{"id":13526,"date":"2020-12-20T20:04:33","date_gmt":"2020-12-21T04:04:33","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=13526"},"modified":"2024-03-21T14:48:41","modified_gmt":"2024-03-21T21:48:41","slug":"vonazon-marketing-projects-for-saas","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/vonazon-marketing-projects-for-saas\/","title":{"rendered":"How Vonazon Manages Marketing Projects for SaaS Companies"},"content":{"rendered":"

Andy is a Project Coordinator and Marketing Assistant at Vonazon. He is passionate about total stakeholder integration and implementing the best possible strategies for his projects. When he is not at work you can catch Andy out in the wild running, hiking, or surfing.<\/em><\/p>\n

In today\u2019s fast-paced marketing environment, teams are required to move quickly and shift strategies as new information flows in.\u00a0<\/span><\/p>\n

At Vonazon, this process is sped up since many of our clients are software companies with products that are continuously being developed.\u00a0<\/span><\/p>\n

In this article, we\u2019ll cover how we use ClickUp to stay ahead of our work.<\/span><\/p>\n

The Evolution of Marketing<\/h2>\n

Modern marketers are expected to develop creative ideas and adapt to an ever-changing environment.\u00a0<\/span><\/p>\n

The only constant in the industry is progress.<\/span> Marketing<\/span><\/a> has evolved to be far more technical, with tools like marketing automation, search engine optimization (SEO), pay-per-click (PPC), and several other digital channels. Not to mention that the average end-user has become smarter.\u00a0<\/span><\/p>\n

A good example would be the success of the <\/span>I\u2019d Like to Buy the World a Coke<\/span><\/i><\/a> campaign from 1971 that was revered in its time, compared to Pepsi\u2019s 2017 <\/span>Live for Now<\/span><\/i><\/a> campaign that was seen as manipulative and tasteless.<\/span><\/p>\n

What is Software as a Service (SaaS)?\u00a0<\/span><\/h2>\n

But the end-user is not the only part of the process that has evolved. The complexities of today grow when you think about the tech world and industries like Software as a Service (SaaS).\u00a0<\/span><\/p>\n

These companies internalize the rapid rate of progress that has come to embody Silicon Valley. SaaS companies deliver software that is accessed through the internet, and usually, you pay for the product on a subscription basis, instead of as a one-time transaction. SaaS software<\/a> spans B2B and B2C, with examples including ClickUp, Netflix, Dropbox, Uber, Slack, and many, many more.\u00a0<\/span><\/p>\n

As you can imagine, these companies are expected to develop their offering quickly, and there are countless speed bumps along the way trying to slow them down. Government regulations get pushed out consistently, end-users expect new features regularly, and the competition is never-ending.<\/span><\/p>\n

The SaaS Marketer\u2019s Workflow<\/h2>\n

As a digital agency,<\/span> Vonazon<\/span><\/a> is expected to keep up with this rate of change while also developing strategies to promote new features, raise brand awareness, and bring new products to market.\u00a0<\/span><\/p>\n

Otherwise, how would anyone know about the creative developments that are happening in these companies? It requires having a plan to work from and being agile enough to shift the strategy with new information.\u00a0<\/span><\/p>\n

A good process starts with a well-developed internal structure, also known as the<\/span> Hierarchy<\/span><\/a> in ClickUp.<\/span><\/p>\n

\"clickup<\/p>\n

Here\u2019s how we organize our workflow in ClickUp:<\/span><\/p>\n