{"id":129268,"date":"2024-01-15T09:38:02","date_gmt":"2024-01-15T17:38:02","guid":{"rendered":"https:\/\/clickup.com\/blog\/?p=129268"},"modified":"2024-04-02T11:39:27","modified_gmt":"2024-04-02T18:39:27","slug":"pest-analysis","status":"publish","type":"post","link":"https:\/\/clickup.com\/blog\/pest-analysis\/","title":{"rendered":"What is PEST Analysis? Templates, Definition, and Examples"},"content":{"rendered":"<p>Seasoned business strategists use \u2018PEST (\u2018political, economic, social, and technological) analysis\u2019\u00a0 to identify whether a new country, market, or city is the right fit for business expansion.<\/p>\n<p>Plus, as a part of ongoing strategic planning, PEST analysis involves identifying and discovering external forces with significant risks to your business and developing strategies to handle those changes.<\/p>\n<p>Breaking down the causes and potential effects of unexpected changes likely to affect your business helps your team understand what\u2019s happening and build an action plan to fit the technological landscape.<\/p>\n<p>Traditionally, PEST analysis involved writing down the analysis of each economic, social, and technological factor and making assumptions about their changing patterns.\u00a0<\/p>\n<p>However, whether planning a new product launch or assessing a market for potential threats, new-age<a href=\"https:\/\/clickup.com\/blog\/affinity-diagram-tools\/\"> affinity diagram tools<\/a> and a PEST analysis template help make the process easier.\u00a0<\/p>\n<p>These tools help you constantly monitor and prepare for losses, identify threats, and understand your capabilities in the broader business environment.<\/p>\n<p>This article shares how to perform PEST analysis and the tools to effectively conduct and organize your analysis.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">What is PEST Analysis?\u00a0<\/h2>\n<p>PEST analysis is a <a href=\"https:\/\/clickup.com\/blog\/project-forecasting\/\">project forecasting<\/a> methodology for business professionals and strategists. PEST looks at external factors like political, economic, socio-cultural, and technological changes likely to impact your business performance and revenue.\u00a0<\/p>\n<p>Professor Francis Aguilar from Harvard University developed this framework in 1967 to assess how these factors affect a business environment. Analyzing PEST factors helps you identify the potential challenges in the current economic environment and leverage the findings as a competitive advantage.\u00a0<\/p>\n<p>The different PEST factors include:<\/p>\n<h3 class=\"wp-block-heading\">Political factors\u00a0<\/h3>\n<ul>\n<li>The current economy and political climate of the country\u00a0<\/li>\n<li>Closer look at tax policies, labor regulations, IP protections, and environmental regulations<\/li>\n<li>Investment scenario, foreign partnership opportunities, and the foreign trade policy<\/li>\n<li>Government regulations on raw materials, trade regulations, and the approach to tax policy\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Economic factors\u00a0<\/h3>\n<ul>\n<li>Yearly trends in economic factors like Interest\u00a0 rates and inflation rates\u00a0<\/li>\n<li>Cost of living, purchasing power, and lifestyle trends<\/li>\n<li>Economic growth, GDP, disposable income, and employment trends<\/li>\n<li>Trade restrictions and government policy for international business<\/li>\n<li>The overall economic health and political stability of the country\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Social factors\u00a0<\/h3>\n<ul>\n<li>The talent pool, labor costs, age distribution, and educational requirements\u00a0<\/li>\n<li>Population growth rate, employment patterns, and job market trends\u00a0<\/li>\n<li>Current popular brands, consumer trends, health consciousness, and cultural attitudes\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Technological factors\u00a0<\/h3>\n<ul>\n<li>Availability of modern infrastructure to support production and marketing activities\u00a0<\/li>\n<li>Adaptiveness toward the latest technologies like automation and artificial intelligence<\/li>\n<li>Level of disruption and shift in new technology incentives\u00a0<\/li>\n<\/ul>\n<p>By the end of a successful PEST analysis, you will be able to answer the following questions:\u00a0<\/p>\n<ul>\n<li>Is the political environment of the country stable?\u00a0<\/li>\n<li>Is the country witnessing economic growth, and can the target markets afford your product?\u00a0<\/li>\n<li>If I start a subsidiary, will I get skilled labor whose social values will match my brand\u2019s value?\u00a0<\/li>\n<li>Can the country provide me with the necessary technological factors and infrastructure, or do I need to outsource?\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">What is PESTLE Analysis?\u00a0<\/h3>\n<p>PESTLE analysis is an extension of PEST analysis. PESTLE considers all the factors of PEST analysis along with two additional factors\u2014legal and environmental conditions, that might impact your business operations.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Legal factors that could affect your business<\/h3>\n<ul>\n<li>Data protection laws\u00a0<\/li>\n<li>Discrimination laws\u00a0<\/li>\n<li>Consumer protection laws\u00a0<\/li>\n<li>Employment laws<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Environmental factors to focus on<\/h3>\n<ul>\n<li>Weather and climate conditions\u00a0<\/li>\n<li>Waste management initiatives\u00a0<\/li>\n<li>Environmental pollution awareness\u00a0<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Importance of a PEST Analysis<\/h2>\n<p>What is that one common goal for all businesses, irrespective of the industry they belong to or the product they sell? Usually, it is being profitable, leading the competition, or goals along similar lines.<\/p>\n<p>Now, these goals vary from business to business. However, businesses require a definitive idea about their target market and its preferences before setting the right goals. PEST analysis helps focus on developing an end-to-end marketing plan by analyzing the critical external elements.\u00a0<\/p>\n<p>Marketing strategists and business professionals require PEST analysis for four main reasons:\u00a0<\/p>\n<ul>\n<li>Getting the first mover advantage by spotting excellent business opportunities that competitors have not encountered yet\u00a0<\/li>\n<li>Identifying a critical threat and taking necessary precautions before starting operations officially\u00a0<\/li>\n<li>Making decisions on quantifiable aspects and not relying solely on assumptions\u00a0<\/li>\n<li>Conducting a future assessment to identify how likely or frequently these factors will change in the future to assess the sustainability of your business strategy\u00a0<\/li>\n<\/ul>\n<p>Let\u2019s dive deeper into the different scenarios when you should use PEST analysis as a strategic business tool.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">When should you use PEST analysis?\u00a0<\/h3>\n<p>PEST analysis is used to understand unexpected changes and proactively evaluate whether a business decision is right for your organization. Some specific use cases where PEST analysis is beneficial are:\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Drastic change in external factors\u00a0<\/h4>\n<p>Evaluating the change is overwhelming when a business landscape changes drastically without warning and without the right tools.\u00a0<\/p>\n<p>A PEST analysis breaks down the external economic and political factors and technological, legal, and environmental changes to understand how they will impact your organization and pivot accordingly.\u00a0<\/p>\n<p>Let\u2019s take a PEST analysis example. During the Covid-19 lockdowns in China, shipping delays impacted most global companies. With PEST analysis, you could extrapolate and predict the impact of the shipment delay on your future strategy.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Expansion to a new market\u00a0<\/h4>\n<p>As PEST analysis focuses on cultural and economic factors when expanding to new geographies, use this framework to gauge cultural differences. In addition, having a person familiar with the new market helps to develop the go-to-market strategy while considering the cultural factors.\u00a0<\/p>\n<p>For example, Pepsi\u2019s \u2018Come Alive with the Pepsi Generation\u2019 campaign was well-received by English-speaking audiences. However, the Chinese version promised that \u2018Pepsi brings your relatives back from the dead,\u2019 but it was not a hit. This is a good example of how PEST analysis would\u2019ve helped prevent this cultural error.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Developing a new product\u00a0<\/h4>\n<p>Developing a new product involves considerable research ranging from consumer trends to spending patterns and identifying the ideal customer profile (ICP).<\/p>\n<p>A PEST analysis helps you consider the external factors your ICP would consider during their decision-making process.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Analyze the long-term vision\u00a0<\/h4>\n<p>PEST analysis is useful when you want to analyze the long-term picture of your business from the lens of strategic thinking:\u00a0<\/p>\n<ul>\n<li>When you start a new business or open a subsidiary of your existing business in a new location. Alternatively, you want to re-evaluate the existing market\u00a0<\/li>\n<li>Whether the interest rates in the target market are feasible or the business will face a considerable loss<\/li>\n<li>When you encounter a critical issue (like the Russia-Ukraine war) related to the host country, you want to assess how much it will affect your operations<\/li>\n<li>You are starting a new product line or pivoting from a service-based business to a product-based business<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">What is SWOT Analysis, and How is it Different from PEST Analysis?\u00a0<\/h2>\n<p>SWOT analysis, another famous market research technique, is often used with PEST analysis to assess the business environment and other technological factors impacting the change. SWOT analysis stands for\u2014Strengths, Weaknesses, Opportunities, and Threats.\u00a0<\/p>\n<p>Unlike PEST analysis, where your focus is solely on analyzing the external environment of a business, SWOT analysis assesses both internal and external environments.\u00a0<\/p>\n<p>Strategists use PEST analysis as a <a href=\"https:\/\/clickup.com\/blog\/best-mind-mapping-software\/\">mind-mapping tool<\/a> to analyze a business environment and identify possible threats and opportunities. You need this framework in the ideation phase of a business.<\/p>\n<p>On the other hand, <a href=\"https:\/\/clickup.com\/blog\/swot-analysis-software\/\">SWOT analysis software<\/a> is a more project-specific tool that comes into the picture after you have successfully created a business plan. At this stage, you want to identify your internal strengths to address the external threats and weaknesses so you don\u2019t miss out on the external opportunities.\u00a0<\/p>\n<p>SWOT and PEST analysis work best when implemented together.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">How to Perform a PEST Analysis\u00a0<\/h2>\n<p>Performing a PEST or PESTLE analysis from scratch is time-consuming and resource-intensive. Instead, <a href=\"https:\/\/clickup.com\/templates\/pestle-analysis-t-216263662\">ClickUp\u2019s PESTLE Analysis Template<\/a> provides frameworks to understand and analyze the external factors impacting your business environment.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img alt=\"ClickUp PESTLE Analysis Template\" class=\"wp-image-125606\" decoding=\"async\" height=\"580\" loading=\"lazy\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/12\/ClickUp-PESTLE-Analysis-Template.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/12\/ClickUp-PESTLE-Analysis-Template.png 1106w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/12\/ClickUp-PESTLE-Analysis-Template-300x157.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/12\/ClickUp-PESTLE-Analysis-Template-768x403.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/12\/ClickUp-PESTLE-Analysis-Template-700x367.png 700w\" width=\"1106\"\/><figcaption class=\"wp-element-caption\">The ClickUp PESTLE Analysis template is a valuable tool for anticipating losses, preventing risks, and understanding business capabilities<\/figcaption><\/figure>\n<p>At the same time, using this template, you have identified significant opportunities for revenue growth.\u00a0\u00a0<\/p>\n<p>The benefits of using the PESTLE Analysis Template to meet your <a href=\"https:\/\/clickup.com\/blog\/project-objectives\/\">project objectives<\/a> are:\u00a0<\/p>\n<ul>\n<li>A structured approach to gathering, organizing, and interpreting data\u00a0<\/li>\n<li>Helps create strategies tailored to specific political, economic, social, legal, and environmental factors\u00a0<\/li>\n<li>Use customized task statuses like \u2018WIP,\u2019 \u2018Hold,\u2019 \u2018Re-open\u2019 to track the progress of a particular external factor till you complete the research<\/li>\n<li>Opt for different attributes (qualitative and quantitative) to score each factor. For example, notes, risk aspects, and grades for each country\u00a0<\/li>\n<li>This template allows you to add up to six attributes to simplify the data analysis<\/li>\n<li>Like any other <a href=\"https:\/\/clickup.com\/blog\/problem-management-software\/\">problem management software<\/a>, ClickUp offers three views for this PEST analysis template. The available views are a board view, a list view, and a simple getting-started guide<\/li>\n<li>The PESTLE analysis template provides regular project management features like adding timelines and custom fields and sending reminders, tags, and labels to ensure everyone\u2019s visibility.<\/li>\n<\/ul>\n<p>Now, let\u2019s discuss how to use this template to perform your first PEST(LE) analysis.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Identify which aspects of the potential factors to consider\u00a0<\/h3>\n<p>Each environmental factor is associated with multiple elements. If you analyze all these aspects individually, the PEST analysis may take months, even years, to complete. So, the more intelligent strategy is identifying the key aspects highly relevant to your business for each factor.\u00a0<\/p>\n<p>Suppose you perform a PEST analysis of the macroeconomic factors to understand if you should expand to a new country. Create a project <a href=\"https:\/\/clickup.com\/features\/docs\">Doc<\/a> to list all the critical areas for each factor you want to target and factors that might impact your business.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img alt=\"ClickUp Docs\" class=\"wp-image-128176\" decoding=\"async\" height=\"802\" loading=\"lazy\" sizes=\"auto, (max-width: 1208px) 100vw, 1208px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/01\/image-1.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/01\/image-1.png 1208w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/01\/image-1-300x199.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/01\/image-1-768x510.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/01\/image-1-700x465.png 700w\" width=\"1208\"\/><figcaption class=\"wp-element-caption\">When building a new product, use <a href=\"https:\/\/clickup.com\/features\/docs\">ClickUp Docs<\/a> for your PEST analysis <\/figcaption><\/figure>\n<p>Political factors include the possibility of conflict with other countries, an upcoming election, or special political legislation for international businesses that you should know before starting the project.\u00a0<\/p>\n<p>The following economic factors to consider are the growth or decline of interest rates and GDP, if there is a significant exchange rate difference, and government policy related to international trade restrictions.<\/p>\n<p>Common socio-cultural factors are consumer buying patterns or preferences and generational value differences that might affect the target market.\u00a0<\/p>\n<p>Categorize Docs based on tags such as PEST external factors for easy access and searchability. Add necessary resources, guidelines, and company wikis to your Workspace.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Write down the opportunities and threats associated with each factor\u00a0<\/h3>\n<p>Once you collect the data, brainstorm and identify the relevant opportunities and threats. Pairing your PEST analysis with SWOT analysis at this stage will help you.\u00a0<\/p>\n<p>For example, during the COVID-19 pandemic, brands like Slack noticed the following opportunities and threats:\u00a0<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>Opportunities<\/strong><\/td>\n<td><strong>Threats\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td>A complete shift to remote workplace settings due to frequent lockdowns and the popularity of touchless technologies.\u00a0<\/td>\n<td>Once the pandemic passes, onsite operations will start again, leading to lesser use of remote technologies.\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>At this stage, use <a href=\"https:\/\/clickup.com\/features\/whiteboards\">ClickUp Whiteboard<\/a> for collaborative brainstorming. Here\u2019s how Whiteboard is a creative canvas for your team:\u00a0<\/p>\n<ul>\n<li>Collaborate with your team members in real time to add notes, brainstorm in detail, and introduce new ideas<\/li>\n<li>Convert concepts into action faster by creating specific ClickUp tasks and assigning team members to each task\u00a0<\/li>\n<li>Adding images and links at the relevant places helps add context to each task<\/li>\n<li>Break away from document-based processes and think creatively with visually engaging <a href=\"https:\/\/clickup.com\/blog\/ideation-techniques\/\">ideation techniques<\/a> such as mind maps\u00a0<\/li>\n<li>ClickUp\u2019s embedding capabilities allow you to add web, Docs, and task cards to your Whiteboard\u00a0<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img alt=\"ClickUp 3.0 Whiteboards simplified\" class=\"wp-image-116346\" decoding=\"async\" height=\"934\" loading=\"lazy\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/11\/ClickUp-3.0-Whiteboards-simplified-1400x934.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/11\/ClickUp-3.0-Whiteboards-simplified-1400x934.png 1400w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/11\/ClickUp-3.0-Whiteboards-simplified-300x200.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/11\/ClickUp-3.0-Whiteboards-simplified-768x512.png 768w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/11\/ClickUp-3.0-Whiteboards-simplified-1536x1025.png 1536w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/11\/ClickUp-3.0-Whiteboards-simplified-700x467.png 700w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/11\/ClickUp-3.0-Whiteboards-simplified.png 1920w\" width=\"1400\"\/><figcaption class=\"wp-element-caption\">Brainstorm, strategize, or map out workflows with visually collaborative ClickUp Whiteboards <\/figcaption><\/figure>\n<p>At this stage, ClickUp AI streamlines your workflow, whether managing a product release or creating a PEST analysis document for your stakeholders. With ClickUp AI, pull <a href=\"https:\/\/clickup.com\/blog\/action-items\/\">action items<\/a> from <a href=\"https:\/\/clickup.com\/blog\/meeting-notes\/\">meeting notes<\/a> and share them with the team, summarize comment threads, and generate project updates for internal and external collaborators.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Time to plan and take actions\u00a0<\/h3>\n<p>Based on all the collated data related to all the macroeconomic factors, set your business goals and the specific actions for each goal.\u00a0<\/p>\n<p>For example, in the above use case of Slack, some of the relevant business goals could be:\u00a0<\/p>\n<ul>\n<li>Increasing Slack\u2019s user base by 80% during the pandemic\u00a0<\/li>\n<li>Pivoting from a remote-first tool to a hybrid tool to stay relevant post-pandemic\u00a0<\/li>\n<\/ul>\n<p>To fulfill the above goals, the relevant actions will be:\u00a0<\/p>\n<ul>\n<li>Adding more remote-working features to Slack, like video calling, built-in project management, and screen recording.\u00a0<\/li>\n<li>Adding innovative features and new integrations so that workplaces operating in the hybrid mode will also use this tool.\u00a0<\/li>\n<\/ul>\n<p>Also, keep <a href=\"https:\/\/clickup.com\/blog\/after-action-report-templates\/\">after-action report templates<\/a> handy to track the actions occasionally and make relevant business decisions.\u00a0\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img alt=\"Use after-action report templates for retrospective analysis\" class=\"wp-image-47259\" decoding=\"async\" height=\"596\" loading=\"lazy\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/12\/ClickUp-Simple-After-Action-Report-Template.png\" srcset=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/12\/ClickUp-Simple-After-Action-Report-Template.png 600w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/12\/ClickUp-Simple-After-Action-Report-Template-300x298.png 300w, https:\/\/clickup.com\/blog\/wp-content\/uploads\/2022\/12\/ClickUp-Simple-After-Action-Report-Template-150x150.png 150w\" width=\"600\"\/><figcaption class=\"wp-element-caption\">Use after-action report templates for retrospective analysis<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">Document Your Next PEST Analysis with ClickUp\u00a0<\/h2>\n<p>A great way to make the most of a PEST analysis is to use <a href=\"https:\/\/clickup.com\/blog\/best-project-management-tools\/\">project management tool<\/a>s to make the information visible to all internal and external stakeholders, collaborate with your team members in real time, and organize this analysis for future reference.\u00a0<\/p>\n<p>Project managers and business analysts use ClickUp\u2019s project management tool to help everyone stay on the same page regarding external factors that can impact your business.\u00a0<\/p>\n<p>ClickUp\u2019s PESTLE Analysis Template helps business professionals understand the current and external environment of the business and avoid <a href=\"https:\/\/clickup.com\/blog\/scope-creep\/\">scope creep<\/a>.\u00a0<\/p>\n<p>Start by listing all the external factors on ClickUp Docs, including social factors, and convert text into trackable tasks to stay on top of your ideas.\u00a0<\/p>\n<p>After this, use ClickUp\u2019s <a href=\"https:\/\/clickup.com\/blog\/value-proposition-templates\/\">value proposition templates<\/a> to communicate your offerings, conduct competitive analysis, and develop customer-centric unique value propositions (UVP).\u00a0<\/p>\n<p>Create tasks for each factor and use <a href=\"https:\/\/clickup.com\/features\/goals\">ClickUp Goals<\/a> to stay on track to hit your objectives with clear deadlines.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img alt=\"Clickup Goals\" class=\"wp-image-126423\" decoding=\"async\" height=\"540\" loading=\"lazy\" src=\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/12\/GoalsWidget.gif\" width=\"960\"\/><figcaption class=\"wp-element-caption\">Set your North Star metrics and achieve them with ClickUp<br \/>\n<\/figcaption><\/figure>\n<p>Convert these plans into actions, break down each action item into multiple tasks, and organize all your tasks in a central <a href=\"https:\/\/clickup.com\/features\/dashboards\">ClickUp Dashboard<\/a> for everyone\u2019s visibility. Get rich insights into the progress of your PEST analysis with line, pie, and bar graphs. Plus, assess the team\u2019s capacity to manage workloads.\u00a0<\/p>\n<p><a href=\"https:\/\/clickup.com\/signup\">Sign up on ClickUp for free<\/a>.\u00a0<\/p>\n<p>Create your first PEST analysis and master the art of gathering data effortlessly.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seasoned business strategists use \u2018PEST (\u2018political, economic, social, and technological) analysis\u2019\u00a0 to identify whether a new country, market, or city is the right fit for business expansion. Plus, as a part of ongoing strategic planning, PEST analysis involves identifying and discovering external forces with significant risks to your business and developing strategies to handle those [&hellip;]<\/p>\n","protected":false},"author":122,"featured_media":129269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","cu_sticky_sidebar_cta_is_visible":true,"cu_sticky_sidebar_cta_title":"Start using ClickUp today","cu_sticky_sidebar_cta_bullet_1":"Manage all your work in one place","cu_sticky_sidebar_cta_bullet_2":"Collaborate with your team","cu_sticky_sidebar_cta_bullet_3":"Use ClickUp for FREE\u2014forever","cu_sticky_sidebar_cta_button_text":"Get Started","cu_sticky_sidebar_cta_button_link":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[986,766,759,312],"tags":[],"class_list":["post-129268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies","category-manage","category-planning","category-project-management"],"featured_image_src":"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2024\/01\/What-is-PEST-Analysis.png","author_info":{"display_name":"PMO Team","author_link":"https:\/\/clickup.com\/blog\/author\/pmo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is PEST Analysis? 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