![\"Social](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/Social-Media-Output-Playbook-Banner.png\")
<\/a><\/p>\n- \n
- What Should You Look for in Social Media Listening Tools?\u00a0<\/a><\/li>\n
- The 10 Best Social Listening Tools to Boost Your Social Strategy in 2024<\/a>\n
- \n
- 1. Sprout Social<\/a><\/li>\n
- 2. Brandwatch<\/a><\/li>\n
- 3. Mention<\/a><\/li>\n
- 4. Agorapulse<\/a><\/li>\n
- 5. Digimind<\/a><\/li>\n
- 6. Emplifi<\/a><\/li>\n
- 7. YouScan<\/a><\/li>\n
- 8. BrandMentions<\/a><\/li>\n
- 9. Hootsuite<\/a><\/li>\n
- 10. BuzzSumo<\/a><\/li>\n<\/ul>\n<\/li>\n
- Other Social Media Management Tools<\/a>\n
- \n
- ClickUp<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
What Should You Look for in Social Media Listening Tools?<\/h2>\n
Here\u2019s what you should look for in a social listening tool.<\/p>\n
- \n
- Holistic insights: <\/strong>A social listening tool goes beyond keyword tracking, offers sentiment analysis, identifies key influencers, and surfaces upcoming trends. The best social media management platform ensures you don\u2019t just listen to your audience but truly understand what moves them to craft your social media strategy<\/li>\n
- Compatibility with major social media platforms: <\/strong>The brand monitoring tool should be able to monitor conversations on all social media platforms as well as track your brand online over forums, news and review sites, and industry forums<\/li>\n
- Sentiment analysis: <\/strong>Choose social listening platforms that can auto-detect customer sentiment and categorize online conversations into positive and negative buckets without any manual input<\/li>\n
- Intuitive interface: <\/strong>The web monitoring tool you pick should have customizable layouts, filters, and an easy-to-use interface to make social media listening a breeze<\/li>\n
- Robust social media analytics dashboard: <\/strong>Opt for social media listening tools with detailed analytical capabilities such as in-depth reports about marketing OKRs<\/a> with engagement metrics, brand mentions, and social campaign performance<\/li>\n
- Integration capabilities: <\/strong>Seamless integration with your digital marketing apps, <\/a>including your social media management tool, is a must-have capability for accurate social listening. The social media monitoring tool should integrate with your analytics platforms to create marketing campaigns<\/a> that are data-driven<\/li>\n
- Data security: <\/strong>The social media listening tool should adhere to country and industry-specific privacy laws to maintain the confidentiality and integrity of your customer feedback or social listening data<\/li>\n<\/ul>\n
The 10 Best Social Listening Tools to Boost Your Social Strategy<\/h2>\n
1. Sprout Social<\/h3>\n
![\"Sprout](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/08\/PI_Publishing_Calendar_Week_View_TikTok-1400x853.png\")
via Sprout Social<\/a><\/figcaption><\/figure>\n Sprout Social\u2019s social listening tool helps you track conversations about your brand, understand your audience, and identify other influencers in your niche. Sprout\u2019s hashtags and social media monitoring solution, along with sentiment analysis, provides customer, brand monitoring, competitor, and industry insights.<\/p>\n
For example, an ed-tech platform would use social listening tools to track social media conversations around its social media promotions around a new course they\u2019ve launched.<\/p>\n
The social listening capabilities allow the brand to measure the audience response over social media, trending hashtags, and the overall audience sentiment analysis.<\/p>\n
Equipped with a social listening strategy, the brand knows how to boost social media presence and engagement.<\/p>\n
Sprout Social best features<\/h4>\n
- \n
- AI Assist recommends alternative replies to enhance the tone of voice or build a more elaborate response as per the comment<\/li>\n
- Use SproutLink as your link-in-bio solution to increase traffic to your website or landing pages by including it in your social profiles<\/li>\n
- Share your content calendar with external stakeholders, work in collaboration with calendar notes, and interact in real-time with internal conversations<\/li>\n<\/ul>\n
Sprout Social limitations<\/h4>\n
- \n
- Social media accounts get unlinked despite regular usage<\/li>\n
- No free trial for first-time users<\/li>\n<\/ul>\n
Sprout Social pricing<\/h4>\n
- \n
- Standard Pricing<\/strong>: $249\/month<\/li>\n
- Professional<\/strong>: $399\/month<\/li>\n
- Advanced<\/strong>: $499\/month<\/li>\n
- Enterprise<\/strong>: Custom pricing<\/li>\n<\/ul>\n
Sprout Social ratings and reviews<\/h4>\n
- \n
- G2: <\/strong>4.4\/5 (2,600+ reviews)<\/li>\n
- Capterra: <\/strong>4.4\/5 (570 reviews)<\/li>\n<\/ul>\n
Check out these Sprout Social alternatives<\/a>!\u00a0<\/strong><\/em><\/p>\n
2. Brandwatch<\/h3>\n
![\"Brandwatch](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/11\/image-33-1400x873.png\")
via Brandwatch<\/a><\/figcaption><\/figure>\n Every minute, there are about 510k comments posted on Facebook, 66k posts made on Instagram, and 575k tweets sent on X! Keeping track of everything said on social media is a brand marketer\u2019s nightmare.<\/p>\n
Marketers rely on top social listening tools to analyze all these conversations and gain valuable insights. They use Brandwatch\u2019s social listening platform to manage multiple social media channels in one place by tracking conversations from a database of 1.6 trillion historical conversations and real-time social media monitoring.<\/p>\n
Track key social listening metrics such as brand awareness, social sentiment, and social share of voice to boost your social media presence and reputation management across all platforms.<\/p>\n
Brandwatch best features<\/h4>\n
- \n
- Segment analysis enables you to categorize your conversation by feedback, complaints, opinions, and more<\/li>\n
- Easy-to-use interface with social listening features to manage your organic and paid content across all social channels<\/li>\n
- Influencer marketing tool<\/a> with a database of over 30M creators to run, measure, and report on multichannel influencer marketing campaigns and measure the performance using influence score<\/li>\n
- Intuitive in-depth analytics dashboard with competitor analysis tools<\/a> to understand your performance against your competitors<\/li>\n<\/ul>\n
Brandwatch limitations<\/h4>\n
- \n
- Brandwatch doesn\u2019t allow scheduling the same post across all platforms<\/li>\n
- Slow download and dashboard updating time<\/li>\n<\/ul>\n
Brandwatch pricing<\/h4>\n
- \n
- Custom pricing<\/li>\n<\/ul>\n
Brandwatch ratings and reviews<\/h4>\n
- \n
- G2: <\/strong>4.1\/5 (789 reviews)<\/li>\n
- Capterra: <\/strong>4.3\/5 (224 reviews)<\/li>\n<\/ul>\n
3. Mention<\/h3>\n
![\"Mention's](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Mention.jpg\")
via Mention<\/a><\/figcaption><\/figure>\n Mention is a social listening tool that allows you to track more than a billion data sources across the web, including Twitter, Facebook, and Instagram, and create and save filters to find what you\u2019re looking for, easily.<\/p>\n
One of the best social listening tools, Mention enables brand marketers and digital marketing agencies to conduct in-depth sentiment analysis, track mentions of your brand\u2019s social media mentions or any topic for up to two years, and set up alerts in case of any unusual activity.<\/p>\n
Mention best features<\/h4>\n
- \n
- Track whenever you get mentioned to understand brand reputation with real-time alerts with social listening features<\/li>\n
- Comprehensive social listening tool with analytics with filters to deep dive into a competitor, brand, product, or industry-level topics<\/li>\n
- Schedule detailed reports for different stakeholders to receive them in email periodically<\/li>\n
- Engage with your audience across major social media platforms (such as Twitter, Instagram, and Facebook) and draft, schedule, and publish posts from multiple channels<\/li>\n<\/ul>\n
Mention limitations<\/h4>\n
- \n
- Does not capture historical data after the creation of a Boolean search<\/li>\n
- Misses out on predictive analytics tool<\/li>\n<\/ul>\n
Mention pricing<\/h4>\n
- \n
- Solo<\/strong>: $41\/month (billed yearly)<\/li>\n
- Pro<\/strong>: $83\/month (billed yearly)<\/li>\n
- ProPlus<\/strong>: $149\/month (billed yearly)<\/li>\n<\/ul>\n
Mention ratings and reviews<\/h4>\n
- \n
- G2: <\/strong>4.3\/5 (439 reviews)<\/li>\n
- Capterra: <\/strong>4.7\/5 (286 reviews)<\/li>\n<\/ul>\n
4. Agorapulse<\/h3>\n
![\"Using](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/03\/Agorapulse-app-1400x877.png\")
via Agorapulse<\/a><\/figcaption><\/figure>\n Agorapulse is an alternative to Hootsuite<\/a> which allows marketers to take full control of their social media management.<\/p>\n
With an intuitive publishing interface, social listening tools, and insightful analytics, Agorapulse as a social media management platform ensures you never miss any mentions of your brand, be it from your audience or industry peers.<\/p>\n
Agorapulse best features<\/h4>\n
- \n
- Manage your social media, publishing, reporting, social media monitoring, and team collaboration from Agorapulse\u2019s unified social inbox<\/li>\n
- Access to Agorapulse social listening tools over the mobile app on Android and iOS<\/li>\n
- Project management features to put your publishing workflows in place, share notes, track action items, and assign the content to be approved<\/li>\n<\/ul>\n
Agorapulse limitations<\/h4>\n
- \n
- Inability to export scheduled posts for client sharing<\/li>\n
- The character limit is set to 300 characters for LinkedIn posts, while the platform itself allows the use of more characters<\/li>\n<\/ul>\n
Agorapulse pricing<\/h4>\n
- \n
- Standard<\/strong>: $49\/user\/month (billed annually)<\/li>\n
- Professional<\/strong>: $79\/user\/month (billed annually)<\/li>\n
- Advanced<\/strong>: $119\/user\/month (billed annually)<\/li>\n
- Custom solutions<\/strong> as per your business needs<\/li>\n<\/ul>\n
Agorapulse ratings and reviews<\/h4>\n
- \n
- G2: <\/strong>4.5\/5 (919 reviews)<\/li>\n
- Capterra: <\/strong>4.5\/5 (706 reviews)<\/li>\n<\/ul>\n
5. Digimind<\/h3>\n
![\"Digimind's](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/12\/Digiminds-social-listening-platform-1400x970.png\")
via Digimind<\/a><\/figcaption><\/figure>\n How easy would your life as a marketer or brand owner be if you could be on top of customer conversations on different social media channels in real-time?<\/p>\n
Digimind\u2019s social listening tools provide you with a comprehensive understanding of your audience and your competitors\u2019 social posts.<\/p>\n
For example, an online food delivery startup would use social listening tools like Digitmind for their social media marketing teams to monitor social conversations on Facebook and Instagram and create a marketing campaign based on viral trends. This customer data also helps identify gaps in customer experience and expectations.<\/p>\n
Digimind best features<\/h4>\n
- \n
- AI-powered engine, AI Sense helps with automated curation and recommended actions for marketers<\/li>\n
- Digimind Social Analytics to analyze and benchmark as many social accounts as you want<\/li>\n
- The proprietary Top Reputation module enables you to follow what your customers want to know about your brand, products, and those of your competitors<\/li>\n
- Create reports using Digimind Social\u2019s predesigned social media templates<\/a> to evaluate key metrics<\/li>\n<\/ul>\n
Digimind limitations<\/h4>\n
- \n
- The UI is not easy to use and requires training to understand the platform<\/li>\n
- The depth of the data isn\u2019t comprehensive<\/li>\n<\/ul>\n
Digimind pricing<\/h4>\n
- \n
- Custom pricing<\/li>\n<\/ul>\n
Digimind ratings and reviews<\/h4>\n
- \n
- G2: <\/strong>4.6\/5 (180 reviews)<\/li>\n
- Capterra: <\/strong>Not enough reviews<\/li>\n<\/ul>\n
6. Emplifi<\/h3>\n
![\"Elimifi's](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/09\/Emplifi.jpeg\")
via Emplifi<\/a><\/figcaption><\/figure>\n Emplifi\u2019s social listening tools offer content creation and publishing, analytics, UGC, influencer marketing, community management, live commerce, reputation management, and care.<\/p>\n
Emplifi best features<\/h4>\n
- \n
- Receive automated alerts for sudden changes and anomalies in social media activity directly in the platform or via email<\/li>\n
- Social listening features and a customizable dashboard with dynamic real-time key listening data and consumer insights<\/li>\n
- AI tools<\/a> for automated labelling, sentiment analysis, and advanced routing<\/li>\n<\/ul>\n
Emplifi limitations<\/h4>\n
- \n
- The tool doesn\u2019t capture key metrics such as TikTok views for competitors or IGS swipe-ups<\/li>\n
- Cumbersome and frustrating to edit scheduled posts<\/li>\n<\/ul>\n
Emplifi pricing<\/h4>\n
- \n
- Essential: <\/strong>$2400\/year (10 profiles)<\/li>\n
- Standard<\/strong>: Custom pricing<\/li>\n
- Business: <\/strong>Custom pricing<\/li>\n
- Enterprise<\/strong>: Custom pricing<\/li>\n<\/ul>\n
Emplifi ratings and reviews<\/h4>\n
- Standard<\/strong>: Custom pricing<\/li>\n
- Essential: <\/strong>$2400\/year (10 profiles)<\/li>\n
- Capterra: <\/strong>Not enough reviews<\/li>\n<\/ul>\n
- G2: <\/strong>4.6\/5 (180 reviews)<\/li>\n
- Custom pricing<\/li>\n<\/ul>\n
- Capterra: <\/strong>4.5\/5 (706 reviews)<\/li>\n<\/ul>\n
- Professional<\/strong>: $79\/user\/month (billed annually)<\/li>\n
- Standard<\/strong>: $49\/user\/month (billed annually)<\/li>\n
- Capterra: <\/strong>4.7\/5 (286 reviews)<\/li>\n<\/ul>\n
- Pro<\/strong>: $83\/month (billed yearly)<\/li>\n
- Solo<\/strong>: $41\/month (billed yearly)<\/li>\n
- Capterra: <\/strong>4.3\/5 (224 reviews)<\/li>\n<\/ul>\n
- G2: <\/strong>4.1\/5 (789 reviews)<\/li>\n
- Custom pricing<\/li>\n<\/ul>\n
- Intuitive in-depth analytics dashboard with competitor analysis tools<\/a> to understand your performance against your competitors<\/li>\n<\/ul>\n
- Capterra: <\/strong>4.4\/5 (570 reviews)<\/li>\n<\/ul>\n
- Professional<\/strong>: $399\/month<\/li>\n
- Standard Pricing<\/strong>: $249\/month<\/li>\n
- Compatibility with major social media platforms: <\/strong>The brand monitoring tool should be able to monitor conversations on all social media platforms as well as track your brand online over forums, news and review sites, and industry forums<\/li>\n
- Holistic insights: <\/strong>A social listening tool goes beyond keyword tracking, offers sentiment analysis, identifies key influencers, and surfaces upcoming trends. The best social media management platform ensures you don\u2019t just listen to your audience but truly understand what moves them to craft your social media strategy<\/li>\n
- 2. Brandwatch<\/a><\/li>\n
- The 10 Best Social Listening Tools to Boost Your Social Strategy in 2024<\/a>\n
![\"YouScan](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/12\/YouScan-for-social-listening-1400x545.png\")
![\"BrandMentions](\"https:\/\/clickup.com\/blog\/wp-content\/uploads\/2023\/12\/BrandMentions-social-media-listening-tool-1400x877.png\")