{"id":13812,"date":"2023-09-07T10:59:19","date_gmt":"2023-09-07T17:59:19","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=13812"},"modified":"2025-05-23T23:41:53","modified_gmt":"2025-05-24T06:41:53","slug":"marketing-planning-process","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/marketing-planning-process\/","title":{"rendered":"The Marketing Planning Process: Step-by-Step Breakdown"},"content":{"rendered":"\n<p><em>Want to learn about the different steps that go into the <a href=\"https:\/\/clickup.com\/blog\/marketing\/\">marketing planning<\/a> process?<\/em> Managing a <a href=\"https:\/\/clickup.com\/blog\/marketing-project-management\/\">marketing project<\/a> is a bit like managing a fast-food restaurant.<\/p>\n\n\n\n<p>You have a very limited time to prepare the product (campaign). And you have to coordinate with staff members who are handling completely different duties. If it\u2019s done right, you\u2019ll be attracting a ton of loyal (and hungry) customers.<\/p>\n\n\n\n<p>In this article, we\u2019ll take a look at the <a href=\"https:\/\/clickup.com\/blog\/marketing-plan-templates\/\">strategic marketing plan process<\/a>, how you can implement it in your business, and the best tool to help you with the entire process.<\/p>\n\n\n<div class=\"wp-block-ub-table-of-contents-block ub_table-of-contents\" id=\"ub_table-of-contents-410b5898-3aab-4249-9094-877c0cdd5289\" data-linktodivider=\"false\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" data-enablesmoothscroll=\"false\" data-initiallyhideonmobile=\"false\" data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-header\" style=\"text-align: left; \">\n\t\t\t\t<div class=\"ub_table-of-contents-title\">This Article Contains:<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div><div class=\"ub_table-of-contents-extra-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \">\n\t\t\t\t<ul style=\"\"><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/marketing-planning-process\/#0-what-is-a-marketing-plan\" style=\"\">What Is a Marketing Plan?<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/marketing-planning-process\/#1-benefits-of-the-marketing-planning-process\" style=\"\">Benefits of the Marketing Planning Process<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/marketing-planning-process\/#6-what-are-the-steps-in-the-marketing-planning-process\" style=\"\">What Are the Steps in the Marketing Planning Process?<\/a><ul><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/marketing-planning-process\/#7-1-document-your-business-goals\" style=\"\">1. Document your business goals<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/marketing-planning-process\/#8-2-conduct-a-marketing-audit-and-research\" style=\"\">2. Conduct a marketing audit and research<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/marketing-planning-process\/#9-3-define-your-buyer-persona\" style=\"\">3. Define your buyer persona<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/marketing-planning-process\/#10-4-set-a-budget\" style=\"\">4. Set a budget<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/marketing-planning-process\/#11-5-identify-a-marketing-tactic\" style=\"\">5. Identify a marketing tactic<\/a><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/marketing-planning-process\/#12-6-schedule-the-marketing-campaign-\" style=\"\">6. Schedule the marketing campaign\u00a0<\/a><\/li><\/ul><\/li><li style=\"\"><a href=\"https:\/\/clickup.com\/blog\/marketing-planning-process\/#13-who-benefits-from-using-a-marketing-plan\" style=\"\">Who Benefits From Using a Marketing Plan?<\/a><\/li><\/ul>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\n<p>Order up! Let\u2019s go.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-a-marketing-plan\">What Is a Marketing Plan?<\/h2>\n\n\n\n<p>A marketing plan is a document that showcases your company\u2019s marketing strategy for the upcoming month, quarter, or year.<\/p>\n\n\n\n<p>Here\u2019s what a marketing action plan contains when you unbox it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your current marketing activity and position<\/li>\n\n\n\n<li>A detailed overview of your marketing goal and business goal<\/li>\n\n\n\n<li>A description of customer needs<\/li>\n\n\n\n<li>The metrics you need to track (ROI, number of potential customers, etc.)<\/li>\n<\/ul>\n\n\n\n<p>And what happens when you create an amazing marketing plan? You\u2019ll be able to stay focused on your marketing goal and also create an equally amazing marketing strategy. Here\u2019s how you can create a marketing campaign that can make even the pros jealous!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-benefits-of-the-marketing-planning-process\">Benefits of the Marketing Planning Process<\/h2>\n\n\n\n<p>Marketing efforts, when done right, can result in significant positive effects that can kickstart your business&#8217;s success. Here are a few benefits of proactive <a href=\"https:\/\/clickup.com\/blog\/marketing-planning-software\/\">marketing planning<\/a>.<\/p>\n\n\n\n<p><strong><em>Learn about the <a href=\"https:\/\/clickup.com\/blog\/marketing-tools-startups\/\">top marketing tools for new businesses<\/a>! <\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-provides-benchmarks-and-accountability-\">Provides benchmarks and accountability <\/h3>\n\n\n\n<p>Through the planning process, you will be able to set benchmarks and create a roadmap for your marketing strategy to reach business goals. Making this visible allows the entire team to be accountable for their actions and tasks. It will also ensure everything runs smoothly as everyone knows what\u2019s happening and how they need to work together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-encourages-team-collaboration-\">Encourages team collaboration <\/h3>\n\n\n\n<p>Because the marketing planning process will likely run across departments and need a fair bit of collaboration, it opens up cross-departmental communication and unifies the organization. Also, getting your team involved early allows you to be realistic with your planning.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"495\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/07\/collboration-editing-in-clickup-docs.gif\" alt=\"\" class=\"wp-image-39372\"\/><figcaption class=\"wp-element-caption\">Edit content with others at the same time in ClickUp Docs<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-reduces-risk\">Reduces risk<\/h3>\n\n\n\n<p>Now, you have a marketing strategy. By having a planning process in place, you now have a framework to gain an overview of the target market, competitive advantage, and market segmentation. This allows you to be better prepared for risk factors that you might not have foreseen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-challenges-your-beliefs-and-assumptions-\">Challenges your beliefs and assumptions <\/h3>\n\n\n\n<p>Since business is always changing, having a marketing planning process allows you to keep adapting more effective strategies. By continually honing your marketing efforts, you might run across new tools and techniques, incorporate new ideas from different team members, and challenge your <a href=\"https:\/\/clickup.com\/blog\/sop-templates\/\">standard operating procedures<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-what-are-the-steps-in-the-marketing-planning-process\">What Are the Steps in the Marketing Planning Process?<\/h2>\n\n\n\n<p><a href=\"https:\/\/systeme.io\/blog\/digital-marketing\">Creating a marketing plan<\/a> for the first time might seem like a convoluted process, but it\u2019s actually super simple.&nbsp;The planning process becomes 100x easier to deal with when you break it down into these six steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Document your business goals<\/li>\n\n\n\n<li>Do market research<\/li>\n\n\n\n<li>Define your <a href=\"https:\/\/clickup.com\/blog\/user-persona\/\">buyer\/client persona<\/a><\/li>\n\n\n\n<li>Set a marketing budget<\/li>\n\n\n\n<li>Identify a marketing tactic<\/li>\n\n\n\n<li>Schedule the <a href=\"https:\/\/clickup.com\/blog\/marketing-campaign-management\/\">marketing campaign<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s take a closer look at each step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-1-document-your-business-goals\">1. Document your business goals<\/h3>\n\n\n\n<p>Before planning a marketing strategy, you and your marketing team should ask your senior management to highlight your corporate objectives.&nbsp;<\/p>\n\n\n\n<p>Ideally, every large-scale business <a href=\"https:\/\/clickup.com\/blog\/goal-vs-objective\/\">goal and objective<\/a> should span 18-24 months. This gives you enough time to develop marketing initiatives that align with these overall business objectives.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1131\" height=\"742\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/clickup-goals.png\" alt=\"goal folders in clickup\" class=\"wp-image-37522\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/clickup-goals.png 1131w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/clickup-goals-300x197.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/clickup-goals-768x504.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/clickup-goals-700x459.png 700w\" sizes=\"auto, (max-width: 1131px) 100vw, 1131px\" \/><figcaption class=\"wp-element-caption\">Use Goal Folders to easily organize your Goals in ClickUp<\/figcaption><\/figure><\/div>\n\n\n<p>Let\u2019s say you\u2019re the marketing manager for <a href=\"https:\/\/breakingbad.fandom.com\/wiki\/Los_Pollos_Hermanos\" target=\"_blank\" rel=\"noreferrer noopener\">Los Pollos Hermanos<\/a> from Breaking Bad. The business owner, Gus Fring\u2019s business goal might be to increase restaurant revenue to $3 million in the next year.<\/p>\n\n\n\n<p>You\u2019ll need to create a SMART <a href=\"https:\/\/clickup.com\/blog\/marketing-goals\/\">marketing goal<\/a> that can contribute to his business goals.&nbsp;For example:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gain 20% more repeat customers<\/li>\n\n\n\n<li>Increase hot chicken sandwich sales by 35%<\/li>\n\n\n\n<li>Boost shipment and distribution revenue for other products \ud83d\ude09<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Curious about SMART goals? Check out our <\/em><\/strong><a href=\"https:\/\/clickup.com\/blog\/smart-goals\/\"><strong><em>guide<\/em><\/strong><\/a><strong><em> for tips on how to create a great business goal.<\/em><\/strong><\/p>\n\n\n\n<p>After you\u2019ve decided on the goal, <a href=\"https:\/\/clickup.com\/blog\/best-marketing-project-management-software\/\">marketing project management tools<\/a> like ClickUp can help you document and track them. In ClickUp, <a href=\"https:\/\/clickup.com\/features\/goals\">Goals<\/a> are high-level containers that can be broken into smaller objectives, known as&nbsp;<a href=\"https:\/\/docs.clickup.com\/en\/articles\/2789973-use-cases-for-goals\">Targets.<\/a> Targets can be measured by units like numbers, $$$, true\/false, and task lists.<\/p>\n\n\n\n<p><strong><em>Bonus: <a href=\"https:\/\/clickup.com\/blog\/marketing-tools-for-small-businesses\/\">Marketing Tools for Small Businesses<\/a><\/em><\/strong><\/p>\n\n\n\n<p>When you meet your Targets, you achieve your marketing goal too.&nbsp;ClickUp automatically updates the progress percentage as you meet Targets in real-time. This can motivate your sales and marketing teams as they see the numbers rising every day!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"693\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/10\/image7-5-1400x693.png\" alt=\"Quickly pull up important data on a single screen with Dashboards in ClickUp\" class=\"wp-image-35149\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/10\/image7-5-1400x693.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/10\/image7-5-300x149.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/10\/image7-5-768x380.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/10\/image7-5-1536x761.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/10\/image7-5-700x347.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2020\/10\/image7-5.png 1862w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Quickly pull up important data on a single screen with Dashboards in ClickUp<\/figcaption><\/figure><\/div>\n\n\n<p><em>Want to monitor more marketing metrics?&nbsp;<\/em><\/p>\n\n\n\n<p>ClickUp is loaded with features that your teams need to manage your project or <a href=\"https:\/\/clickup.com\/teams\/marketing\">marketing program.<\/a> Its <a href=\"https:\/\/clickup.com\/features\/dashboards\">Dashboards<\/a> are the way to go.&nbsp;Each unique dashboard offers a lot of <a href=\"https:\/\/docs.clickup.com\/en\/articles\/3625951-custom-widgets\">Custom Widgets<\/a> that let you track <a href=\"https:\/\/clickup.com\/blog\/marketing-kpis\/\">marketing KPIs<\/a> and every marketing objective.<\/p>\n\n\n\n<p>Track sales, conversion rates, social media engagement, and more, with a Line Chart, Bar Chart, Pie Chart, Battery Chart, or however you best visualize data!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Template TV | Content Management Template\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/i3oHJjLVfl4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Use this helpful video tutorial to get the most out of the free Content Management Template with detailed examples and breakdowns<\/figcaption><\/figure>\n\n\n\n<p>Want to get there faster? Use the <a href=\"https:\/\/clickup.com\/templates\/strategic-marketing-plan-t-140158140\">ClickUp Content Management Template<\/a> to easily track your content goals, budgets, and resources all within one space. Get this content <a href=\"https:\/\/clickup.com\/blog\/branding-templates\/\">branding template for free<\/a>!<\/p>\n\n\n\n<div class=\"wp-block-cu-buttons\"><a href=\"https:\/\/app.clickup.com\/signup?template=t-140176478&amp;_gl=1*fir13u*_gcl_aw*R0NMLjE2NzkzMzc0MTcuQ2p3S0NBandpT0NnQmhBZ0Vpd0FqdjV3aEx6ai1VdnlENjJ4ZkNnSVRUQ1ZNQlMydGpNT3dPS2c5ZUJ1NS1VRTNnbVZsbTMxVEFmczdSb0NwaHdRQXZEX0J3RQ..\" class=\"cu-button cu-button--blue\">Download This Template<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-2-conduct-a-marketing-audit-and-research\">2. Conduct a marketing audit and research<\/h3>\n\n\n\n<p>It\u2019s time for a serious throwback. You need to take a look at all the marketing decisions and initiatives that you\u2019ve taken in the past few years. Additionally, you\u2019ll also have to go through old reports to see which marketing tactics worked and which didn\u2019t.<\/p>\n\n\n\n<p><em>But why?<\/em><\/p>\n\n\n\n<p>With the help of a marketing audit, you\u2019ll be able to avoid the issues your marketing department has faced in the past.\u00a0Take it from Gus: <a href=\"https:\/\/clickup.com\/features\/docs\">ClickUp Docs<\/a> let your team collaborate in real-time on your audit, <a href=\"https:\/\/clickup.com\/blog\/marketing-research-process\/\">marketing research<\/a>, and annual marketing plan documents; it\u2019s <a href=\"https:\/\/clickup.com\/blog\/google-docs-alternatives\/\">like Google Docs<\/a>, but way better!<\/p>\n\n\n\n<p>Not only can you embed lists, tables, images, and videos, but you can also assign actionable tasks directly within a ClickUp Doc. And to make your job even easier, ClickUp lets you save your work as a <a href=\"https:\/\/www.mayple.com\/blog\/digital-marketing-plan-template\">marketing plan template<\/a> that you can use later!<\/p>\n\n\n\n<p>After the audit, you\u2019ll need to determine where you\u2019re currently placed in the market and market trends.&nbsp;Ask your team:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are your customers price-sensitive?<\/li>\n\n\n\n<li>Have new competitors slowed down your business growth?<\/li>\n\n\n\n<li>Do you have a competitive advantage over other businesses?<\/li>\n<\/ul>\n\n\n\n<p><em>But why just limit feedback to your company?&nbsp;<\/em>Your customers and clients\u2019 opinion matter too.&nbsp;<\/p>\n\n\n\n<p>After all, they\u2019ll be using your products or services. With the <a href=\"https:\/\/clickup.com\/features\/form-view\">Form view<\/a>, you can create detailed customer survey forms faster than you can say <em>Heisenberg<\/em>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1219\" height=\"766\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/04\/Form-3-e1650586993994-edited-1.png\" alt=\"clickup forms\" class=\"wp-image-35936\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/04\/Form-3-e1650586993994-edited-1.png 1219w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/04\/Form-3-e1650586993994-edited-1-300x189.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/04\/Form-3-e1650586993994-edited-1-768x483.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/04\/Form-3-e1650586993994-edited-1-700x440.png 700w\" sizes=\"auto, (max-width: 1219px) 100vw, 1219px\" \/><figcaption class=\"wp-element-caption\">Build forms to collect information and streamline task creation in ClickUp<\/figcaption><\/figure><\/div>\n\n\n<p>Choose from different fields of text, labels, questions, and more. ClickUp allows you to publicly share these forms, and it then collects responses within the tool. This way, you can directly take action on their responses by including their inputs in the marketing plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-3-define-your-buyer-persona\">3. Define your buyer persona<\/h3>\n\n\n\n<p>How well do you know your customers, really? In this phase, you\u2019ll need to embrace market segmentation. What\u2019s that?<\/p>\n\n\n\n<p>Essentially, you\u2019ll need to identify the different kinds of customers in your target market. Then you\u2019ll have to narrow your focus to a specific target audience. After that, you\u2019ll have to create a buyer persona. These are fictional representations of your ideal customer in your target market. Ask your team:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is this person?<\/li>\n\n\n\n<li>What are their needs and priorities?<\/li>\n\n\n\n<li>How do they make decisions?<\/li>\n\n\n\n<li>Where do they work?<\/li>\n\n\n\n<li>How much do they earn?<\/li>\n\n\n\n<li>What do they like, and what do they absolutely hate?<\/li>\n\n\n\n<li>What media do they consume?<\/li>\n<\/ul>\n\n\n\n<p>You\u2019ll need to really get into their minds, so you can tailor your <a href=\"https:\/\/www.referralcandy.com\/\">marketing strategy<\/a> that appeals best to them. For example,&nbsp;Los Pollos Hermanos settles on a buyer persona named Walt, who\u2019s a middle-aged high-school chemistry teacher.&nbsp;<\/p>\n\n\n\n<p>Now that you have an idea of who he is, how he behaves, and what he wants, you can market to him better! But how do you come up with a buyer persona? Two words:<em> <\/em><a href=\"https:\/\/clickup.com\/features\/mind-maps\">Mind Maps<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"935\" height=\"620\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/image7-6.png\" alt=\"Mind Maps in ClickUp\" class=\"wp-image-38618\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/image7-6.png 935w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/image7-6-300x199.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/image7-6-768x509.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/image7-6-700x464.png 700w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><figcaption class=\"wp-element-caption\">Easily create, edit, and share flowcharts using features like ClickUp Mind Maps<\/figcaption><\/figure><\/div>\n\n\n<p>Drawing Mind Maps in ClickUp can help your marketing team organize your thoughts and ideas when <a href=\"https:\/\/uxpressia.com\/blog\/how-to-create-persona-guide-examples\">creating a persona<\/a>. Just place a central idea and add relevant thoughts when they pop up.&nbsp;<\/p>\n\n\n\n<p>And remember the more detailed the persona Mind Map, the better. Knowing your customers well will allow you to create a personalized yet strategic marketing plan that connects to your target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-4-set-a-budget\">4. Set a budget<\/h3>\n\n\n\n<p>You might have tons of cool strategic marketing ideas, but if they don\u2019t fall into your marketing budget, it would be almost impossible to execute them. And even if you do break the bank to work on them, there are no guarantees that you\u2019ll be rolling in dough in the end.<\/p>\n\n\n\n<p>So how much should you spend on your strategic marketing plan? Allocating <a href=\"https:\/\/blog.seagulladvertising.com\/how-much-money-should-a-brand-spend-on-marketing-advertising#:~:text=7%2D15%25%20in%20marketing%20spend,include%20in%20their%20advertising%20spend\">7-15%<\/a> of your company\u2019s income to your marketing department is ideal, but it&#8217;s not a one-size-fits-all rule.&nbsp;<\/p>\n\n\n\n<p>However, keep in mind that any initial marketing activity can be expensive.&nbsp;This includes <a href=\"https:\/\/designbro.com\/logo-design\/\">getting a logo<\/a>, <a href=\"https:\/\/clickup.com\/blog\/brand-management-software\/\">branding<\/a>, and creating a campaign from scratch.&nbsp;How do you track all your marketing expenses?<\/p>\n\n\n\n<p>In ClickUp, every task can have additional details called <a href=\"https:\/\/clickup.com\/features\/custom-fields\">Custom Fields<\/a>. With these fields, you can record data like phone numbers, labels, checkboxes, and more.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"301\" height=\"708\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/07\/custom-fields-in-clickup.png\" alt=\"custom field library in clickup\" class=\"wp-image-39375\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/07\/custom-fields-in-clickup.png 301w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/07\/custom-fields-in-clickup-128x300.png 128w\" sizes=\"auto, (max-width: 301px) 100vw, 301px\" \/><figcaption class=\"wp-element-caption\">Add, hide, or show an existing Custom Field from a List view in ClickUp<\/figcaption><\/figure><\/div>\n\n\n<p>In this case, you can track the budget, and cost of each marketing activity and task with the \u2018Money\u2019 field. What\u2019s more is that with <a href=\"https:\/\/docs.clickup.com\/en\/articles\/3186193-column-calculations-in-list-view\">Column Calculations<\/a>, you can automatically add up your spending to see whether it&#8217;s in line with your budget.<\/p>\n\n\n\n<p>So no more <em>half-measures <\/em>when you\u2019re creating your strategic marketing plan!<\/p>\n\n\n\n<p><strong><em>Bonus: <a href=\"https:\/\/clickup.com\/blog\/marketing-calendar-software\/\">Marketing calendar software<\/a>!<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-5-identify-a-marketing-tactic\">5. Identify a marketing tactic<\/h3>\n\n\n\n<p>Now that you know exactly what your customers are like, it\u2019s time to choose the right <a href=\"https:\/\/flippingbook.com\/blog\/top-content-distribution-channels\">distribution channels<\/a> where they spend most of their time. After all, your target audience has to see your ad, right?<\/p>\n\n\n\n<p>Let\u2019s take a few platforms where you can implement your <a href=\"https:\/\/clickup.com\/blog\/strategic-planning-templates\/\">strategic plan<\/a>, and the best tactics for each:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blogs:<\/strong> <a href=\"https:\/\/clickup.com\/blog\/content-marketing-projects\/\">Content marketing<\/a> + Search engine optimization (SEO)<\/li>\n\n\n\n<li><strong>Facebook\/Instagram<\/strong>: <a href=\"https:\/\/clickup.com\/blog\/social-media-workflow\/\">Social media marketing<\/a> + <a href=\"https:\/\/clickup.com\/blog\/influencer-templates\/\">Influencer marketing<\/a><\/li>\n\n\n\n<li><strong>Google: <\/strong>SEO + Search Ads<\/li>\n\n\n\n<li><strong>Newspapers: <\/strong>Print advertising&nbsp;<\/li>\n\n\n\n<li><strong>Television: <\/strong>Commercials + Sponsorships<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s look back at Walt\u2019s persona.&nbsp;Since we determined that he gets all his news from TV, our marketing effort should focus on creating a wonderful commercial:<\/p>\n\n\n\n<p>Remember that the message of your strategic marketing campaign should reflect customer needs. In this case, this commercial should reassure their target audience that their food is high-quality and fresh\u201499.99% fresh. <\/p>\n\n\n\n<p>However, you <strong>don\u2019t <\/strong>have to focus all your tactics on one single platform.&nbsp;A healthy marketing mix between offline and online media ensures everyone gets your message.&nbsp;Now, it\u2019s up to your marketing team to decide which route they want to take.&nbsp;<br><br>For example, you can create and publish new content on your blog, <a href=\"https:\/\/ewebinar.com\/blog\/automated-webinar\">host automated webinars<\/a>, and at the same time promote offline content to convert your audience. With <a href=\"https:\/\/clickup.com\/features\/chat-view\">ClickUp\u2019s Chat view<\/a>, you can discuss tactics, and sales deals, attach images\/videos, and assign tasks in your marketing mix.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"926\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/03\/Chat-view-Attachment-3-1400x926.png\" alt=\"Chat view stores all of your comments in ClickUp\" class=\"wp-image-35294\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/03\/Chat-view-Attachment-3-1400x926.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/03\/Chat-view-Attachment-3-300x198.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/03\/Chat-view-Attachment-3-768x508.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/03\/Chat-view-Attachment-3-1536x1016.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/03\/Chat-view-Attachment-3-2048x1354.png 2048w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/03\/Chat-view-Attachment-3-700x463.png 700w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Chat view stores all of your comments in ClickUp to quickly find any conversation <\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"12-6-schedule-the-marketing-campaign-\">6. Schedule the marketing campaign&nbsp;<\/h3>\n\n\n\n<p>Now we\u2019ve finally reached the end of the strategic marketing <a href=\"https:\/\/clickup.com\/blog\/process-management\/\">planning process<\/a>.&nbsp;After you\u2019ve got the marketing plan locked down, it\u2019s time to list all the tasks that need to be done in order to pull it off.<\/p>\n\n\n\n<p>How do you do it?<\/p>\n\n\n\n<p>With <a href=\"https:\/\/clickup.com\/features\/gantt-chart-view\">ClickUp\u2019s Gantt Charts<\/a>, you can create a dynamic timeline of your marketing campaign activities from start to finish. The <a href=\"https:\/\/docs.clickup.com\/en\/articles\/2560143-gantt-view\">Gantt view <\/a>lets you visualize the start and end dates for each task, and any important milestones along the way.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"620\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/gantt-view-in-clickup.png\" alt=\"\" class=\"wp-image-38581\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/gantt-view-in-clickup.png 932w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/gantt-view-in-clickup-300x200.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/gantt-view-in-clickup-768x511.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/06\/gantt-view-in-clickup-700x466.png 700w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><figcaption class=\"wp-element-caption\">Easily update projects with a simple drag-and-drop action in ClickUp&#8217;s Gantt view<\/figcaption><\/figure><\/div>\n\n\n<p>With <a href=\"https:\/\/clickup.com\/features\/dependencies\">Task Dependencies<\/a>, you can indicate the sequence in which you want to complete your tasks. All you have to do is draw a line between two tasks, and you\u2019re done!<\/p>\n\n\n\n<p>Now, your marketing team won\u2019t be able to work on a <a href=\"https:\/\/clickup.com\/blog\/dependencies\/\">dependent task<\/a> until they\u2019ve cleared the preceding task. Need to work on a digital <a href=\"https:\/\/clickup.com\/blog\/marketing-calendar\/\">marketing calendar<\/a>? You can schedule all your marketing activities through <a href=\"https:\/\/clickup.com\/features\/calendar-view\">ClickUp\u2019s Calendar view<\/a>. <\/p>\n\n\n\n<p>It\u2019s super easy to schedule posts or tasks, and adjust due dates\u2014all you have to do is drag and drop.<\/p>\n\n\n\n<p><strong>Note: <\/strong>Since the strategic marketing process requires your team to be quick on their feet, ClickUp offers marketing plan templates for your <a href=\"https:\/\/clickup.com\/templates\/content-calendar-t-4389449\">content calendar<\/a>, <a href=\"https:\/\/clickup.com\/templates\/seo-management-t-4395328\">SEO management<\/a>, <a href=\"https:\/\/clickup.com\/templates\/campaign-tracking-t-6510337\">campaign tracking<\/a>, <a href=\"https:\/\/clickup.com\/templates\/promotional-calendar-t-4391884\">promotional calendar<\/a>, <a href=\"https:\/\/clickup.com\/templates\/ab-testing-t-4395467\">A\/B testing<\/a>, and <a href=\"https:\/\/clickup.com\/templates\/graphic-design-t-4389472\">graphic design processes<\/a>.&nbsp;<\/p>\n\n\n\n<p>Just apply the marketing plan template, and you\u2019re ready to start planning in seconds! However, note that ClickUp isn\u2019t <strong>just<\/strong> built for <a href=\"https:\/\/clickup.com\/blog\/strategic-planning-software\/\">the strategic planning process<\/a>; it can help with <strong>every<\/strong> marketing process from execution to monitoring.&nbsp;<\/p>\n\n\n\n<p>So, ClickUp has more <a href=\"https:\/\/clickup.com\/features\">features<\/a>? Here\u2019s what ClickUp has to offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/docs.clickup.com\/en\/articles\/3012521-task-views\"><strong>Flexible views<\/strong><\/a>: visualize your tasks in a <a href=\"https:\/\/docs.clickup.com\/en\/articles\/895651-list-view\">to-do list<\/a>, <a href=\"https:\/\/docs.clickup.com\/en\/articles\/909959-board-view\">Kanban board<\/a>, or a <a href=\"https:\/\/docs.clickup.com\/en\/articles\/1595475-calendar-view\">Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.clickup.com\/en\/articles\/924291-assigned-comments\"><strong>Assigned comments<\/strong><\/a><strong>: <\/strong>change a comment into an actionable task and assign it to a team member<\/li>\n\n\n\n<li><a href=\"https:\/\/clickup.com\/features\/collaboration-detection\"><strong>Collaboration Detection<\/strong><\/a><strong>:<\/strong> know when your coworker is working on the same task or Doc as you<\/li>\n\n\n\n<li><a href=\"https:\/\/help.clickup.com\/hc\/en-us\/articles\/6304488850967-Pulse-overview\"><strong>Pulse<\/strong><\/a>: see what your team is doing in real-time; great for <a href=\"https:\/\/clickup.com\/blog\/virtual-teams\/\">remote teams<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.clickup.com\/en\/articles\/3578082-dashboards\"><strong>Agile Dashboards<\/strong><\/a>: monitor <a href=\"https:\/\/clickup.com\/resources\/software-teams\/modern-agile-software-development\">Agile <\/a>and <a href=\"https:\/\/clickup.com\/blog\/agile\/agile-scrum\/\">Scrum<\/a> metrics with diagrams like <a href=\"https:\/\/clickup.com\/blog\/agile\/velocity-chart\/\">Velocity Charts<\/a>,<a href=\"https:\/\/clickup.com\/resources\/software-teams\/agile-burndown-charts\"> Burndown Charts<\/a>, <a href=\"https:\/\/clickup.com\/blog\/agile\/burn-up-chart\/\">Burn-up Charts<\/a>, etc.<\/li>\n\n\n\n<li><a href=\"https:\/\/clickup.com\/features\/reporting\"><strong>Team Reporting<\/strong><\/a>: track and monitor your team\u2019s performance and progress<\/li>\n\n\n\n<li><a href=\"https:\/\/clickup.com\/features\/automations\"><strong>Automations<\/strong><\/a>: speed up your strategic marketing process by automating repetitive <a href=\"https:\/\/clickup.com\/blog\/automate-tasks\/\">tasks<\/a> and <a href=\"https:\/\/clickup.com\/blog\/marketing-workflow-tools\/\">marketing workflows<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/clickup.com\/integrations\"><strong>Integrations<\/strong><\/a>: allows you to connect with other important work software like<a href=\"https:\/\/clickup.com\/integrations\/slack\"> Slack,<\/a> <a href=\"https:\/\/clickup.com\/integrations\/cloud-storage-google-drive\">Google Drive<\/a>, and <a href=\"https:\/\/clickup.com\/integrations\/outlook\">Outlook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/clickup.com\/download\"><strong>Mobile Apps<\/strong><\/a>:<strong> <\/strong>dynamic iOS and Android apps to help you manage projects on the run<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-who-benefits-from-using-a-marketing-plan\">Who Benefits From Using a Marketing Plan?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Businesses:<\/strong> A wide range of businesses will benefit from using a marketing plan. It serves as a roadmap, guiding companies towards their strategic goals by outlining specific marketing actions and campaigns. With a well-articulated marketing plan, businesses can identify their target audience more accurately, understand their competitors better, and allocate resources more efficiently.\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/clickup.com\/templates\/marketing-plan\/restaurant\">Restaurant Marketing Plan<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/clickup.com\/templates\/marketing-plan\/starting-a-new-business\">Starting a Business Marketing Plan<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/clickup.com\/templates\/marketing-plan\/bookkeeping-business\">Bookkeeping Marketing Plan<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/clickup.com\/templates\/marketing-plan\/service-business\">Service Business Marketing Plan<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Agencies:<\/strong> Agencies are often called upon to provide marketing services such as designing and executing campaigns for their clients. In this context, having marketing plan in place is essential to ensure that the agency can respond quickly and appropriately to their clients&#8217; needs. It also serves as an excellent tool for internal communication within the agency.\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/clickup.com\/templates\/marketing-plan\/creative-agency\">Creative Agency Marketing Plan<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/clickup.com\/templates\/marketing-plan\/marketing-agency\">Marketing Agency Marketing Plan<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/clickup.com\/templates\/marketing-plan\/design-agency\">Design Agency Marketing Plan<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/clickup.com\/templates\/marketing-plan\/advertising-agency\">Advertising Agency Marketing Plan<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-get-planning-on-your-marketing-strategy-with-clickup-\">Get Planning on Your Marketing Strategy With ClickUp <\/h2>\n\n\n\n<p><em>So what\u2019s the secret behind running a great strategic planning session?<\/em> All you need to do is figure out what your customers want, set a time and resource budget, brainstorm the best way to serve your customers, and that\u2019s it. <em>We told you, it\u2019s just like the restaurant business.<\/em>\ud83d\ude01&nbsp;<\/p>\n\n\n\n<p>And as most restaurants have sophisticated equipment to help you out, you\u2019ll need a dedicated <a href=\"https:\/\/clickup.com\/blog\/best-marketing-project-management-software\/\">marketing automation software<\/a> and project tool like ClickUp to help you out too!&nbsp;From Goal Trackers to Dashboards and <a href=\"https:\/\/help.clickup.com\/hc\/en-us\/articles\/6310399909143-Add-a-Timeline-view-beta\">Timelines<\/a>, it\u2019s got everything you need you to get started with your marketing plans.<\/p>\n\n\n\n<p><a href=\"https:\/\/clickup.com\/\">Get ClickUp for free <\/a>today, and cook up the perfect marketing campaigns!<\/p>\n\n\n\n<p><em>Want more tips? Read our <a href=\"https:\/\/clickup.com\/blog\/project-management-tips-for-marketers\/\">expert roundup<\/a> to get more marketing management ideas<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to learn about the different steps that go into the marketing planning process? Managing a marketing project is a bit like managing a fast-food restaurant. You have a very limited time to prepare the product (campaign). And you have to coordinate with staff members who are handling completely different duties. If it\u2019s done right, [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":13813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","cu_sticky_sidebar_cta_is_visible":true,"cu_sticky_sidebar_cta_title":"Start using ClickUp today","cu_sticky_sidebar_cta_bullet_1":"Manage all your work in one place","cu_sticky_sidebar_cta_bullet_2":"Collaborate with your team","cu_sticky_sidebar_cta_bullet_3":"Use ClickUp for FREE\u2014forever","cu_sticky_sidebar_cta_button_text":"Get Started","cu_sticky_sidebar_cta_button_link":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[756,759],"tags":[610],"class_list":["post-13812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-planning","tag-marketing-planning-process"],"featured_image_src":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2021\/01\/marketing-planning-process.png","author_info":{"display_name":"Erica Chappell","author_link":"https:\/\/clickup.com\/blog\/author\/erica\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Planning Process: Step-by-Step Breakdown | ClickUp<\/title>\n<meta name=\"description\" content=\"Want to know how the marketing planning process works? 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