>\n<p>Here are the answers to some email marketing KPI questions:<\/p>\n<h3 id=\"18-1-what-are-the-steps-of-email-marketing\" class=\"wp-block-heading\">1. What are the steps of email marketing?<\/h3>\n<p>Here are six steps to help you get your email marketing campaign started:<\/p>\n<ul>\n<li><strong>Step 1:<\/strong> Set <a href=\"https:\/\/clickup.com\/blog\/measurable-objectives\/\">measurable goals<\/a> that have a timeline<\/li>\n<li><strong>Step 2:<\/strong> Choose an email<a href=\"https:\/\/clickup.com\/blog\/project-management-templates\/\"> template<\/a> or create your own<\/li>\n<li><strong>Step 3:<\/strong> Research and<a href=\"https:\/\/clickup.com\/blog\/content-marketing-projects\/\"> create content<\/a> that your subscribers want to see<\/li>\n<li><strong>Step 4:<\/strong> Comply with your ISP regulations to avoid landing in the spam folder<\/li>\n<li><strong>Step 5<\/strong>: Review, text, and send out your email campaign<\/li>\n<li><strong>Step 6: <\/strong>Measure your performance and results<\/li>\n<\/ul>\n<h3 id=\"19-2-what-are-the-4-types-of-marketing-emails\" class=\"wp-block-heading\">2. What are the 4 types of marketing emails?<\/h3>\n<p>Here are the four types of marketing emails you can send:<\/p>\n<ul>\n<li><strong>Information emails:<\/strong> Focus on a specific product or upcoming event. This should have a <strong>bold CTA<\/strong><\/li>\n<li><strong>Digital newsletter: <\/strong>A weekly or monthly email that focuses on your product or service<\/li>\n<li><strong>Product update: <\/strong>Emails with updates about new products or changes to an existing product<\/li>\n<li><strong><a href=\"https:\/\/mailtrap.io\/blog\/transactional-emails\/\">Transactional emails<\/a><\/strong>: Order confirmations, welcome emails, and thank you emails<\/li>\n<\/ul>\n<p>Sending a variety of marketing emails will show your subscribers that you have a lot of different things to offer!<\/p>\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\"><\/div>\n<h2 id=\"20-signing-off-\" class=\"wp-block-heading\">Signing Off \ud83d\udcbb<\/h2>\n<p>KPIs for email marketing help teams know if they\u2019re making progress towards their email marketing goals.<\/p>\n<p>But setting KPIs is just the <strong>first<\/strong> step.<\/p>\n<p>To climb the ladder to success, you need to <a href=\"https:\/\/startup.unitelvoice.com\/kpi-measurement-tools\">track your KPIs<\/a> with <a href=\"https:\/\/clickup.com\/blog\/best-marketing-project-management-software\/\">marketing management tools<\/a>!<\/p>\n<p><em>And what better tool to use than ClickUp?<\/em><\/p>\n<p>From providing you with <a href=\"https:\/\/clickup.com\/features\/docs\">Docs<\/a> for campaign collaboration to setting up <a href=\"https:\/\/clickup.com\/teams\/marketing\">Marketing Templates<\/a>, ClickUp has everything you need to crush your <a href=\"https:\/\/clickup.com\/blog\/marketing-goals\/\">digital marketing goals<\/a>.<\/p>\n<p><a href=\"https:\/\/clickup.com\/\">Get ClickUp for free today<\/a> and watch your subscriber list grow to lengths you could never imagine!<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" class=\"wp-image-15157\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/image17.gif\" alt=\"man unrolling very long document\" width=\"500\" \/><\/figure>\n<\/div>\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>To: You From: ClickUp Subject: Set KPIs before letting your emails fly. \u201cHey, email marketer, \ud83d\udc4b So, you\u2019ve decided to launch an email marketing campaign. You\u2019ve already got a content calendar planned out, and you know exactly how you\u2019re going to optimize your emails. Great! But what are your email marketing goals? Do you want [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":15140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","cu_sticky_sidebar_cta_is_visible":true,"cu_sticky_sidebar_cta_title":"Start using ClickUp today","cu_sticky_sidebar_cta_bullet_1":"Manage all your work in one place","cu_sticky_sidebar_cta_bullet_2":"Collaborate with your team","cu_sticky_sidebar_cta_bullet_3":"Use ClickUp for FREE\u2014forever","cu_sticky_sidebar_cta_button_text":"Get Started","cu_sticky_sidebar_cta_button_link":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[760,756,759],"tags":[685],"class_list":["post-15139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goals","category-marketing","category-planning","tag-email-marketing-kpis"],"featured_image_src":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/04\/email-marketing-KPIs.png","author_info":{"display_name":"Evan Gerdisch","author_link":"https:\/\/clickup.com\/blog\/author\/evan\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Email Marketing KPIs You Need to Track in 2021 | ClickUp<\/title>\n<meta name=\"description\" content=\"Looking for some email marketing KPIs? 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