{"id":13652,"date":"2021-01-03T21:21:03","date_gmt":"2021-01-04T05:21:03","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=13652"},"modified":"2024-03-21T11:24:19","modified_gmt":"2024-03-21T18:24:19","slug":"how-clickup-product-managers-use-clickup","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/how-clickup-product-managers-use-clickup\/","title":{"rendered":"How ClickUp Product Managers Use ClickUp"},"content":{"rendered":"

ClickUp was born out of necessity. Our founders wanted a tool where all of their work could be in one place.<\/p>\n

This place didn\u2019t exist yet, so we created it!<\/p>\n

ClickUp was first created as an internal tool that we were planning to use for a completely different project. But after just a couple of months building it, we realized the problem we were solving was applicable for nearly every team and company \u2013 everyone wanted a less opinionated way to work.<\/p>\n

We knew how hard it would be to break into the most competitive market in the world, and we knew it was a tale of David vs. Goliath.<\/p>\n

To win, we would not only have to play catchup but also leapfrog our competitors in a way they were least expecting.<\/p>\n

To execute on this, we decided to release a new version of ClickUp every single week \u2013 as if our lives depended on it.<\/p>\n

Within just two years, we\u2019ve reached feature parity with the project management software<\/a> incumbents (and even won over some of their biggest customers)!<\/p>\n

We continue to release weekly and use the same features you do to manage our release process. We\u2019re confident you can do the same! \ud83d\ude80<\/p>\n

Here is a never before seen peek into how we ship value so quickly while maintaining a positive and sustainable culture.<\/em><\/p>\n

It Starts with Core Values<\/h2>\n

This goes in line with 4 of our favorite core values:<\/p>\n

    \n
  1. Quick Wins (Progress over perfection)<\/li>\n
  2. Urgency<\/li>\n
  3. Best customer experience our customers have ever had<\/li>\n
  4. Grow 1% every day<\/li>\n<\/ol>\n

    Our process developed out of nailing these core values is simple:<\/p>\n

      \n
    1. Listen to customers\u2019 problems<\/li>\n
    2. Create solutions for problems customers have<\/li>\n
    3. Develop and release those solutions<\/li>\n
    4. Repeat the process<\/li>\n<\/ol>\n

      Progress over perfection<\/h3>\n

      Normally, product and design for a feature can take months of data analysis, aligning of internal stakeholders, securing resources, and UX research.<\/p>\n

      At ClickUp, we do things a little bit differently. We are 100% alright with shipping things we know aren\u2019t perfect. In fact, we would much rather ship something that we think isn\u2019t quite good enough to get initial feedback, and then make changes rapidly so we can course correct. More often than not, features aren\u2019t going to be perfect anyway\u2014and because you never really <\/em>know until you ship, we want to get to the customer\u2019s reaction and feedback as quickly as possible.<\/p>\n

      So ultimately, we do believe that perfect does exist, but only in the future. We don\u2019t need to be perfect now because we want to ship value as quickly as possible.<\/p>\n

      Working in Sprints in ClickUp<\/h2>\n

      Like many startups who are scaling quickly, we operate with our own flavor of Agile that works for the size of our team and how quickly we need to move.<\/p>\n

      If you aren\u2019t familiar with the concept, a Sprint<\/a> is a time-boxed scope of work that your team commits to. This mechanism not only motivates the team to get that work done but also is a useful tool when working with stakeholders.<\/p>\n

      We work in one-week sprints at ClickUp. Needless to say, fast and nimble feedback loops for stakeholders are essential when you only have 5 business days to solidify what is going to be released. Much of the team is able to use our Sprints and Roadmap as a way to better estimate what will be released on any given week.<\/p>\n

      We\u2019ll get more into how Product funnels information to Product Marketing and Customer Support a bit later in this article.<\/em><\/p>\n

      Sprints in ClickUp work best when you have the Sprints ClickApp<\/a> turned on alongside the Tasks in Multiple Lists ClickApp<\/a>, but you can also manage your sprints without it. (We\u2019ve been doing so up until now \ud83d\ude05) Both options are available on our Free Forever Plan<\/a>, too! \ud83c\udf8a<\/p>\n

      Recommended: Sprints ClickApp<\/h3>\n

      Get a detailed overview of the Sprints ClickApp by watching this video<\/a>. Here are some of the highlights:<\/p>\n